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PUREPROFILE LTD AGM Information 2021
65604_rns_2021-01-28_719407b0-720e-4634-97c8-9868c67a4b84.pdf
AGM Information
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FY20 AGM Presentation
Presented by Martin Filz, CEO
Where data means business
With over 20 years of experience in the online market research space, we are experts at capturing first-party data from our global panel members.
Our proprietary technology platform enables our clients to tap into key consumer trends, understand their market on a deeper level, and connect to niche audience groups.
Our goal is to ultimately provide marketers with a single screen source of intelligence – real data from real people in real time.
Four key industry tailwinds augment the need for our solutions. Ideally positioning us for growth
90% of the data in the world today has been created in the last two years.
The ability of gaining access to data is becoming more difficult through privacy legislation and changing consumer preferences.
The rapid growth of data and technology has created the demand from companies for insights to enable timely decision making.
Depth of knowledge is harder to gather.
Corporate growth strategy is to continue to build on our core data and analytics assets, while leveraging them through commercial applications
Global panel
Focus on building a stronger and more diverse global panel and add complementary data sources through acquisition and partnerships
Self-service
Begin distribution of our SaaS self-service insights platform
Leverage Pureprofile's proprietary data More data, more insights
- Data & Insights
- Media Advertising
USA
Mainland Europe
2021 2021
India
Our vision is to deliver more value from the world's information
Offices in 7 countries 1,000 clients globally 125 staff globally 85% repeat business
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Recapitalisation plan successfully completed
Raised $3.5m in new cash
Debt facility reduced from $25m to $3m
Funds raised will support Pureprofile's growth strategy
Our portfolio of 700 clients includes agencies, direct brands, panel partners, government & academia
| Agencies | Research agencies, public relations,communications agencies, consultants | |
|---|---|---|
| Brands | Direct brands in Consumer Goods, Automotive,Pharmaceutical, Telecommunications, Finance | |
| PanelPartners | Other panel supplier top-ups | |
| Government& Academia | Universities, Colleges, Researchers,Educational Institutions |
Q2 was a record quarter with revenue at $8.2m
| Q2 | FY21 Results* | Q2 FY21 Revenue* | |
|---|---|---|---|
| Revenue | $8.2m | ^26% | |
| EBITDA | $0.7m | ^866% | |
| Cash at Bank | $3.1m | ^386% |
Data and Insights APAC $4.7m ^ 30% Data and Insights UK $1.7m ^ 15% Media $1.1m ^ 46% Platform $0.2m ^ 90%
*Versus prior comparable period Q2 FY20
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
H1 was a record half with revenue at $14.4m
| H1 | FY21 Results* | H1 Revenue* | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $14.4m | ^10% | Data and Insights APAC | $8.3m | ^19% | |||||
| EBITDA | $1.6m | ^96% | Data and Insights UK | $3.4m | ^17% | |||||
| Cash at Bank | $3.1m | ^384% | Platform | $0.2m | ^100% | |||||
*Versus prior comparable period H1 FY19 FY21 EBITDA at top end of guidance $3m
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
SECTION THREE:
Operating Highlights
Hired new world-class talent to strengthen our people offering
People:
Martin Filz // CEO
Lorraine Young // Head of Operations
Papaya Huang // Acquisition & Strategic Partnership Manager
Johnny Caldwell // Senior Business Development Director
Keith Ang // Client Solutions Director - Singapore
Joris Schellekens // Sales Director – Mainland Europe
Young Ham // Head of Data, Innovation & Product
Kate Richards // Senior Account Director
Tom Hamilton // Senior Account Director
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Expanded our footprint and data panels to extend our reach
Offices:
Opened Singapore office Opened Mainland Europe Office Expanded UK and Australian offices
Data:
Expanded AU and UK Panels Expanded Australian data partnerships Restructured company offering and launched new products to further our growth plans
Launched Reach for NFPs
Supporting our growth strategy Recapitalisation Plan:
Building new tools and platforms Products:
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
SECTION FOUR:
New Products
of Australians regularly use Facebook
70%
We solve today's marketing challenges via unique, proprietary and powerful tools
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Engage Survey Builder
Problem:
Data is becoming increasingly valuable as privacy laws are making customer data acquisition harder.
Solution:
An end-to-end digital survey that can be embedded organically into a brand website to collect first-party data and insights directly from real people.
Core benefits:
-
- Create personalised experiences by leveraging self-reported data to drive relevant brand interactions.
-
- Identify new market opportunities by building in-depth, longitudinal profiles to strengthen brand equity.
-
- Empower organisations with deep consumer insights to equip your team with data to make better decisions.
Insights Builder
Problem:
In a world of rapid change, marketers, news publications and PR agencies need to be able to quickly access insights to demonstrate consumer sentiment at an exact point in time.
Solution:
A powerful research platform that allows clients to create and deploy surveys to a highly engaged, deeply profiled global panel network - at the touch of a button.
Core benefits:
-
- Access a proprietary research panel, giving you access to niche audience groups based on millions of data points.
-
- Get quality research in half the time using our seamless survey builder or by streamlining platforms you use every day.
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- Find the answers you need at a glance with real-time consumer insights to help inform your business decisions.
Virtual Shelf & Eye-tracking Solution
Problem:
To successfully launch new products, brands need to first understand exactly how consumers will engage with their products at the point of sale.
Solution:
Using a unique combination of virtual shelf and eye-tracking technology, clients are able to uncover how consumers interact with a new product within a simulated shopping environment.
Core benefits:
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- Understand how consumers make a purchasing decision within a shopping environment.
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- Real insights on how shelf orientation is affected by colours, forms, symbols and branding.
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- Clearer picture of how the shopping experience is affected by product placement.
Transactional Data Dashboards
Problem:
In order to expand market share, it's critical for marketers to be able to understand which consumer groups are spending in their product categories on a regular basis.
Solution:
An interactive dashboard that provides unprecedented intelligence on consumer spending patterns based on verified purchase data, in partnership with Australian fintech company, Raiz.
Core benefits:
-
- Gain a holistic understanding of the competitor landscape based on real buyer behaviour.
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- Measure the true impact of advertising budgets based on consumer spending trends.
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- Identify crucial purchase patterns by analysing past and current spend data to determine market trends.
Outlook SECTION FIVE:
of Aussies say they trust big tech with their personal data 23%
Key areas of focus
Focus on cash management and maintain a strong balance sheet position.
Prioritise panel growth for new and existing countries.
Launch Data Dashboards and Pure.amplify in the UK. Expand Data Dashboards in Australia.
Continue investment in sales roles globally.
Maintain and build on revenue momentum from Q2 across the business.
Contact
263 Riley St Surry Hills NSW 2010 Australia
+61 2 9333 9700 [email protected]
business.pureprofile.com
This presentation has been authorised for release to the ASX by the Board of Directors.
Martin Filz // Chief Executive Officer [email protected] 0466 356 388
Melinda Sheppard // Chief Operating Officer [email protected] 0414 821 331
Disclaimer
The information contained in this Presentation or subsequently provided to the recipient whether orally or in writing by, or on behalf of Pureprofile Ltd. (Pureprofile) or any of its directors, officers, employees, agents, representatives and advisers (the Parties) is provided to the recipient on the terms and conditions set out in this notice. The information contained in this Presentation has been furnished by the Parties and other sources deemed reliable but no assurance can be given by the Parties as to the accuracy or completeness of this information.
To the full extent permitted by law:
(a) no representation or warranty (express or implied) is given; and
(b) no responsibility or liability (including in negligence) is accepted, by the Parties as to the truth, accuracy or completeness of any statement, opinion, forecast, information or other matter (whether express or implied) contained in this Presentation or as to any other matter concerning them.
To the full extent permitted by law, no responsibility or liability (including in negligence) is accepted by the Parties:
(a) for or in connection with any act or omission, directly or indirectly in reliance upon; and
(b) for any cost, expense, loss or other liability, directly or indirectly, arising from, or in connection with, any omission from or defects in, or any failure to correct any information, in this Presentation or any other communication (oral or written) about or concerning them.
The delivery of this Presentation does not under any circumstances imply that the affairs or prospects of Pureprofile or any information have been fully or correctly stated in this Presentation or have not changed since the date at which the information is expressed to be applicable. Except as required by law and the ASX listing rules, no responsibility or liability (including in negligence) is assumed by the Parties for updating any such information or to inform the recipient of any new information of which the Parties may become aware. Notwithstanding the above, no condition, warranty or right is excluded if its exclusion would contravene the Competition and Consumer Act 2010 or any other applicable law or cause an exclusion to be void. The provision of this Presentation is not and should not be considered as a recommendation in relation to an investment in Pureprofile or that an investment in Pureprofile is a suitable investment for the recipient. References to 'underlying' information is to non-IFRS financial information prepared in accordance with ASIC Regulatory Guide 230 (Disclosing non-IFRS financial information) issued in December 2011. Non-IFRS financial information has not been subject to audit or review. This presentation is for information purposes only and does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any or contract or investment decision.
