ASX Announcement

9 September 2021

Morning Meeting with Coffee Microcaps

Pureprofile Limited (ASX: PPL or the Company ) is pleased to advise that Martin Filz, the CEO of Pureprofile, will speak at the Coffee Microcaps Morning Meeting on September 9th at 9am (AEST). On September 10th, 2021, a video of the presentation will be available on the Pureprofile Investor Centre.

It is also noted that the Coffee Microcaps presentation includes a reference to guidance for Q1 FY22 revenue in the Financial Highlights section.

This announcement has been authorised for release to the ASX by the Board of Directors.

- ENDS –

For further information, please contact:

Juliana Roadley, IR Department

[email protected] | +61 414 889 863

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.

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Pureprofile Limited ABN 37 167 522 901

www.pureprofile.com [email protected] Sydney Melbourne New Zealand London Netherlands New York Singapore Thessaloniki Mumbai

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FY21 Coffee Microcaps Investor Presentation Presented by Martin Filz, CEO

Disclaimer

This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document.

This document is for information purposes only and does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision.

Certain statements in this presentation are forward looking statements. You can identify these statements by the fact that they use words such as “anticipate”, “estimate”, “expect”, “project”, “intend”, “plan”, “believe”, “target”, “may”, “assume” and words of similar import. These forward looking statements speak only as at the date of this presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward looking statements.

No representation, warranty or assurance (express or implied) is given or made by Pureprofile that the forward looking statements contained in this presentation are accurate, complete, reliable or adequate or that they will be achieved or prove to be correct. Except for any statutory liability which cannot be excluded, each of Pureprofile, its related companies and their respective officers, employees and advisers expressly disclaim any responsibility for the accuracy or completeness of the forward looking statements and exclude all liability whatsoever (including negligence) for any direct or indirect loss or damage which may be suffered by any person as a consequence of any information in this presentation or any error or omission therefrom.

Subject to any continuing obligation under applicable law or any relevant listing rules of the ASX, Pureprofile disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statements in these materials to reflect any change in expectations in relation to any forward looking statements or any change in events, conditions or circumstances on which any statement is based. Nothing in these materials shall under any circumstances create an implication that there has been no change in the affairs of Pureprofile since the date of this presentation.

Non-IFRS Performance measures

This results presentation uses non-IFRS performance measures which have not been audited or reviewed. The Company believes that, in addition to the conventional measures reported under IFRS, the Company and investors use this information to evaluate the Company’s performance. Non-IFRS performance measures include EBITDA which is defined in the presentation

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68%

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SECTION ONE: Pureprofile Today

of American males buy Valentine’s Day gifts

// PUREPROFILE TODAY

Pureprofile at a glance

Our Aspiration

Our Vision

Pureprofile insights are used by every company in their decision making

Pureprofile’s vision is to deliver more value from the world’s information

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Discovery

We invite our people to continually ask questions and be open to new ideas. To be inquisitive and to understand that we are on a journey together, learning from one another at every step.

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Ownership

We encourage our people to take responsibility for everything they do and say, to be bold and fearless and to lead with passion. We encourage our team to challenge themselves daily.

Our Mission

To reward people for sharing their thoughts, opinions and behaviours and provide valuable, actionable insights to businesses for better decision making

Trust

We foster a culture of trust at Pureprofile. We trust ourselves, colleagues and clients. We also trust the process - things don’t always go to plan but hard work and integrity always yield the best results.

Team

We know that we are one team and appreciate how much strength there is in that. We always treat others with respect and compassion. We show kindness to everyone.

// PUREPROFILE TODAY

Our advantage Humans aren’t one dimensional, Preferences they’re complex. We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

34 years old Single , no dependants CMO at a Tier 1 Not-for-profit Lives in Byron Bay Earns $145k

Likes high-end products, eco-products Reads Frankie magazine Gets her news from The New Yorker

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Drives a Lexus Hybrid Is a vegetarian Volunteers at a wildlife conservation centre Donates 10% of her salary to charity

Beliefs

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Prime candidate for high-end hybrid cars

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Interested in ethical health insurance products

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Climate change is the biggest

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Drinks 4 almond lattes a day Habits Walks her dog every day

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Ideal target for Christmas donor acquisition activity

// PUREPROFILE TODAY

Clear corporate growth strategy

Focus on building a stronger and more diverse global panel and add complementary data Accelerate our SaaS sources through strategic self-service solutions partnerships Leverage Pureprofile’s proprietary data - Data & Insights - Media Advertising

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// PUREPROFILE TODAY

Our business

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Why clients work with us

Our client value proposition

Global reach

Direct access to millions of deeply profiled consumers

Trusted

20 years of experience in the field of internet market research

Service

Quick response, personal service and dedicated teams

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What

Our divisions

Data & Insights

Enabling organisations to understand their audiences and to make better business decisions

Self-service platform

Access insights and campaigns through our proprietary technology platform

Pure.amplify media

Through first-party data our advertising campaigns reach the right people at the right time

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How

our business grows

Our corporate strategy

Global panel

Focus on expanding and diversifying our global panel, and adding complementary data sources through strategic partnerships

More data, more insights

Leverage Pureprofile proprietary data

Self-service

Innovate and enhance our SaaS solutions

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// PUREPROFILE TODAY
Data & Insights
Pure.amplify
UK Platform
Mainland Europe
Operations Hub
USA
2021 2021
2021 2021
India
Where we are
Singapore
located
Offices in 7 countries 2021
700 clients globally
155 staff globally Australia
91% repeat clients
20% in recurring revenue New Zealand
Pureprofile (ASX: PPL) Investor Presentation
Copyright © 2021 Pureprofile
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// PUREPROFILE TODAY
Delivering
global
insights
We are a global
company who
completed studies in
91 countries in FY21
Insights from these countries
Pureprofile (ASX: PPL) Investor Presentation
Copyright © 2021 Pureprofile
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// PUREPROFILE TODAY

Our people & culture

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Benefits Higher client satisfaction Higher employee retention Higher profitability Increased motivation & productivity Improved employee health and wellbeing

Gender Diversity: Nationality & Ethnicity: 52% Male 20 nationalities 46% Female across the group 1% Gender fluid 35 ethnic backgrounds 1% Non-binary across the group Employee Employee Age Diversity: Satisfaction: Equity Plan: 23% Under 30 years 86% up 14% on prior year Implemented in March 2021 57% 30 – 40 years 20% Over 40 years

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// PUREPROFILE TODAY

A great place to work

95%

of employees know how their work contributes to the goals of Pureprofile

98%

of employees would recommend Pureprofile as a great place to work

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Employee Satisfaction

In FY21 our employee satisfaction was 86%, up 14% on prior year. The best companies are defined as having a score above 78%

97%

96%

of employees are proud to work for Pureprofile

of employees feel Pureprofile is in a position to really succeed in the next 3 years

93%

91%

of employees have confidence in the leaders at Pureprofile

of employees feel they are part of a team

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SECTION TWO: Financial Highlights

70% of Kiwis think their Government implements lockdowns at the right time

// FINANCIAL HIGHLIGHTS

A strong start to FY22

$3.1m revenue in July FY22 which was 50% up on pcp due to strong growth across all divisions

207% growth in SaaS platform revenue bolstered by the Flybuys partnership

Q1 revenue is expected to remain in line with July revenue growth at 50% up on pcp

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||||
|---|---|---|
|Results|Jul FY22|vs Jul FY21|
|Revenue|$3.1m|50%|
|Business Unit Revenues|Jul FY22|vs Jul FY21|
|Data & Insights APAC|$1.6m|41%|
|Data & Insights UK/EU|$0.7m|27%|
|SaaS Platform|$0.2m|207%|
|All numbers in this slide are preliminary and unaudited|

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// FINANCIAL HIGHLIGHTS

Full year FY21 EBITDA guidance exceeded

$3.1m EBITDA which was 124% up on pcp due to strong revenue growth

$30m revenue which was 24% up on pcp

119% growth in SaaS platform revenue

Full year positive net operating cash flow of $2.4m up from $1.4m for FY20

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||||
|---|---|---|
|Results|FY21|vs FY20|
|Revenue|$30.0m|24%|
|EBITDA|$3.1m|124%|
|Operating Cash Flow|$2.4m|65%|
|Business Unit Revenues|FY21|vs FY20|
|Data & Insights APAC|$17.1m|34%|
|Data & Insights UK/EU|$7.5m|34%|
|SaaS Platform|$1.1m|119%|

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NB: EBITDA excludes significant items including share based payments

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// FINANCIAL HIGHLIGHTS

Financial Trends

Revenue $M

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24%
EBITDA $M
124%
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Data & Insights Revenue $M

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34%
Do t
SaaS Revenue $M
119%
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NB: EBITDA excludes significant items including share based payments

// FINANCIAL HIGHLIGHTS

Capital Expenditure $M

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A disciplined approach to investment in Capital Expenditure

Investment focus for FY21 aligned to accelerating our SaaS platform solutions such as Audience Intelligence

Clear focused corporate strategy resulting in a disciplined approach to product development

Capitalisation and amortisation is independently audited along with

NB: Excluding right of use assets and depreciation of leases

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SECTION THREE:

Operating Highlights

48%

of Aussies are excited about Brisbane being announced as the host of the 2032 Summer Olympics

// OPERATING HIGHLIGHTS

Operational Key Performance Indicators - FY21

40%

of new clients from new markets

58% growth in number of SaaS clients

71%

YOY increase in completed surveys = more revenue 4 years average tenure of clients

45% YOY increase in project volume

91% of revenue coming from repeat clients

15% 20% YOY increase of Data and Insights revenue is recurring in active clients

219 million Ads delivered by Pure.Amplify = more revenue

$5.9m 90% incentives earned by Pureprofile panellists Growth in panel acquisition in FY21 = more revenue

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// OPERATING HIGHLIGHTS

Some blue chip organisations that use our insights

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SECTION FOUR:

Solutions Highlights

79% of Brits say their life priorities have changed since Covid-19 began

// SOLUTIONS HIGHLIGHTS

We solve today’s insights challenges with our unique data and analytics tools

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// SOLUTIONS HIGHLIGHTS

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Audience Intelligence

SaaS access to unrivalled market intelligence and consumer trends

Exclusive functionality and insights – unavailable via any other data company

Our datasets are aggregated from millions of verified transactions from consumers across various markets and retail categories

Allowing us to attract new clients and offer existing clients new products

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// SOLUTIONS HIGHLIGHTS

Audience Intelligence FY21 Update

Increasing interest from clients

UberEats signed in Q4 FY21 with a number of trials running of the Food Delivery vertical

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Unique SaaS solution

Our unique solution has been shortlisted for the SaaS Innovation Award from the Australian Business Awards 2021. Patent applications for this solution are pending

Finalising new SaaS insights

Food delivery pilot launched in Q4 FY21. Fast Food and Retail in development and due to launch in Q1 FY22

// SOLUTIONS HIGHLIGHTS

Pureprofile has announced a new partnership with Flybuys, creating “Pureprofile Perks”

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Flybuys members can earn points in return for giving their opinions

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Pureprofile SaaS Platform

A unique co-branded environment for Flybuys members who wish to help brands with their insights

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A game changer

The insights industry needs new consumers and this program delivers

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// SOLUTIONS HIGHLIGHTS

Flybuys FY21 Update

A Flybuys community launched

A Flybuys member has joined Pureprofile Perks every 300 seconds since launch on the 26[th] April 2021

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Flybuys members rewards

27m Flybuys points earned since launch. A Pureprofile Perks panellist is earning 300 Flybuys points every 60 seconds

New opportunities for our clients

95,000 surveys completed by Pureprofile Perks panellists since launch

25% of Aussies are not interested in watching the Olympics

SECTION FIVE: Client Case Studies

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Data & Insights Case Study

The challenge

Increase member retention rates

Business Australia have been supporting Australian businesses for over 195 years. They wanted to increase their member retention rates. In order to cement their position in market, they needed to re-focus their value proposition and update the brand. Business Australia were in need of an agile market research partner that could connect them directly to niche B2B audiences.

Key results

190% 1,011% The results increase in increase in website showed key new members page views awareness needed to be increased

28pts

The solution

A three-phased strategy connecting Business Australia to real market perceptions. A bi-weekly brand tracker study was launched, empowering Business Australia to regularly connect to their audience

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PHASE 1 PHASE 2
Leverage deep Develop a fully
profile information to automated &
identify the interactive brand
right audience tracking study
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PHASE 3
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increase in Net Promoter Score

Provide a seamless stream of data to a secure online environment

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Community Builder Case Study

The challenge

An exclusive survey platform for Flybuys members

The Pureprofile Perks platform allows Flybuys members to earn points answering surveys via their Flybuys accounts, allowing them to collect Flybuys points that can be redeemed for over 1,000 reward options.

Key results

95,000+ 27m surveys completed Flybuys points by Pureprofile earned since Perks panellists launch since launch

Pureprofile Perks launched 26[th] April 2021

A Flybuys member has joined Pureprofile Perks every 300 seconds since launch

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The solution

A three-phased strategy to utilise Pureprofile’s SaaS technology to create a community for Flybuys members

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PHASE 1 PHASE 2
Build Pureprofile Build link with
Perks community Flybuys backend
environment
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PHASE 3
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Launch to Flybuys members

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Media Case Study

The challenge

Increase donorship. Support families.

The primary goal of the campaign was to shift in-market positioning, resulting in increased knowledge and awareness among a broader audience.

Our client's secondary goal was to increase donations during strategic times of the year.

Key results

9.2m+ 300% ad impressions throughout the increase in entirety of the new donations campaign

Increased brand awareness, high engagement & donations made

12% increase in brand awareness, with an additional 6% uplift in likelihood to recommend Barnardos to their friends and family

The solution

A three-phased strategy enabled instant optimisation of the highest-performing campaign elements

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----- Start of picture text -----

PHASE 1 PHASE 2
Build & refine Execute the
bespoke audiences programmatic
based on a strategy
unique mix of
proprietary
data sources
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PHASE 3
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Conduct regular optimisations to ensure maximum performance

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SECTION SIX:

50% of Brits believe their country is not doing enough to address climate change

// CORPORATE STRATEGY

Our progress on our corporate strategy

Strategic Pillar

Global Panel

More data, more insights

Self-service

Strategy

Focus on building a stronger and more diverse global panel and add complementary data sources through strategic partnerships

Leverage Pureprofile proprietary data

Data & Insights - Media Advertising

Accelerate our SaaS self-service solutions - Audience Intelligence - Insights Builder

FY21 Progress

Doubled the size of the AU & UK panels

Refer-a-friend program implemented driving panel acquisition

Further quality and fraud prevention initiatives implemented

Launched Flybuys partnership

Launched SGAG community in Singapore

Pilot launched Audience Intelligence SaaS solution in Food Delivery vertical

Signed marquee client and further client trials

// CORPORATE STRATEGY

Key initiatives H1 FY22

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Developing new partnerships

Growing partnerships in Asia, Europe and US means we can increase our capacity without upfront expenditure

Objective : Increase existing global audiences, allows for more insights to be generated for more clients and drives revenue and profitability

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Launch new verticals for Audience Intelligence

This is an exciting, world first, SaaS solution delivering insights and media planning from a single screen. Allowing Pureprofile to attract new clients and build recurring revenues

Objective: Launch Fast Food and Retail verticals of our SaaS solution. Food Delivery trial clients converted to paid clients

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New Global Panels

Launch of new panels in mainland Europe and Singapore supporting our growing businesses in these regions

Objective: Launch new global panels in Q1 FY22, attracting new clients and revenue in these regions, improved operational efficiencies and driving both revenue and profitability

// CORPORATE STRATEGY

Summary

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Strong growth Cash flow positive Highly engaged employees Exciting solutions

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// CONTACT

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Contact

263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 [email protected] business.pureprofile.com This presentation has been authorised for release to the . ASX by the Board of Directors

Martin Filz // Chief Executive Officer [email protected] 0466 356 388

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Melinda Sheppard // Chief Operating Officer [email protected] 0414 821 331

AI assistant

PUREPROFILE LTD — Investor Presentation 2021

65604_rns_2021-09-08_6b4e3bf3-9ae6-4459-a7ba-4bdaa07ddaad.pdf

ASX Announcement

9 September 2021

Morning Meeting with Coffee Microcaps

- ENDS –

For further information, please contact:

Juliana Roadley, IR Department

About Pureprofile

Disclaimer

Non-IFRS Performance measures

SECTION ONE: Pureprofile Today

Pureprofile at a glance

Our Aspiration

Our Vision

Discovery

Ownership

Our Mission

Trust

Team

Clear corporate growth strategy

Our business

Global reach

Trusted

Service

What

Data & Insights

Self-service platform

Pure.amplify media

How

Global panel

More data, more insights

Self-service

A great place to work

95%

98%

Employee Satisfaction

97%

96%

93%

91%

A strong start to FY22

Full year FY21 EBITDA guidance exceeded

Financial Trends

Data & Insights Revenue $M

Capital Expenditure $M

Operating Highlights

Operational Key Performance Indicators - FY21

Solutions Highlights

Audience Intelligence

Increasing interest from clients

Unique SaaS solution

Finalising new SaaS insights

Pureprofile SaaS Platform

A game changer

Flybuys FY21 Update

A Flybuys community launched

Flybuys members rewards

SECTION FIVE: Client Case Studies

Data & Insights Case Study

The challenge

Increase member retention rates

The solution

Community Builder Case Study

The challenge

An exclusive survey platform for Flybuys members

The solution

Media Case Study

The challenge

Increase donorship. Support families.

Key results

The solution

Our progress on our corporate strategy

Strategic Pillar

Global Panel

Self-service

Strategy

FY21 Progress

Key initiatives H1 FY22

PUREPROFILE LTD Investor Presentation 2021