PUREPROFILE LTD — Earnings Release 2021

Aug 25, 2021

ASX Announcement

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26 August 2021

Audited Full Year FY21 Results

Pureprofile continues to beat earnings and cash flow expectations

Pureprofile Limited (ASX: PPL or the Company ) is pleased to present its audited full year financial results for FY21 exceeding guidance, with FY21 EBITDA (excluding significant items) of $3.1m, up 124% from the prior corresponding period (FY20). Full year revenue was $30m, 24% up on pcp.

Pureprofile had a strong start to FY22, with July results exceeding the Company's expectations. Growth in new markets and existing customer activity continued to outperform expectations in July with revenue of $3.1m, up 50% versus the pcp.

Key Financial Metrics

Revenue	EBITDA	Net Operating Cash Flow
$30m▲up 24% versus pcp	$3.1m▲up 124% versus pcp	$2.4m▲up 65%
Data & Insights APACRevenue	Data & Insights UK/EURevenue	SaaS PlatformRevenue
34%▲up 34% to $17.1m versus pcp	34%▲up 34% to $7.5m versus pcp	119%▲up 119% to $1.1m versus pcp

Key Operational Metrics

		Clients from new markets	SaaS Clients	Surveys
		40%	58%▲	71%▲
		of new clients from new markets	increase in SaaS clients versus pcp	increase in completed surveys versus
				pcp

		Employee Satisfaction	Repeat clients	Data/Panel Acquisition
		86%▲	91%▲	90%▲
		placing Pureprofile in the top quartile	of revenue from repeat clients	increase in panel acquisition versus
		of organisations for employee		pcp
		satisfaction

Pureprofile CEO Martin Filz said "Q4 was the best growth quarter we have seen in the company's history, closing out a great 2021 financial year. With strong results across each business area, an engaged, motivated and rewarded team, excellent customer feedback, and another positive cash flow quarter for the year. This gives us a tremendous platform for continued and accelerated growth in FY22”.

July FY22 Results

Growth in new markets and existing customer activity continued to outperform expectations in July with revenue of $3.1m, up 50% versus the pcp.

Revenue	Data & Insights APAC Revenue
$3.1m▲up 50% versus pcp	41%▲up 41% to $1.6m versus pcp
SaaS Platform Revenue	Data & Insights UK/EU Revenue
207%▲up 207% to $0.3m versus pcp	27%▲up 27% to $0.7m versus pcp

Outlook

Looking forward, the company will continue to execute on all three pillars of its corporate strategy: expanding our panels and data, growing our SaaS client base, and continuing to build our Data & Insights and Media offerings.

This announcement has been authorised for release to the ASX by the Board of Directors.

- ENDS –

For further information, please contact:

Juliana Roadley, IR Department

Juliana.roadley@irdepartment.com.au | +61 418 889 863

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.

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Pureprofile Limited ABN 37 167 522 901

www.pureprofile.com investor@pureprofile.com Sydney Melbourne New Zealand London Netherlands New York Singapore Thessaloniki Mumbai