Purple Innovation, Inc. — Director's Dealing 2018

Feb 15, 2018

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2018-02-02

Reporting Person: Pearce Tony Marion (Director, Co-Director of R&D, 10% Owner)

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Class B Common Stock	$		Class A Common Stock (44071318)		Indirect

Footnotes

F1: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018 and have no expiration date.

F2: Includes 44,071,318 shares of Class B Common Stock held directly by InnoHold, LLC ("InnoHold"). As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any.