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ASX Announcement

28 October 2025

FY25 AGM Investor Presentation

Pureprofile Limited (ASX: PPL or the Company) is pleased to provide the following presentation which will be given by the Company’s management team during tomorrow’s Annual General Meeting being held at 11.30am (AEDT) at Level 5, 126 Phillip Street, Sydney NSW 2000 and as a virtual meeting.

Shareholders can attend the AGM either in person or virtually via the Company’s share registry portal: http://investor.automic.com.au (login or register using your SRN/HIN). Further information on how to attend the AGM virtually is available in the Notice of Meeting released to the ASX on 26 September 2025.

Non-shareholders are also welcome to attend the AGM and can do via the following link:

https://us02web.zoom.us/j/86582324208?pwd=NsDPsGgbbR8bSfYv5bgQdbJXXiMKWR.1

Please note that this link is for non-shareholders only and provides viewing access only. Nonshareholders will be unable to ask questions during the session.

This announcement has been authorised for release to the ASX by the CEO and Managing Director.

- ENDS -

For further information, please contact:

George Kopsiaftis, IR Department

[email protected] | +61 409 392 687

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Pureprofile Ltd. Sydney ABN 37 167 522 901 263 Riley Street Surry Hills business.pureprofile.com NSW 2010 [email protected] +61 2 9333 9700

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2025 AGM Investor Presentation Michael Anderson - Chair Presented by : Martin Filz - CEO Melinda Sheppard - CFO Niamh Fitzpatrick - CPO

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Disclaimer

disclosure document or offering document. By attending an investor presentation or briefing, or accepting, accessing or reviewing this presentation, you acknowledge and agree to the terms set out below.

continuous disclosure information lodged with the Australian Securities Exchange (ASX). This presentation does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision.

Future performance and forward-looking statements

“project”, “believe”, “forecast” and “guidance” or other similar words. These forward looking statements speak only as at the date of this presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward looking statements. No representation, warranty or assurance (express or implied) is given or made by Pureprofile that the forward looking statements contained in this presentation are accurate, complete, reliable or adequate or that they will be achieved or prove to be correct. Except for any statutory liability which cannot be excluded, each of Pureprofile, its related companies and their respective officers, employees and advisers expressly disclaim any responsibility for the accuracy or completeness of the forward looking statements and exclude all liability whatsoever (including negligence) for any direct or indirect loss or damage which may be suffered by any person as a consequence of any information in this presentation or any error or omission therefrom. Subject to any continuing obligation under applicable law or any relevant listing rules of the ASX, Pureprofile disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statements in these materials to reflect any change in expectations in relation to any forward looking statements or any change in events, conditions or circumstances on which any statement is based. Nothing in these materials shall under any circumstances create an implication that there has been no change in the affairs of Pureprofile since the date of this presentation.

Industry data and third party information

Industry data and third party information used in this presentation may have been obtained from research, surveys, reports or studies conducted by third parties, including industry or general publications. Neither Pureprofile nor its representatives have independently verified any such market or industry data.

Non-IFRS Performance measures

This results presentation uses non-IFRS performance measures which have not been audited or reviewed. The Company believes that, in addition to the conventional measures reported under IFRS, the Company and investors use this information to evaluate the Company’s performance. Non-IFRS performance measures include EBITDA. EBITDA is defined as Earnings Before Interest, Taxes, Depreciation, and Amortisation and excludes significant items including share based payments. Additionally, all commentary and financial metrics are presented on a continuing business basis (excluding the discontinued Pure.amplify Media businesses) unless stated otherwise.

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Chair’s Address Michael Anderson

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// CHAIR’S ADDRESS

Our Board of Directors

bringing together the expertise and leadership needed to drive international expansion and innovation

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Michael Anderson
Non-Executive Chair
Commenced: 1 June 2024
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Martin Filz
CEO and Managing Director
Commenced: 3 August 2020
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Elizabeth Smith
Non-Executive Director
Commenced: 1 March 2023
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Mark Heeley
Non-Executive Director
Commenced: 17 October 2023
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Adrian Gonzalez
Non-Executive Director
Commenced: 1 June 2024
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Business Overview

EBITDA and EBITDA margin excludes significant items including share based payments

at a glance

What we do We are Pureprofile We are a global data and insights We securely connect organisations company, helping brands, with highly profiled audiences, businesses & government answer gathering data that is otherwise crucial questions inaccessible

How we do it Through our proprietary technology platform, we survey and reward millions of people worldwide for sharing their opinions

Why we do it Our goal is to empower organisations with valuable data and deeper audience connections, enabling them to make more informed decisions

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Our vision is to deliver more value from the world’s information

We are a truly global company completing studies in 93 countries over the past 12 months

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14 offices globally
923
clients globally (798 LY)
244 staff globally
$57.2m
in full year FY25 revenue
$13.9m
in annuity revenue ($10.9m LY)
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Corporate Growth Strategy

// CORPORATE STRATEGY

Clear corporate growth strategy

// CORPORATE STRATEGY The Opportunity

As a market leader in ANZ, the next phase of our strategy is to replicate the same success in the US and UK. These markets are currently 30 times and 5 times larger than Australia, respectively Global insights industry turnover, 2023

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The most significant change in the Data & Insights space AI allows us to be faster, more efficient and to deliver higher quality Opportunities for Pureprofile, include: Internal solutions: Translations, coding, probing, reconciliation Enables us to increase margins by being faster in our client delivery. In addition, new solutions increase our quality of deliverables and streamline client interactions Client-facing solutions: The Hub, Audio & Video surveys, pipeline of products Increases revenues through cross-selling to existing clients and onboarding new clients AI companies as clients: 3[rd] parties who need our data to feed their LLMs New client verticals and new revenue streams

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Source: ESOMAR Global Market Research 2024

Growth Journey

and client-focused approach - all made possible by our highly engaged and talented team This is the formula that enables us to consistently outperform our competition

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FY 2025 - FY 2027

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FY 2022 - FY 2024

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FY 2021

Invest in people, panels & tech
● Replicated successful Australian business unit in markets outside of Australia
● Focused on global team expansion ● Developed global processes
● Re-engineered core technology
● Drove efficiency and improved product profitability
● Developed highly motivated organisational culture with a clear goal to enhance shareholder value & employee experience

Company restructure

Restructured group operations
divested
Strengthened balance sheet with a capital raise
● Completed debt to equity swap to provide the foundation to deliver on growth ambitions
● Refreshed executive team

Accelerate global growth Our focus for FY25 and the next 2 years is to drive growth in key markets while improving margins through clear goals and an aligned action plan 11

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FY26 Key Priorities for

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Drive Growth

Expand new client base and existing share of wallet globally
Monetise products / solutions launched in FY25
Targeted investment in UK and US

Improve Margins

Shift solutions mix from managed services to platform
Launch additional automated client solutions
Utilise AI to improve internal operations
Streamline ways of working

Data & Insights

Datarubico - Curated sample delivered to clients through global platform

UK/US . Grow from our - Represents 64% of global market brand awareness and client foundations in the two largest global markets

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Technology & AI

Internal processes deliver faster projects and lower costs

Client facing solutions - Build & enhance AI-enabled revenue generating solutions and sell to our 900+ clients

Self Service Platform - Grow adoption of Datarubico across existing and new clients

Global Business

New clients - Add more commercial people to enable client growth

Commercial partnerships Partner with best of breed client solutions, utilising the extensive Pureprofile distribution channel to upsell new solutions

Acquisitions - Identify and execute potential US acquisitions which can support growth in this market

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Aspirational Objectives for FY26 & FY27

Drive Growth

Improve Margins

International Revenue Overtakes ANZ Double the UK business revenue, taking significant market share

Triple the US business revenue

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Product Expansion

Triple platform business revenue Increase uptake of client facing solutions Become an important source of data within the AI space

Economies of Scale Continually reducing costs versus revenue Specific focus on salaries & contractors proportional to revenue Reduced Reliance on Suppliers Expand panel sizes in key growth markets Launch new panels in emerging markets where appropriate Identify synthetic data opportunities to reduce need for sample

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Mergers & Acquisitions

Identify & execute acquisition opportunities which can aid in accelerating growth in key markets

Processes & Tech Being a tech-led organisation will enable us to operate and grow as a leaner team

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// CORPORATE STRATEGY

Driving Growth Through Innovation

Our focus on Technology & AI has enabled us to grow revenues and expand margins through innovation

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New AI solutions

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The Hub

Centralised platform for partners and internal resources

Developed to improve the delivery of client solutions and

AI Translations Tool ● AI Probing Tool
●
AI Coding Tool AI Data Quality Tool

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Platform solutions

Enhanced solutions to increase revenues

●
Datarubico Insights Datarubico Sample Only Tool Creator

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Encodify

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Secure and trusted partner for increased government and and financial sector revenues Enhanced API integrations

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New Solutions

New solutions to support clients and
drive strategicgrowth
Giving a broader range of
clients the fexibility to choose
the right tools to access
insights and beneft from
advances in AI technology
Deliver more value
for clients
A suite of scalable, tech-enabled
tools giving clients more control
over their research needs -
faster, more efcient and without
compromising on quality
High quality
insights - delivered
at scale
Strengthen our service mix by
ofering both expert-led and
platform-based solutions -
attracting new clients, reducing
cost-to-serve, and enabling
operating leverage
Support margin
expansion
© Pureprofle

Our product

Increase revenue and margins through

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AI acceleration

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Product Innovation Team

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Evolving client journey Thought Leadership

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Pureprofile

We use AI for faster, higher quality insights and more efficient delivery for clients

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AI chatbots for
AI fraud
AI in-survey
customer service
detection profile checks
AI open ended
AI in-survey
pre-screening
response
quality checks
Private & Confidential
19
Strictly for Internal Use © Pureprofile
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An evolving client journey

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New products and solutions aligning to market demands and client needs
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1 Social insights

3 DIY survey platform

5 Conversational AI

7 DIY AI coding

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2 Message testing

4 Video surveys

6 Synthetic responses

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New client facing solutions to drive
revenue and margin growth
Conversational AI coding
AI in survey
AI
probing
AI translations
Video survey Synthetic
tool
responses
© Pureprofile
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Understanding consumers through the world’s data

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Behavioural
Social Meaning Emerging
Spend Insights
Trends
Decode and interpret
Use advanced AI to stay Expand market share,
online consumer
ahead by spotting understand competition and
behaviour and cultural
online trends before they harness consumer trends with
become mainstream.
shifts through a research
reports built on verified
transactional data.
lens powered by AI.
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Self-serve data and insights solutions

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Insights Creator

An all-in-one AI-enabled platform that streamlines end-to-end insights generation Empowering clients to conduct end-to-end data collection and analysis in an one seamless, self-service platform

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Create Manage sample
your survey
and fieldwork
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Monitor insights Generate reports
in real-time with ease
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Sample Only

An always-on, self-service platform giving users access to quality sample sources Allows panel partners to access quality sample anytime through a self-serve platform that enables them to manage spend and streamline fieldwork using the flexible bidding tool

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Control and autonomy Manage sample and spend without relying on external parties

Launch projects faster and manage fieldwork with reduced delays

Quality and reliability

Access trusted sample sources to deliver consistent, quality data

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to Next-gen insights solutions

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FY25 Achievements & Financial Results All commentary and financial metrics are presented on a continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile

Achievements in FY25
We delivered record results with $1.5m in NPAT, accelerated revenue growth of 19% and new technology solutions launched
$1.5m , up from $0.1m in
FY24, supported by continued revenue growth and disciplined cost management
$57.2m in revenue, $5.2m in EBITDA and a $5.7m cash balance
FY25 delivered 19% revenue growth on pcp, up from 10% in FY24, reflecting strong operational execution. This was achieved while preserving margin performance and continuing to invest for long-term growth
Increased Rest of World revenue to 46% of total revenue in FY25, up from 43% in FY24
Successful execution of the i-Link acquisition drove ANZ revenue growth to 12% in FY25, a marked improvement from 2% growth in FY24. The acquisition was fully funded through cash flow and is delivering strong operational and financial performance
90% of revenue from repeat clients in FY25 - a result of our rapid delivery, world-class service, and high quality data
Launched Datarubico and new AI solutions in FY25, including Datarubico self-service data and insights solutions, synthetic responses and AI-powered social insights in partnership with Quilt.Ai

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// FINANCIAL PERFORMANCE FY25

Record FY25 : growth delivered, guidance met

FY25 delivered record full-year NPAT of $1.5m , revenue of $57.2m 19% up on pcp, underpinned by the successful execution of our growth strategy. Platform revenue grew 23% on pcp, as more clients leverage our solutions to deliver insights and drive revenue

ANZ revenue was up 12% on pcp, driven by the i-link acquisition and strong performance by the team, in a competitive market where we already hold significant share. ROW delivered a 28% uplift in revenue on pcp, underpinned by the UK and US, reflecting increasing demand for our solutions across international markets

EBITDA growth of 18% on pcp to $5.2m , supported by top-line growth and disciplined cost management. EBITDA margin remained steady at 9% , balancing profitability with investment in global expansion

Reported cash balance of $5.7m up from $5.2m at 30 June 2024, including a $1.25m payment for the i-Link acquisition and $0.2m in debt principal repayments during FY25, reflecting strong cash generation and disciplined capital management

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|||||
|---|---|---|---|
|Business Results|FY25|vs|FY24|
|Revenue|$57.2m|19%|
|EBITDA|$5.2m|18%|
|EBITDA Margin %|9%|0 ppt%|
|$1.5m|1531%|
|Net Profit after Tax|
|Business Unit Revenues|FY25|vs FY24|
|ANZ (incl. Platform)|$30.8m|12%|
|Rest of World (incl. Platform)|$26.4m|28%|
|Platform|$11.1m|23%|
|29|
|29|

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29 29

Q1 FY26 Financial Results All commentary and financial metrics are presented on a preliminary and un-audited basis. EBITDA and EBITDA margin excludes significant items which include share based payments

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// FINANCIAL PERFORMANCE Q1 FY26

Record quarterly revenue and global milestone as ROW surpasses ANZ

Revenue for Q1 FY26 was $16.1m , representing growth of 15% on pcp, driven by continued expansion of our global footprint, as 34% evidenced by growth in the Rest of World Business, up on pcp

EBITDA for Q1 FY26 of $1.9m , up 15% on pcp, in line with our revenue growth, reflecting our strong cost discipline and improved operational efficiency while scaling the business

EBITDA margin remained stable on the pcp at 12% , highlighting the company's focus on sustainable profitability as we continue to execute our strategic initiatives

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||||
|---|---|---|
|Business Results|vs|
|Q1 FY26|Q1 FY25|
|Revenue|$16.1m|15%|
|EBITDA|$1.9m|15%|
|Business Unit Revenues|Q1 FY26|vs Q1 FY25|
|ANZ (incl. Platform)|$7.9m|1%|
|Rest of World (incl. Platform)|$8.1m|34%|
|Platform|$4.2m|45%|

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// FINANCIAL PERFORMANCE Q1 FY26

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----- Start of picture text -----

Q1 FY26 Financial Metrics Trends
+16% 5-year CAGR +38% 5-year CAGR
+79% 5-year CAGR
+11% 5-year CAGR
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// FINANCIAL PERFORMANCE Q1 FY26
Global Expansion Reaches Milestone: ROW Revenue Surpasses
ANZ for the First Time
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:
Growing global presence accounting for 51% of total revenue in Q1 FY26. This marks a major milestone in Pureprofile’s evolution from a regionally focused business to a truly global insights and data company
:
Mitigating regional risk reduces Pureprofile’s reliance on the ANZ region, where the Company already maintains a leading market position. By diversifying geographically, we have strengthened our ability to manage regional economic fluctuations and demand variability
:
Strategic investments driving growth from sustained investment in international expansion. These strategic efforts have deepened client relationships, increased brand recognition, and accelerated demand for our data and insights solutions. As a result, Pureprofile is capturing a growing share of global research budgets
: As ROW revenue continues to expand, it is
expected to reduce the seasonal impact associated with the ANZ region’s softer January–February holiday period, leading to a more stable quarterly revenue trajectory

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// FINANCIAL PERFORMANCE Q1 FY26

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FY26 Financial Guidance

Our strategy to achieve these targets is aligned to our key priorities for FY26:

Revenue

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$63m to $64m

Innovative Client-facing Solutions: Increasing the number of innovative products and services to expand our new client base and existing client share of wallet
● : Leveraging AI for Growth and Efficiency Integrating AI technologies to enhance our data insights and automation capabilities
● : Expand Margins Shifting our solutions mix from managed services to tech-enabled offerings, automated client solutions, leveraging AI to streamline our ways of working

EBITDA Margin % ● : Expand Margins Shifting our solutions mix from managed services to tech-enabled 10% to 11% offerings, automated client solutions, leveraging AI to streamline our ways of working Based on current expectations and assuming a continuation of current global macroeconomic conditions

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Leveraging scale & efficiency – stable margins with double-digit EBITDA growth

Summary Sustained growth momentum - 15% quarterly revenue uplift with Rest of World surpassing ANZ for the first time Leveraging scale & efficiency – stable margins with double-digit EBITDA growth of 15% ROW delivered a 34% uplift in revenue on pcp, highlighting sustained progress in our global growth strategy Ongoing uplift in and margin profitability through AI-driven process automation and expanding global revenue mix Scalable technology platform launched - Datarubico and AI-enabled solutions fuel future growth Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile

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35
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Contact
263 Riley Street
Surry Hills NSW 2010 Australia
+61 2 9333 9700
[email protected]
business.pureprofle.com
This presentation has been authorised for release to the
ASX by the Chair and the Managing Director.
Martin Filz Melinda Sheppard
Chief Executive Ofcer Chief Financial Ofcer
[email protected] [email protected]
0466 356 388 0414 821 331
Pureprofle (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofle Pureprofle (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofle

AI assistant

PUREPROFILE LTD — Investor Presentation 2025

65604_rns_2025-10-27_2d001a78-f936-4040-a732-2ccce7862412.pdf

ASX Announcement

28 October 2025

FY25 AGM Investor Presentation

- ENDS -

For further information, please contact:

George Kopsiaftis, IR Department

Disclaimer

Future performance and forward-looking statements

Industry data and third party information

Non-IFRS Performance measures

Chair’s Address Michael Anderson

Our Board of Directors

Business Overview

at a glance

Corporate Growth Strategy

Clear corporate growth strategy

// CORPORATE STRATEGY The Opportunity

Growth Journey

Company restructure

FY26 Key Priorities for

Drive Growth

Improve Margins

Data & Insights

Technology & AI

Global Business

Aspirational Objectives for FY26 & FY27

Drive Growth

Improve Margins

Mergers & Acquisitions

Driving Growth Through Innovation

Our focus on Technology & AI has enabled us to grow revenues and expand margins through innovation

New AI solutions

The Hub

Encodify

New Solutions

Our product

Pureprofile

An evolving client journey

Understanding consumers through the world’s data

Self-serve data and insights solutions

Insights Creator

Sample Only

to Next-gen insights solutions

Record FY25 : growth delivered, guidance met

Record quarterly revenue and global milestone as ROW surpasses ANZ

FY26 Financial Guidance

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