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PUREPROFILE LTD Investor Presentation 2021
65604_rns_2021-08-25_bbf2df97-d1c7-4eb5-9264-5ec0eca4bcf8.pdf
Investor Presentation
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FY21 ASX Investor Presentation
Presented by Martin Filz, CEO
Disclaimer
This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document.
This document is for information purposes only and does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision.
Certain statements in this presentation are forward looking statements. You can identify these statements by the fact that they use words such as "anticipate", "estimate", "expect", "project", "intend", "plan", "believe", "target", "may", "assume" and words of similar import. These forward looking statements speak only as at the date of this presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward looking statements.
No representation, warranty or assurance (express or implied) is given or made by Pureprofile that the forward looking statements contained in this presentation are accurate, complete, reliable or adequate or that they will be achieved or prove to be correct. Except for any statutory liability which cannot be excluded, each of Pureprofile, its related companies and their respective officers, employees and advisers expressly disclaim any responsibility for the accuracy or completeness of the forward looking statements and exclude all liability whatsoever (including negligence) for any direct or indirect loss or damage which may be suffered by any person as a consequence of any information in this presentation or any error or omission therefrom.
Subject to any continuing obligation under applicable law or any relevant listing rules of the ASX, Pureprofile disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statements in these materials to reflect any change in expectations in relation to any forward looking statements or any change in events, conditions or circumstances on which any statement is based. Nothing in these materials shall under any circumstances create an implication that there has been no change in the affairs of Pureprofile since the date of this presentation.
Non-IFRS Performance measures
This results presentation uses non-IFRS performance measures which have not been audited or reviewed. The Company believes that, in addition to the conventional measures reported under IFRS, the Company and investors use this information to evaluate the Company's performance. Non-IFRS performance measures include EBITDA which is defined in the presentation
Pureprofile Today SECTION ONE:
of American males buy Valentine's Day gifts
Pureprofile at a glance
Our Aspiration
Pureprofile insights are used by every company in their decision making
Our Vision
Pureprofile's vision is to deliver more value from the world's information
Our Mission
To reward people for sharing their thoughts, opinions and behaviours and provide valuable, actionable insights to businesses for better decision making
Our Values
Discovery
We invite our people to continually ask questions and be open to new ideas. To be inquisitive and to understand that we are on a journey together, learning from one another at every step.
Trust
We foster a culture of trust at Pureprofile. We trust ourselves, colleagues and clients. We also trust the process - things don't always go to plan but hard work and integrity always yield the best results.
Ownership
We encourage our people to take responsibility for everything they do and say, to be bold and fearless and to lead with passion. We encourage our team to challenge themselves daily.
Team
We know that we are one team and appreciate how much strength there is in that. We always treat others with respect and compassion. We show kindness to everyone.
Our advantage
Humans aren't one dimensional, they're complex. We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.
34 years old Single, no dependants CMO at a Tier 1 Not-for-profit Lives in Byron Bay Earns $145k
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Preferences
Likes high-end products, eco-products
Reads Frankie magazine
Gets her news from The New Yorker
Beliefs
Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity
Drinks 4 almond lattes a day Habits
Walks her dog every day
Prime candidate for high-end hybrid cars
Interested in ethical health insurance products
Climate change is the biggest issue that influences her vote
Ideal target for Christmas donor acquisition activity
Clear corporate growth strategy
Focus on building a stronger and more diverse global panel and add complementary data sources through strategic partnerships
proprietary data - Data & Insights - Media Advertising
Accelerate our SaaS self-service solutions
// PUREPROFILE TODAY
Our business
Why clients work with us
Our client value proposition Our divisions Our corporate strategy
Global reach
Direct access to millions of deeply profiled consumers
Trusted
20 years of experience in the field of internet market research
Service
Quick response, personal service and dedicated teams
What services we offer our clients
Data & Insights Enabling organisations
to understand their audiences and to make better business decisions
Self-service platform
Access insights and campaigns through our proprietary technology platform
Pure.amplify media
Through first-party data our advertising campaigns reach the right people at the right time
How our business grows
Global panel
Focus on expanding and diversifying our global panel, and adding complementary data sources through strategic partnerships
More data, more insights
Leverage Pureprofile proprietary data
Self-service
Innovate and enhance our SaaS solutions
USA
Mainland Europe
Where we are located
Offices in 7 countries 700 clients globally 155 staff globally 91% repeat clients 20% in recurring revenue
Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Australia India Singapore New Zealand 2021
Delivering global insights
We are a global company who completed studies in 91 countries in FY21
Our people & culture
Benefits
Higher client satisfaction Higher employee retention Higher profitability Increased motivation & productivity
Improved employee health and wellbeing
52% Male 46% Female 1% Gender fluid 1% Non-binary Gender Diversity: 23% Under 30 years 57% 30 – 40 years 20% Over 40 years Age Diversity: 86% up 14% on prior year Employee Satisfaction: 20 nationalities across the group 35 ethnic backgrounds across the group Nationality & Ethnicity:
Employee Equity Plan:
Implemented in March 2021
A great place to work
Employee Satisfaction
In FY21 our employee satisfaction was 86%, up 14% on prior year. The best companies are defined as having a score above 78%
| 95%of employees know how their workcontributes to the goals of Pureprofile | 98%of employees would recommendPureprofile as a great place to work | ||
|---|---|---|---|
| 97%of employees are proud to workfor Pureprofile | 96%of employees feel Pureprofile is in a position toreally succeed in the next 3 years | ||
| 91%of employees feel they are part of a team | 93%of employees have confidence in theleaders at Pureprofile |
implements lockdowns at the right time
Full year EBITDA guidance exceeded
$3.1m EBITDA which was 124% up on pcp due to strong revenue growth
$30m revenue which was 24% up on pcp
119% growth in SaaS platform revenue
Full year positive net operating cash flow of $2.4m up from $1.4m for FY20
| Results | FY21 | vs FY20 |
|---|---|---|
| Revenue | $30.0m | 24% |
| EBITDA | $3.1m | 124% |
| Operating Cash Flow | $2.4m | 65% |
| Business Unit Revenues | FY21 | vs FY20 |
|---|---|---|
| Data & Insights APAC | $17.1m | 34% |
| Data & Insights UK/EU | $7.5m | 34% |
| SaaS Platform | $1.1m | 119% |
NB: EBITDA excludes significant items including share based payments
Balance Sheet
Closing cash balance of $3.6m up by $1.8m due strong operating cash flow
Reduction in current liabilities due to successful recapitalisation during the year
Growth in trade payables and receivables in line with strong revenue growth
| Period Ending 30 June | FY21 | FY20 |
|---|---|---|
| Cash and cash equivalents | $3.6m | $1.8m |
| Trade and other receivables | $5.7m | $3.7m |
| Other assets | $1.8m | $1.2m |
| Total Current Assets | $11.1m | $6.7m |
| Right of use assets | $1.9m | $2.4m |
| Intangibles & PPE | $6.4m | $7.6m |
| Total Non-Current Assets | $8.3m | $10.0m |
| Total Assets | $19.4m | $16.7m |
| Trade and other payables | $7.2m | $6.0m |
| Borrowings | $0.0m | $24.4m |
| Provisions & other liabilities | $3.6m | $2.9m |
| Total Current Liabilities | $10.8m | $33.3m |
| Borrowings | $3.0m | $0.0m |
| Other liabilities | $1.9m | $2.1m |
| Total Non-Current Liabilities | $4.9m | $2.1m |
| Total Liabilities | $15.7m | $35.4m |
| Net Assets | $3.7m | ($18.7m) |
Cashflow
Operating cash flows improved by $1.0m due to stronger EBITDA and growth in cash receipts
$2.4m net proceeds following the successful recapitalisation process
Repayment of lease liabilities reduced in FY21 due to savings in occupancy expenses
| Period ending 30 June | FY21 | FY20 |
|---|---|---|
| Receipts from customers | $30.3m | $28.9m |
| Payments to suppliers andemployees | ($28.2m) | ($27.4m) |
| Interest and other financing | ($0.2m) | ($0.3m) |
| Other | $0.5m | $0.2m |
| Operating cash flows | $2.4m | $1.4m |
| Payments for intangibles | ($2.0m) | ($2.4m) |
| Investing cash flows | ($2.0m) | ($2.4m) |
| Proceeds from issue ofshares | $13.4m | $0.0m |
| Share issue transaction cost | ($1.1m) | $0.0m |
| Proceeds of borrowings | $0.0m | $5.6m |
| Repayment of borrowings | ($9.9m) | ($2.1m) |
| Repayment of lease liabilities | ($0.9m) | ($1.3m) |
| Financing cash flows | $1.5m | $2.3m |
| Total cash flows | $1.8m | $1.3m |
| Opening cash balance | $1.8m | $0.5m |
| Closing cash balance | $3.6m | $1.8m |
Financial Trends
Revenue $M
Data & Insights Revenue $M
EBITDA $M SaaS Revenue $M
NB: EBITDA excludes significant items including share based payments
Capital Expenditure $M
NB: Excluding right of use assets and depreciation of leases
A disciplined approach to investment in Capital Expenditure
Investment focus for FY21 aligned to accelerating our SaaS platform solutions such as Audience Intelligence
Clear focused corporate strategy resulting in a disciplined approach to product development
Capitalisation and amortisation is independently audited along with our financial statements
SECTION THREE:
Operating Highlights
of Aussies are excited about Brisbane being announced as the host of the 2032 Summer Olympics
// OPERATING HIGHLIGHTS
| Operational KeyPerformanceIndicators - FY21 | 40%of new clients from new markets | 58%growth in number of SaaS clients |
|---|---|---|
| 71%YOY increase in completed surveys= more revenue | 45%YOY increase in project volume | 91%of revenue coming from repeat clients |
| 4 yearsaverage tenure of clients | 15%YOY increasein active clients | 20%of Data and Insights revenue is recurring |
| 219 millionAds delivered by Pure.Amplify= more revenue | 90%Growth in panel acquisition | $5.9mincentives earned by Pureprofile panellistsin FY21= more revenue |
Some blue chip organisations that use our insights
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Solutions Highlights SECTION FOUR:
of Brits say their life priorities have changed since Covid-19 began 79%
We solve today's insights challenges with our unique data and analytics tools
Audience Intelligence
SaaS access to unrivalled market intelligence and consumer trends
Exclusive functionality and insights – unavailable via any other data company
Our datasets are aggregated from millions of verified transactions from consumers across various markets and retail categories
Allowing us to attract new clients and offer existing clients new products
// SOLUTIONS HIGHLIGHTS
Audience Intelligence FY21 Update
Unique SaaS solution
Our unique solution has been shortlisted for the SaaS Innovation Award from the Australian Business Awards 2021. Patent applications for this solution are pending
Increasing interest from clients
UberEats signed in Q4 FY21 with a number of trials running of the Food Delivery vertical
Finalising new SaaS insights
Food delivery pilot launched in Q4 FY21. Fast Food and Retail in development and due to launch in Q1 FY22
Pureprofile has announced a new partnership with Flybuys, creating "Pureprofile Perks"
Flybuys members can earn points in return for giving their opinions
Pureprofile SaaS Platform
A unique co-branded environment for Flybuys members who wish to help brands with their insights
A game changer
The insights industry needs new consumers and this program delivers
Flybuys FY21 Update
Flybuys members rewards
27m Flybuys points earned since launch. A Pureprofile Perks panellist is earning 300 Flybuys points every 60 seconds
A Flybuys community launched
A Flybuys member has joined Pureprofile Perks every 300 seconds since launch on the 26th April 2021
New opportunities for our clients
95,000 surveys completed by Pureprofile Perks panellists since launch
SECTION FIVE: Client Case Studies
25%
of Aussies are not interested in watching the Olympics
Data & Insights Case Study
The challenge
Increase member retention rates
Business Australia have been supporting Australian businesses for over 195 years. They wanted to increase their member retention rates. In order to cement their position in market, they needed to re-focus their value proposition and update the brand. Business Australia were in need of an agile market research partner that could connect them directly to niche B2B audiences.
Key results
The results showed key awareness needed to be increased
1,011% increase in website page views
28pts increase in Net Promoter Score
The solution
A three-phased strategy connecting Business Australia to real market perceptions. A bi-weekly brand tracker study was launched, empowering Business Australia to regularly connect to their audience
PHASE 3
Provide a seamless stream of data to a secure online environment
Community Builder Case Study
The challenge
An exclusive survey platform for Flybuys members
The Pureprofile Perks platform allows Flybuys members to earn points answering surveys via their Flybuys accounts, allowing them to collect Flybuys points that can be redeemed for over 1,000 reward options.
Key results
Pureprofile Perks launched 26th April 2021
27m Flybuys points earned since 95,000+ surveys completed by Pureprofile Perks panellists since launch
A Flybuys member has joined Pureprofile Perks every 300 seconds since launch
The solution
A three-phased strategy to utilise Pureprofile's SaaS technology to create a community for Flybuys members
PHASE 1
Build Pureprofile Perks community environment
PHASE 2
Build link with Flybuys backend
Launch to Flybuys members
launch
Media Case Study
The challenge
Increase donorship. Support families.
The primary goal of the campaign was to shift in-market positioning, resulting in increased knowledge and awareness among a broader audience.
Our client's secondary goal was to increase donations during strategic times of the year.
Key results
Increased brand awareness, high engagement & donations made
300% increase in new donations
9.2m+ ad impressions throughout the entirety of the campaign
increase in brand awareness, with an additional 6% uplift in likelihood to recommend Barnardos to their friends and family 12%
The solution
A three-phased strategy enabled instant optimisation of the highest-performing campaign elements
PHASE 1
Build & refine bespoke audiences based on a unique mix of proprietary data sources
Execute the programmatic strategy
PHASE 3
Conduct regular optimisations to ensure maximum performance
Corporate Strategy SECTION SIX: of Brits believe their
country is not doing enough to address climate change 50%
Our progress on our corporate strategy
| Strategic Pillar | Strategy | FY21 Progress |
|---|---|---|
| Global Panel | Focus on building astronger and more diverseglobal panel and addcomplementary datasourcesthrough strategicpartnerships | Doubled the size of the AU & UK panelsRefer-a-friend program implementeddriving panel acquisitionFurther quality and fraud preventioninitiatives implemented |
| More data,more insights | Leverage Pureprofileproprietary data- Data & Insights- Media Advertising | Launched FlybuyspartnershipLaunched SGAGcommunity in Singapore |
| Self-service | Accelerate our SaaSself-service solutions- Audience Intelligence- Insights Builder | Pilot launched AudienceIntelligence SaaS solutionin Food Delivery verticalSigned marquee client andfurther client trials |
Key initiatives next 6 months
Developing new partnerships
Growing partnerships in Asia, Europe and US means we can increase our capacity without upfront expenditure
Objective: Increase existing global audiences, allows for more insights to be generated for more clients and drives revenue and profitability
Launch new verticals for Audience Intelligence
This is an exciting, world first, SaaS solution delivering insights and media planning from a single screen. Allowing Pureprofile to attract new clients and build recurring revenues
Objective: Launch Fast Food and Retail verticals of our SaaS solution. Food Delivery trial clients converted to paid clients
New Global Panels
Launch of new panels in mainland Europe and Singapore supporting our growing businesses in these regions
Objective: Launch new global panels in Q1 FY22, attracting new clients and revenue in these regions, improved operational efficiencies and driving both revenue and profitability
Summary
Strong growth
Cash flow positive
Highly engaged employees
Exciting solutions
Contact
263 Riley Street Surry Hills NSW 2010 Australia
+61 2 9333 9700 [email protected]
business.pureprofile.com
This presentation has been authorised for release to the ASX by the Board of Directors.
Martin Filz // Chief Executive Officer [email protected] 0466 356 388
Melinda Sheppard // Chief Operating Officer [email protected] 0414 821 331
