PUREPROFILE LTD — Capital/Financing Update 2021

Jul 8, 2021

ASX Announcement

9 July 2021

CLEANSING NOTICE UNDER SECTION 708A(5)(e) OF THE CORPORATIONS ACT

Pureprofile Limited (ASX: PPL or the Company) issued 327,322 fully paid ordinary shares (Shares) on Monday, 5 July 2021. These Shares were issued following the conversion on a 1:1 basis of 327,322 Share Rights (Share Rights) as detailed in the Appendix 2A lodged today.

This notice is being given under section 708A(5)(e) of the Corporations Act 2001 (Cth) (Corporations Act) and the Company advises that:

1. The Shares were issued without disclosure to investors under Part 6D.2 of the Corporations Act;

2. As at the date of this notice, the Company has complied with:

   • a. the provisions of Chapter 2M of the Corporations Act as they apply to the Company; and

   • b. section 674 of the Corporations Act; and

3. As at the date of this notice there is no information that is "excluded information" within the meaning of sections 708A(7) and 708A(8) of the Corporations Act.

This announcement has been authorised for release to the ASX by the Board of the Company.

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For further information, please contact:

Juliana Roadley, IR Department

Juliana.roadley@irdepartment.com.au +61 418 889 863

About Pureprofile

Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide. For information visit: www.business.pureprofile.com .

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Pureprofile Limited ABN 37 167 522 901 www.pureprofile.com investor@pureprofile.com

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