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PUREPROFILE LTD Investor Presentation 2021
65604_rns_2021-04-21_6c50b2d2-b491-473d-8f7a-75fe3a505f2d.pdf
Investor Presentation
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Q3 FY21 ASX Investor Presentation
Presented by Martin Filz, CEO
of Aussies believe travel restrictions should be lifted immediately after the vaccine is released
SECTION ONE:
Pureprofile Today
Clear corporate growth strategy
Focus on building a stronger and more diverse global panel and add complementary data sources through strategic partnerships Leverage Pureprofile's proprietary data - Data & Insights - Media Advertising Accelerate our SaaS
self-service solutions
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Financial Highlights SECTION TWO:
of Aussies think that the property market will continue to rise month on month. 37%
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Q3 delivered revenue, EBITDA and operating cash flow growth
Revenue growth of 25% on pcp
EBITDA growth of 150% on pcp in low seasonality quarter
Q3 positive net operating cash flow of $794k
Cash at bank of $3.4m (up from $3.1m in December 2020)
| Results | Q3 FY21 | vs Q3 FY20 |
|---|---|---|
| Revenue | $7.1m | 25% |
| EBITDA | $0.5m | 150% |
| Operating Cash flow | $0.8m | 164% |
| Business Unit Revenue | Q3 FY20 | vs Q3 FY20 |
|---|---|---|
| Data and Insights APAC | $3.8m | 35% |
| Data and Insights UK/EU | $1.9m | 35% |
| SaaS Platform | $0.2m | 37% |
| Media | $1.0m | 28% |
Revenue continues to accelerate
Revenue growth of 14% on pcp
EBITDA growth of 148% due to strong revenue growth
YTD positive net operating cash flow of $578k
| Results | Year to Date (YTD) | vs YTD FY20 |
|---|---|---|
| Revenue | $21.6m | 14% |
| EBITDA | $2.1m | 148% |
| Operating Cash flow | $0.6m | 145% |
| Business Unit Revenues | Year to Date (YTD) | vs YTD FY20 |
|---|---|---|
| Data and Insights APAC | $12.1m | 24% |
| Data and Insights UK/EU | $5.3m | 23% |
| SaaS Platform | $0.6m | 77% |
FY21 EBITDA guidance remains at $3m
NB: Excluding right of use assets and depreciation of leases
Continued investment in Capital Expenditure
To support revenue growth over the medium to long term
Investment focus is new product delivery, customer experience and operational efficiency
Q3 product development included Audience Intelligence dashboards and Flybuys partnership launch
Moving forward we expect capital expenditure to remain in line with FY21 forecast (F)
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
SECTION THREE:
Operating Highlights
of Aussies only use Google search and do not utilise any other online search engine
Some things we are proud of
People
Employee Satisfaction up 11%
Sales capability in Singapore and mainland Europe
Hired world class talent
Employee Equity Plan implemented
Panel
Doubled the size of the UK panel
Refer-a-friend program implemented driving panel acquisition and reducing costs
Operational improvements including quality systems and engagement tools
Product and Partnerships
Flybuys partnership announced
Cint partnership finalised expanding our reach
Audience Intelligence product ready for launch
Operations
Implemented tools to improve platform efficiency
Consolidation of suppliers reducing costs
Extended global reach
Global Insights for global brands
We are a global company completing studies in 89 countries so far this year
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Our People & Culture
Benefits
Higher client satisfaction Higher employee retention Higher profitability Increased motivation & productivity Improved employee health and wellbeing
We are a gender diverse business from top down including 63% female representation across our executive team
57% 30 – 40 years
20% Over 40 years
Nationality:
20 nationalities across the group
Employee Satisfaction:
83% up 11% on prior year. The best companies are defined as having a score above 78%
Employee Equity Plan:
Implemented in March 2021
We solve today's insights challenges with our unique data and analytics tools
Audience Intelligence
SaaS access to unrivalled market intelligence and consumer trends
Exclusive insights – unavailable via any other data company
Our datasets are aggregated from millions of verified transactions from consumers across various markets and retail categories.
Allowing us to attract new clients and offer existing clients new products
Audience Intelligence
Anonymised, clear insights providing our clients with SaaS access to whole-of-market data
These anonymised data reports include:
Competitor analysis: Gain holistic understanding of competitor landscape based on real buyer behaviour
Advertising spend analysis: Understand the true impact of advertising activities based on changes in consumer behaviour
Market trend reports: Identify crucial purchase patterns by analysing past spend data
Audience Intelligence
The world's first product to provide insights and media planning from a single screen
| Question 1 | |
|---|---|
| Question 2 | |
| Question 3 | |
| Target Audience | |
| Number of Completes | |
| Additional Information | |
Bespoke market research
Audience Intelligence provides the 'what' behind consumer behaviour - our research platform allows clients to find out the 'why' - by connecting them to the Pureprofile global panel community.
| Target Audience | ||
|---|---|---|
| Creative URL | ||
| Additional Information | ||
Targeted digital media
Activate consumer insights across the digital sphere. Our media buying arm gives Audience Intelligence clients direct access to the right audiences.
// OPERATING HIGHLIGHTS
Audience Intelligence Benefits
New SaaS Solution
Audience Intelligence is a truly unique solution. From a single screen brands can understand their market, their competitors and both gain insights from and market to consumers.
Increased Client Base
Focussed on Brands and end clients this broadens the reach of the Pureprofile brand allowing us to expand in new verticals.
Recurring revenue Growth
A new solution and new recurring revenue for new and existing clients
Pureprofile has announced a new partnership with Flybuys, creating "Pureprofile Perks"
Flybuys members can earn rewards in return for giving their opinions
Pureprofile SaaS Platform
A unique co-branded environment for Flybuys members who wish to help brands with their Insights
A game changer
The insights industry needs new consumers and this program delivers
How it works
Seamless Integration
Flybuys members will be able to earn additional points both in app and from the Flybuys website
Quicker Responses
Pureprofile's expanding research base allows for faster completion of research
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Flybuys Partnership Benefits
Revenue Growth
Our increased research volume will enable us to unlock greater revenues from both existing and new clients.
Larger Member Base
Our expanded research scope benefits our customers by allowing us to deliver more research, faster.
New SaaS Customer
Flybuys represents an additional marquee customer of our proprietary SaaS platform; which further transitions Pureprofile's business from Panel Provider to Technology Provider.
SECTION FOUR:
Outlook
53%
of Aussies say they agreed the Australian Open should have been allowed to go ahead this year
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Key initiatives next 3 months
Launch Cint and Flybuys partnerships
Growing partnerships means we can increase our capacity without upfront expenditure.
Objective: Increase existing Australian and UK audiences, allows for more insights to be generated for more clients and drives revenue and profitability.
Full launch of Audience Intelligence
This is a an exciting, world first, SaaS solution delivering insights and media planning from a single screen. Allowing Pureprofile to attract new clients and build recurring revenues.
Objective: Launch Audience Intelligence SaaS solution, close a selection of "founder clients" and increase platform annual revenues by 40%.
New Global Panels
Planning and development towards the launch of new panels in mainland Europe supporting our growing European business.
Objective: Launch new global panels in Q1 FY22, attracting new clients and revenue in these regions, improved operational efficiencies and driving both revenue and profitability.
Contact
263 Riley Street Surry Hills NSW 2010 Australia
+61 2 9333 9700 [email protected]
business.pureprofile.com
This presentation has been authorised for release to the ASX by the Board of Directors.
Martin Filz // Chief Executive Officer [email protected] 0466 356 388
Melinda Sheppard // Chief Operating Officer [email protected] 0414 821 331
Disclaimer
The information contained in this Presentation or subsequently provided to the recipient whether orally or in writing by, or on behalf of Pureprofile Ltd. (Pureprofile) or any of its directors, officers, employees, agents, representatives and advisers (the Parties) is provided to the recipient on the terms and conditions set out in this notice. The information contained in this Presentation has been furnished by the Parties and other sources deemed reliable but no assurance can be given by the Parties as to the accuracy or completeness of this information.
To the full extent permitted by law:
(a) no representation or warranty (express or implied) is given; and
(b) no responsibility or liability (including in negligence) is accepted, by the Parties as to the truth, accuracy or completeness of any statement, opinion, forecast, information or other matter (whether express or implied) contained in this Presentation or as to any other matter concerning them.
To the full extent permitted by law, no responsibility or liability (including in negligence) is accepted by the Parties:
(a) for or in connection with any act or omission, directly or indirectly in reliance upon; and
(b) for any cost, expense, loss or other liability, directly or indirectly, arising from, or in connection with, any omission from or defects in, or any failure to correct any information, in this Presentation or any other communication (oral or written) about or concerning them. The delivery of this Presentation does not under any circumstances imply that the affairs or prospects of Pureprofile or any information have been fully or correctly stated in this Presentation or have not changed since the date at which the information is expressed to be applicable. Except as required by law and the ASX listing rules, no responsibility or liability (including in negligence) is assumed by the Parties for updating any such information or to inform the recipient of any new information of which the Parties may become aware. Notwithstanding the above, no condition, warranty or right is excluded if its exclusion would contravene the Competition and Consumer Act 2010 or any other applicable law or cause an exclusion to be void. The provision of this Presentation is not and should not be considered as a recommendation in relation to an investment in Pureprofile or that an investment in Pureprofile is a suitable investment for the recipient. References to 'underlying' information is to non-IFRS financial information prepared in accordance with ASIC Regulatory Guide 230 (Disclosing non-IFRS financial information) issued in December 2011. Non-IFRS financial information has not been subject to audit or review. This presentation is for information purposes only and does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any or contract or investment decision.
