Purple Innovation, Inc. — Director's Dealing 2018

Feb 12, 2018

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2018-02-02

Reporting Person: Coliseum Capital Management, LLC (Director, 10% Owner)
Reporting Person: Coliseum Capital, LLC (Director, 10% Owner)
Reporting Person: COLISEUM CAPITAL PARTNERS, L.P. (Director, 10% Owner)
Reporting Person: Coliseum Co-Invest Debt Fund, L.P. (Director, 10% Owner)
Reporting Person: Gray Adam (Director, 10% Owner)
Reporting Person: Shackelton Christopher S (Director, 10% Owner)

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock, par value $0.0001 per share	5293750	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Warrants	$5.75	2023-02-02	Class A Common Stock (2891249)		Indirect

Footnotes

F1: These securities are directly held as follows: (a) 3,837,635 shares of Class A Common Stock, par value $0.0001 per share (the "Class A Stock"), by Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser; and (b) 1,456,115 shares of Class A Stock by a separate account investment advisory client of CCM (the "Separate Account").

F2: Following the closing of the Issuer's business combination on February 2, 2018, Adam Gray ("Gray") was appointed as a member of the Issuer's board of directors.

F3: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. ("COC"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4: These securities are directly held as follows: (a) 2,741,337 warrants to purchase one-half share of the Class A Stock per warrant (the "Warrants") by CCP; (b) 2,000,000 Warrants by COC, an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser; and (c) 1,041,163 Warrants by the Separate Account.