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PUMA ALPHA VCT PLC Capital/Financing Update 2021

Nov 11, 2021

5039_rns_2021-11-11_854fd585-2579-4e96-bd71-8b322c0c59ae.pdf

Capital/Financing Update

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THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION

If you are in any doubt about the action to be taken, you should immediately consult a person authorised under the Financial Services and Markets Act 2000 ("FSMA") who specialises in advising on the acquisition of shares and other securities.

This document, which comprises a prospectus dated 9 November 2021 relating to Puma Alpha VCT plc (the "Company") has been prepared in accordance with the Prospectus Regulation Rules of the Financial Conduct Authority ("FCA"), made under section 73A of FSMA (the "Prospectus Regulation Rules"). This document has been approved by the FCA as competent authority under the UK version of Regulation (EU) 2017/1129 as it forms part of UK law by virtue of the European Union (Withdrawal) Act 2018 (the "UK Prospectus Regulation"). The FCA only approves this Prospectus as meeting the standards of completeness, comprehensibility and consistency imposed by the UK Prospectus Regulation. Such approval should not be considered an endorsement of the Company that is, or the quality of the securities that are, the subject of this Prospectus. Investors should make their own assessment as to the suitability of investing in the securities.

The contents of this document and the information incorporated herein by reference should not be construed as legal, business or tax advice. Neither the Company nor any of its Directors or representatives are making any representation to any offeree or purchaser or acquirer of the Ordinary Shares regarding the legality of an investment in the Ordinary Shares by such offeree or purchaser or acquirer under the laws applicable to such offeree or purchaser or acquirer.

Your attention is drawn to the risk factors set out on pages 10 to 13 of this document. Prospective Investors should read the whole text of this document and should be aware that an investment in the Company involves a high degree of risk and should make the decision to invest only after careful consideration and, if appropriate, consultation with an independent financial adviser. All statements regarding the Company's business, financial position and prospects should be viewed in light of such risk factors.

The Directors of the Company whose names appear on page 15 of this document, together with the Company, accept responsibility for the information contained herein. To the best of the knowledge of the Directors and the Company the information contained in this document is in accordance with the facts and this Prospectus makes no omission likely to affect its import. To the extent information has been sourced from a third party, this information has been accurately reproduced and, as far as the Directors and the Company are aware, no facts have been omitted which may render the reproduced information inaccurate or misleading. In connection with this document, no person is authorised to give any information or make any representation other than as contained in this document.

The Ordinary Shares of the Company in issue at the date of this document are listed on the premium segment of the Official List and traded on the London Stock Exchange's main market for listed securities. Application will be made for the Ordinary Shares to be issued pursuant to the offer for subscription (the "Offer") to be admitted to a premium listing on the Official List of the Financial Conduct Authority. Application will also be made to the London Stock Exchange for such Ordinary Shares to be traded on its main market for Listed Securities. It is expected that such admission will become effective, and that trading will commence, in respect of such shares within 10 Business Days of their allotment.

Subject to FSMA, the Prospectus Regulation Rules and applicable laws, the delivery of this document shall not, under any circumstances, create any implication that there has been no change in the affairs of the Company since the date of this document or that the information in this document is correct as at any time after this date.

Howard Kennedy Corporate Services LLP is acting as sponsor and Puma Investment Management Limited is acting as promoter in connection with the Offer, both of whom are authorised and regulated by the Financial Conduct Authority. Neither Howard Kennedy nor Puma Investment Management Limited are advising any other person or treating any other person as a customer or client in relation to the Offer, nor, subject to the responsibilities and liabilities imposed by FSMA or the regulatory regime established thereunder, will they be responsible to any such person for providing the protections afforded to their respective customers or clients or for providing advice in connection with the Offer.

Puma Alpha VCT plc

Offer for Subscription of up to £15,000,000 of Ordinary Shares of £0.01, payable in full in cash on application, together with an over-allotment facility for up to a further £5,000,000 of Ordinary Shares

The Offer will be open from 9 November 2021 until the earlier of 12.00 noon on the Initial Closing Date and the date on which the maximum subscription is reached. The Directors may close the Offer before the Initial Closing Date at their discretion or extend the Initial Closing Date and the deadline for receipt of applications to a date no later than 31 October 2022. The Offer is not underwritten. The procedure for, and the terms and conditions of, applications under the Offer are set out at the end of this document and an Application Form is available from the Promoter at Cassini House, 57 St James's Street, London SW1A 1LD. The minimum investment per Investor is £5,000. Completed Application Forms should be sent by post or delivered by hand (during normal business hours only) to SLC Registrars, P.O. Box 5232, Lancing, BN99 9FG.

This Prospectus does not constitute an offer of, or the solicitation of an offer to subscribe for or buy, any Ordinary Shares to any person in any jurisdiction to whom it is unlawful to make such an offer or solicitation in such jurisdiction. The Offer is not being made, directly or indirectly, in or into the United States, Canada, Australia, New Zealand, Japan, the Republic of South Africa or their respective territories or possessions or in any other jurisdiction where to do so would be unlawful, and documents should not be distributed, forwarded or transmitted in or into such territories. The Ordinary Shares have not been and will not be registered under the United States Securities Act of 1933 (as amended) and may not be offered, sold or delivered, directly or indirectly, in or into the United States, Canada, Australia, New Zealand, Japan, the Republic of South Africa or in any other jurisdiction where to do so would be unlawful.

Copies of this document may be obtained, free of charge, from the Company's registered office at Cassini House, 57 St James's Street, London, SW1A 1LD and from the Promoter (at the same address), until the closing of the Offer. A copy of this document has been submitted to the National Storage Mechanism and is available to the public for viewing online at the following website address: https://data.fca.org.uk/#/nsm/nationalstoragemechanism.

This document is not a KID (key information document) for the purposes of the EU Packaged Retail Investment and Insurance Products Regulations or the UK PRIIPs Laws.


Contents

Summary 4
Risk Factors 10
Forward looking statements 14
Directors and advisers 15
Overview of Puma Alpha VCT plc 16
Letter from the Chairman 17
The Investment Manager 17
VCT investment strategy 17
Why choose Puma Alpha VCT? 17
Dividend targets 17
Core investment strategy 17
Portfolio 18
The Offer 18
The tax benefits 18
Details, timetable and statistics of the Offer 19

PART 1

The Offer 20
Introduction 20
Reasons For The Offer 22
The Investment Manager – a 25-year investment management track record 22
Deal flow 23
The Investment Manager's ESG approach 23
The Investment Manager's ESG principles 23
Drawing on external guidance 24
Puma Private Equity's ESG perspective 24
Delivering returns 24
Examples of investments made by Puma VCTs and EIS funds to date 24
Share liquidity 34
Conflicts of interest 34
VCT tax relief 35
Illustration of effect of tax relief to Qualifying Investors 35
Income 35
Investment objectives and policies 36
Investment objectives 36
Investment policy 36
Profile of typical investor 37
Other key policies 37
Distribution policy 37
Post-investment management 37
Co-investment policy 38
Valuation policy 38
Share buyback policy 38
Shareholder reporting 38
Corporate matters 39
Allotment, dealings and settlement 39
Corporate governance 39
Market Abuse Regulation 39
Key rules and regulations 39


3

The board and investment management team 41
Board of Directors 41
The Investment Manager 41
Senior management of the Investment Manager 41
Private equity team of the Investment Manager 42
Senior support staff of the Investment Manager 43
Expenses and administration 44
Investment management and administration 44
Performance Incentive Fees 44
Fees, charges and pricing of the Offer 44
Number of Shares to be issued and pricing of the Offer 45

PART 2
Taxation 46

PART 3
Financial information on the company 48

Part 4
Investment portfolio of the company 49

PART 5
Additional information 50

PART 6
Definitions 64

PART 7
Terms and conditions of the Offer and application 70
Frequently asked questions 74

3


Summary

INTRODUCTION AND WARNINGS

Name and ISIN of Securities Ordinary shares of 1 pence each (ISIN: GB00BGMG7F10) ("Ordinary Shares").
Identity and Contact Details of Issuer Puma Alpha VCT plc (the "Company") was incorporated and registered in England and Wales on 11 April 2019 with registered number 11939975, and its registered address is Cassini House, 57 St James's Street, London, SW1A 1LD (LEI: 2138007CHIGAM5X58N94). The Company can be contacted at [email protected] and by telephone on 020 7408 4100.
Competent Authority approving the Prospectus The Financial Conduct Authority ("FCA"), 12 Endeavour Square, London EC20 1JN, telephone 020 7066 1000.
Date of Approval of the Prospectus 9 November 2021.
Warnings (a) This summary should be read as an introduction to the Prospectus.
(b) Any decision to invest in the securities should be based on a consideration of the Prospectus as a whole by the Investor.
(c) An Investor could lose all or part of their invested capital.
(d) Civil liability attaches only to those persons who have tabled this summary, but only where this summary is misleading, inaccurate or inconsistent, when read together with the other parts of the Prospectus, or where it does not provide, when read together with the other parts of the Prospectus, key information in order to aid Investors when considering whether to invest in the Ordinary Shares.

KEY INFORMATION ON THE ISSUER

Who is the Issuer of the Securities?
Domicile and legal form The Company is domiciled in England and was incorporated and registered in England and Wales on 11 April 2019 as a public company limited by shares under the Companies Act 2006 (the "Act") with registered number 11939975 (LEI: 2138007CHIGAM5X58N94).
The principal legislation under which the Company operates is the Act and the regulations made thereunder.
Principal Activities The Company is a generalist VCT (formed as a closed-ended investment company) which will target investments in unquoted companies with a strong and experienced management team, a proposition that is commercially validated through sales volume, a clear and comprehensive plan for growth, and operating in a well-defined market niche with proven market fit.

Summary of Investment Policy
In line with the legislative framework governing the Company, the Company's investment policy is designed to comply with VCT legislation, which is key to the proposition being offered to Investors.
The Company will target investments in unquoted companies with a strong and experienced management team, a proposition that is commercially validated through sales volume, a clear and comprehensive plan for growth, and which operate in a well-defined market niche with proven market fit.
The Company seeks to build up a diversified portfolio of investments which should allow the Company to capture significant upside from individual positions but also provide resilience in the event of an economic downturn. Given current global macro-economic uncertainties, the Directors believe this is attractive positioning from a risk-adjusted-return perspective.
Unquoted investments are likely to be in the form of ordinary shares but may use other instruments including, but not limited to, loan stock, convertible securities and fixed interest securities. The Company may also invest in stocks that are quoted on the London Stock Exchange (including AIM) and on AQSE; such stocks may include ordinary shares, preference shares and/or loan stock (which may be unsecured). As well as quoted securities, the Company may hold investments in permitted funds, including interest bearing money market open-ended investment companies (OEICs) in addition to cash on deposit. |


5

| Principal Activities
(CONTINUED) | Restrictions
various rules and regulations in order to continue to qualify as a VCT. In addition, the following restrictions are imposed upon the Company under the rules relating to admission to the Official List:
(a) it, or any of its subsidiaries, must not conduct any trading activity which is significant in the context of the group as a whole;
(b) it must not invest more than 10% in aggregate of the value of its total assets (at the time the investment is made) in other listed closed-ended investment funds except listed closed-ended investment funds which themselves have published investment policies to invest no more than 15% of their total assets in other closed-ended investment funds; and
(c) it must manage and invest its assets in accordance with its investment policy, which contains information about the policies which it will follow relating to asset allocation, risk diversification and gearing and which includes maximum exposure. | | | | |
| --- | --- | --- | --- | --- | --- |
| Major Shareholders | The Company is not aware of any person or persons who have, or who following the Offer will or could have, directly or indirectly voting rights representing 3% or more of the issued share capital of the Company or who can, or could following the Offer, directly or indirectly exercise control over the Company. | | | | |
| Directors | The Directors of the Company (all of whom are non-executive) are:
Egmont Stephanus Kock (Chairman);
Richard Anthony Oirschot; and
Michael Laurent van Messel. | | | | |
| Statutory Auditors | The statutory auditor of the Company is RSM UK Audit LLP. | | | | |
| What is the key financial information regarding the issuer? | Additional information relevant to closed end funds (as at 28 February 2021 (audited) except where otherwise stated) | | | | |
| | Share Class | Net Assets | No of Ordinary Shares | NAV per Ordinary Share | Historical Performance |
| | Ordinary | 10,033,000 | 8,641,327 | 116.1p | 98.27p (as at 29 February 2020 (audited) |
| | Total | 10,033,000 | 8,641,327 | | |
| | Income statement for closed end funds | | | | |
| | | | | Year ended 28 February 2021 (audited) | Year ended 29 February 2020 (audited) |
| | Total income before operating expenses (€'000) | | | 0 | 0 |
| | Net profit/(loss) on ordinary activities before taxation (€'000) | | | 1,641 | 134 |
| | Performance fee (accrued/paid) (€'000) | | | 0 | 0 |
| | Investment management fee (accrued/paid) (€'000) | | | 132 | 8 |
| | Any other material fees (accrued/paid) to service providers (€'000) | | | 52 | 18 |
| | Earnings per Ordinary Share (p) | | | 25.77 | (3.81) |
| | Dividends paid per Ordinary Share (in the period) (p) | | | 0 | 0 |
| | Dividends paid per Ordinary Share (in respect of the period) (p) | | | 0 | 0 |
| | NAV per Ordinary Share (p) | | | 116.1 | 98.27 |
| | Balance sheet for closed end funds | | | | |
| | | | | Year ended 28 February 2021 (audited) | Year ended 29 February 2020 (audited) |
| Total net assets (€'000) | | | 10,033 | 3,937 | |


Summary (continued)

What are the key risks that are specific to the issuer?

Set out below is a summary of the most material risk factors specific to the issuer

  • The Covid-19 pandemic and the measures taken to control the outbreak have led to volatility and a substantial decline in stock markets and other financial markets around the world and a downturn in the global economy. The future development and the long-term impacts of the outbreak are unknown and it remains to be seen how and when the global economy and financial markets will recover from the impact of the pandemic and what effect any secondary outbreaks may have on the global economy and financial markets. The exact effect of these on the Company's investee companies is, therefore, difficult to predict and, with general disruption caused by the pandemic, will make it more difficult to value the Company's investments in investee companies on an on-going basis and to determine future income streams from the Company's investment portfolio, which may have an effect on the price at which investors can sell their Ordinary Shares.

  • The Finance Act 2018 introduced a new "risk-to-capital" condition for Qualifying Investments, designed to focus investments towards earlier stage, growing businesses, and away from investments which could be regarded as lower risk. The potential penalty for contravention of these rules can include loss of VCT status with a resultant clawback of VCT tax reliefs from Investors. HMRC have stated that VCT status will not be withdrawn where an investment is ultimately found to be non-qualifying if, after taking reasonable steps including seeking advice, a VCT considers that an investment is qualifying.

  • Investments made by the Company may be in companies whose shares are not publicly traded or readily marketable and, therefore, may be difficult to realise. Such investments may also be highly volatile and, therefore, be exposed to losses if realisation is required when falls in value have been experienced. As a result, the Company may be subject to substantial losses in relation to these investments.

  • The income received from the Company's investment portfolio, whether prior to or after being fully invested, may not meet the Company's expectations. As a result, paying out an annual dividend may erode the capital value of the Company. The ability to pay the intended dividends to Investors may also be constrained by, amongst other things, the existence of realised profits, legislative requirements and the available cash reserves of the Company.

  • The Company will invest in companies with gross assets of not more than £15 million immediately prior to investment (and £16 million immediately after the investment) and with fewer than 250 employees (or 500 employees in the case of a Knowledge Intensive Company) at the point of investment. Such companies are generally private companies that have a higher risk profile than larger "blue chip" companies. Such investments usually involve specific deal structuring and depend on the accuracy of due diligence. Standards of corporate governance in private companies are generally lower than in quoted investments and are often dependent on minority investor protections. These investments involve a higher degree of risk than would investments in larger or longer-established businesses and can result in substantial losses for the Company.

  • There can be no guarantee that the Company will fulfil the criteria to obtain, or to enable it to maintain, full VCT status. If the Company loses its approval as a VCT before Investors have held their shares for five years, the 30% income tax relief obtained will have to be repaid by such Investors. Following a loss of VCT status, an Investor will be taxed on dividends paid by the Company, and, in addition, a liability to capital gains tax may arise on any subsequent disposal of Ordinary Shares.

  • Corporate or UK Government bonds are loans to a company or the UK Government ("counterparty"). Should the counterparty to a loan become bankrupt or be unable to pay back the loan, the Company may lose some or all of such an investment.

  • It is possible for Investors to lose their tax reliefs by themselves taking or not taking certain steps, and Investors are advised to take their own independent financial advice on the tax aspects of their investment.


7

KEY INFORMATION ON THE SECURITIES

What are the main features of the securities?
Type, class and ISIN of securities The Company will issue new ordinary shares of 1 pence each under the Offer. The ISIN of the Ordinary Shares is GB00BGMG7F10.
Currency, par value and number to be issued The currency of the Ordinary Shares is Sterling, having a par value of 1 pence each and pursuant to the Offer the Company will issue up to £15 million of Ordinary Shares with an over-allotment facility for up to a further £5 million of Ordinary Shares.
Rights attaching to the securities As regards Income
The holders of Ordinary Shares shall be entitled to receive such dividends as the Directors resolve to pay out in accordance with the Articles.
As regards Capital
On a return of capital on a winding up or otherwise (other than on redemption or purchase of shares) the assets of the Company available for distribution shall be divided amongst the holders of Ordinary Shares pro rata to their respective holdings of such shares, in accordance with the Articles of Association.
As regards voting and general meetings
Subject to disenfranchisement in the event of non-compliance with a statutory notice requiring disclosure as to beneficial ownership, and subject to any special terms as to voting upon which any shares may have been issued, or may for the time being be held, each holder of Ordinary Shares present in person or by proxy shall on a poll have one vote for every holder of Ordinary Share of which he is a holder.
As regards Redemption
The Ordinary Shares are not redeemable.
Seniority of securities The Ordinary Shares that are the subject of the Offer shall rank equally with the existing Ordinary Shares in the event of an insolvency of the issuer.
Restrictions on the free transferability of the securities There are no restrictions on the free transferability of the Ordinary Shares.
Dividend policy The Company intends but cannot guarantee to pay a regular annual dividend commencing in 2023. From then on, the Company expects to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. The Company expects to be in a position to make such annual payments from income received from its investments. The income received from the Company's investment portfolio should increase during the life of the Company as the number of investments made rises. Accordingly, the 2023 dividend may be lower than 5p per Share but each of the remaining annual dividends may be correspondingly higher than that figure so that the target of an annual dividend payment equivalent to 5p per Share per annum from 2023 is achieved. The Company's ability to pay dividends is subject to the existence of realised profits, legislative requirements and the available cash reserves of the Company. No forecast or projection is expressed or implied.
Where will the securities be traded? The existing Ordinary Shares are admitted to the premium segment of the Official List and admitted to trading on the London Stock Exchange's main market for listed securities. Applications will be made to the FCA for the Ordinary Shares issued pursuant to the Offer to be admitted to the premium segment of the Official List and to the London Stock Exchange to be admitted to trading on the London Stock Exchange's main market for listed securities. It is expected that each such admission will become effective, and that dealings in those Ordinary Shares will commence, within ten Business Days of their allotment.
What are the key risks that are specific to the securities? Set out below is a summary of the most material risk factors specific to the securities
• It is anticipated that the Ordinary Shares issued pursuant to the Offer will be admitted to the premium segment of the Official List and will be traded on the London Stock Exchange's market for listed securities. The secondary market for VCT shares is generally illiquid and there may be a limited market in the Ordinary Shares. Investors may, therefore, find it takes longer to realise their investment, or that they cannot obtain a price for their Shares that reflects the underlying NAV of the Ordinary Shares, or that they cannot realise their investment.
• Investors who sell their Ordinary Shares within five years of allotment will have to repay some or all of their initial income tax relief depending on the sale proceeds.

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Summary

(continued)

KEY INFORMATION ON THE OFFER OF SECURITIES TO THE PUBLIC AND/OR ADMISSION TO TRADING ON A REGULATED MARKET

Under which conditions and timetable can I invest in this security?

Amount of Offer

The Offer Shares will be offered at the Offer Price, payable in full upon application. The Company is proposing to raise up to £15 million pursuant to the Offer (up to £20 million if the over-allotment facility is utilised in full).

Pricing of the Offer

The number of Ordinary Shares to be issued to each applicant will be calculated based on the following Allotment Formula:

Number of Offer Shares = amount remitted, less

(i) the Initial Fee
(ii) the applicant's Adviser Charges

divided by latest published NAV per Ordinary Share, as at the date of allotment, adjusted for any subsequent dividends for which the record date has passed, rounded down to the nearest whole Ordinary Share.

Subject to any discounts for existing Puma Investors, the Initial Fee is 3% of the investment amount for applications.

The Offer is conditional on the passing of a resolution to be proposed at a general meeting of the Company to be held on 1 December 2021.

The Offer opens on 9 November 2021 and will close no later than 5 April 2022 for Ordinary Shares to be allotted in the 2021/22 tax year and no later than 2 June 2022 for Ordinary Shares to be allotted in the 2022/23 tax year. The Directors, in their absolute discretion, may decide to increase the Offer by a further £5,000,000 of Ordinary Shares, to close the Offer earlier or extend the Closing Date to a date no later than 31 October 2022.

It is expected that the admission to trading on the London Stock Exchange's main market for listed securities of the Ordinary Shares that are the subject of the Offer will become effective within ten Business Days of their allotment.

Expenses charged to the Investor

The estimated expenses charged to the Investor by the Company are as follows:

Investor not receiving financial advice

For an Investor under the Offer who is not advised by a Financial Adviser or has elected to settle their Adviser Charge direct, the costs of the Offer will be the Initial Fee attributable to the subscription for Ordinary Shares, being up to 3% of the value of the amount of the subscription monies received by the Company in respect of that Investor's application (any lower amount being at the discretion of the Investment Manager), although this is not an expense charged directly to an Investor by the Company as it is charged to the Company by the Promoter.

Investor receiving financial advice

For an Investor under the Offer who is advised by a Financial Adviser and has agreed that the Registrar should make the payment of its Adviser Charge on its behalf, the costs of the Offer will be the Initial Fee attributable to the subscription for Ordinary Shares, being 3% of the value of the amount of the subscription monies received by the Company in respect of that Investor's application after the deduction of any Adviser Charges, payment of which is made by the Registrar on behalf of the Investor prior to subscription for Shares. In such circumstances, such Investors will receive Ordinary Shares under the Offer in respect of the value of their subscription proceeds following payment of any Adviser Charge by the Registrar.

Costs and commissions

Out of these Initial Fees the Investment Manager will be responsible for paying the initial and trail commission to execution only brokers.

Authorised financial intermediaries in respect of execution only clients where no advice or personal recommendation has been given will usually be entitled to an initial commission of 1% of the amount payable in respect of the Ordinary Shares allocation for each Application. Additionally, provided that such intermediary continues to act for the client and the client continues to be the beneficial owner of the Ordinary Shares, such authorised financial intermediaries will usually be paid an annual trail commission by the Promoter of 0.35% of the Net Asset Value for each such Share for 5 years.


9

| Under which conditions and timetable can I invest in this security? (CONTINUED) | The Investment Manager may, in certain circumstances, agree to pay enhanced commission over and above these terms, but any such enhanced commissions will not be payable by either the Investors or the Company.
The Directors may, at their discretion, allow an enhanced share allocation for Investors who have invested in other Puma VCTs or for any other Investors at their discretion.
Dilution
The existing issued Ordinary Shares will represent 43% of the enlarged Ordinary Share capital of the Company immediately following the Offer, assuming (i) the Offer is fully subscribed with the over-allotment facility fully utilised, (ii) with an Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p and (iii) an Initial Fee of 3% applies to all subscriptions, and on that basis Shareholders who do not subscribe under the Offer will, therefore, be diluted by 57%. |
| --- | --- |
| Why is this prospectus being produced? | The reason for the Offer is to enable the Company to raise funds and then use a minimum of 80% of the proceeds of the Offer to acquire over a period not exceeding three years (and subsequently maintain) a portfolio of Qualifying Investments in accordance with its published investment policy.
Assuming a full subscription of £20 million of Ordinary Shares (with the over-allotment facility fully utilised) and an Initial Fee of 3% on all such subscriptions, the estimated maximum net proceeds of the Offer will amount to approximately £19.22 million.
The Offer is not subject to an underwriting agreement.
No conflict of interest is material to the Offer. |

11


Risk factors

Prospective Investors should consider carefully the following material risk factors, as well as the other information in this Prospectus, before investing. Prospective Investors should read the whole of this Prospectus and not rely solely on the information in this section entitled "Risk Factors". The business and financial conditions of the Company could be adversely affected if any of the following risks were to occur and as a result the market price of the Ordinary Shares could decline and Investors could lose part or all of their investment.

Prospective Investors should be aware that the value of Ordinary Shares can fluctuate and that they may not get back the full amount they invest. In addition, there is no certainty that the market price of Ordinary Shares will fully reflect the underlying net asset value, that Shareholders will be able to realise their shareholding or that any dividends will be paid. An investment in the Company should be viewed as a higher-risk, longer-term investment.

The Directors draw the attention of potential Investors to the following risk factors which may affect an investment, the Company's performance and/or the availability of tax reliefs. The Company and the Directors consider the following risks to be material for prospective Investors, but the risks listed below do not necessarily comprise all those associated with an investment in the Company. Additional risks and uncertainties currently unknown to the Company and the Directors (such as changes in legal, regulatory or tax requirements), or which the Company and the Directors currently believe are immaterial, may also have a materially adverse effect on the financial condition or prospects of the Company or on the market price of Ordinary Shares.

RISKS RELATING TO THE ORDINARY SHARES

  • It is anticipated that the Ordinary Shares issued pursuant to the Offer will be admitted to the premium segment of the Official List and will be traded on the London Stock Exchange's market for listed securities. The secondary market for VCT shares is generally illiquid and there may be a limited market in the Ordinary Shares. Investors may, therefore, find it takes longer to realise their investment, or that they cannot obtain a price for their Shares that reflects the underlying NAV of the Ordinary Shares, or that they cannot realise their investment.
  • Investors who sell their Ordinary Shares within five years of allotment will have to repay some or all of their initial 30% income tax relief depending on the sale proceeds and it is, therefore, probable that the market in the Ordinary Shares will be illiquid for at least five years.

  • If the Company loses its approval as a VCT before Investors have held their shares for five years, the income tax relief obtained will have to be repaid by such Investors. Following a loss of VCT status, an Investor will be taxed on dividends paid by the Company and, in addition, a liability to capital gains tax may arise on any subsequent disposal of their Ordinary Shares.

RISKS RELATING TO THE COMPANY

  • The Covid-19 pandemic and the measures taken to control the outbreak have led to volatility and a substantial decline in stock markets and other financial markets around the world and a downturn in the global economy. The future development and the long-term impacts of the outbreak are unknown and it remains to be seen how and when the global economy and financial markets will recover from the impact of the pandemic and what effect any secondary outbreaks may have on the global economy and financial markets. The Company's investee companies may be impacted by the pandemic, the UK Government's restrictions and the resulting disruption caused to consumer demand. The UK Government has provided financial support and implemented fiscal measures to support small businesses. The UK Government may vary significantly the restrictions it has imposed on business activities, the financial support it is currently providing to businesses and the other fiscal measures it has taken. The exact effect of these on the Company's investee companies is, therefore, difficult to predict and, with the general disruption caused by the pandemic, will make it more difficult to value the Company's investments in investee companies on an on-going basis and to determine future income streams from the Company's investment portfolio, which may have an effect on the price at which investors can sell their Ordinary Shares.
  • The Finance Act 2018 introduced a new "risk-to-capital" condition for Qualifying Investments, designed to focus investments towards earlier stage, growing businesses, and away from investments which could be regarded as lower risk. The potential penalty for contravention of these rules can include loss of VCT status with a resultant clawback of VCT tax reliefs from Investors. HMRC have stated that VCT status will not be withdrawn where an investment is ultimately found to be non-qualifying if, after taking reasonable steps including seeking advice, a VCT considers that an investment is qualifying.
  • The income received from the Company's investment portfolio, whether prior to or after being fully invested, may not meet the Company's expectations. As a result, paying out an annual dividend may erode the capital value of the Company. The ability to pay the intended dividends to Investors may also be constrained by, amongst other things, the existence of realised profits, legislative requirements and the available cash reserves of the Company.
  • The Company will invest in companies with gross assets of not more than £15 million immediately prior to investment (and £16 million immediately after the investment) and with fewer than 250 employees (or 500 employees in the case of a Knowledge Intensive Company) at the point of investment. Such companies are generally private companies that have a higher risk profile than larger "blue chip" companies. Such investments usually involve

11

specific deal structuring and depend on the accuracy of due diligence. Standards of corporate governance in private companies are generally lower than in quoted investments and are often dependent on minority investor protections. These investments involve a higher degree of risk than would investments in larger or longer-established businesses and can result in substantial losses for the Company.

  • There can be no guarantee that the Company will fulfil the criteria to obtain, or to enable it to maintain, full VCT status. If the Company loses its approval as a VCT before Investors have held their shares for five years, the 30% income tax relief obtained will have to be repaid by such Investors. Following a loss of VCT status, an Investor will be taxed on dividends paid by the Company and, in addition, a liability to capital gains tax may arise on any subsequent disposal of Shares.
  • It is possible for Investors to lose their tax reliefs by themselves taking or not taking certain steps, and Investors are advised to take their own independent financial advice on the tax aspects of their investment.
  • Unquoted investments of the Company will be valued at fair value in accordance with the IPEV Guidelines. However, in many cases valuations may take into account stock market price earnings ratios for the relevant industry sectors, discounted for non-marketability. The general disruption caused by the virus, and its effects on stock markets globally, may make the valuation of the Company's investments on an on-going basis more difficult.
  • The Company intends, but cannot guarantee, to pay a regular annual dividend commencing in 2023. From then on, the Company expects to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. The Company expects to be in a position to make such annual payments from income received from its investments. The income received from the Company's investment portfolio should increase during the life of the Company as the number of investments made rises. Accordingly, the Company anticipates that the 2023 dividend may be lower than but that each of the remaining annual dividends may be correspondingly higher than that figure so that the target of an annual dividend payment equivalent to 5p per Share per annum from 2023 is achieved. However, in any event the income received from the Company's investment portfolio, whether prior to or after being fully invested, may not meet the Company's current expectations. As a result, paying out an annual dividend may erode the capital value of the Company. The ability to pay the intended dividends to Investors may also be constrained by, amongst other things, the existence of realised profits, legislative requirements and the available cash reserves of the Company.
  • Investment in unquoted companies, by its nature, involves a higher degree of risk than investment in listed companies. In particular, small companies often have limited product lines, markets or financial resources and may be dependent for their management on a small number of key individuals and may be more susceptible to political, exchange rate, taxation and other

regulatory changes. In addition, the market for securities in smaller companies is usually less liquid than that for securities in larger companies, bringing with it potential difficulties in acquiring, valuing and disposing of such securities. Returns for investors will, therefore, be uncertain and involve a higher degree of risk than investment in a listed company.

  • The process of the UK leaving the European Union was completed on 31 December 2020. This may lead to unpredictable economic circumstances, in particular, in relation to currency movements which may have a positive or negative impact. In addition, regulatory changes brought about as a result of Brexit may have an unfavourable impact on the Company and the Investment Manager, in particular, the emerging terms may adversely affect the Company's business model, business operations, or financial results or have an impact on sales demand, material and labour costs, and the availability and cost of finance, for an underlying investee company. These factors could have an adverse effect on the Net Asset Value per Share, the operations of the Company and the success of future capital raisings by the Company.
  • The ability to pay dividends will be constrained by, in particular, the existence of realised profits, regulations and the available cash reserves of the Company. There can be no assurance that any dividends or distributions will be paid in respect of any financial year or period and no guarantee as to the level of any future dividends or distributions to be paid by the Company. No forecast or projection is implied or inferred.

RISKS CONCERNING VCTS AND TAX RELIEF

  • The Directors are committed to maintaining the Company's VCT status but there can be no guarantee that the Company will fulfil the criteria to obtain, or to enable it to maintain full VCT status thereafter. If the Company loses its approval as a VCT before Investors have held their Shares for five years, the 30% income tax relief obtained will have to be repaid by such Investors. Following a loss of VCT status, an Investor will be taxed on dividends paid by the Company, a liability to capital gains tax may arise on any subsequent disposal of Shares by an investor and the Company may be subject to corporation tax on any gains it makes.
  • Following recent legislative changes, restrictions imposed in relation to the non-qualifying investments which may be held by VCTs have been clarified. The Non-Qualifying Investments described in this document, which may be held by the Company, are based on the current interpretation of applicable legislation and practice following advice received by the Company from its advisers. However, there is a risk that HMRC's interpretation of what constitutes a permitted Non-Qualifying Investment may be more restrictive.
  • The Finance Act 2018 introduced a new "risk-to-capital" condition for Qualifying Investments, designed to focus investments towards earlier stage, growing businesses, and away from investments which could be regarded as lower risk. The Company may not make any prohibited non-qualifying investments, including those which breach the "risk-to-capital"

11


Risk factors (continued)

condition, and the potential penalty for contravention of these rules can include loss of VCT status with a resultant clawback of VCT tax reliefs from Investors. HMRC have stated that VCT status will not be withdrawn where an investment is ultimately found to be non-qualifying if, after taking reasonable steps including seeking advice, a VCT considers that an investment is qualifying. However, HMRC may require rectification of the breach, which may mean that the VCT is forced to dispose of the investment at a loss.

  • It is possible for Investors to lose their tax reliefs by themselves taking or not taking certain steps, and Investors are advised to take their own independent financial advice on the tax aspects of their investment.
  • Investors who sell their Ordinary Shares within five years of allotment will have to repay some or all of their initial income tax relief depending on the sale proceeds.
  • There may also be constraints imposed on the realisation of investments in order to maintain the VCT tax status of the Company, and this could have an adverse effect on investor returns.

RISKS RELATING TO THE TYPE OF INVESTMENTS THE COMPANY MAY MAKE PURSUANT TO ITS INVESTMENT POLICY

  • Investments made by the Company may be in companies whose shares are not publicly traded or readily marketable and, therefore, may be difficult to realise. The fact that a share is traded on AIM or AQSE does not guarantee its liquidity. There may also be constraints imposed on the realisation of investments to maintain the VCT tax status of the Company.
  • The Company may construct for itself a diversified portfolio of such investments. These underlying investments in the portfolio may be highly volatile and therefore be exposed to losses if realisation is required when falls in value have been experienced. Some of these investments may not be regularly traded on an exchange which may impact upon the accuracy of the determination of the net asset value of these investments. These investments may also be illiquid and, therefore, difficult to realise. As a result, the Company may be subject to substantial losses in relation to these investments.
  • It can take a number of years for the underlying value or quality of the businesses of smaller companies, such as those in which the Company invests, to be fully reflected in their market values which are often also materially affected by general market sentiment, which can be negative for prolonged periods. This may adversely affect the performance of the Company.

  • The Company's portfolio of investments may be subject to market fluctuations including but not limited to changes in inflation and interest rates. There can be no assurance that appreciation will occur or that losses will not be incurred. The ability of the Company to return funds to Shareholders may be adversely affected by illiquidity in underlying assets. It may be difficult to deal in investments for which there is no recognisable market or to obtain reliable information about their value or the extent of the risks to which such investments are exposed. These factors could have an adverse effect on investor returns.

  • Securities held by the Company may have redemption or lock-in periods that affect liquidity and which could result in the premature or delayed realisation of investments.
  • Corporate or UK Government bonds (in which the Company may invest) are loans to a company or UK Government ("counterparty"). Should the counterparty to a loan become bankrupt or be unable to pay back the loan, the Company may lose some or all of such an investment. Corporate bonds and corporate bond funds are exposed to the risks of changes in bond yields, particularly for medium and longer-dated securities. Capital values may fall as a result of rises in comparative bond yields after an investment is made or as a result of the worsening of the perceived creditworthiness of bond issuers. Any of these factors could have an adverse effect on investor returns.
  • Investments in private companies, usually with limited trading records, require specific deal structuring and detailed due diligence, the conclusions of which may subsequently be shown to be incorrect. Standards of corporate governance in private companies are generally lower than in quoted investments and are often dependent on minority investor protections which the Company is able to negotiate in advance. While investments in private companies can offer opportunities for above average capital appreciation, these investments involve a higher degree of risk than would investments in larger or longer-established businesses and can result in substantial losses.
  • The Company will invest in companies in accordance with the requirements and restrictions of any VCT legislation in force at the relevant time, currently companies with gross assets of not more than £15 million immediately prior to the investment (and £16 million immediately after the investment) and with fewer than 250 employees (or 500 employees in the case of a Knowledge Intensive Company) at the point of investment. Such companies generally have a higher risk profile than larger "blue chip" companies.
  • Underlying investment funds in which the Company may invest may utilise such investment techniques as option transactions, concentrated portfolios, margin transactions, short sales and futures and forward contracts and other leveraged or derivative transactions which practices can, in certain circumstances, significantly exacerbate any losses and so cause a diminution in the Company's assets.

13

  • Higher income yielding investments do not always return the initial capital intact. Companies which offer higher yields usually carry higher risk than lower yielding companies and may offer higher yields only to compensate for these greater risks.
  • Businesses in which the Company invests may incur unplanned costs and delays as a result of statutory and regulatory requirements in areas such as labour and health and safety, or where construction operations do not proceed as planned, which may prevent them from fulfilling their business plans and reduce the level of returns to the Company. Any of these factors could have an adverse effect on investor returns.
  • The level of returns from investments may be reduced if there are delays in the investment programme, such that part of the net proceeds of the Offer are held in cash or cash-based similarly liquid investments for longer than anticipated, or if the investments cannot be realised at the expected time and values.

RISKS RELATED TO THE INVESTMENT MANAGER

  • The past performance of the Investment Manager or other funds it manages or advises is no indication of its future performance.
  • The Investment Manager will provide discretionary and advisory investment management services to the Company in respect of its portfolio of investments. If the Investment Manager does not perform its obligations in accordance with the agreement regulating the provision of these services, the performance of the Company and/or its ability to achieve or maintain VCT status, may be adversely affected. Shareholders have no direct right of action against the Investment Manager.

14


Forward looking statements

Investors should not place undue reliance on forward-looking statements. This Prospectus includes statements that are (or may be deemed to be) "forward looking statements", which can be identified by the use of forward-looking terminology including the various terms "believes", "continues", "expects", "intends", "aims", "may", "will", "would", "should" or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward looking statements involve risk and uncertainty because they relate to future events and circumstances. Save in relation to statements concerning working capital adequacy, forward-looking statements contained in this Prospectus, based on past trends or activities, should not be taken as a representation that such trends or activities will continue in the future. Any forward looking statements in this Prospectus do not in any way seek to qualify the working capital statement set out in paragraph 6.13 of Part 5 of this document, and such statements will be updated as and when required by the FSMA, the UK Prospectus Regulation, the Listing Rules, the DGTR and UK MAR, as appropriate.

This Prospectus contains references to the intention or expectation of the Company and its objective to maintain a regular annual dividend commencing from 2023, to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. Although the Company intends to pay a regular annual dividend from 2023, there is also the potential to pay special dividends if portfolio companies are sold at a profit before this date. Over any five-year period, the Company is looking to deliver 50p in positive returns for Investors in the form of dividends or growth. The Company expects to be in a position to make such annual payments from income received from its investments and special dividends from profitable realisations. The income received from the Company's investment portfolio, whether prior to or after being fully invested, may not meet the Company's current expectations. Accordingly, there can be no guarantee that any such dividend payments can be maintained and, accordingly, no profit forecast is to be inferred or implied from such statements.

GOVERNING LAW

Unless otherwise stated, statements made in this Prospectus are based on the law and practice currently in force in England and Wales.

NON-MAINSTREAM POOLED INVESTMENT STATUS AND UK MIFID LAWS

As the Company is a closed-ended investment company, the Ordinary Shares will be "excluded securities" under the FCA's rules on non-mainstream pooled investments. Accordingly, the promotion of the Ordinary Shares is not subject to the FCA's restriction on the promotion of non-mainstream pooled investments. The Company intends to conduct its affairs so that its Ordinary Shares can be recommended by financial advisers to retail investors in accordance with the rules on the distribution of financial instruments under the UK MiFID Laws. The Directors consider that the Ordinary Shares should be considered "non-complex" for the purposes of the MiFID.

WEBSITES

Without limitation, neither the contents of the Company's or the Investment Manager's website (or any other website referred to in this Prospectus) nor the content of any website accessible from hyperlinks on the Company's or the Investment Manager's website (or any other website referred to in this Prospectus) is incorporated into, or forms part of this Prospectus.

WITHDRAWAL

The Company may update the information provided in this Prospectus by means of a supplement if a significant new factor that may affect the evaluation by prospective investors occurs after the publication of this Prospectus or if this Prospectus contains any material mistake or substantial inaccuracy. Any such supplement will be subject to approval by the FCA and will be made public in accordance with the Prospectus Regulation Rules. In the event that the Company is required to publish a supplement prospectus prior to Initial Admission, applicants who have applied for Ordinary Shares under the Issues shall have the right to withdraw their applications for Shares made prior to the publication of the supplement prospectus. Such withdrawal must be made within the time limits and in the manner set out in any such supplement prospectus (which shall be at least two clear Business Days following the publication of the relevant supplement prospectus). If the application is not withdrawn within the stipulated period, any offer to apply for Ordinary Shares in the Issues will remain valid and binding.


15

Directors and advisers

Directors (all non-executive)

Egmont Stephanus Kock (Chairman)
Richard Anthony Oirschot
Michael Laurent van Messel

Secretary

Paul James Frost
all of:
Registered Office
Cassini House
57 St James's Street
London SW1A 1LD

VCT Tax Adviser

PricewaterhouseCoopers LLP
1 Embankment Place
London WC2N 6RH

Investment Manager and Administrator

Puma Investment Management Limited
Cassini House
57 St James's Street
London SW1A 1LD

Promoter

Puma Investment Management Limited
Cassini House
57 St James's Street
London SW1A 1LD

Corporate Broker

Shore Capital Stockbrokers Limited
Cassini House
57 St James's Street
London SW1A 1LD

Sponsor

Howard Kennedy Corporate Services LLP
No.1 London Bridge
London SE1 9BG

Solicitors

Howard Kennedy LLP
No.1 London Bridge
London SE1 9BG

Auditor

RSM UK Audit LLP
6th Floor
25 Farringdon Street
London EC4A 4AB

Bankers

The Royal Bank of Scotland plc
Western Branch
60 Conduit Street
London W1S 2GA

Registrars and Receiving Agents

SLC Registrars
P.O. Box 5222
Lancing BN99 9FG


16

Overview of Puma Alpha VCT plc

INVESTMENT EXPERTISE

The Investment Manager is part of an organisation that raised its first private equity fund in 1996 and has a 25-year track record of investing in small and medium-sized enterprises in the UK.

VCT MANAGEMENT EXPERTISE

This is the 14th Puma VCT and, as a series, the Puma VCTs have invested into 51 qualifying companies, achieving 32 full exits.

SCALE-UPS NOT START-UPS

The Company invests in scale-up businesses with a proven product and experienced management teams. By investing in scale-up, high-growth businesses there is the potential to achieve start-up levels of return at lower risk. When examining potential investment targets, the Investment Manager will focus on leadership quality, the proposition's commercial validity and clarity of the growth plan.

DIVERSIFICATION

The Company's sector agnostic investment mandate offers portfolio diversification and allows the Investment Manager to source opportunities across the market. The Company is also able to co-invest alongside other Puma Funds, enabling swifter deployment of funds whilst giving Investors access to a wider pool of investments.

AGILITY

As a recently established VCT, the Company is able to respond to the current climate with agility, building up a portfolio of investments best-suited to the economic environment and giving Investors access to a VCT in the early-stages of its growth journey.

TAX RELIEFS

Upfront 30% income tax relief available to UK taxpayers on an investment of up to £200,000 per tax year; 100% tax-free dividends; and 100% tax-free capital gains on the sale of Company shares.

INCOME STRATEGY

The Company aims to pay a regular annual dividend commencing 2023, with the potential for special dividends if portfolio companies are sold at a profit before then.

ECONOMIC SUPPORT

Investors in Puma Alpha VCT support the UK economy by providing growth funding to small and medium-sized businesses. To date, Puma Alpha VCT has invested some £7.97 million in 8 UK businesses.


17

Letter from the Chairman

Dear Investor,

Following the successful launch of Puma Alpha VCT in 2019, and the subsequent fundraising that was launched in July 2020 (which together raised more than £12.3 million before issue costs), we are pleased to let you know the VCT board has decided to re-open the VCT for investment by new and existing shareholders.

The Investment Manager has made 8 investments, totalling approximately £7.97 million since inception. The new fundraise will facilitate continued investment into a diverse selection of attractive opportunities, at sensible valuations, as the market emerges from the Covid-19 pandemic.

THE INVESTMENT MANAGER

Puma Alpha VCT is the latest VCT to be managed by Puma Investments (the Investment Manager). The Investment Manager and its wider organisation have a 25-year track record of investing in smaller companies and have been managing VCTs since the launch of Puma VCT and Puma VCT II in April 2005. Puma Investments was initially established to focus on VCT investing, and there has now been a total of 14 Puma VCTs raising over £260 million. Together, the Puma VCTs, Puma EIS and Puma Alpha EIS have invested more than £250 million into 73 qualifying companies, with 34 full exits.

VCT INVESTMENT STRATEGY

The Company invests in growing UK small and medium sized enterprises (SMEs), with experienced management teams. With an emphasis on scale-up and not start-up companies, the VCT focuses on those businesses established enough to demonstrate a greater level of commercial maturity but at an early enough stage in their journey, thereby seeking (in time) to produce regular, tax-free distributions to Shareholders from its asset base primarily of a portfolio of unquoted companies.

The Company's investments in unquoted UK companies will primarily be in the form of ordinary equity, potentially with loan notes alongside. The Investment Manager's sector agnostic mandate and national coverage supports diversification in the VCT and enables the team to seek out the best opportunities across the country.

In addition to the experience of the management team, other criteria for investment include:

  • a proposition that is commercially validated through sales volume; and
  • a well-defined market niche and a clear and comprehensive plan for growth.

Puma Alpha VCT also has the option to co-invest alongside other Puma Funds, enabling swifter deployment of funds and giving Investors access to a wider pool of investments.

Given the impact of the Covid-19 pandemic, our agility in looking across the entire market for those businesses that have demonstrated resilience during unprecedented levels of turbulence enables the team to be opportunistic in seeking the best possible scenarios for investment.

WHY CHOOSE PUMA ALPHA VCT?

Investors in Puma Alpha VCT benefit from an attractive combination of an experienced investment manager with an extensive track record, coupled with the agility and market responsiveness offered by a recently established VCT.

The anticipated diverse nature of the investment portfolio should enable the VCT to capture significant upside from individual investments but also hedge against the failure or underperformance of any one company.

The VCT aims to provide growth funding to UK small and medium-sized companies and offers Investors access to a range of tax reliefs and an investment with the potential to generate attractive returns.

DIVIDEND TARGETS

Puma Alpha VCT's investment mandate is primed to deliver growth to Investors in the form of returns.

In addition, the VCT targets, but cannot guarantee, an average annual dividend of 5p per Share, with dividends expected to be paid from 2023 onwards.

Any dividend payments will be generated from returns on the investments made by the VCT, which will increase over the life of the VCT. These will include returns from exits in the portfolio as well as any increase in the number of investment holdings. There is also the potential to pay special dividends if portfolio companies are sold at a profit before 2023. Over any five-year period, the Company is looking to deliver 50p in positive returns for Investors in the form of dividends or growth. However, the VCT's ability to pay dividends is not guaranteed and is subject to the existence of realised profits, legislative requirements and its available cash reserves.

CORE INVESTMENT STRATEGY

Qualifying Investments comprise, among other things, investments in companies which are carrying out a qualifying trade (as defined under the relevant VCT legislation), and which must satisfy certain other criteria as set out in the relevant VCT legislation (see pages 39 and 40 of this document for more details). Qualifying Investments will be focused on well-managed, established, unquoted companies.

P


18

Letter from the Chairman

(continued)

primarily in the form of ordinary equity offered together with loan notes.

Initially, whilst suitable Qualifying Investments are being identified, the Investment Manager will manage the funds with the intention of ensuring that the Company has sufficient liquidity to invest in Qualifying Investment opportunities as and when they arise. Subject to the Investment Managers' view from time to time of desirable asset allocation and rules applicable to VCTs (as set out on pages 39 and 40 of this document), the net proceeds of the Offer will be invested into a range of investments intended to generate a positive return and/or an attractive running yield, including fixed income and other securities, as well as holding cash. The Company will continue to hold a proportion of its assets in such investments after the end of the Company's third accounting period.

PORTFOLIO

As at 28 February 2021, the latest date for which audited accounts have been prepared, the Company had invested 79% of its funds into Qualifying Investments. Full details of the portfolio of the Company as at the date of this document are set out in Part 4 (Investment Portfolio of the Company) of this document.

THE OFFER

The Offer seeks to raise up to £15 million, with the Directors having a discretion to increase the Offer to seek up to a further £5 million, and will be open from 9 November 2021 until 5 April 2022 unless:

  • the Offer is fully subscribed before this date;
  • the Directors (at their discretion) decide to bring forward the Initial Closing Date; or
  • the Directors (at their discretion) decide to extend the Initial Closing Date, in which case the Offer will be open until no later than 31 October 2022.

The Offer is conditional on the passing of the Resolution to be proposed at the General Meeting.

Application will be made for the Offer Shares to be listed on the premium segment of the Official List and will be traded on the London Stock Exchange's main market.

THE TAX BENEFITS

Investors in a VCT gain access to a range of tax incentives, subject to their individual personal circumstances and provided shares are held for at least the five-year qualifying period. These include:

  • Up to 30% upfront income tax relief on investments of no more than £200,000 per tax year
  • Tax-free dividends
  • Tax-free capital gains on disposal of the shares

Investment in a VCT carries risk. Please refer to the risk factors set out on pages 10 to 13 for more information. We recommend that Investors consult with their independent financial adviser before making a decision to invest. Applications must be made by completing an Application Form which is available from your financial adviser or online at www.pumainvestments.co.uk.

If you have any further questions, please feel free to contact the investor enquiries helpline on 020 7408 4100. We cannot offer investment advice, but would be happy to answer any other questions you might have about the VCT.

We look forward to welcoming you as a Shareholder of Puma Alpha VCT.

Yours sincerely,

Egmont Kock
Chairman
9 November 2021


19

Details, timetable, statistics of the offer and dealing codes

TIMETABLE OF THE OFFER

Offer opens 9 November 2021
Deadline for receipt of applications for final allotment in 2021/2022 offer 12.00 noon on 28 March 2022 (if the applicant's Offer Shares are to be issued directly into CREST)
12.00 noon on 5 April 2022 (if share certificates are to be issued to the applicant)
Deadline for receipt of applications for final allotment in 2022/2023 offer 12.00 noon on 31 May 2022
Allotments in respect of applications under the 2021/2022 offer On or before 5 April 2022
Anticipated final allotment in respect of applications under the 2022/2023 offer On or before 2 June 2022
Share and tax certificates expected to be dispatched Within 10 Business Days of each allotment
Initial Closing Date 5 April 2022¹
Admission and Dealings expected to commence Within 10 Business Days of each allotment

STATISTICS OF THE OFFER

Offer Price per Ordinary Share See page 45
Expected maximum number of Ordinary Shares in issue following close of the Offer² 28,174,451
Estimated net proceeds of the Offer assuming maximum subscription³ £19.22 million
Minimum individual investment £5,000
Estimated expenses of the Offer assuming full subscription⁵ £775,600

¹ Closing dates may be extended to a date no later than 31 October 2022 or brought forward at the Directors' discretion, in which case the date of admission and commencement of dealings will be revised accordingly.

² Assuming (i) the Offer is fully subscribed with the over-allotment facility fully utilised, (ii) an Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p per Share and (iii) an Initial Fee of 3% applies to all subscriptions.

³ Assuming the Offer is fully subscribed with the over-allotment facility fully utilised and an Initial Fee of 3% on all such subscriptions.

Dealing codes

ISIN GB00BGMG7F10

SEDOL BGMG7F1

Ticker Code PUAL

LEI 2138007CHIGAM5X58N94

4


20 PART 1

The Offer

Venture Capital Trusts (VCTs) are companies that are listed on the London Stock Exchange and invest into smaller businesses in order to help them grow. As younger businesses generally present more risks than larger, more established ones, the UK Government introduced VCTs in 1995 as a way of encouraging investment into these businesses. Having a healthy ecosystem of smaller companies is vital to the UK's economy and this investment stimulates economic growth and creates more jobs.

Investors in a VCT gain access to a portfolio of growing companies that can potentially deliver attractive returns alongside certain tax reliefs – and the opportunity to help support the UK's economy. Below is a breakdown of the different benefits.

Since inception, the Investment Manager's team has grown significantly, but its cultural values remain the same.

Further information on the funds raised for Puma VCTs and for Puma EIS funds are set out in the tables below.

TAX INCENTIVES

To compensate for the risks presented by investing in younger companies, investors can access a range of tax incentives on investments of up to £200,000 each year, provided they are eligible to claim these reliefs and the investment is held for at least five years. These include:

  • Income tax relief: investors can claim up to 30% upfront income tax relief on an investment of up to £200,000 per year.
  • Tax-free dividends: if the VCT pays dividends, investors will not need to pay tax on those dividends or declare them on a tax return.
  • Tax-free capital gains: if selling their VCT shares at a profit, investors will not have to pay capital gains tax on the proceeds.

However, it is important to remember that tax treatment depends on individual circumstances and tax rules can change in the future. Tax reliefs also rely on a VCT maintaining its qualifying status, and these reliefs are offered to compensate investors for the risks that VCTs present. For more information on these risks, please see pages 10 to 13.

GROWTH POTENTIAL

VCTs invest in smaller, unlisted but often fast-growing companies that adhere to VCT investment criteria set by the UK Government. These companies are at an early stage of their lifecycle which means they offer the potential to grow significantly: smaller, younger companies can grow much faster than older ones. To reduce the risks they present, however, the Puma VCTs only invest in growing companies that have already proven their product in the marketplace and have reached the scale-up phase of their growth journey, rather than the start-up phase, when they are more likely to fail.

DIVERSIFICATION

Smaller, unlisted companies follow a different investment lifecycle to mainstream investments which may be more susceptible to public market fluctuations. Instead, the value of these companies is typically more reflective of their underlying fundamentals. This distinction means that VCT investments can help diversify an investor's portfolio and spread their investment risk.

ALTERNATIVE ASSET CLASS

As well as diversifying risk, VCTs can complement different investments in a portfolio, such as pension plans, Individual Savings Accounts (ISAs) and other longer-term investments. Recent changes to pension rules have added restrictions on how much can be invested in a pension, so VCTs can offer a useful alternative to complement retirement planning. The tax-free dividends that VCTs seek to deliver can also provide a valuable source of income within an investor's financial plan.

SUPPORTING THE BRITISH ECONOMY

Not only do VCTs offer benefits to investors, they also allow investors to support the UK economy. SMEs account for 99.9% of the business population⁴ and are important to the UK's prosperity. Investing in SMEs helps the economy grow and thrive, fosters innovation and boosts employment.

Having launched its first VCT in 2005, Puma Investments is a well-established and recognised investment manager in the VCT market.

VCTs are a popular alternative investment that offer individuals 30% upfront tax relief on investments of up to £200,000 a year, as well as tax-free dividends and capital gains.

VCTs must uphold strict governance rules designed to protect investors. These rules, coupled with stringent criteria around the types of companies that qualify for VCT investment, ensure that investors' money is directed towards those companies most in need of finance to grow.

Puma Alpha VCT is the latest VCT to be managed by Puma Investments. It aims to deliver compelling returns through investments in companies that have graduated from 'start-up' to 'scale-up', while delivering the full range of tax reliefs that come with VCT investing. The Investment Manager and its wider organisation have a 25-year track record of investing in smaller companies and have been managing VCTs since the launch of Puma VCT and Puma VCT II in April 2005. VCTs are at the core of Puma Investments, which was initially established to focus on VCT investing, and there has now been a total of 14 Puma VCTs. With Puma Alpha VCT, the Investment Manager is able to merge its Alpha EIS experience of investing in higher-growth companies with its expertise in managing VCTs.

Since being launched in 2019, Puma Alpha VCT has made 8 investments in the following sectors: UK engineering and manufacturing, cycling apparel e-commerce, digital engagement technology with a health and wellness focus working primarily

⁴ https://www.fsb.org.uk/uk-small-business-statistics.html


with the insurance sector. Further details are set out in Part 4 of this document.

The Company is seeking to raise up to £15 million, with the Directors having a discretion to increase the Offer to seek up to a further £5 million. Since its launch, the Company has raised more than £12.3 million (before issue costs).

Details of the Management Team are set out on pages 41 to 43 and details of the Directors are set out on page 41.

The Company's objective is to provide funding to growing SMEs in the UK, aiming to give Investors exposure to quality operating businesses with strong management teams in sectors that provide structural support for growth. It invests in scale-up businesses that have already proven themselves in their market, and targets companies that have the potential to deliver start-up levels of return at lower risk. The average annual revenue of companies receiving a first-time Qualifying Investment from the Company in 2020 was approximately £3.5 million (in the twelve months running up to the relevant point of investment).

When examining potential investment targets, the Management Team will focus particularly on the quality and experience of the team leading the target business. In addition, they will look for businesses with a proposition that is commercially validated, operating in a well-defined niche with proven market fit, with a clear and comprehensive plan for growth and supportive sector dynamics. This will enable Investors to support such companies and capitalise on their success. The Company has a sector agnostic mandate and seeks to provide funding to assist the growth of a diversified portfolio of investments which should allow the Company to capture significant upside from individual positions but also provide resilience in the event of an economic downturn.

As a new VCT, the Company provides an opportunity for Investors to access a VCT in the early stages of its growth journey. This should also enable it to respond to the current climate with agility, building up a portfolio of investments best-suited to the economic environment. The Company can also co-invest alongside Puma Alpha EIS, which has the same investment mandate, allowing for swifter deployment of funds and giving Investors access to a wider pool of investments. The VCT has already made 8 qualifying investments since its first allotment of Shares on 15 January 2020.

Puma Alpha VCT is a VCT that aims to provide a return in the form of dividends or growth. The Company seeks to produce regular tax-free distributions to Shareholders, and intends to pay a regular annual dividend commencing in 2023 (although there is no guarantee). From then on, the Company expects to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. The Company expects to be able to make such annual payments from income received from its investments or from exits. The income received from the Company's investment portfolio should increase during the life of the Company as the number of investments rises. Accordingly, the Company anticipates that the 2023 dividend may be lower than 5p but that later annual dividends may be correspondingly higher than that figure. This should enable the Company to achieve its target of an annual dividend payment equivalent to 5p per Share per annum from 2023. The Company's ability to pay dividends is subject to the existence

of realised profits, legislative requirements and the available cash reserves of the Company.

Although the Company intends to pay a regular annual dividend from 2023, there is also the potential to pay special dividends if portfolio companies are sold at a profit before this date. Over any five-year period, the Company is looking to deliver 50p in positive returns for Investors in the form of dividends or growth; although this is not guaranteed and no projection or forecast should be inferred or implied from such statement.

The initial proceeds of the Offer may be invested in a portfolio of equities, fixed income and other securities, including UK Government bonds, highly rated corporate bonds and cash deposits, or in investment opportunities already being considered at the relevant time. The Company may continue to hold a proportion of its assets in such investments after the end of its third accounting period.

The Qualifying Investments Portfolio is expected to be made up of investments in established, unquoted UK-based companies. These investments will typically be a combination of ordinary shares and unsecured loan notes. The Finance Act 2018 introduced a new 'risk to capital' condition for Qualifying Investments, designed to focus investments towards earlier stage, growing businesses and away from investments which could be regarded as lower risk. Details of the 8 investments made by the Company to date, including those in Everpress, CameraMatics and Ostmodern, are set out in Part 4 (Investment Portfolio of the Company) of this document.

In order to qualify for VCT funding, investee companies need to have a permanent establishment in the UK and conduct what HMRC refers to as a 'qualifying trade'. While most trades are allowed, notable exceptions include financial activities, forestry, farming, hotels and energy generation.

Under current VCT legislation, the Company must hold at least 80% of its assets (by value) in Qualifying Investments by the start of the accounting period in which the third anniversary of the date the shares were issued, falls. At least 30% of all new funds raised must be invested in Qualifying Investments within 12 months of the end of the accounting period in which the Company issued the shares. Qualifying Investments will be made in companies which are carrying out a qualifying trade and have a permanent establishment in the UK, although some may trade overseas. The Qualifying Companies in which investments are made must have no more than £15 million of gross assets immediately prior to the investment (and £16 million immediately after the investment), fewer than 250 employees (or 500 employees in the case of a Knowledge Intensive Company) and generally cannot have been trading for more than seven years (or 10 years in the case of a Knowledge Intensive Company) at the time of the Company's investment. It must also meet several other conditions to be classed as a VCT qualifying investment, further details of which are set out on pages 39 and 40.

As noted above, the Company is not required to have all its funds invested in Qualifying Investments at any given time in order to allow for liquidity management. Accordingly, funds not yet invested in

21

p


22

The Offer (continued)

Qualifying Investments will be managed with the intention of ensuring the Company has sufficient liquidity to invest in Qualifying Investments as and when opportunities arise.

The Offer seeks to raise £15 million, with the Directors having a discretion to increase the Offer to seek up to a further £5 million. It is intended that the Offer Shares will be listed on the Official List and will be traded on the London Stock Exchange's main market. The Offer will open on 9 November 2021 until 12.00 noon on the Initial Closing Date. The Offer may close in advance of this date in the event that the maximum subscription is reached or the Directors (at their discretion) decide to bring forward the Initial Closing Date. The Closing Date of the Offer, and the deadline for receiving applications for the final allotment with respect to the Offer, may be extended by the Directors to a date no later than 31 October 2022.

REASONS FOR THE OFFER

The Offer is suitable for those seeking to invest primarily in a portfolio of unquoted companies and has been designed to fund the growth of UK SMEs whilst enabling the Company and its Investors to benefit from VCT tax reliefs.

THE INVESTMENT MANAGER – A 25-YEAR INVESTMENT MANAGEMENT TRACK RECORD⁵

The Investment Manager and its wider organisation have a 25-year history of investment and asset management. This experience spans a range of asset classes and includes several quoted funds targeting institutional investors. The organisation's first growth capital fund was launched in May 1996 delivering net returns to investors of 76.1% per annum at the point of realisation.

In 2005, the remit of the Puma funds expanded to include VCTs, and the first Puma VCT was launched that year. Since then, the Puma VCTs have a long track record of investing in qualifying companies stretching back to 2005. The Puma VCTs together with Puma EIS and Puma Alpha EIS have raised over £348 million since 2005. Together, the Puma VCTs have invested into 51 qualifying companies, achieving 32 full exits. When combined with investments from Puma EIS and Puma Alpha EIS, those figures rise to over £250 million invested into 73 qualifying companies.

In addition to VCTs and EISs, the Investment Manager has also branched out into other investments, such as the Puma AIM Inheritance Tax Service — which invests in the Alternative Investment Market, and the Puma Heritage Estate Planning Service — which finances professional property developments. The Puma funds have a relatively narrow breadth — investing either in private equity, real estate or listed securities — which means the Investment Manager has developed deep expertise in these areas. Since it started investing, the Investment Manager has honed its approach to protect investors' money and achieve impactful investments.

Since inception, the Investment Manager's team has grown significantly, but its cultural values remain the same. Further information on the funds raised for the Puma VCTs and for the Puma EIS funds by the Investment Manager are set out in the tables below.

img-0.jpeg
Funds raised by the Puma VCTs (Cumulative)*

img-1.jpeg
Funds raised by the Puma EIS and Puma Alpha EIS (Cumulative)

Source: The Investment Manager

*This table also includes the funds raised by the Company under its 2020/21 Offer.

⁵ the information set out in this section on the Investment Manager has been provided by the Investment Manager – see paragraph 6.19 in Part 5 of this document – and, consequently, any financial information has not been audited.


23

DEAL FLOW

Over the significant period of operation described above, the Investment Manager has built up an extensive network of brokers, intermediaries and entrepreneurs, all of whom facilitate a high level of deal flow. Accordingly, the Investment Manager continues to regularly identify or receive approaches for attractive investment opportunities across a number of sectors. In the 2020 calendar year the Puma Investments private equity team analysed approximately 450 potential deals.

The ongoing difficulty in obtaining finance from traditional sources means that even high-quality, successful SMEs are being starved of growth capital. As a result, the Directors believe there are significant opportunities to invest in strong businesses that are struggling to source funding for growth. Accordingly, the Investment Manager continues to have a strong pipeline of potential investments.

As the market emerges from the Covid-19 pandemic, the Investment Manager anticipates seeing considerable demand for equity finance from strong but cash starved growth businesses, resulting in a strong pipeline of investment opportunities.

THE INVESTMENT MANAGER'S ESG APPROACH⁶

The Investment Manager is committed to a range of environmental, social and governance (ESG) principles to help it operate and invest responsibly. Through these principles, the Investment Manager aims to positively impact its internal and external stakeholders and wider communities.

As ESG considerations cover a broad scope, the Investment Manager has produced bespoke ESG policies for each of its business areas which take into account its exposure to different opportunities and risks. The business heads for each area of the Investment Manager's business are accountable for implementing these policies within their division and the relevant decision makers also incorporate these policies when assessing investments or funding opportunities.

THE INVESTMENT MANAGER'S ESG PRINCIPLES⁶

At an overarching group level, the Investment Manager has committed to the following ESG principles which underpin its business activities. Across the five key categories of governance, environment, marketplace, workplace and community, Puma seeks to do the following:

Governance

  • Be honest and transparent, and act with integrity in all its dealings
  • Abide by applicable laws and regulations, and uphold international standards of good practice
  • Embed policies and procedures to manage and monitor its ESG considerations and risks

Environment

  • Implement and uphold sustainable policies that minimise its environmental footprint
  • Protect the environment and use resources responsibly

Marketplace

  • Assess the sustainability and supply chains of the companies in which the Puma Funds invest and the suppliers with whom they partner, ensuring synergies between ESG principles where possible
  • Create equity offers that are responsibly structured and transparent
  • Provide excellent service to its customers and the shareholders of the Puma VCTs, and the businesses in which the Puma Funds make investments
  • Market and communicate the Puma VCTs' share offers responsibly, clearly and in compliance with relevant laws and regulations

Workplace

  • Foster a culture and workplace practices that support diversity, equality and inclusion at all levels, ensuring an environment where everyone is treated fairly
  • Look after the welfare of the Investment Manager's employees through effective health and wellbeing initiatives

Community

  • Support and contribute to the wider community through a range of programmes
  • Consider the impact of Puma-led investments on local and wider communities
  • Support charitable causes chosen by the Investment Manager's employees

⁶ The information set out in this section has been provided by the Investment Manager – see paragraph 6.19 in Part 5 of this document.

0


24
The Offer
(continued)

DRAWING ON EXTERNAL GUIDANCE⁷

In addition to its ESG principles, the Investment Manager abides by the Modern Slavery Act. Puma Investments is a regulated business and subject to the Financial Conduct Authority's rules and regulations. The Investment Manager will not engage with any person or entity on an internationally recognised 'deny list'.

The Investment Manager considers that its ESG principles should be dynamic and reflect the changing landscape as it evolves. To achieve this, it will continue to review and update its approach wherever needed, both at an overarching group level and within its business divisions.

PUMA PRIVATE EQUITY'S ESG PERSPECTIVE⁷

Puma Private Equity (PPE) is the private equity division of the Investment Manager and is responsible for deploying the funds raised by the Puma VCTs and Puma's EIS offers into SMEs.

PPE specialises in investing into businesses in order to help them scale up and achieve transformational change. The team runs a sector agnostic investment mandate to support businesses involved in a range of different activities. It has established a bespoke ESG framework, which is applied to its investment activity and is aligned with the ESG principles set out by the wider Puma Investments group.

Growth companies of the type PPE backs typically develop innovative products, services or offers that enhance the lives of their user base. PPE's portfolio companies generate employment and help grow the economy, creating returns for their management teams, other shareholders and the Puma Funds' investors, as well as contributing to UK tax revenues. Investment of the form PPE undertakes aims to provide a strong social good.

The PPE team is also aware of the potential opportunities available to companies by integrating ESG considerations into decision making and factors this into its ongoing work with the portfolio companies it supports, through VCT and EIS investment.

DELIVERING RETURNS⁷

Investments by the Puma Funds seek to deliver strong financial returns. However, some of the business Puma has invested into have also delivered clear social returns. For instance:

On behalf of the Puma Funds, the Investment Manager has invested £7.75 million into MyKindaFuture (MKF). MKF is the UK's largest emerging talent specialist and focusses on helping students develop employability skills whilst supporting employers with their specific recruitment needs across the board – from work experience and apprenticeships through to graduate programmes

In 2021, MyKindaFuture expanded its mentoring initiative with the Department for Work and Pensions. The initiative will support under-represented people who are either looking for a job or looking to start up a business, and will enhance MKF's work to help under-represented talent get into employment, excel and feel like they belong there.

Tictrac, meanwhile, is an award-winning provider of digital platforms designed to increase health and wellbeing engagement amongst employees and customers. In 2020, the Puma Funds deployed £5 million to help Tictrac expand its Employee Wellbeing (SaaS) platform to more businesses and to further scale its already successful Enterprise platform, which enables insurance companies and health providers to engage their customers better and provide them with tailored products and services.

During the pandemic, Tictrac rolled out its employee wellbeing solution for free, delivering wellness content to employees to help support them as they navigated some of the challenges brought on by Covid-19.

The Investment Manager has also invested £5 million on behalf of the Puma Funds into NRG gyms to expand their affordable gym offerings in Southern England. NRG gyms provide 24-hour exercise facilities at competitive prices.

In addition, Puma Funds have also financed a number of children's nurseries around the UK, including establishments that deliver education for children with special needs.

Going forward, the Investment Manager will continue to assess investment opportunities through its ESG framework to consider how these businesses are governed, and to understand the impact they will have on their communities and environment – in addition to the clear economic benefit of supporting growing businesses across the UK.

EXAMPLES OF INVESTMENTS MADE BY PUMA VCTs AND EIS FUNDS TO DATE⁸

As set out above, the Puma VCTs – as well as Puma EIS and Puma Alpha EIS – have invested over £250 million into companies that were qualifying at the time of the investment, accounting for 73 individual companies, 34 of which have been fully exited. Currently, the investment team manages a portfolio of 23 companies across eight sectors, accounting for £104 million of invested capital.

Below is a summary of some of the current and exited portfolio companies that have received investment from Puma VCTs and EIS funds.

⁷The information set out in this section has been provided by the Investment Manager – see paragraph 6.19 in Part 5 of this document.

⁸the information set out in this section on example investments and the Company's VCT qualifying portfolio has been provided by the Investment Manager – see paragraph 6.19 in Part 5 of this document – and, consequently, any financial information has not been audited.


25

| CADBURY HOUSE HOTEL
€8.2m
December 2005
Leisure
Exited | WELCOME HEALTH
€5m
November 2015
Pharmacies
Exited | OPEN HOUSE
€5m
February 2019
Pubs & Restaurants
Live |
| --- | --- | --- |
| STOCKLIGHT
€3m
December 2006
Retail
Exited | ROSEBOURNE
€8.2m
September 2016
Garden centres
Live | INFLUENCER
€3m
August 2019
Technology
Live |
| TRAFFIC BROKER
€5m
December 2009
Technology
Exited | APPLEBARN
€2.3m
October 2017
Early years education
Live | MYKINDAFUTURE
€7.75m
August 2019
Human Resources Technology
Live |
| SIP COMMUNICATIONS
€1.4m
March 2012
Telecoms
Exited | PURE CREMATION
€7.35m
November 2017
End of life services
Exited | TICTRAC
€5m
March 2020
Health Engagement Platform
Live |
| BREWHOUSE & KITCHEN BRAND
€20.2m
December 2012
Food and beverage
Live | SUNLIGHT EDUCATION NUCLEUS
€4.7m
November 2017
Special needs education
Live | OSTMODERN
€2m
December 2020
Digital Product Design Technology
Live |
| GOLD LINE
€2.2m
November 2013
Healthcare
Exited | NRG
€5m
March 2018
Health and fitness
Live | CAMERAMATICS
€2.16m
January 2021
Fleet and Vehicle Safety Technology
Live |
| CHINOOK URBAN MINING
€5m
July 2014
Renewable energy tech
Exited | LE COL
€4.85m
October 2018
Cycling apparel
Live | RON DORFF
€3.59m
November 2020
Premium Athleisurewear
Live |
| OPES INDUSTRIES
€8.1m
August 2014
Recycling tech
Exited | DYMAG GROUP
€7.99m
December 2018
Automotive
Live | EVERPRESS
€3.19m
August 2021
e-Commerce marketplace for
independent designers
Live |
| MINI RAINBOWS
€5m
November 2015
Early years education
Live | | |

10


26

The Offer (continued)

THE COMPANY'S VCT QUALIFYING PORTFOLIO

Tictrac

Summary

Investment: £5 million (of which Puma Alpha VCT invested £600,000)
Sector: Health Engagement Platform
Location: London, UK
Established: 2010
Expansion: Roll out of SaaS (Software as a Service) model

INVESTMENT OVERVIEW

In 2020, the Puma Funds invested £5 million of equity into Tictrac. Tictrac offers an advanced health and wellness app for insurance companies and corporate clients to provide to their user bases. The app integrates data from wearable technology, delivering it to end users in a digestible format to drive up levels of engagement and increase customer loyalty.

Tictrac has an impressive client base that ranges from globally recognised insurance providers such as Aviva, Allianz and Prudential to government health bodies. Created in 2010, its founders have assembled a high-quality management team to propel the business's future growth.

Tictrac sits at the juncture between two powerful trends – the use of technology to reshape insurance operations, and growing consumer engagement in health and wellness (driven by the rise in wearable technology). Having already gained a strong foothold in the industry, the company is well positioned to capitalise on these trends and enjoy material revenue growth.

The Covid-19 pandemic accelerated an existing trend amongst employers to focus on health and wellness of employees, highlighting the need for flexible, scalable digital solutions. Tictrac is well placed to benefit from this trend. Whilst corporate spending was scrutinised in most areas during 2020, Tictrac's multi-year contracts with large insurers provided a buffer from this scrutiny and afforded the business with good levels of revenue visibility. The business has been able to remain in growth mode and continue to develop the skillsets it needs for expansion.

INVESTMENT RATIONALE

  • Tictrac has a strong management team that has spent years developing its leading health and wellness app
  • The team has established long-term relationships with insurers and government health bodies
  • The company has a strong pipeline of new clients – which includes rolling out its offering to corporates as a health and wellness initiative for employees
  • Health and wellness is a key global trend with Tictrac providing an engaging tool for people to learn more about their health, drive new wellness habits and access relevant content

OUR INVESTMENT VIEW:

Health and wellness is a central topic in today's climate, for consumers as well as insurers, government health bodies and corporates, who are increasingly focused on the wellness of their employee base. Tictrac's solution is well positioned to take hold of this market by providing end users with engaging content on their own health and the latest wellness trends, and corporate sponsors with ways of interacting with staff and customers that are otherwise almost impossible to replicate."

Rupert West,
Managing Director, Puma Private Equity

TICTRAC'S VIEW:

The aim at Tictrac is to inspire people to become more accountable for their own health and change the way they look after themselves, for good. We're confident our Employee Wellbeing platform will help achieve that. We are delighted to partner with Puma Investments, whose funding allows us to achieve our aim of bringing our Employee Wellbeing platform to market and moving to the next phase of our business growth."

Martin Blinder,
CEO and Co-Founder, Tictrac


27

MyKindaFuture

Summary

Investment: €7.75 million (of which Puma Alpha VCT invested €1.65 million)

Sector: Human Resources Technology

Location: London, UK

Established: 2011

Expansion: Nationwide

INVESTMENT OVERVIEW

In 2019, Puma Investments completed an initial €2.75 million investment into MyKindaFuture (MKF), the UK's largest emerging talent specialist whose clients include BT, Deloitte, Cisco and Burberry.

Focusing its recruitment on young people, MKF aims to help students from a range of backgrounds develop employability skills and succeed in the workplace, whilst also supporting employers with their recruitment needs — from work experience and apprenticeships through to graduate programmes.

Founded in 2011, MKF initially focussed on young people, but has since expanded its offering to support returners to work with corporate clients and the unemployed. MKF delivers its core proposition through Connectr, its proprietary tech platform developed and launched following Puma's investment in 2019, with digital revenue growth exceeding 100% in the same period and now forming MKF's primary revenue stream.

Throughout the Covid-19 crisis, MKF has continued to work closely with its customer base to help manage their HR engagement challenges, supporting clients to deliver innovative solutions for candidates and employees including increased mentoring tools and virtual internship programmes.

In 2021, MKF launched a partnership with Department of Work and Pensions and Jobcentre Plus to provide digital content, mentoring and training support for unemployed people looking to get back into work or start their own business. To support the programme MKF has signed a number of blue chip employers on contracts including Sage, LinkedIn, Grant Thornton and KPMG with a strong pipeline of opportunities to continue the roll out.

INVESTMENT RATIONALE

  • MKF has an extensive client base which has been bolstered by the UK Government's Apprenticeship Levy, which incentivises corporates to invest in their own apprenticesips.
  • The company has robust plans to expand its offering, supported by the scalability of its solutions when addressing a range of retention issues.
  • MKF has an award-winning digital delivery platform, Connectr, making it well-placed to capitalise on both the shift towards digital media when engaging young people and growing demand for integrated automation in recruitment.
  • The company has an expert management team with an established reputation in the market as thought leaders, as well as significant technical and commercial experience.

OUR INVESTMENT VIEW:

MKF creates a positive social impact for businesses and young people across the UK whilst operating a successful, scalable business. Our investment allows MKF to continue setting the standard for its sector, build out its tech platform to solve more customers' problems and address the skills gap currently holding back corporates, educators and young people."

Ben Leslie,
Investment Executive, Puma Private Equity

MKF'S VIEW:

This new funding from Puma Investments will enable us to continue building on our success within the emerging talent space, supporting diversity and inclusion in the workplace and achieving our goal - to reduce youth unemployment."

Will Akerman,
Founder, MyKindaFuture


28

The Offer (continued)

Dymag Group

Summary

Investment: £7.99 million (of which Puma Alpha VCT invested £1.3 million)
Sector: Automotive
Location: Wiltshire, UK
Established: 1974
Expansion: UK, North America and Japan


INVESTMENT OVERVIEW

In 2018, the Puma Funds invested £3.6 million of equity into Dymag Group, the British designer and manufacturer of carbon hybrid automotive wheels. To enable further growth, three further tranches of investment of, in aggregate, £4 million have been made during 2020 and 2021, including funds from Puma Alpha VCT.

Established in 1974, Dymag is a pioneer in carbon wheel technology: it launched the first commercial carbon motorcycle wheel in 1996 and the first carbon hybrid car wheel in 2004. Having successfully expanded from motorcycle to car wheels, the company continues to grow its presence in the aftermarket and original equipment manufacturer (OEM) channels, working with strategic regional aftermarket partners and several of the world's leading performance OEMs.

Dymag's objective is to position itself as the provider of the technology of choice, available worldwide. Through our initial funding, the company was able to expand and relocate its operations — increasing its design and production capabilities and positioning the business for further growth. The Puma Funds' recent investments have supported an ongoing process of driving efficiencies in Dymag's production processes to lower unit cost, including relocation to a new factory in Chippenham which was open and fully operational by mid-February 2021. Investment has also been used to develop Dymag's sales and marketing function.

Dymag was able to use the pandemic to focus on deepening its distributor relationships and working through engineering projects with long lead times.


INVESTMENT RATIONALE

  • With more than 30 years' experience in carbon wheel technology, Dymag is strongly positioned to become a market leader.
  • The company has a highly-experienced management team with longstanding sector expertise and deep knowledge of international automotive markets.
  • Having successfully diversified into the premium sports car market, Dymag is building international traction through partnerships in North America, with plans for further expansion into Japan.
  • Dymag's growth plans are underpinned by the automotive sector's desire to utilise carbon wheel technology to improve efficiencies

OUR INVESTMENT VIEW:

Dymag is positively disrupting the automotive wheel market with its new carbon wheel products.

Significant investment in its products and processes has strengthened the business and allowed the team to build on the brand's longstanding motorcycle racing heritage. The company is now well-placed to accelerate growth and establish itself as the global leader in this market.

Jonathan Wyles,
Investment Manager, Puma Private Equity


DYMAG'S VIEW:

Following a comprehensive search for the right investor to help us, we chose to work with Puma Investments given the team's understanding of technology and manufacturing, plus their longstanding commitment to supporting British businesses.

Chris Shelly,
Chairman, Dymag


29

Le Col

Summary

Investment: £4.85 million (of which Puma Alpha VCT invested £719,000)
Sector: Cycling apparel
Location: London, UK
Established: 2011
Expansion: Continued global growth

INVESTMENT OVERVIEW

In 2018 Puma Funds invested £2.35 million of equity into Le Col, a leading British cycling brand founded by ex-professional cyclist Yanto Barker. Le Col uses the latest technology to bring high-performance kit to consumers with a quality formerly reserved for professionals. Following the company's continued strong performance, a second investment of £2.5 million was made by Puma Funds in 2020.

Le Col's revenues have, on average, quadrupled year-on-year since 2017.

Our investment has helped:

  • Develop the marketing strategy to drive growth in online sales
  • Support retail partnerships with e-tailers such as Wiggle
  • Build high-profile partnerships including sponsorship of a World Tour Cycling Team (Team Bahrain McLaren)

Having grown well for several years since the initial investment by the Puma Funds, Le Col entered the Covid-19 crisis with a strong platform. Like all businesses, Le Col faced great uncertainty in the initial stages of the crisis but experienced a boom in sales during lockdown due to an increased focus on exercise and, in particular, an emphasis on cycling. Successful marketing initiatives have driven sales throughout the pandemic. These included multi-sport Strava challenges, partnerships with Wahoo (an indoor cycling kit brand), Zwift rides (an online cycling training programme) and ongoing sponsorship of Team Bahrain McLaren, a leading Grand Tour team.

INVESTMENT RATIONALE

  • Le Col has a compelling combination of in-demand products, professional insight and management experience.
  • Since our initial investment, Le Col has continued to achieve strong growth through a focus on product, marketing and e-commerce.
  • Le Col's robust growth plan is complemented by a supportive sector. Cycling products contribute £700 million annually to the UK economy and this figure will likely rise as the UK Government strives to double cycling volumes by 2025.
  • Based in the UK and exporting to 50 countries, Le Col owns its own factory, increasing its manufacturing and supply chain control.

OUR INVESTMENT VIEW:

Guided by Yanto's performance insight, design expertise and drive for perfection, Le Col is becoming the go-to brand for cyclists looking for the best kit. Our investment is supporting the team to leverage the explosive growth it's achieved in recent years, ensuring Le Col continues on its exciting journey."

Harriet Rosethorn,
Investment Manager, Puma Private Equity

LE COL'S VIEW:

We are delighted to partner with Puma Investments; their support has been key in facilitating the next phase of Le Col's growth. The gains we've made in recent years have been exceptional and this latest investment will be instrumental in taking our market leading products to a global cycling audience."

Yanto Barker,
Founder, Le Col


The Offer (continued)

ABW Group ('Ostmodern')

Summary

Investment: £2 million (of which Puma Alpha VCT invested £900,000)
Sector: Digital product development and design
Location: London, UK
Established: 2007


INVESTMENT OVERVIEW

In 2020, the Puma Funds invested £2 million of equity into ABW Group, a product design and technology business.

Ostmodern has been at the forefront of innovation in digital product development for over 10 years, creating video platforms for some of the world's leading media, broadcast and sport brands. For example, the company worked with Formula One (F1), creating a world-class streaming service. They developed F1's first ever direct-to-consumer product, delivering live and on-demand race content, including all drivers' on-board cameras, broadcast to 108 countries. Ostmodern also designed and built Arsenal's new suite of digital products. The business has also completed other projects for hayu, the subscription-based video streaming service, and All4, Channel 4's on-demand video streaming service.

Since investment, Ostmodern has started transitioning processes and professionalising its structure to focus on separating the product side of the business, Skylark, from the services side of the business. Through the Skylark platform, the business seeks to significantly reduce the setup costs and deployment times it can offer customers, consequently allowing the platform to be applicable to a broader target market. While the services side of the business did reduce at the outbreak of the pandemic, it has since shown a good level of recovery. The revenues from the Skylark platform have remained stable throughout the pandemic.


INVESTMENT RATIONALE

  • As a full service agency from strategy to build, Ostmodern has accumulated a strong base of high profile clients across the entertainment industry.
  • Covid-19 has further accelerated the transformation of content engagement across businesses and Ostmodern is ideally positioned within the digital sector to capitalise on the growth of video-on-demand and rich media that's occurring worldwide.
  • Our investment will support its growth plan, comprising building out the sales team and focused expansion into new industries and markets.
  • The company has appealing market dynamics, with the potential to maximise global expansion being a particularly attractive opportunity.

OUR INVESTMENT VIEW:

> We are delighted to be supporting Ostmodern's strong management team as they draw on their longstanding experience in the industry to capitalise on the considerable growth of video-on-demand that we are seeing worldwide. With customer and end user experience becoming increasingly important in our new digital landscape, we look forward to seeing the team lead the way in the rich media market."

Kelvin Reader,
Investment Manager, Puma Private Equity


OSTMODERN'S VIEW:

> The transformation of content engagement, already moving at a fast pace, has been dramatically accelerated by Covid-19. And with Skylark, which represents 15 years worth of knowledge of building the most innovative video platforms in the world, we have the ability to build a global ecosystem of partners to support our enterprise customers. The funding enables us to put in place plans to set up our reseller channel and referral partner network. We will also recruit key personnel and significantly increase our workforce. This will help drive our business into a number of new industries and markets."

Tom Williams,
CEO, Ostmodern


31

MySafeDrive Limited ('CameraMatics')

Summary

Investment: £2.16 million (of which Puma Alpha VCT invested £1.0m)
Sector: Fleet and Vehicle Safety Technology
Location: UK, Ireland, US
Established: 2016

INVESTMENT OVERVIEW

In 2021, the Puma funds invested £2.16m into CameraMatics, an international provider of award-winning risk management technology for large fleets of vehicles.

Established in 2016, CameraMatics is a leading Internet of Things (IoT) fleet and vehicle safety technology specialist, working across Ireland, the UK and US. Its disruptive technology incorporates artificial intelligence, machine learning, camera technology, vision systems and telematics to help fleet operators reduce risks and drive new safety standards.

Ideally placed in one of the world's fastest-growing sectors, CameraMatics has grown steadily since launching and has a number of large-scale opportunities in its pipeline to further accelerate its business growth. Since investment, business performance has been far greater than outlined in the initial business plan. Regulation has driven greater product adoption due to the introduction of the Direct Vision Standard for commercial vehicles, which was launched in 2019 and measures how much an HGV driver can see directly through their cab windows. Following its implementation, CameraMatics has seen an uptick in business.

The business's focus now is to scale up an effective sales team, enhance and grow its marketing function, and build on an already robust pipeline of international opportunities. This investment will help support additional expansion of the US branch of CameraMatics and drive forward its recent entry into the mainland European market, whilst also enabling further product development.

INVESTMENT RATIONALE:

  • CameraMatics is positioned at the forefront of fleet safety technology, evidenced by its triple digit percentage growth in recurring revenue in 2020, despite some of the global challenges of the Covid-19 pandemic.
  • It has an established market presence and credibility and its strong, experienced management team have clear expansion plans within this fast-growing sector.
  • CameraMatics' pipeline contains attractive, large-scale opportunities that will further accelerate business growth.
  • This investment will help the business build on its domestic and international presence in key markets.

OUR INVESTMENT VIEW:

> We are extremely pleased to have closed this investment round for CameraMatics. They are leading the way in fleet safety technology solutions and this funding will enable them to strengthen their position in the global market. With the adoption of IoT solutions by the telematics industry accelerating, this investment will position the company to capitalise on the growing market opportunities globally."
>
> Jonathan Wyles,
> Investment Director at Puma Private Equity

CAMERAMATICS' VIEW:

> This investment will enable us to further maximise our position as a leader in the fleet safety technology industry in Ireland, the UK, USA – and beyond. IoT is the future and with the automotive IoT market growing significantly year-on-year we are now extremely well-placed to continue expanding our business and develop our software solutions."
>
> Mervyn O'Callaghan,
> CEO, CameraMatics


32

The Offer (continued)

Ron Dorff (NQOCD Consulting)

Summary

Investment: £3.59 million (of which Puma Alpha VCT invested £1.08m)
Sector: Premium Athleisurewear
Location: Europe
Established: 2012


INVESTMENT OVERVIEW

In 2020, the Puma Funds invested in men's athleisurewear business, Ron Dorff, Aligning Swedish functionality with French style, Ron Dorff is a well-respected premium bodywear brand, having been voted one of the best three swimwear brands for men in 2020 by Vogue Magazine, and one of the top-10 best underwear brands for men by GQ Magazine. It counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard, amongst others, as its brand ambassadors.

Having launched in 2012, Ron Dorff has five own-brand stores in London, Paris and Berlin, and a network of over 70 high-end wholesale partners globally. It has a committed omnichannel sales approach with its website selling to customers in over 80 countries.

To boost online sales, the business has invested in new systems such as website migration to optimise the shopping experience for customers in all countries. The business had continued success during the lockdown period, with April 2021 representing its strongest ever sales month driven by e-commerce performance.

Our investment will be used to support the company's growth strategy and expansion into the US, where e-commerce trends have indicated significant untapped demand for the product. Ron Dorff will open a flagship Manhattan store and distribution centre in September 2021.


INVESTMENT RATIONALE:

  • Ron Dorff is a well-positioned menswear brand with clear direction and strong, experienced leadership. Since inception, the company has delivered year on year revenue growth with successful expansion into international markets.
  • The Covid period allowed Puma to assess the business through difficult trade, where it successfully increased online sales by more than 50%.
  • The investment will support its distinct growth plan, comprising focussed expansion into the US market and optimisation of online sales.
  • The company has a clear path to exit, with the potential to maximise global expansion being a particularly attractive opportunity.

OUR INVESTMENT VIEW:

> “Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success.”
>
> Ben Leslie,
> Investment Manager, Puma Private Equity


RON DORFF'S VIEW:

> “We are delighted to have Puma on board not only as an investor but also as a close business partner. Their support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”
>
> Claus Lindorff,
> Founder and CEO, Ron Dorff


33

Everpress

Summary

Investment: €3 million (of which Puma Alpha VCT invested €0.9m)
Sector: e-Commerce retail
Location: London, UK
Established: 2016
Expansion: International

INVESTMENT OVERVIEW

In 2021, Puma Investments deployed €3m of equity into Everpress, an online platform that enables creatives, illustrators and artists ("creators") to design and sell clothing to their audience. Its global fashion marketplace connects consumers to unique and sustainable products from independent designers.

Everpress started with a simple mission – to support grassroots creators and reduce waste in fashion. Today, it provides a full-service solution through which creators can upload their designs and create campaigns – using the platform's toolkit to choose garment types, sale duration and prices – before launching to a global audience via Everpress's website. The company was created with sustainability in mind and this commitment underpins its operations: campaigns are on a pre-order basis and garments are only produced once purchased, to eliminate excess stock and wastage.

Everpress is well-placed to capitalise on market trends such as the growth of online shopping, which has been accelerated by the pandemic, along with increasing awareness of ethical fashion and consumers' desire to support grassroots businesses.

INVESTMENT RATIONALE

  • Everpress has demonstrated an impressive growth trajectory: since 2017 revenues have grown 70% year on year on average, and the business has matured from five employees in 2016 to over 40 today.
  • The company benefits from an international creator base featuring artists, musicians and storytellers who attract significant buyer traffic to the site through their global audiences – with web traffic further enhanced by Everpress's own marketing activity.
  • Everpress has a proven business model which it has scaled substantially, having paid out over €5m to grassroots creators whilst providing a full-service platform to remove the challenges creatives face when selling merchandise online.
  • Everpress has an attractive strategy to build its creator audience and become the go-to marketplace for buyers looking to support grassroots creators across industries they love.

OUR INVESTMENT VIEW:

Everpress is a platform synonymous with creativity and innovation. Backed by a strong leadership team, Everpress has become the go-to platform for creatives looking to showcase their designs and engage with their audiences. Our funding will enable the company to invest in its platform, increasing the tools available to creators and delivering a seamless e-commerce experience. We look forward to partnering with the team on the next stage of their journey."

Ben Leslie,
Investment Manager, Puma Private Equity

EVERPRESS'S VIEW:

We're thrilled to welcome Puma on board – their experience and support will be key in making the next phase of Everpress's growth possible. This investment will be instrumental in ensuring Everpress is globally recognised as the place to discover and shop the best, sustainable designs from the most exciting creators whilst scaling our charitable giving through the Everpress foundation."

Alex Econs,
CEO, Everpress

3


34

The Offer (continued)

The above portfolio information has been provided by the Investment Manager (and is not audited). Any historic financial information has been extracted from the most recent unaudited management accounts of the relevant company prepared prior to the date of this document.

RESPONDING TO THE IMPACT OF COVID-19

As detailed in the investment examples above, Puma Private Equity has worked closely with external and internal advisory resources to support portfolio companies through the impact of Covid-19.

Puma Private Equity has an existing monitoring cycle that involves close contact with its portfolio companies. Its standard process includes collecting daily sales figures, reviewing monthly management accounts, attending monthly board meetings and conducting a monthly portfolio review. To streamline the flow of management data from portfolio companies, new monitoring software has been implemented which will also enable the investment team to analyse real-time data.

During the most uncertain early phases of Covid-19, the team significantly increased the level of interaction with portfolio companies and changed its portfolio review cycle from monthly to weekly, in order to help support the portfolio through a very fast changing landscape and draw on internal resources to help with scenario planning and cash management.

Puma Private Equity provided in-depth resources about the UK Government's support packages and hosted calls for portfolio management teams with its own advisers, in order to deliver guidance on key topics such as employment law. This helped to enable management teams to concentrate on reacting to the crisis rather than scrutinising policy announcements.

Throughout the crisis, the team has worked with portfolio companies to pre-empt the opportunities for growth that may arise post-pandemic. As a sector-agnostic investor, the team is able to draw on its in-depth experience of navigating the range of challenges growing businesses face as well as drawing on each scenario to share expertise and benefit the other companies within the portfolio.

SHARE LIQUIDITY

The Ordinary Shares to be issued pursuant to the Offer will be admitted to the premium segment of the Official List and will be traded on the London Stock Exchange's market for listed securities. The secondary market for VCT shares is generally illiquid, which may be attributable to the fact that initial subscription tax reliefs are not available for VCT shares bought in the secondary market and because VCT shares typically trade at a discount to NAV. There may not, therefore, be a liquid market and Shareholders may find it difficult to realise their investment. The Company intends to buy back Shares at up to a 5% discount to the prevailing published net asset value. However, all buybacks are at the discretion of the Board and also subject to liquidity and VCT rules. Therefore, Shareholders should not rely upon any share buyback policy to offer certainty of selling their shares at prices that reflect the underlying NAV. An investment in the Company should therefore be considered as a long-term investment.

CONFLICTS OF INTEREST

The Investment Manager, or any of its officers, employees, agents and affiliates and any person or company with whom they are affiliated or by whom they are employed (each an 'Interested Party'), may be involved in other financial, investment or other professional activities which may cause conflicts of interest with the Company. An Interested Party may not be liable to account for any profit made in connection with these activities. For example, and without limitation, an Interested Party may:

  • deal or invest in any investment, whether or not for its own account and notwithstanding that similar investments may be held by the Company;
  • enter into or be interested in any financial or other transaction with any entity, any of whose securities are held by or for the account of the Company;
  • allocate investment opportunities among the funds and accounts it manages in accordance with its internal policies;
  • arrange for the Company to acquire investments from or dispose of investments to any Interested Party or any investment fund or account advised or managed by any such person.

In the event of a conflict of interest arising, so far as it is within their powers to do so, the Directors will endeavour to ensure that it is resolved fairly and in accordance with the conflicts policy from time to time relating to the Company. To the extent that the Company intends to invest in a company in which another Puma Fund has invested or intends to invest, the investment must be approved by the Board.


35

VCT TAX RELIEF

The Directors intend to manage the Company's affairs so that it complies with the legislation applicable to VCTs. In this regard PricewaterhouseCoopers LLP (PwC) has been appointed to advise the Company on tax matters generally and, in particular, on its VCT status. Provisional approval of the Company as a VCT was granted by HMRC on 4 September 2020 (with approval taking effect from the date of its first share issue). Where requested, PwC or other suitably qualified professional advisers will assist the Investment Manager (while reporting directly to the Board) in seeking confirmation from HMRC of the status of each investment as a Qualifying Investment. Where requested, they will also advise on the status of VCT approval. Once full approval has been achieved, the Company must continue to satisfy HMRC's VCT requirements in order to maintain full approval.

VCTs offer significant tax advantages to individual investors when compared to many other investment products, and also provide an alternative way to access tax reliefs for investors who have used up their pension or ISA allowance. Consequently, VCTs continue to prove popular, raising £685 million in the 2020/21 tax year, which is the third highest amount since 2006. The income tax relief available on an investment is 30% up to a maximum of £200,000 invested per individual per tax year. The shares in the VCT need to be held for a minimum of five years to maintain this initial tax relief.

A summary of the tax reliefs for UK taxpayers who invest into a VCT are:

  • Income tax relief of 30% of the amount invested, up to £200,000 per tax year
  • Dividends received by investors from the VCT are tax free
  • Capital gains made upon the disposal of the shares are tax free

Consequently, the effective net cost of an Ordinary Share in Puma Alpha VCT (which is being offered at an illustrative Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p before any Initial Fee is applied) is only 84.602p per Share.

ILLUSTRATION OF EFFECT OF TAX RELIEF TO QUALIFYING INVESTORS

The table below has been prepared for illustrative purposes only and does not form part of the summary of the tax reliefs contained in this section. The table shows how the initial tax reliefs available can reduce the effective cost of an investment of £10,000 in a VCT by a Qualifying Investor subscribing for VCT shares to only £7,000.

Effective Cost Tax Relief
Investors unable to claim any tax reliefs £10,000 Nil
Qualifying Investor (higher rate taxpayer) able to claim full 30% income tax relief £7,000 £3,000

The combined effect of the initial income tax relief, tax-free dividends and tax-free capital growth can substantially improve the net returns of an investor in a VCT.

Please note, however, that VCT tax reliefs can be subject to change and are dependent on an individual's circumstances.

In addition to the tax incentives that VCTs deliver to compensate investors for the higher level of risk that unlisted, early stage portfolio companies may present, other potential benefits of investing in a VCT include growth potential and diversification. As VCTs invest in smaller VCT-qualifying companies that are not listed on the main market of the London Stock Exchange, by their very nature, smaller companies have the potential to grow much faster than their larger, listed counterparts. VCTs can also provide a valuable source of portfolio diversification as their unlisted status delivers a useful contrast with more mainstream listed investments such as stocks and shares.

INCOME

The Board's objective is to produce regular tax-free distributions to Shareholders. The Company intends to pay a regular annual dividend commencing from 2023 (although there is no guarantee). From then on, the Company expects to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. The Company expects to be able to make these annual payments from income received from its investments. The income received from the Company's investment portfolio should increase during the life of the Company as the number of investments rises and exits occur. Accordingly, the Company anticipates that the 2023 dividend may be lower than 5p but that each of the remaining annual dividends may be correspondingly higher than that figure. This should enable the Company to achieve its target of an annual dividend payment equivalent to 5p per Share per annum from 2023. The Company's ability to pay dividends is subject to the existence of realised profits, legislative requirements and the available cash reserves of the Company. It should also be noted that, subject to the reserves of the Company, the Company is required to distribute at least 85% of its income to its Shareholders in order to comply with the legislation applicable to VCTs.

Although the Company intends to pay a regular annual dividend from 2023, there is also the potential to pay special dividends if portfolio companies are sold at a profit before this date. Over any five-year period, the Company is looking to deliver 50p in positive returns for investors in the form of dividends or growth; although this is not guaranteed and no projection or forecast should be inferred or implied from such statement.

35


36

Investment objectives and policies

INVESTMENT OBJECTIVES

The Company's target is to produce attractive investment returns from a portfolio of unquoted UK companies (as well as, potentially, AIM and AQSE quoted companies).

The Company's principal objectives are to:

  • support the growth of UK SMEs
  • maximise tax-free returns for Investors from a combination of dividends and interest received on investments, plus the distribution of capital gains arising from exits
  • pay a regular annual dividend commencing from 2023 and from that point on to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Fund.
  • maintain VCT status to enable Investors to benefit from 30% income tax relief on investments as well as tax-free income and capital gains.

INVESTMENT POLICY

In line with the legislative framework governing the Company, the Company's investment policy is designed to comply with VCT legislation, which is key to the proposition being offered to Investors.

The Company will target investments in unquoted companies with a strong management team, a proposition that is commercially validated through sales volume, a clear and comprehensive plan for growth, and which operate in a well-defined market niche.

The Company seeks to build up a diversified portfolio of investments which should allow the Company to capture significant upside from individual positions but also provide resilience in the event of an economic downturn. Given current global macro-economic uncertainties, the Directors believe this is attractive positioning from a risk-adjusted-return perspective.

Unquoted investments are likely to be in the form of ordinary shares but may use other instruments including, but not limited to, loan stock, convertible securities and fixed interest securities. The Company may also invest in stocks that are quoted on the London Stock Exchange (including AIM) and on AQSE; such stocks may include ordinary shares, preference shares and/or loan stock (which may be unsecured). As well as quoted securities, the Company may hold investments in permitted funds, including interest bearing money market open-ended investment companies (OEICs) in addition to cash on deposit.

Qualifying Investments

Qualifying Investments comprise investments in companies which are carrying out a qualifying trade (as defined under the relevant VCT legislation), and have a permanent establishment in the UK, although some may trade overseas. The Qualifying Companies in which investments are made must have no more than £15 million of gross assets immediately prior to the investment (and £16 million immediately after the investment), fewer than 250 employees (or 500 employees in the case of a Knowledge Intensive Company) and generally cannot have been trading for more than seven years (or 10 years in the case of a Knowledge Intensive Company) at the time of the Company's investment. Several other conditions must be met for an investment to be classed as a VCT Qualifying Investment; further details of these are set out on pages 39 and 40.

The Company intends to utilise the proceeds of the Offer to build up a portfolio of Qualifying Investments. In any event, the Company must ensure that at least 80% by value of the Company's investments are in qualifying holdings by the start of the accounting period in which the third anniversary of the date the shares were issued falls. At least 30% of all new funds raised by the Company must be invested in Qualifying Investments within 12 months of the end of the accounting period in which the Company issued the shares.

Non-Qualifying Investments

Funds not yet employed in Qualifying Investments will be managed with the intention of generating a return and ensuring the Company has sufficient liquidity to invest in Qualifying Investments as and when opportunities arise. Subject to the Investment Manager's view from time to time of desirable asset allocation and the rules applicable to VCTs (as set out on pages 39 and 40), the non-qualifying portfolio will comprise quoted and unquoted investments (direct or indirect) in cash or cash equivalents, bonds, equities, collective investment schemes (including UCITs), permitted vehicles investing in property, bond funds and funds of funds or in cash on deposit. Where the Company invests in quoted equities, it may seek to limit its overall market exposure through protective options (or through other hedging strategies).

These non-qualifying investments may also be provided to businesses that have already received, or may in the future receive, investment from other funds or entities advised or managed by companies in the Investment Managers' group of companies.

Subject to the rules applicable to VCTs (as set out on pages 39 and 40), the Company may invest in the above assets and may also invest through a holding in other funds or companies managed or advised by the Investment Manager or its affiliates. The Company will not be charged management fees by the Investment Manager in relation to its investment in such funds or companies managed or advised by the Investment Manager or its affiliates.


37

Borrowing Policy

The Company has no present intention of utilising gearing as a strategy for improving or enhancing returns. Under the Company's Articles of Association, the borrowings of the Company will not, without the previous sanction of the Company in general meeting, exceed 50% of the aggregate total amount received from time to time on the subscription of Shares in the Company.

Within the Qualifying Investments Portfolio, the Company will typically be able to restrict the investee company's ability to borrow, although it is anticipated that investee companies will have borrowings including overdrafts and may have other forms of third party finance arrangements such as invoice financing.

Risk Diversification and Maximum Exposures

It is intended that risk will be spread by investing in a number of different businesses within different industry sectors using a mixture of securities. The maximum amount invested in any one company (inclusive of any related group company) is limited to 15% of the value of the portfolio in accordance with the VCT legislation at the time of investment.

Target Asset Allocation

Initially, the majority of funds will be invested in Non-Qualifying Investments. These will be progressively reduced to provide funds for Qualifying Investments in accordance with VCT rules requiring at least 80% of the Fund's assets to be invested in Qualifying Investments.

Changes to the Investment Policy

The Company will not make any material changes to its investment policy without shareholder approval.

Profile of Typical Investor

A typical Investor for whom the Company is designed is a retail investor and/or sophisticated investor and/or high net-worth individual who is a UK tax resident with sufficient income and capital available to be able to commit to an investment for over five years and who is attracted by the income tax relief available for a VCT investment.

OTHER KEY POLICIES

Distribution policy

The Company intends (although there can be no guarantee) to pay a regular annual dividend commencing in 2023. From then on, the Company expects to achieve an average dividend payment equivalent to 5p per Share per annum (including the 2023 dividend) over the rest of the life of the Company. The Company expects to be in a position to make such annual payments from income received from its investments and proceeds from disposals of those investments. The income received from the Company's investment portfolio should increase during the life of the Company as the number of investments made rises. Accordingly, the Company anticipates that the 2023 dividend may be lower than 5p per Share but that each of the remaining annual dividends may be correspondingly higher than that figure so that the target of an annual dividend payment equivalent to 5p per Share per annum from 2023 is achieved.

Although the Company intends to pay a regular annual dividend from 2023, there is also the potential to pay special dividends if portfolio companies are sold at a profit before this date. Over any five-year period, the Company is looking to deliver 50p in positive returns for investors in the form of dividends or growth; although this is not guaranteed and no projection or forecast should be inferred or implied from such statement.

It should also be noted that, subject to the reserves of the Company, the Company is required to distribute at least 85% of its income to its Shareholders in order to comply with the legislation applicable to VCTs. The Company's ability to pay dividends is subject to the existence of realised profits, legislative requirements and the available cash reserves of the Company and, accordingly, no profit forecast should be inferred or implied from such statements.

Post-Investment Management

Once an investment is made, the Investment Manager will monitor each investment and will expect to meet with the management of investee companies on a regular basis to review performance, recommend measures to encourage growth and, finally, decide when best to exit the investment. As the values of underlying investments increase, the Investment Manager will monitor opportunities for the Company to realise gains, with the intention of making tax-free distributions to Shareholders.

To aid investee companies' development, a member of the investment team will normally join an investee company's board.

Throughout the course of the investment, the company will be assessed by the Investment Manager's Monitoring Committee. The Committee reviews the company's performance against agreed key performance indicators and monitors its adherence to any financial covenants. The company will provide monthly management accounts which are reviewed and scrutinised. If companies do not perform as expected, the Investment Manager will work closely with management and strive to remedy any issues. It is possible that a company could fail and the investment in that company could be lost. The Investment Manager may also make follow-on investments. It also has the option to co-invest with other Puma funds to enable quicker investment and more diversification.

Before investing in a company, the Investment Manager assesses the exit strategy and continues to monitor it throughout the life of the investment. This determines how management will position the company for an exit, and could take the form of a trade sale, public listing or a buyout in order to create the best return for investors.

11


38

Investment objectives and policies

(continued)

Co-Investment Policy

The Company expects to co-invest alongside other Puma Funds, including Puma Alpha EIS which has the same investment mandate (investing into attractive, growing companies across a range of sectors in the UK), in future investments that comply with the Company's investment policy. This should allow the Company to invest in a broader range of transactions and of a larger scale than it might otherwise be able to access on its own, enabling swifter deployment of funds and giving investors access to a wider pool of investments.

Where more than one of the Puma Funds wishes to participate in an investment opportunity, allocations will be offered to each party in proportion to their respective funds available for investment, subject to:

(i) priority being given to any funds that require such investment in order to maintain their tax status;

(ii) the time horizon of the investment opportunity being compatible with the exit strategy of each fund; and/or

(iii) the risk/reward of the investment opportunity being compatible with the target return for each fund.

In the event of any conflicts between the funds, the issues will be resolved at the discretion of the independent Directors. The Investment Manager in turn operates robust conflict of interest procedures to manage potential conflicts. A copy of the applicable conflicts of interest policy is available on the following website: http://www.pumainvestments.co.uk.

Valuation Policy

Unquoted investments will be valued at fair value in accordance with the IPEV Guidelines. Investments in AIM and AQSE market traded companies will be valued at the prevailing bid price.

In summary, what this means is that the Investment Manager's Finance and Monitoring team will look at trading performance and any market comparable (mergers, acquisitions or other investments) to estimate the fair value of portfolio holdings from time to time. Where comparable market activity is limited, they may use metrics established at the point of investment, adjusted for trading performance. Fair value is the amount for which an asset could be exchanged between knowledgeable, willing parties in an arm's length transaction.

The material accuracy of these valuations is supported by the VCT's auditors in their report included in the VCTs annual and interim financial statements.

The Investment Manager will be responsible for the determination and calculation of the Net Asset Value of the Company in accordance with the policies set out above, with the values being published in the Company's annual report and accounts and its interim results (see below) and other occasions at the Board's discretion. The relevant Net Asset Values will also be announced through a Regulatory Information Service. The Company does not anticipate any circumstances arising under which valuations may be suspended. However, if this was to occur, the suspension would be announced through a Regulatory Information Service.

Share Buyback Policy

The Offer Shares are intended to be traded on the London Stock Exchange's main market for listed securities although it is likely that there will be an illiquid market for such shares. In such circumstances, shareholders may find it difficult to sell their Shares in the market and, therefore, the Company intends to pursue an active buy back policy to improve the liquidity in the Shares where the Company may repurchase Shares which Shareholders wish to sell at a discount of 5% to the latest published Net Asset Value. The Board believes this creates an attractive proposition for both current and future Shareholders.

Buybacks are subject to applicable regulations, market conditions at the time and the Company having both the necessary funds and distributable cash resources available for the purpose. The making and timing of any share buybacks will remain at the absolute discretion of the Board.

As with all VCTs, the Directors expect that there will be limited demand for share buybacks from Shareholders within the first five years because the only sellers are likely to be deceased Shareholders' estates and those Shareholders whose circumstances have changed (to such extent that they are willing to repay the 30% income tax relief in order to gain access to the net proceeds of the sale).

Shareholder Reporting

The Directors believe that communication with Shareholders is important. In addition to regular announcements of the NAV being released to the London Stock Exchange and periodic newsletters, Shareholders will have access to a copy of the Company's annual report and accounts (expected to be published each June) and a copy of the Company's interim results (expected to be published each November). These will be made available on the Investment Manager's website.

In order to reduce the administrative burden and cost of communicating with Shareholders, the Company intends to publish all notices, documents and information to be sent to Shareholders generally ("Shareholder Documents") on the Investment Manager's website (http://www.pumainvestments.co.uk). Increased use of electronic communications will deliver significant savings to the Company in terms of administration, printing and postage costs, as well as speeding up the provision of information to Shareholders. The reduced use of paper will also have general environmental benefits. Shareholders will be notified when Shareholder Documents are published on the Investment Manager's website.

Such notification will be delivered electronically (or by post where no email address has been provided for that purpose) and, unless Investors complete the relevant section of the Application Form to receive hard copy Shareholder Documents or, as Shareholders, they subsequently notify the Company of the same, Shareholders will not receive hard copies of the Shareholder Documents.

All Qualifying Subscribers will automatically be provided with certificates enabling them to claim income tax relief.


Corporate matters
39

ALLOTMENT, DEALINGS AND SETTLEMENT

Applications will be made to the FCA for the Offer Shares to be issued pursuant to the Offer to be admitted to the premium segment of the Official List and to the London Stock Exchange for the Ordinary Shares to be admitted to trading on its main market for listed securities.

In relation to the allotment of Offer Shares, successful applicants will be notified by post. Dealings may commence prior to notification.

Dealings in Offer Shares are expected to commence within ten Business Days of their allotment.

Ordinary Shares will be issued in registered form and will be freely transferable in both certificated and uncertificated form and are not redeemable. It is anticipated that definitive share certificates will be issued within 10 Business Days of each allotment.

Ordinary Shares will be capable of being transferred by means of the CREST system. Investors who wish to take account of the ability to trade their Ordinary Shares in uncertificated form (and who have access to a CREST account) may arrange through their professional adviser to convert their holding into dematerialised form.

The Offer may not be withdrawn after dealings in the Ordinary Shares have commenced. In the event of any requirement for the Company to publish a supplementary prospectus, applicants who have yet to be entered into the Company's register of members will be given two days to withdraw from their subscription. Applicants should note, however, that such withdrawal rights are a matter of law that is yet to be tested in the courts of England and Wales and applicants should, therefore, rely on their own legal advice in this regard. In the event that notification of withdrawal is given by post, such notification will be effected at the time the applicant posts such notification rather than at the time of receipt by the Company.

CORPORATE GOVERNANCE

The UK Corporate Governance Code (the "Code") published by the Financial Reporting Council in July 2018 applies to the Company. The Directors note that the Code acknowledges that it does not set out a rigid set of rules and that some provisions may have less relevance for investment companies and, in particular, consider some areas inappropriate due to the size and nature of the business of the Company.

Accordingly, the Company will comply with all the provisions of the Code save that (i) the Company does not conduct on an annual basis a formal review as to whether there is a need for an internal audit function, as the Directors do not consider that an internal audit would be an appropriate control for a venture capital trust, and (ii) as all the Directors are non-executive, it is not considered appropriate to appoint a nomination or remuneration committee and in light of the responsibilities delegated to the Investment Manager, its VCT status adviser and Company secretary, the Company has not appointed a chief executive, deputy chairman or a senior independent non-executive Director.

In light of the responsibilities retained by the Board and the Audit Committee and of the responsibilities delegated to the Investment Manager and the Company secretary, the Company has not appointed a chief executive, deputy chairman or a senior independent non-executive director.

MARKET ABUSE REGULATION (UK MAR)

UK MAR sets out requirements relating to insiders, director dealings and market soundings. In particular, directors, Persons Discharging Managerial Responsibilities and Persons Closely Associated with them must notify the Company of any transaction in the Company's shares. There is also a restriction of dealing in the Company's shares during a closed period. UK MAR also stipulates that public disclosure of inside information by the Company must be done without delay (other than in limited circumstances). The FCA must be formally notified following the announcement of any delay.

The Directors are aware of their obligations under UK MAR and the Company has a share dealing policy and a procedure to comply with the requirements set out in UK MAR.

KEY RULES AND REGULATIONS

Venture Capital Trust Regulations

In continuing to maintain its VCT status, the Company must comply with a number of regulations as set out in Part 6 of ITA. How the main regulations apply to the Company is summarised as follows:

  • the Company's ordinary share capital is listed on a regulated European market;
  • the Company holds at least 80% (by value) of its investments in Qualifying Companies;
  • at least 70% of the Company's Qualifying Investments (by value) are held in "eligible shares";
  • at least 30% of all new funds raised by the Company must be invested in Qualifying Investments within 12 months of the end of the accounting period in which the Company issued the shares;
  • at least 10% of each investment in a Qualifying Company is held in "eligible shares" (broadly by value at time of investment);
  • no investment constitutes more than 15% of the Company's portfolio (by value at time of investment);
  • the Company's income for each financial year is derived wholly or mainly from shares and securities;
  • the Company distributes sufficient revenue dividends to ensure that no more than 15% of the income from shares and securities in any one year is retained;
  • no investment can be made in a company which causes that company to receive more than £5 million of Risk Finance State Aid investment (including from VCTs) in the 12 months ending on the date of the Company's investment (£10 million in the case of a Knowledge Intensive Company);

Φ


Corporate matters

(continued)

  • no payment or distribution is made to any shareholder directly or indirectly from share capital or share premium account until after the third anniversary of the end of the accounting period in which the shares were issued (other than a buyback of shares);
  • no investment can be made in a company which causes that company to receive more than £12 million (£20 million if the company is deemed to be a Knowledge Intensive Company) of Risk Finance State Aid investment (including from VCTs) over the company's lifetime;
  • no investment can be made by the Company in a company whose first commercial sale was more than 7 years (or 10 years in the case of a Knowledge Intensive Company) prior to date of investment, except where previous Risk Finance State Aid was received by the company within 7 years or where a 'turnover test' is satisfied (Knowledge Intensive Companies will be able to choose whether to use the current test of the date of first commercial sale or the point at which turnover reached £200,000 to determine when the 10-year period has begun);
  • a company which has received investment from the Company cannot use such investment to acquire another existing business or trade;
  • to be Qualifying Investments, investee companies must have objectives to grow and develop over the long-term and there must be a significant risk that the investor will lose more capital than they gain as a return (including any tax relief);
  • the investment must be used for the purpose of growth and development of the company; and
  • the VCT must not make a non-Qualifying Investment other than those specified in section 274 ITA.
  • Failure to comply with these regulations could result in the loss of the Company's VCT status.

LISTING RULES

In accordance with the Listing Rules:

  • the Company may not invest more than 10%, in aggregate, of the value of its total assets at the time an investment is made in other listed closed-ended investment funds except listed closed-ended investment funds which have published investment policies which permit them to invest no more than 15% of their total assets in other listed closed-ended investment funds;
  • the Company must not conduct any trading activity which is significant in the context of its group (if any) as a whole; and
  • the Company must, at all times, invest and manage its assets in a way which is consistent with its objective of spreading investment risk and in accordance with its published investment policy as set out in this document. This investment policy is in line with Chapter 15 of the Listing Rules and Part 6 of ITA.

41

The board and investment management team

BOARD OF DIRECTORS

The Board has overall responsibility for the Company's affairs, including determining its investment policy and having overall control, direction and supervision of the Investment Manager. The Board comprises two non-executive directors who act independently of the Investment Manager together with one director appointed by the Investment Manager. A majority of the Board, including the Chairman, are independent of the Investment Manager.

Egmont Kock – Chairman

Egmont was previously a partner at Deloitte where he served both on Deloitte Consulting's Global Executive and on Deloitte's UK Executive and European Board. He led Deloitte's consultancy business across the Europe, Middle East and Africa regions, working with CEOs and senior executives implementing change in major companies and institutions around the world. He has invested in start up businesses, and is currently Chairman of Doodle Productions Limited, a company which has produced a new animated cartoon series for the BBC. He was formerly chairman of Puma VCT 9 plc, and has been actively involved in education, both as a trustee of United Learning and the Chair of Governors at a leading girls' school. He has a degree from the University of Manchester, is a member of the Institute of Chartered Accountants in England and Wales and has completed a business school programme at IMD in Lausanne.

Richard Oirschot

Richard previously established and managed the Barclays Ventures Turnaround Investment Fund, leading over 25 investments and being the fund's representative on 15 SME boards (predominantly in the UK). Since leaving Barclays he has undertaken various management and advisory roles, including serving as a non-executive member on the board of The Insolvency Service. He has over 20 years of experience in corporate recovery working for UK accountancy firms focused on the UK SME sector including 7 years as a director for PKF. He is a Fellow of the Institute of Chartered Accountants in England and Wales and holds a BSc in Economics with Accountancy from Loughborough University.

Michael van Messel

Michael joined Shore Capital in 1993 as Group Financial Controller and became Operations Director in 2000. He is the head of Shore Capital's finance team, including its treasury function, and is also responsible for all operations at Shore Capital including all banking facilities. Michael has been involved in assessing, and subsequently monitoring, each company to or in which Shore Capital has lent or invested money.

He began his career at Hacker Young following his undergraduate degree and qualified as a Chartered Accountant. He then worked as a specialist in their tax department and, subsequently, for Coopers and Lybrand within its financial services group.

THE INVESTMENT MANAGER

The Company appointed the Investment Manager on 5 July 2019 to originate and manage its investments. The Investment Manager is authorised by the FCA to manage investments and undertakes the fund management of the Company. The Investment Manager is led by David Kaye and Sam McArthur and the investment team is led by Rupert West.

SENIOR MANAGEMENT OF THE INVESTMENT MANAGER

David Kaye – CEO

  • Appointed Chief Executive Officer of Puma Investments in 2012, and appointed Co-CEO of the Investment Manager's wider corporate group in 2017
  • Previous roles include Deputy General Counsel, Commercial Director and General Counsel for the Investment Manager's wider corporate group
  • Practised as a barrister for 5 years prior to that, specialising in advising on a range of legal issues, with a particular focus on financial investments and real estate
  • Read Law at Oxford University, and was called to the Bar in 2000

Sam McArthur – COO

  • Appointed Chief Operating Officer of Puma Investments in 2015
  • Previous roles include Managing Director of a multi-site wholesale and distribution business, and Associate Director at KBC Financial Products
  • Graduated with a First from the University of Birmingham, and with a distinction from ESCP Europe

John Nicholson – Chairman of the Investment Committee

  • Investor, advisor and non-executive director
  • Since 2002, his experience and expertise has been used by venture capital, private equity and angel investors to advise and assist companies, boards and management teams
  • Served as Chairman of several businesses, including Skyscanner, VirtenSys, MMM plc, AssetCo Data Solutions Ltd and Office Shadow
  • Has served on boards and board sub-committees across companies in a variety of market segments, often technology-oriented

Ruth McIntosh – Investment Committee Member

  • Experienced private equity manager, investor and non-executive director
  • Called to the Bar in 1984 and qualified as a chartered accountant in 1987, she spent nearly 20 years with Bridgepoint (formerly NatWest Ventures) as a portfolio director across a range of sectors
  • Continues to work as a non-executive director in private equity businesses, as a trustee and consultant to charities and as an angel investor in various early stage businesses

41


42

The board and investment management team

(continued)

PRIVATE EQUITY TEAM OF THE INVESTMENT MANAGER

The Company is managed by Puma Private Equity, the dedicated private equity team of Puma Investments. Made up of six experienced specialists with a wide range of financial backgrounds, the team focuses solely on managing our growth capital investments in small and medium-sized businesses across the UK.

With specialisms spanning private and public company investing through to investment banking and accounting due diligence, the team is able to draw on their varied experience to source and support companies through their investment lifecycle.

Rupert West – Managing Director of Puma Private Equity

  • Rupert has worked at Puma for over ten years. He heads Puma Private Equity and sits on the Puma Investments Leadership Committee.
  • Rupert has overall responsibility for investment and portfolio management and sits on the boards of several of Puma's portfolio companies. His focus is on strategy setting at portfolio company level and key transactional developments.
  • Rupert has broad experience within financial markets having worked at emerging market specialist Standard Bank and then at Barclays Capital. From there he moved into Asset Management in 2008.
  • Rupert read Philosophy and Economics at the University of Bristol then a Masters in International Policy Analysis

Jonathan Wyles, CFA – Investment Director

  • Jonathan joined Puma in January 2018. He is responsible for origination in the North, investment analysis and execution, and value creation within the Puma portfolio.
  • During his time at Puma, Jonathan has worked on a number of new and existing investments including Dymag, Cameramatics and the Rosebourne Garden Centre group.
  • Jonathan's previous career as a debt portfolio manager at Wells Fargo Asset Management has provided extensive experience of analysing investments and the strategy decisions of corporations. Understanding how management teams in fast-growing companies make decisions effectively is a real source of interest and fascination to him.
  • Jonathan read Earth Science at the University of Bristol and has an MBA with distinction from Cass Business School, University of London.

Kelvin Reader – Investment Manager

  • Kelvin joined Puma in 2019. He is responsible for origination in the Midlands and the East of England, investment analysis and execution, and value creation within the Puma portfolio.
  • Kelvin brings both investment and operating experience to Puma from his past ventures – highlights include Parade Media Group and InSport. During his time at Puma, Kelvin has worked on a number of new and existing investments, including Ostmodern, NRG Gym, Brewhouse & Kitchen, and SEN.
  • Kelvin is a member of the South African Institute of Chartered Accountants.

Harriet Rosethorn – Investment Manager

  • Harriet joined Puma in 2017. She is responsible for origination in the South West, investment analysis and execution, and value creation within the Puma portfolio.
  • Harriet supports a number of the businesses within Puma's portfolio having worked on the original investments into these companies, including Le Col, Pure Cremation, Influencer and Tictrac.
  • Harriet has an interest in tech-enabled business models and has worked in this sector throughout her career, including roles at GP Bullhound and Results International. She is particularly interested in helping management teams build a robust platform for scale.
  • Harriet read Chemistry at the University of Southampton

Ben Leslie – Investment Manager

  • Ben joined Puma in 2018. He is responsible for investment analysis and execution, value creation within the Puma portfolio and leads Puma's origination in Scotland.
  • During his time at Puma, Ben has worked on a number of new investments including Influencer, MyKindaFuture and Ron Dorff. Ben also works across the company's early years learning positions.
  • Ben has an interest in consumer facing and social education business models and started his career in the transaction services team at Deloitte.
  • Ben read Economics at the University of Edinburgh.

Henri Songeur – Investment Manager

  • Henri joined Puma in 2017. He is responsible for managing the origination strategy, alongside investment analysis and execution.
  • During his time at Puma, Henri has worked on a number of new investments including Open House, MyKindaFuture, Ostmodern and Dymag.
  • Henri holds an MA in Maths & Economics from the University of Edinburgh and an LLM in Law & Economics at the Universiteit Rotterdam.

Kate Clarfelt – Team Assistant

  • During her time at Puma, Kate has been responsible for internal deal reporting and VCT board reporting.
  • Kate has an interest in the wider market dynamics behind new and exciting industries, which she often researches for the private equity team.
  • Kate graduated in 2018 and holds an MA in Ancient History from the University of Edinburgh.

43

SENIOR SUPPORT STAFF OF THE INVESTMENT MANAGER

Paul Frost – CFO

  • Appointed Chief Financial Officer of Puma Investments in 2016
  • Previous experience focussing on UK commercial property market through roles at BDO, SEGRO Plc and Capita Real Estate
  • Graduated from Oxford University, Fellow of the Institute of Chartered Accountants in England and Wales

Elliot Stevens – Group General Counsel

  • Joined the Investment Manager's wider corporate group in 2013 and is responsible for legal matters for Puma Investments as well as the Group's other divisions
  • Experience across the asset management and financial services industries, with previous roles as a Counsel in the Investment Funds group at Akin Gump Strauss Hauer & Feld LLP
  • Worked with and advised investment management firms on a spectrum of asset classes, particularly private equity
  • Read Law at Oxford University then undertook a training contract at Linklaters

Isabela Castro – Group Legal Counsel

  • Joined the Investment Manager's wider corporate group in 2019
  • Previously worked in Linklaters' banking team. Also worked as a lawyer at HSBC's Global Banking & Markets division and BP's Upstream Procurement team (on secondment from Linklaters), as well as in Linklaters' Singapore office
  • Read Law and Italian Law at University College, London

Charlie Thorne – Group Legal Counsel

  • Joined the Investment Manager's wider corporate group in 2018
  • Previously worked as an Associate in the Banking and Finance Group at Jones Day. Experience included acting for commercial banks, private equity funds and private companies on both investment and development loans
  • Read Geography at the University of Cambridge and later graduated from BPP Law School in London

The Management Team can also draw upon the experience and expertise of staff within Puma's other investment functions. These investment functions are supported by an HR team, marketing team, investor relations team, IT team, business development team and operations function. Most significantly they are also supported by a four strong finance and monitoring team.

The Alternative Investment Fund Managers Directive, (2011/61/EU) (which is now incorporated into UK law and the Financial Conduct Authority Handbook) regulates the managers of alternative investment funds, including VCTs. The Company has appointed Puma Investment Management Limited as an external authorised small Alternative Investment Fund Manager.

44


44

Expenses and administration

INVESTMENT MANAGEMENT AND ADMINISTRATION

The Investment Manager is paid an annual investment management fee of 2% (plus VAT if applicable) of the Net Asset Value. The fee is payable quarterly in arrears.

The Investment Manager will also provide certain administration and company secretarial services to the Company for an annual fee of 0.35% of the Net Asset Value (plus VAT if applicable), payable quarterly in arrears.

The Directors estimate that, in the 12 month period to 28 February 2022, fees payable to them will not exceed £60,000 in respect of arrangements currently in force.

The Company is responsible for its normal third party costs including (without limitation) listing fees, audit and taxation services, legal fees, sponsor fees, registrars' fees, receiving agent fees, Directors' fees and other incidental costs. It is expected that the annual running costs of the Company (excluding the Investment Manager's annual fees, any performance incentive fees and transaction expenses) will be approximately 1.1% of the Net Asset Value. The Directors anticipate that the total annual costs (including the Investment Manager's management and administration fees but excluding any performance incentive fees and transaction expenses) will be approximately 3.4% of the Net Asset Value per annum. In any event the Investment Manager has agreed to reduce its annual investment management fee by such amount as is equal to the excess by which the Annual Running Expenses of the Company exceeds 3.5% of its Net Asset Value.

A maximum of 75% of the Company's management expenses will be capable of being charged against capital reserves with the balance charged against revenues.

PERFORMANCE INCENTIVE FEES

The Investment Manager will also be entitled to a performance incentive fee payable in relation to each accounting period, subject to the Performance Value per Share being at least 120p at the end of the relevant period. The amount of the performance incentive fee will be equal to 20% of the amount by which the Performance Value per Share at the end of an accounting period exceeds the High Water Mark (being the higher of 120p and the highest Performance Value per Share at the end of any previous accounting period), and multiplied by the number of Shares in issue at the end of the relevant period.

FEES, CHARGES AND PRICING OF THE OFFER

Commission

Commission is permitted to be paid to authorised financial intermediaries under the rules of the FCA in respect of execution only clients where no advice or personal recommendation has been given. Such authorised financial intermediaries who, acting on behalf of their clients, return valid Application Forms bearing their stamp and FCA number will usually be entitled to an initial commission of 1% of the amount payable in respect of the Ordinary Shares allocation for each such Application Form. Additionally, provided that the intermediary continues to act for the client and the client continues to be the beneficial owner of the Shares, such authorised financial intermediaries will usually be paid an annual trail commission by the Promoter of 0.35% of the Net Asset Value for each such Share for a period of 5 years from the Closing Date.

Adviser Charge

Commission is generally not permitted to be paid to authorised Financial Advisers who provide a personal recommendation to UK retail clients on investments in VCTs. Instead of commission being paid by the Company, a fee will usually be agreed between the adviser and Investor for the advice and related services ("Adviser Charge"). This fee can either be paid directly by the Investor to the intermediary or, if it is a one-off fee, the payment of such fee may be made by the Registrar. If the payment of the Adviser Charge is to be made by the Registrar on behalf of the Investor, then the Investor's Financial Adviser is required to specify the amount of the charge on the Application Form.

Initial Fee

The expenses charged to Investors by the Company in relation to their application will be the Initial Fee.

Puma Investments will charge the Company an Initial Fee, for its role as promoter, of up to 3% (plus VAT if applicable) of the monies subscribed for Shares under the Offer after the deduction of any amounts used to pay any Adviser Charges (any lower amount being at the discretion of Puma Investments).

Puma Investments may, in certain circumstances, agree to pay enhanced commission over and above these terms, but any such enhanced commissions will not be payable by either the Investors or the Company.

Out of its fees, Puma Investments (not the Investors) will be responsible for initial and trail commission (as described under the paragraph headed "Commission" above) to intermediaries (where permitted).

Income tax relief is available on the total amount subscribed for Shares (but not including the amount of the Adviser Charge settled by the Registrar prior to subscription for Shares), subject to VCT rules, personal circumstances and changes in the availability of tax reliefs.

The Directors may, at their discretion, allow an enhanced share allocation for Investors who have invested in other Puma VCTs or for any other Investors at their discretion.


The fee structure is based on the relevant applicable rules of the FCA and HMRC as they apply at the date of this document. In the event that there is a change in these rules that affects this fee structure, the Directors reserve the right to make amendments to the fee structure outlined in this document.

Transaction Fees

The Investment Manager is entitled to charge the underlying investee companies fees for arrangement and structuring and, to the extent that other services are provided, additional fees may be agreed. For the avoidance of doubt, these fees are not borne by the Company. Subject to FCA inducement and conflict of interest rules, fees may be paid to introducers in respect of the introduction of transactions.

NUMBER OF SHARES TO BE ISSUED AND PRICING OF THE OFFER

The number of Shares to be issued to each Investor will be calculated as follows using the following Allotment Formula:

$$
\text{Number of Shares} = \text{Amount remitted less (i) Initial Fee and (ii) Adviser Charges (if any)}, \text{ divided by latest published NAV per Ordinary Share as at the date of allotment, adjusted for any subsequent dividends for which the record date has passed, rounded down to the nearest whole number of Shares}
$$

The Initial Fee is 3% of the investment amount for all applications. The Promoter may agree to reduce its Initial Fee in whole or in part in respect of specific Investors or groups of Investors.

The Offer Price applying in respect of an Investor, therefore, varies according to the applicable NAV per Ordinary Share used in the Allotment Formula, the level of the Initial Fee and whether any Adviser Charge is to be payable from the monies provided with the application.

45


PART 2

Taxation

TAXATION

The following information is only a summary of the law concerning the tax position of individual Qualifying Subscribers in VCTs. Therefore, potential Investors are recommended to consult a duly authorised financial advisor as to the taxation consequences of an investment in the Company. All tax reliefs referred to in this document are UK tax reliefs dependent on companies maintaining their VCT qualifying status. Tax relief may be subject to change and will depend on individual circumstances.

TAXATION OF A VCT

VCTs are exempt from corporation tax on chargeable gains, with no restriction on the distribution of realised capital gains by a VCT, subject to the requirements of company law. VCTs will be subject to corporation tax on their income (generally excluding dividends received from UK companies) after deduction of attributable expenses.

TAX RELIEFS FOR INDIVIDUAL INVESTORS

In order to benefit from the tax reliefs outlined below, individuals who subscribe must be aged 18 or over.

Relief from Income Tax

Relief from income tax of 30% will be available on subscriptions for shares in a VCT, subject to the Qualifying Limit (currently £200,000 per tax year). The relief, which will be available in the year of subscription, cannot exceed the amount which reduces the income tax liability of the Qualifying Subscriber in that year to nil. Relief may not be available if there is a loan linked with the investment. Relief will not be available, or, where given, will be withdrawn, either in whole or in part, where there is any disposal (except on death) of the shares (or of an interest in them or right over them) before the end of the period of five years beginning with the date on which the shares were issued to the Qualifying Subscriber.

Relief is restricted or not available where a Subscriber disposes of shares in the same VCT within six months of their subscription, whether the disposal occurs before or after the subscription.

Income tax relief is available on the total amount subscribed (but not including the amount of the Adviser Charge settled by the Registrar prior to subscription for Shares), subject to VCT rules, personal circumstances and changes in the availability of tax reliefs.

Dividend Relief

Any Qualifying Subscriber, who has acquired shares in a VCT of a value of no more than £200,000 in any tax year, will not be liable for UK income tax on any dividends paid out on those shares by the VCT. There is no withholding tax on dividends.

Capital Gains Tax Relief

A disposal by a Qualifying Subscriber of his or her shares in a VCT will give rise to neither a chargeable gain nor an allowable loss for the purposes of UK capital gains tax. This relief is limited to the disposal of shares acquired within the £200,000 limit for any tax year.

Loss of Tax Reliefs

Relief from corporation tax on capital gains will be withdrawn should a company that has been granted approval or provisional approval as a VCT fail to maintain the conditions required to keep its qualifying status. After such a status is lost, all gains will fail to benefit from tax exemption.

For investors, loss of VCT status could result in:

  • claw-back of the 30% tax relief previously obtained on the subscription for new VCT shares;
  • any payments of dividends made by the company during the accounting period in which the company loses VCT status, and thereafter, being subject to income tax; and
  • a liability to tax on capital gains as would normally occur on the disposal of shares, except for any part of the gain that could be attributed to the time when the company had VCT status.

Qualifying Investors investing in a company that has provisional approval as a VCT, but fails to obtain full unconditional approval as a VCT may experience the following consequences:

  • claw-back of the 30% tax relief previously obtained on the subscription for new VCT shares and interest on any overdue tax;
  • any payments of dividends by the company being subject to income tax; and
  • any gain from the disposal of any shares being subject to capital gains tax and losses on the shares being allowable losses for capital gains tax purposes.

For the purposes of sections 3 and 4 below, references to shares should be viewed as eligible VCT shares.

THE IMPACT OF THE DEATH OF AN INVESTOR

Initial Income Tax

Should any investor die having made an investment in a VCT, the transfer of shares on his or her death will not be viewed as a disposal of shares and so there will not be any claw-back of the income tax relief obtained on the subscription for those shares. However, the shares transferred will become part of the estate of the deceased for inheritance tax purposes.

Tax implications for the beneficiary

The beneficiary of any VCT shares inherited from a deceased investor will continue to be entitled to tax-free dividends and tax-relief on disposal, but will not be entitled to any initial income tax relief because they have not subscribed for those shares.

The impact of a transfer of shares between spouses

As it is not deemed a disposal of shares, any transfer of shares between spouses will continue to benefit from all tax reliefs.


47

GENERAL

Investors not residing in the UK

Investors who are not resident in the UK or who may become a non-resident should seek their own professional advice as to the consequences of making an investment in a VCT, as they may be subject to tax in other jurisdictions as well as in the UK.

Stamp Duty and Stamp Reserve Tax

No stamp duty or stamp duty reserve tax is payable on the issue of shares. The transfer on the sale of shares is usually liable to ad valorem stamp duty or stamp duty reserve tax. Such duties would be payable by the individual who purchases the shares from the original subscriber.

Purchasing shares after listing

Any qualifying purchaser of existing VCT shares, rather than new VCT shares, will not qualify for income tax relief on investments, but may be able to receive exemption from tax on dividends and capital gains tax on disposal of his or her VCT shares if those shares are acquired within the investor's annual £200,000 limit.

The information in this Part 2 is based on existing legislation, including taxation legislation. The tax legislation of the UK and of any other jurisdiction to which an Investor is subject may have an impact on the income received from the securities. The tax reliefs described are those currently available. Levels and bases of, and relief from taxation are subject to change and such change could be retrospective.


PART3

Financial information on the Company

A. INTRODUCTION

The Company's auditor is RSM UK Audit LLP, registered auditor, of 25 Farringdon Street London EC4A 4AB and regulated by The Institute of Chartered Accountants of Scotland and has been the only auditor of the Company since its incorporation on 11 April 2019.

The financial information in relation to the Company contained in the following section of this Part 3 has been extracted without material adjustment from the audited statutory accounts of the Company for the two financial periods ended 29 February 2020 and 28 February 2021 (the "Reporting Period") and, in respect of these statutory accounts, the Company's auditor made unqualified reports under section 495, section 496 and section 497 of the Act and such accounts did not contain any statements under section 498(2) or (3) of the Act, as applicable.

The statutory accounts of the Company for the Reporting Period were prepared under Financial Reporting Standard 102.

B. PUBLISHED ANNUAL REPORT AND ACCOUNTS

The statutory accounts for the Reporting Period contain descriptions of the Company's financial condition, changes in financial condition and results of operation for the Reporting Period and the pages referred to below are being incorporated by reference. Where only certain parts of a document are incorporated by reference, the non-incorporated parts are either not relevant for an Investor or covered elsewhere in the Prospectus.

Such information includes the following:

Nature of Information 29 February 2020 28 February 2021
Income statement Page 19 Page 34
Statement of changes in equity Page 22 Page 37
Balance sheet Page 20 Page 35
Statement of cash flow Page 21 Page 36
Accounting policies Page 23 Page 38
Notes to the accounts Page 23 Page 38
Independent auditor's report Page 17 Page 32

Operating and Financial Review

Nature of Information 29 February 2020 28 February 2021
Chairman's statement Page 1 Page 2
Investment Manager's Report Page 4 Page 6
Strategic Report Page 10 Page 21

The unaudited NAV per Ordinary Share as at 31 August 2021 (being most recent NAV per Ordinary Share announced by the Company prior to the publication of this document) was 120.86p.

Copies of the above statutory accounts are available free of charge at the Company's registered office or from its website, the address of which is http://www.pumainvestments.co.uk/pages/view/investors-information-vcts. The announcement of these results of the Company is available on the website of the London Stock Exchange at http://www.londonstockexchange.com/exchange/prices-and-markets.

The Company has not held any non-Sterling investments during the Reporting Period, and at the end of that period the Company did not have any borrowings.

C. NO SIGNIFICANT CHANGE

Save in respect of £3.7 million raised (before issue costs) pursuant to the 2020 Offer after 28 February 2021, the consequential issue of 3,481,495 Ordinary Shares and a further four investments made by the Company (of £127,499 into Dymag Group Limited on 22 April 2021, £0.9 million into Everpress Limited on 18 August 2021, £0.7 million into MyKindaCrowd Limited on 19 October 2021 and £0.4 million into Dymag Group Limited on 21 October 2021), there has been no significant change in the financial position of the Company since 28 February 2021 (being the end of the last financial year of the Company for which audited financial information has been published) to the date of this document.


PART 4
49

Investment portfolio of the Company

Details of all of the investments held by the Company in its portfolio as at the date of this document is shown below (the valuations being the latest valuations carried out by the Board as set out in its audited annual accounts for the financial year ended 28 February 2021 and, in the case of new investments (or further investment) undertaken since that date, at cost (unaudited) at the time of investment)*.

The information on the investment portfolio set out in the table below represents all of the net asset value of the Company as at 28 February 2021. Unless otherwise stated, all the investments set out below are in portfolio companies incorporated in the UK.

Qualifying Investments Sector Valuation ** £'000 Cost** £'000 Valuation as % of Net Assets** Structure
ABW Group Limited ("Ostmodern") Digital product development technology 900 900 9 Equity
Dymag Group Limited* Automotive 603 603 6 Equity
Le Col Holdings Limited Cycling apparel 2,405 719 24 Equity
MyKindaCrowd Limited ("MyKindaFuture")* Human resources technology 950 950 9 Equity
MySafeDrive Limited ("Cameramatics") Fleet and vehicle safety technology 995 995 10 Equity
NQOCD Consulting Limited ("Ron Dorff") Premium athleisurewear 1,079 1,079 11 Equity
Tictrac Limited Health engagement platform 1,045 600 10 Equity
Total Qualifying Investments 7,977 5,846 79
Total Investments 7,977 5,846 79
Balance of Portfolio 2,056 2,056 21
Net Assets 10,033 7,902 100

Notes:

  • The Company has since 28 February 2021:

(i) invested a further £127,499 into Dymag Group Limited on 22 April 2021;
(ii) invested £900,000 into Everpress Limited on 18 August 2021;
(iii) invested a further £700,000 into MyKindaFuture on 19 October 2021; and
(iv) invested a further £400,000 into Dymag Group Limited on 21 October 2021.

** Valuation, cost and % of net assets of the relevant investments, and net assets of the Company, all stated as at 28 February 2021 (audited).


PART5

Additional Information

1. The Company

1.1. The Company was incorporated and registered in England and Wales on 11 April 2019 under the name Puma Alpha VCT plc with registered number 11939975 as a public company limited by shares under the Act. The principal legislation under which the Company operates, and under which the Ordinary Shares have been created, is the Act and the regulations made thereunder. The legal and commercial name of the Company is Puma Alpha VCT plc.

1.2. The Company is domiciled in England. The LEI of the Company is 2138007CHIGAMSX58N94.

1.3. On 1 July 2019 the Registrar of Companies issued the Company with a certificate under section 761 of the Act. On 4 July 2019 the Company gave notice to the Registrar of Companies of its intention to carry on business as an investment company under section 833 of the Act.

2. Share capital

2.1. The Company was incorporated with two ordinary shares issued fully paid to the subscribers to the memorandum of the Company which are held by HK Nominees Limited and HK Registrars Limited.

2.2. The following ordinary resolution is to be proposed at the General Meeting and the issue and allotment of Ordinary Shares under the Offer is conditional upon the passing of this resolution at that general meeting:

That, the payment by the Company to the Investment Manager of an Initial Fee pursuant to the 2021 Offer Agreement be approved.

2.3. The following ordinary and special resolutions were passed at the Annual General Meeting:

Ordinary Resolutions

2.3.1. That, in addition to existing authorities, the Directors are generally and unconditionally authorised in accordance with section 551 of the Act to exercise all the powers of the Company to allot Shares or to grant rights to subscribe for or to convert any security into Shares in the Company. This power is limited to the allotment of relevant securities up to an aggregate nominal amount of £290,000, such authority to expire on the later of 15 months from the date of the resolution or the next annual general meeting of the Company (unless previously revoked, varied or extended by the Company in general meeting);

Special Resolutions

2.3.2. That the Directors are empowered (pursuant to section 570(1) of the Act) to allot or make offers or agreements to allot equity securities (as defined in section 560(1) of the Act) for cash pursuant to the authority referred to in paragraph 2.3.1 above as if section 561 of the Act did not apply to any such allotment, such power to expire at the conclusion of the Company's next annual general meeting, or on the expiry of 15 months following the passing of the resolution, whichever was the later (unless previously renewed or extended by the Company in general meeting). This power was limited to the allotment of equity securities in connection with:

2.3.2.1. any offer for subscription;

2.3.2.2. an offer of equity securities by way of rights; and

2.3.2.3. otherwise than pursuant to paragraphs 2.3.2.1 and 2.3.2.2, an offer of equity securities up to an aggregate nominal amount of 20% of the issued ordinary share capital of the Company immediately following closing of any offer for subscription referred to in paragraph 2.3.2.1;

2.3.3. That, the Directors be and hereby are authorised to make one or more market purchases (within the meaning of section 693(4) of the Act) of Ordinary Shares provided that:

2.3.3.1. the maximum aggregate number of Ordinary Shares authorised to be purchased was an amount equal to 14.99% of the issued ordinary share capital of the Company;

2.3.3.2. the minimum price which could be paid for an Ordinary Share was £0.01;

2.3.3.3. the maximum price which could be paid for an Ordinary Share was an amount, exclusive of expenses, equal to the higher of (i) 105% of the average of the middle market prices shown in the quotations for a Share in the Daily Official List of the London Stock Exchange for the five Business Days immediately preceding the day on which that Share is purchased and (ii) the amount stipulated by Article 5(6) of the Market Abuse Regulation; and

2.3.3.4. unless renewed, the authority thereby conferred was to expire either at the conclusion of the next annual general meeting of the Company or on the expiry of 15 months from the passing of this resolution, whichever is the later to occur, save that the Company may, prior to such expiry, enter into a contract to purchase Ordinary Shares which will or may be completed or executed wholly or partly after such expiry; and

2.3.4. That, subject to approval by the High Court of Justice, the amount standing to the credit of the share premium account of the Company, at the date an order is made confirming such cancellation by the Court, is cancelled.

2.4. As at 28 February 2021 (being the end of the last financial year of the Company for which audited financial information has been published), the share capital of the Company consisted of 8,641,327 Ordinary Shares of £0.01 each (fully paid). The beginning of that financial year commenced on 1 March 2020, when the share capital of the Company consisted of 4,006,472


51

Ordinary Shares and 50,000 Redeemable Preference Shares of £1 each (paid up as to one-quarter). The 50,000 Redeemable Preference Shares were allotted and issued to the Investment Manager (and paid up as to one-quarter) so as to enable the Company to obtain a certificate under section 761 of the Act. On 5 June 2020, those Redeemable Preference Shares were fully paid up and redeemed by the Company (out of the proceeds of the 2019 Offer) and subsequently cancelled.

2.5. Following incorporation (when the two Ordinary Shares referred to in paragraph 2.1 above were issued), the Company has made the following allotments of Ordinary Shares:

Pursuant to the 2019 Offer at an issue price of £1.00 per share

2.5.1. 3,468,037 Ordinary Shares were allotted on 15 January 2020;
2.5.2. 538,433 Ordinary Shares were allotted on 26 February 2020;
2.5.3. 558,101 Ordinary Shares were allotted on 10 March 2020;
2.5.4. 203,348 Ordinary Shares were allotted on 23 March 2020;
2.5.5. 807,157 Ordinary Shares were allotted on 3 April 2020;
2.5.6. 807,157 Ordinary Shares were allotted on 29 May 2020;

Pursuant to the 2020 Offer at an issue price of £1.013 per share

2.5.7. 654,223 Ordinary Shares were allotted on 29 October 2020;

Pursuant to the 2020 Offer at an issue price of £1.076 per share

2.5.8. 705,597 Ordinary Shares were allotted on 8 January 2021;
2.5.9. 393,654 Ordinary Shares were allotted on 22 February 2021;
2.5.10. 658,976 Ordinary Shares were allotted on 15 March 2021;
2.5.11. 865,932 Ordinary Shares were allotted on 25 March 2021;
2.5.12. 457,665 Ordinary Shares were allotted on 1 April 2021;
2.5.13. 1,202,250 Ordinary Shares were allotted on 1 June 2021; and
2.5.14. 296,672 Ordinary Shares were allotted on 25 June 2021.

2.6. Save as disclosed in this paragraph 2 and pursuant to the Offer, since the date of its incorporation, no share capital of the Company has been issued or agreed to be issued, or is now proposed to be issued, and no share or loan capital of the Company is under option or has been agreed conditionally or unconditionally to be put under option.

2.7. At the date of this document the issued fully paid share capital of the Company is:

Class of Shares Issued (fully paid) £ No. of Ordinary Shares
Ordinary Shares 121,228.22 12,122,822

2.8. The issued fully paid share capital of the Company immediately after the Offer has closed (assuming (i) the Offer is fully subscribed with the over-allotment facility fully utilised; (ii) that the Offer Price is based on the applicable NAV per Ordinary Share for allotment of 120.86p per Ordinary Share and (iii) an Initial Fee of 3% applies to all subscriptions) will be as follows:

Class of Shares Issued (fully paid) £ No. of Ordinary Shares
Ordinary Shares 281,744.51 28,174,451

2.9. The Shares will be in registered form and temporary documents of title will not be issued. The ISIN of the Ordinary Shares is GB00BGMG7F10 and the SEDOL code is BGMG7F1.
2.10. The Company will be subject to the continuing obligations of the FCA and the London Stock Exchange with regard to the issue of securities for cash and the provisions of section 561 of the Act (which confers on shareholders rights of pre-emption in respect of the allotment of equity securities which are, or are to be, paid up in cash) will apply to the Company to the extent any such issues are not subject to the dis-application referred to in paragraph 2.3.2 above.

3. Articles of Association

3.1. The Articles of the Company provide that its principal object is to carry on the business of a Venture Capital Trust and that the liability of members is limited.
3.2. The Articles of the Company, which were adopted by special resolution on 26 June 2019, contain, inter alia, provisions to the following effect:

3.2.1. Voting Rights

Subject to any disenfranchisement as provided in paragraph 3.2.5 below and subject to any special terms as to voting on which any Shares may be issued, on a show of hands every member present in person (or being a corporation, present by authorised representative) shall have one vote and, on a poll, every member who is present in person or by proxy shall have one vote for every Share of which he is the holder. The Shares shall rank pari passu as to rights to attend and vote at any general meeting of the Company.

3.2.2. Transfer of Shares

The Ordinary Shares are in registered form and will be freely transferable. All transfers of Ordinary Shares must be effected by a transfer in writing in any usual form or

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52

Additional information

(continued)

any other form approved by the Directors. The instrument of transfer of an Ordinary Share shall be executed by or on behalf of the transferor and, in the case of a partly paid share by or on behalf of the transferee. The Directors may refuse to register any transfer of a partly paid Share, provided that such refusal does not prevent dealings taking place on an open and proper basis and may also refuse to register any instrument of transfer unless:

3.2.2.1. it is duly stamped (if so required), is lodged at the Company's registered office or with its registrars or at such other place as the Directors may appoint and is accompanied by the certificate for the shares to which it relates and such other evidence as the Directors may reasonably require to show the right of the transferor to make the transfer;

3.2.2.2. it is in respect of only one class of share; and

3.2.2.3. the transferees do not exceed four in number.

3.2.3. Dividends

The Company may in general meeting by ordinary resolution declare dividends in accordance with the respective rights of the members, provided that no dividend shall be payable in excess of the amount recommended by the Directors. The Directors may pay such interim dividends as appear to them to be justified. No dividend or other monies payable in respect of an Ordinary Share shall bear interest as against the Company. There are no fixed dates on which entitlement to a dividend arises.

All dividends unclaimed for a period of twelve years after being declared or becoming due for payment shall be forfeited and shall revert to the Company.

3.2.4. Disclosure of Interest in Ordinary Shares

If any member or other person appearing to be interested in shares of the Company is in default in supplying within 42 days (or 28 days where the shares represent at least 0.25% of its entire issued share capital) after the date of service of a notice requiring such member or other person to supply to the Company in writing all or any such information as is referred to in section 793 of the Act, the Directors may, for such period as the default shall continue, impose restrictions upon the relevant shares.

The restrictions available are the suspension of voting or other rights conferred by membership in relation to meetings of the Company in respect of the relevant shares and additionally in the case of a shareholder representing at least 0.25% by nominal value of any class of shares of the Company then in issue, the withholding of payment of any dividends on, and the restriction of transfer of, the relevant shares.

3.2.5. Distribution of Assets on Liquidation

On a winding-up, any surplus assets of the Company will be divided amongst the holders of its Shares according to the respective numbers of Shares held by them in the Company and in accordance with the provisions of the Act, subject to the rights of any shares which may be issued with special rights or privileges. The Articles provide that the liquidator may, with the sanction of a resolution and any other sanction required by the Act, divide amongst the members in specie the whole or any part of the assets of the Company in such manner as he may determine.

3.2.6. Changes in Share Capital

3.2.6.1. Without prejudice to any rights attaching to any existing shares, any share may be issued with such rights or restrictions as the Company may by ordinary resolution determine or in the absence of such determination, as the Directors may determine. Subject to the Act, the Company may issue shares, which are, at the option of the Company or the holder, liable to be redeemed.

3.2.6.2. The Company may by ordinary resolution increase its share capital, consolidate and divide all or any of its share capital

3.2.6.3. into shares of larger amount, sub-divide its shares or any of them into shares of smaller amounts, or cancel or reduce the nominal value of any shares which have not been taken or agreed to be taken by any person and diminish the amount of its share capital by the amount so cancelled or the amount of the reduction.

3.2.6.4. Subject to the Act, the Company may by special resolution reduce its share capital, any capital redemption reserve and any share premium account, and may also, subject to the Act (and by resolution of the holders of the shares repurchased where such shares are convertible shares), purchase its own shares.

3.2.7. Variation of Rights

Whenever the capital of the Company is divided into different classes of shares, the rights attached to any class may (unless otherwise provided by the terms of issue of that class) be varied or abrogated either with the consent in writing of the holders of not less than 75% of the nominal amount of the issued shares of that class or with the sanction of a resolution passed at a separate meeting of such holders.

3.2.8. Directors

Unless and until otherwise determined by the Company in general meeting, the number of Directors shall not be less than two nor more than ten. The continuing


53

Directors may act notwithstanding any vacancy in their body, provided that, if the number of the Directors be less than the prescribed minimum, the remaining Director or Directors shall forthwith appoint an additional Director or additional Directors to make up such minimum or shall convene a general meeting of the Company for the purpose of making such appointment.

Any Director may in writing under his hand appoint (a) any other Director, or (b) any other person who is approved by the Board of Directors as hereinafter provided, to be his alternate. A Director may at any time revoke the appointment of an alternate appointed by him. Every person acting as an alternate Director shall be an officer of the Company, and shall alone be responsible to the Company for his own acts and defaults, and he shall not be deemed to be the agent of or for the Director appointing him.

Subject to the provisions of the Act, the Directors may from time to time appoint one or more of their body to be Managing Director or Joint Managing Directors of the Company, or to hold such other executive office in relation to the management of the business of the Company as they may decide.

A Director of the Company may continue to be or become a Director or other officer, servant or member of any company promoted by the Company or in which it may be interested as a vendor shareholder, or otherwise, and no such Director shall be accountable for any remuneration or other benefits derived as director or other officer, servant or member of such company.

The Directors may from time to time provide for the management and transaction of the affairs of the Company in any specified locality, whether at home or abroad, in such manner as they think fit.

3.2.9. Directors' Interests

3.2.9.1. A Director who is in any way, directly or indirectly, interested in a transaction or arrangement with the Company shall, at a meeting of the Directors, declare, in accordance with the Act, the nature of his interest.

3.2.9.2. Provided that he has declared his interest in accordance with the provisions referred to in paragraph 3.2.9.1, a Director may be a party to or otherwise interested in any transaction or arrangement with the Company or in which the Company is otherwise interested and may be a director or other officer or otherwise interested in any body corporate promoted by the Company or in which the Company is otherwise interested. No Director so interested shall be accountable to the Company, by reason of his being a Director, for any benefit that he derives from such office or interest or any such transaction or arrangement.

3.2.9.3. A Director shall not vote nor be counted in the quorum at a meeting of the Directors in respect of a matter in which he has any material interest otherwise than by virtue of his interest in shares, debentures or other securities of, or otherwise in or through the Company, unless his interest arises only because the case falls within one or more of the following paragraphs:

(a) the giving to him of any guarantee, security or indemnity in respect of money lent or an obligation incurred by him at the request of or for the benefit of the Company or any of its subsidiary undertakings;

(b) the giving to a third party of any guarantee, security or indemnity in respect of a debt or an obligation of the Company or any of its subsidiary undertakings for which he has assumed responsibility in whole or in part under a guarantee or indemnity or by the giving of security;

(c) any proposal concerning the subscription by him of shares, debentures or other securities of the Company or any of its subsidiary undertakings or by virtue of his participating in the underwriting or sub-underwriting of an offer of such shares, debentures or other securities;

(d) any proposal concerning any other company in which he is interested, directly or indirectly, whether as an officer or shareholder or otherwise, provided that he and any persons connected with him do not (to his knowledge) hold an interest in shares representing 1% or more of any class of the equity share capital of such company or

(e) of the voting rights available to members of the company;

(f) any proposal relating to an arrangement for the benefit of the employees of the Company or any subsidiary undertaking which does not award to any Director as such any privilege or advantage not generally awarded to the employees to whom such arrangement relates; and

(g) any arrangement for purchasing or maintaining for any officer or auditor of the Company or any of its subsidiaries, insurance against any liability which by virtue of any rule of law would otherwise attach to him in respect of any negligence, breach of duty or breach of trust for which he may be guilty in relation to the Company or any of its subsidiaries of which he is a director, officer or auditor.

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54

Additional information

(continued)

3.2.9.4. When proposals are under consideration concerning the appointment of two or more Directors to offices or employment with the Company, or any company in which the Company is interested, the proposals may be divided and considered in relation to each Director separately and (if not otherwise precluded from voting) each of the Directors concerned shall be entitled to vote and be counted in the quorum in respect of each resolution except that concerning his own appointment.

3.2.10. Remuneration of Directors

3.2.10.1. The ordinary remuneration of the Directors shall be such amount as the Directors shall from time to time determine (provided that, unless otherwise approved by the Company in general meeting, the aggregate ordinary remuneration of such Directors, including fees from the Company, shall not exceed £100,000 per year) to be divided among them in such proportion and manner as the Directors may determine. The Directors shall also be paid by the Company all reasonable travelling, hotel and other expenses they may incur in attending meetings of the Directors or general meetings or otherwise in connection with the discharge of their duties.

3.2.10.2. Any Director who, by request of the Directors, performs special services for any purposes of the Company may be paid such reasonable extra remuneration as the Directors may determine.

3.2.10.3. The emoluments and benefits of any executive director for his services as such shall be determined by the Directors and may be of any description, including membership of any pension or life assurance scheme for employees or their dependants or, apart from membership of any such scheme, the payment of a pension or other benefits to him or his dependants on or after retirement or death.

3.2.11. Retirement of Directors

A Director shall retire from office at or before the third annual general meeting following the annual general meeting at which he last retired and was re-elected. A retiring Director shall be eligible for re-election. A Director shall be capable of being appointed or re-appointed a Director despite having attained any particular age.

3.2.12. Borrowing Powers

Subject as provided below, the Directors may exercise all the powers of the Company to borrow money and to mortgage or charge its undertaking, property and uncalled capital.

The Directors shall restrict the borrowings of the Company and exercise all voting and other rights or powers of control over its subsidiary undertakings (if any) so as to secure that the aggregate amount at any time outstanding in respect of money borrowed by the group, being the Company and its subsidiary undertakings for the time being (excluding intra-group borrowings), shall not, without the prior sanction of an ordinary resolution of the Company, exceed a sum equal to 50% of the aggregate total amount received from time to time on the subscription of shares of the Company.

3.2.13. Uncertificated Shares

CREST, a paperless settlement system enabling securities to be evidenced otherwise than by a certificate and transferred otherwise than by a written instrument, was introduced in July 1996. The Articles are consistent with CREST membership and allow for the holding and transfer of shares in uncertificated form pursuant to the Uncertificated Securities Regulations 2001.

The Company anticipates that it will enter the CREST system on admission of the Shares to the London Stock Exchange.

3.2.14. General Meetings

The Company shall, within 6 months of a company's financial year end, at such time and place as may be determined by the Directors, hold a general meeting as its annual general meeting in addition to any other meetings in that year.

The Directors may, whenever they think fit, convene a general meeting of the Company, and general meetings shall also be convened on such requisition or in default may be convened by such requisitions as are provided by the Act. Any meeting convened under this Article by requisitions shall be convened in the same manner as near to as possible as that in which meetings are to be convened by the Directors.

An annual general meeting shall be called by not less than twenty-one days' notice in writing, and all other general meetings of the Company shall be called by not less than fourteen days' notice in writing. The notice shall be exclusive of the day on which it is given and of the day of the meeting and shall specify the place, the day and hour of meeting, and, in the case of special business, the general nature of such business. The notice shall be given to the members (other than those who, under the provisions of the Articles or the terms of issue of the shares they hold, are not entitled to receive notice from the Company), to the Directors and to the Auditors. A notice calling an annual general meeting shall specify the meeting as such and the notice


convening a meeting to pass a special resolution or an ordinary resolution as the case may be shall specify the intention to propose the resolution as such.

In every notice calling a meeting of the Company or any class of the members of the Company there shall appear with reasonable prominence a statement that a member entitled to attend and vote is entitled to appoint one or more proxies to attend and, on a poll, vote instead of him, and that a proxy need not also be a member.

If within half an hour from the time appointed for the meeting a quorum is not present, the meeting, if convened by or upon the requisition of members, shall be dissolved. In any other case it shall stand adjourned to such time (being not less than fourteen days and not more than twenty-eight days hence) and at such place as the Chairman shall appoint. At any such adjourned meeting the member or members present in person or by proxy and entitled to vote shall have power to decide upon all matters which could properly have been disposed of at the meeting from which the adjournment took place. The Company shall give not less than seven clear days' notice of any meeting adjourned for the want of a quorum and the notice shall state that the member or members present as aforesaid shall form a quorum.

The Chairman may, with the consent of the meeting (and shall, if so directed by the meeting) adjourn any meeting from time to time and from place to place. No business shall be transacted at any adjourned meeting other than the business left unfinished at the meeting from which the adjournment took place.

4. Directors and Other Interests in the Company

4.1. Neither the Company nor the Directors are aware of any person who, as at the date of this document or immediately after the close of the Offer (assuming (i) the Offer is fully subscribed (with no utilisation of the over-allotment facility), (ii) an Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p per Offer Share and (iii) an Initial Fee of 3% applies to all subscriptions), directly or indirectly, jointly or severally, will exercise or could exercise control over the Company or who will be interested directly or indirectly in 3% or more of the issued share capital of the Company.

4.2. The interests of the Directors and their immediate families in the share capital of the Company, all of which are beneficial, as they are expected to be following the close of the Offer, and of persons connected to the Directors and their immediate families and the existence of which is known to, or could with reasonable diligence, be ascertained by that Director, will be as set out below together with the percentages which such interests represent of the Shares in issue (assuming (i) the Offer is fully subscribed (with no utilisation of the over-allotment facility), (ii) an Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p per Offer Share and (iii) an Initial Fee of 3% applies to all subscriptions):

Name Number of Ordinary Shares Percentage of total Ordinary Shares
Egmont Kock 20,600 0.09%
Richard Oirschot 20,600 0.09%
Michael van Messel 20,600 0.09%

4.3. The persons referred to in paragraphs 4.1 and 4.2 above, including the Directors, do not have voting rights in respect of the Ordinary Shares (issued or to be issued) which differ from any other Shareholder.

4.4. The Company and the Directors are not aware of any arrangements, the operation of which may at a subsequent date result in a change of control of the Company.

4.5. No Director is or has since the period from the Company's incorporation been interested in any transaction which is or was unusual in its nature or conditions or significant to the business of the Company and which was effected by the Company and remains in any respect outstanding or unperformed, save for Michael van Messel who is a shareholder in Shore Capital Group Limited (the ultimate holding company of the Investment Manager), a party to the 2019 Offer Agreement, the Investment Management Agreement and the Trade Mark Sub-License Agreement, the 2020 Offer Agreement and the 2021 Offer Agreement, and who is consequently interested in these agreements.

4.6. No loans made or guarantees granted or provided by the Company to or for the benefit of any director are outstanding.

4.7. There are no service contracts in existence between the Company and any of its Directors nor are any such contracts proposed. The services of the Directors are provided to the Company pursuant to letters of appointment dated 5 July 2019, each of which is terminable upon 3 months' notice given by the Company at any time after the first anniversary of their appointment. All the Directors are non-executive directors. Save in respect of these letters of appointment, no member of any administrative, management or supervisory body has a service contract with the Company.

4.8. There are no family relationships between any of the Directors or members of the Investment Manager.

4.9. During the five years immediately prior to the date of this document, the Directors have been members of the administrative, management or supervising bodies or parties of the entities specified below (excluding subsidiaries of any company of which he is also a member of the administrative, management or supervisory body):

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Additional information

(continued)

Egmont Kock

Current Directorships

Doodle Productions Limited, Puma Alpha VCT plc

Past Directorships

E & K Consulting (UK) Limited (Dissolved)*, Puma VCT 9 PLC (in members' (solvent) voluntary liquidation), United Church Schools Trust,
* dissolved following a voluntary strike-off

Richard Oirschot

Current Directorships

Puma Alpha VCT plc, R Oirschot Limited, 00735317 Limited*

Past Directorships

Croydon Health Services NHS Trust, The Insolvency Service Agency*
* in creditors' voluntary liquidation (see paragraph 4.11 below)
** a non-executive director under National Health Service legislation (and not the Companies Act)
*** a non-executive board member

Michael van Messel

Current directorships

Apus Sequestration LLP, Charterhouse Stockbrokers Limited, Dawnay Shore G.P. Limited, Germannetworks Limited, Gramic Limited, Heritage Square Limited, Jellyworks Limited, Maia Green LLP, PI Administration Services Limited, Puma Alpha VCT plc, Puma Brandenburg Limited, Puma Heritage Limited, Puma Investments Limited, Puma, Nominees Limited, Shore Capital (GP) Limited, Shore Capital (Japan) Limited, Shore Capital Corporate Services Limited, Shore Capital Finance Limited, Shore Capital Fund Administration Services Limited, Shore Capital Group Plc, Shore Capital International Limited, Shore Capital Investments Limited, Shore Capital Management Limited, Shore, Capital Markets Limited, Shore Capital Trading Limited, Shore Capital Treasury Limited, St Peter Port Capital Limited, St Peter Port Investment Management Limited, St Peter Port Investments Limited

Past directorships

Conde Investments Limited, Puma Investment Management Limited, Puma Private Equity Limited, Shore Capital Limited, The Zodiac Film Company (No.1) LLP, The Zodiac Film Company (No.2) LLP*
* dissolved following a voluntary strike-off
** dissolved following members' (solvent) voluntary liquidations

4.10. None of the Directors or members of the Investment Manager in the five years prior to the date of this Prospectus:-
4.10.1. save as set out in paragraph 4.9 above, is currently a director of a company or a partner in a partnership or has been a director of a company or a partner in a partnership;
4.10.2. has any unspent convictions in relation to fraudulent offences;
4.10.3. save as set out in paragraphs 4.9, 4.11 and 4.12, has had any bankruptcies, receiverships, liquidations or administrations through acting in the capacity of a member of any administrative, management or supervisory bodies or as a partner, founder or senior manager of any partnership or company; and
4.10.4. has had any official public incriminations and/or sanctions by any statutory or regulatory authority (including any designated professional body) nor has ever been disqualified by a Court from acting as a member of the administrative management or supervisory bodies of any company or firm acting, or in the management or conduct of the affairs of, any company or firm.

4.11. HWA was placed into creditors' voluntary liquidation on 5 December 2011. As at 8 March 2013, the date of the last joint liquidators' report relating to HWA, the amounts owing to the secured creditors were approximately £11.5 million, with approximately £8.4 million owing to unsecured creditors. The 8 March 2013 report noted that there would be insufficient realisations to enable any distributions to be made to either secured or unsecured creditors. Richard Oirschot's appointment as a director of HWA terminated on 16 August 2013 when the company was dissolved following the creditors' voluntary liquidation.

In view of financial situation the HWA Group found itself in, HWAL was placed into administration on 5 October 2011. On 25 February 2013 notice was given of a move from administration to a creditors' voluntary liquidation. As at 26 April 2019, the date of the last joint liquidators' report relating to HWAL, the remaining amounts owing to the secured creditors were approximately £8.9 million, with approximately £22.9 million owing to unsecured creditors. The 26 April 2019 report noted that there would be insufficient realisations to enable further distributions to either secured or unsecured creditors. HWAL was subsequently dissolved on 11 October 2019, but was then restored to the register of companies on 8 January 2021 pursuant to the application of a creditor to the High Court and renamed 00735317 Limited, and is still undergoing creditors' voluntary liquidation, and Richard Oirschot is still a director of that company as at the date of this document.

HWA was placed into creditors' voluntary liquidation on 5 December 2011. As at 8 March 2013, the date of the last joint liquidators' report relating to HWA, the amounts owing to the secured creditors were approximately £11.5 million, with


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approximately £8.4 million owing to unsecured creditors. The 8 March 2013 report noted that there would be insufficient realisations to enable any distributions to be made to either secured or unsecured creditors. Richard Oirschot's appointment as a director of HWA terminated on 16 August 2013 when the company was dissolved following the creditors' voluntary liquidation.

HWA Group (renamed Privet H Limited) was placed into creditors' voluntary liquidation on 5 December 2011. As at 8 March 2013, the date of the last joint liquidators' report relating to HWA Group, the amounts owing to the secured creditors were approximately £11.5 million, with approximately £9 million owing to unsecured creditors. The 8 March 2013 report noted that there would be insufficient realisations to enable any distributions to be made to either secured or unsecured creditors. Richard Oirschot's appointment as a director of HWA Group had terminated on 15 June 2011, prior to the company being placed into creditors' voluntary liquidation.

4.12. On 2 July 2004 Michael van Messel was appointed a director of UK Hotels (Finance) Plc (a wholly owned subsidiary of UK Group of Hotels Plc (formerly Puma Hotels Plc)) and resigned on 10 June 2014. The company's principal activity was to provide finance to other group companies, with a financing raised through the issue of bonds which were listed on the Channel Islands Stock Exchange. The failure of these group companies led to the demise of the company which was placed into administration on 11 September 2014. The company also provided security by way of a fixed and floating charge over its assets to secure the borrowings of group companies. The administrator's statement of proposals as at 27 October 2014 referred to an estimated deficiency as regards creditors of the company of approximately £72 million. Subsequently, the company was dissolved on 17 December 2015. Further, the amounts owing to the secured creditors of the group companies were approximately £120 million.

4.13. The Company has taken out directors' and officers' liability insurance for the benefit of the Directors.

4.14. The estimated aggregate remuneration for the Company, including benefits in kind, to be paid to the Directors in the financial period ending 28 February 2022, based on the arrangements currently in place with each Director, will not exceed £60,000.

4.15. The Directors, the Investment Manager and the directors of the Investment Manager do not have any conflicts of interest between their duties to the Company and their private interests or other duties, except for Michael van Messel (who is a director of Shore Capital Limited (the holding company of the Investment Manager) and a shareholder of Shore Capital Group Limited, the ultimate holding company of the Investment Manager), with the Investment Manager being a party to the agreements referred to in paragraphs 5.1, 5.2, 5.4, 5.5, 5.7 and 5.8 below. Michael van Messel is consequently interested in these agreements.

4.16. There are no restrictions agreed by any Director or member of the Investment Manager on the disposal within a certain time period of their holdings in the Company's securities.

4.17. There are no amounts set aside or accrued by the Company to provide pension, retirement or similar benefits to the Directors.

4.18. None of the Directors have any service contract with the Company providing for benefits upon termination of employment. See paragraph 5.3 below which refers to the Directors' letters of appointment.

4.19. The audit committee of the Company comprises the independent Directors and shall meet at least twice a year. The Company's auditors may be required to attend such meetings. The Committee shall prepare a report each year addressed to the shareholders for inclusion in the Company's annual report and accounts. The duties of the Committee are, inter alia:

4.19.1. to review and approve the half yearly and annual results of the Company and the statutory accounts before submission to the Board;

4.19.2. to review management accounts;

4.19.3. to review internal control and risk management systems;

4.19.4. to consider the appointment of the external auditor, to monitor its independence and objectivity, the level of audit fees and to discuss with the external auditor the nature and scope of the audit; and

4.19.5. to consider matters of corporate governance as may generally be applicable to the Company and make recommendations to the Board in connection therewith as appropriate.

4.20. The Company does not have a remuneration committee or a nomination committee.

5. Material Contracts

The following constitutes a summary of the principal contents of each material contract entered into by the Company, otherwise than in the ordinary course of business, since its incorporation. There are no other contracts, not being contracts entered into in the ordinary course of business, entered into by the Company which contain any provision under which the Company has an obligation or entitlement which is material to the Company as at the date of this document:

5.1. 2019 Offer Agreement

The 2019 Offer Agreement dated 5 July 2019 and made between the Company (1), the Directors (2), the Sponsor (3) and the Promoter (4), pursuant to which the Sponsor agreed to act as sponsor to the 2019 Offer and the Promoter undertook, as agent of the Company, to use its reasonable endeavours to procure subscribers under that offer. The Promoter was entitled to any interest earned on subscription

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monies prior to the allotment of Ordinary Shares which were applied to defray the costs of the 2019 Offer. Under the 2019 Offer Agreement, the Company paid the Promoter 3% of the aggregate value of accepted applications for Ordinary Shares received pursuant to the 2019 Offer.

The Promoter was responsible for the payment of commission to authorised financial intermediaries in respect of execution only clients.

Under the 2019 Offer Agreement, which could be terminated by the parties in certain circumstances, the Promoter, the Company and the Directors gave certain warranties and indemnities. Warranty claims must be made by no later than three months after the second annual general meeting of the Company following the closing date of the 2019 Offer at which Shareholders approve the Company's accounts or (if earlier) by the date the Company is subject to a takeover. The warranties were subject to limits of the greater of £1,000,000 or 5% of the proceeds of the 2019 Offer for the Promoter, and one year's director fees for each Director. The Company also agreed to indemnify the Sponsor and the Promoter. The warranties and indemnities were in usual form for a contract of this type. The 2019 Offer Agreement could be terminated by the Sponsor and/or the Promoter, inter alia, if any statement in the Prospectus was untrue, any material omission from the prospectus relating to the 2019 Offer arose or any breach of warranty occurred.

5.2. Investment Management Agreement

An agreement (the "Investment Management Agreement") dated 5 July 2019 and made between the Company and the Investment Manager whereby the Investment Manager will provide discretionary investment management and advisory services to the Company in respect of its portfolio of Qualifying Investments and Non-Qualifying Investments.

The Investment Manager will receive an annual investment management fee equal to 2% of the Net Asset Value (plus VAT if applicable) in relation to its investment management services, together with an annual administration fee of 0.35% of the Net Asset Value (plus VAT if applicable) in relation to the administrative and company secretarial services. In both cases such fees will be payable quarterly in arrears. In relation to the financial year ended 28 February 2021 the Company paid fees totalling £132,000 for investment management services (exclusive of VAT, if any).

The Investment Manager will also be entitled to a performance incentive fee payable in relation to each accounting period, subject to the Performance Value per Share being at least 120p at the end of the relevant accounting period. The amount of the performance incentive fee will be equal to 20% of the amount by which the Performance Value per Share at the end of an accounting period exceeds the High Water Mark (being the higher of 120p and the highest Performance Value per Share at the end of any previous accounting period), and multiplied by the number of Shares in issue at the end of the relevant period. No performance incentive fee was paid to the Investment Manager in respect of the financial year ended 28 February 2021.

The Company is responsible for its central running costs (including Directors' fees, the annual investment management fee and the administration fee), and normal third party costs including listing fees, audit and taxation services, legal fees, sponsor fees, registrars' fees, receiving agent fees and other incidental costs. The Investment Manager has agreed to reduce its annual investment management fee by such amount as is equal to the excess by which the Annual Running Expenses of the Company exceeds 3.5% of its Net Asset Value. The Investment Manager is also entitled to reimbursement of expenses incurred in performing its obligations. The Investment Manager is entitled to charge investee companies arrangement, structuring and monitoring fees, and to the extent that other services are provided, additional fees as may be agreed. Unless the members of the Board who are independent of the Investment Manager agree otherwise:

(i) in the case of arrangement and structuring fees, the aggregate of such fees and expenses shall not exceed 3% of the value of the total investment (at the time of investment) by the Company; and
(ii) in the case of monitoring fees and periodical fees, the aggregate of such fees (on a per annum basis) shall together not exceed 2.5% of the value of the total amount invested by the Company in such Investee Company.

The appointment of the Investment Manager took effect on 5 July 2019 and shall continue unless and until terminated by either party giving to the other not less than twelve calendar months' prior notice in writing, such notice not to take effect before the end of the fifth anniversary following the last allotment of Shares pursuant to an offer for subscription made by the Company. The Investment Management Agreement is subject to earlier termination by either party in certain circumstances.

Any investment or other asset of any description of the Company (other than dematerialised securities which will be registered in the name of a nominee, Pershing Securities Limited, a private limited company resident in England and incorporated in England and Wales with company number 02474912, whose registered office is at Royal Liver Building, Pier Head, Liverpool, England, L3 1LL, an authorised firm under the FCA rules and governed by English law (or such other dematerialised custodian as the Company may appoint from time to time)), will be held in the Company's name, although in exceptional circumstances the Investment Manager other suitable person may hold such investments or assets in the name of the Investment Manager or other suitable person acting as custodian where, due to the nature of the law or market practice of an overseas jurisdiction, it is in the best interests of the Company to do so or it is not feasible to do otherwise.


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When conflicts occur between the Investment Manager and the Company because of other activities and relationships of the Investment Manager, the Investment Manager will ensure that the Company receives fair treatment or will rely on "Chinese Wall" arrangements restricting the flow of information within the Investment Manager's wider corporate group. Alternatively such conflicts will be disclosed to the Company. To the extent that the Company intends to invest in a company in which another Puma Fund has invested or intends to invest, the investment must be approved by members of the Board who are independent of the Investment Manager unless the investment is made at the same time and / or on the same terms or in accordance with a pre-existing agreement between the Company and the Investment Manager.

The Investment Manager may make investments on behalf of the Company in collective investment vehicles of which it is manager or in companies where the Investment Manager has been involved in the provision of services to those companies and may receive commissions, benefits, charges or advantage from so acting. There will be no duplication of fees in such situations.

The provision by the Investment Manager of discretionary investment management and advisory services is subject to the overall control, direction and supervision of the Directors.

5.3. Directors' Letters of Appointment

Each of the Directors entered into an agreement with the Company dated 5 July 2019 as referred to in paragraph 4.7 above whereby he is required to devote such time to the affairs of the Company as the Board reasonably requires consistent with his role as non-executive Director. Each Director is entitled to receive an annual fee of £20,000 (plus VAT if applicable). Each party can terminate the agreement by giving to the other at least three months' notice in writing to expire at any time after the date 15 months from the respective commencement dates. No benefits are payable on termination. In respect of the last reporting period to 28 February 2021, each of the Directors received an annual fee of £20,000 (plus VAT if applicable).

5.4. Administration Agreement

An agreement dated 5 July 2019 and made between the Company and the Investment Manager whereby the Investment Manager will provide certain administration services and company secretarial services to the Company in respect of the period from first Admission of the Ordinary Shares until the termination of the Administration Agreement with regard to all the investments of the Company, for an annual fee of 0.35% of the Net Asset Value (plus VAT if applicable). In relation to the financial year ended 28 February 2021 the Company paid fees totalling £23,000 for administrative and company secretarial services (exclusive of VAT, if any).

The appointment of the Investment Manager as administrator took effect on the date on which the minimum subscription was raised under the 2019 Offer (which was on 15 January 2020) and

shall continue unless and until terminated by either party giving to the other not less than twelve calendar months' prior notice in writing, such notice not to take effect before the end of the fifth anniversary following the last allotment of Shares pursuant to an offer for subscription made by the Company. The agreement is subject to earlier termination in certain circumstances.

5.5. Trade Mark Sub-Licence Agreement

An agreement (the "Trade Mark Sub-Licence Agreement") dated 5 July 2019 and made between Puma Investments and the Company, whereby Puma Investments grants to the Company a non-exclusive licence, at no cost, to use the "Puma" name in connection with the Company's activities.

The Trade Mark Sub-Licence Agreement commences from the date of the agreement and is terminable by either party if the other party suffers certain events of insolvency and is terminable by Puma Investments if any person or persons acting in concert (as defined in the City Code on Takeovers and Mergers) obtains control of the Company or if the Investment Management Agreement is terminated for any reason.

5.6. Custody Agreement

A Custody Agreement dated 5 July 2019 between the Company and Howard Kennedy LLP under which Howard Kennedy LLP agrees to hold securities in certificated form on behalf of the Company as custodian for an annual fee of £1,000 plus VAT, terminable by either party on one month's notice.

5.7. 2020 Offer Agreement

The 2020 Offer Agreement dated 23 July 2020 and made between the Company (1), the Directors (2), the Sponsor (3) and the Promoter (4), pursuant to which the Sponsor agreed to act as sponsor to the 2020 Offer and the Promoter undertook, as agent of the Company, to use its reasonable endeavours to procure subscribers under the 2020 Offer. The Promoter was entitled to any interest earned on subscription monies prior to the allotment of Ordinary Shares under the 2020 Offer which will be applied to defray the costs of the 2020 Offer. Under the 2020 Offer Agreement, the Company paid the Promoter 3% of the aggregate value of accepted applications for Ordinary Shares received pursuant to the 2020 Offer.

The Promoter was responsible for the payment of commission to authorised financial intermediaries in respect of execution only clients under the 2020 Offer.

Under the 2020 Offer Agreement, which could be terminated by the parties in certain circumstances, the Promoter, the Company and the Directors gave certain warranties and indemnities. Warranty claims must be made by no later than three months after the second annual general meeting of the Company following the closing date of the 2020 Offer at which Shareholders approve the Company's accounts or (if earlier) by the date the Company is subject to a takeover. The warranties

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Additional information

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were subject to limits of the greater of £1,000,000 or 5% of the proceeds of the 2020 Offer for the Promoter, and one year's director fees for each Director. The Company also agreed to indemnify the Sponsor and the Promoter. The warranties and indemnities were in usual form for a contract of this type. The 2020 Offer Agreement could be terminated by the Sponsor and/or the Promoter, inter alia, if any statement in the prospectus relating to the 2020 Offer was untrue, any material omission from the prospectus arose or any breach of warranty occurs.

5.8. 2021 Offer Agreement

The 2021 Offer Agreement dated 9 November 2021 and made between the Company (1), the Directors (2), the Sponsor (3) and the Promoter (4), pursuant to which the Sponsor agreed to act as sponsor to the 2021 Offer and the Promoter undertakes, as agent of the Company, to use its reasonable endeavours to procure subscribers under the Offer. The Promoter is entitled to any interest earned on subscription monies prior to the allotment of Ordinary Shares under the Offer which will be applied to defray the costs of the Offer. Under the 2021 Offer Agreement, the Company will, subject to Shareholder approval, pay the Promoter of 3% of the aggregate value of accepted applications for Ordinary Shares received pursuant to the Offer.

The Promoter will be responsible for the payment of commission to authorised financial intermediaries in respect of execution only clients.

Under the 2021 Offer Agreement, which may be terminated by the parties in certain circumstances, the Promoter, the Company and the Directors have given certain warranties and indemnities. Warranty claims must be made by no later than three months after the second annual general meeting of the Company following the closing date of the Offer at which Shareholders approve the Company's accounts or (if earlier) by the date the Company is subject to a takeover. The warranties are subject to limits of the greater of £1,000,000 or 5% of the proceeds of the Offer for the Promoter, and one year's director fees for each Director. The Company has also agreed to indemnify the Sponsor and the Promoter. The warranties and indemnities are in usual form for a contract of this type. The 2021 Offer Agreement may be terminated by the Sponsor and/or the Promoter, inter alia, if any statement in the Prospectus is untrue, any material omission from the Prospectus arises or any breach of warranty occurs.

6. General

6.1. The principal place of business and registered office of the Company is at Cassini House, 57 St James's Street, London, SW1A 1LD. The telephone number of the Company is 020 7408 4100 and its website address is: https://www.pumainvestments.co.uk. The information on the website does not form part of the Prospectus unless that information is incorporated by reference into the Prospectus. The Company has no subsidiaries or associated companies.

6.2. There have been no governmental, legal or arbitration proceedings (including any such proceedings which are pending or threatened of which the Company is aware) during the previous 12 months which may have, or have had in the recent past, significant effect on the Company's financial position or profitability.

6.3. The Company does not have, nor has it had since incorporation, any employees and it neither owns nor occupies any premises.

6.4. The Sponsor will be entitled to receive a fee from the Company in connection with the Offer as described in paragraph 5.8 above. The Investment Manager may be a promoter of the Company and will receive management fees and other payments from the Company as described in paragraphs 5.1, 5.2, 5.4, 5.7 and 5.8 above.

6.5. Save as disclosed in in paragraphs 5.1, 5.7 and 5.8 above, no amount or benefit has been paid or given to any promoters and none is intended to be paid or given.

6.6. The Company's accounting reference date is 28 February in each year.

6.7. The Investment Manager is Puma Investment Management Limited, a private limited company registered in England and Wales and incorporated pursuant to and operating under the Act on 11 September 2012 under company number 8210180, which is authorised and regulated by the Financial Conduct Authority and whose principal place of business and registered office is at Cassini House, 57 St James's Street, London SW1A 1LD. The principal legislation under which it operates is the Act. The Investment Manager is domiciled in England and its legal and commercial name is Puma Investment Management Limited. The telephone number of the Investment Manager is 020 7408 4100 and its website is https://www.pumainvestments.co.uk. The information on their website does not form part of the Prospectus unless that information is incorporated by reference into the Prospectus.

6.8. The expenses of and incidental to the Offer and the listing of the Offer Shares, including registration and listing fees, printing, advertising and distribution costs, legal and accounting fees and expenses, are payable by the Company. If the maximum of £20 million is raised under the Offer (assuming full subscription with full utilisation of the over-allotment facility and an Initial Fee of 3% on all such subscriptions), the net proceeds will amount to approximately £19.22 million.

6.9. RSM UK Audit LLP was appointed as auditor of the Company on 27 June 2019 and has been the auditor of the Company for the period covered by the historical financial information set out in Part 3. It is registered to carry out audit work by the Institute of Chartered Accountants for Scotland.

6.10. The Company has given notice to the Registrar of Companies, pursuant to section 833 of the Act, of its intention to carry on business as an investment company, which will enhance its ability to pay dividends out of income. If and when capital profits are realised which the Directors consider it appropriate


to distribute by way of dividend (for example on the disposal of a successful investment), the Directors would anticipate revoking this status.

6.11. Michael van Messel is a director of certain companies in the Investment Manager's corporate group. Save for the agreements described in paragraphs 5.1, 5.2, 5.4, 5.5, 5.7 and 5.8 of this Part 5 where the Investment Manager is a party to those agreements, there have been no related party transactions since the incorporation of the Company.

6.12. Save for the offer agreements detailed in paragraph 5 above, the fees paid to the Directors as detailed in paragraph 5 above and the fees paid under the management and administration agreements detailed in paragraph 5 above, there were no other related party transactions or fees paid by the Company to a related party during the period from 28 February 2021, the date of its last published unaudited financial information, to the date of this document.

6.13. The Company is of the opinion that the working capital available to the Company is sufficient for its present requirements, that is, for at least the next 12 months following the date of this document.

6.14. The capitalisation of the Company as at 28 February 2021 was as follows:

Name £000's
Called up share capital 86
Legal reserve (share premium account) 8.172
Other reserve (includes revenue reserve)s 1.775
Total 10.033

Since 28 February 2021, the Company has issued a further 3,481,495 Shares under the 2020 Offer. Save for these share issues, there has been no material change in the capitalisation of the Company since 28 February 2021.

6.15. As at the date of this Prospectus, the Company did not have loan capital outstanding, any other borrowings nor guaranteed, unguaranteed, secured and unsecured indebtedness, including indirect and contingent indebtedness. The Company has incurred no indirect or contingent indebtedness and has power to borrow under its respective Articles of Association, details of which are set out under the heading "Borrowing Powers" at paragraph 3.2.13 above.

6.16. The Company does not assume responsibility for the withholding of tax at source.

6.17. Securities in certificated form belonging to the Company will be held as custodian on its behalf by Howard Kennedy LLP whose registered office is at No.1 London Bridge, London SE1 9BG (telephone 020 3755 6000) a limited liability partnership incorporated in England and Wales, resident in England and regulated by the Solicitors' Regulation Authority and governed by the Limited Liability Partnership Act 2000 and subject to English law. The terms upon which the securities are to be held are summarised in paragraph 5.6 of this Part 5.

6.18. The Company has to satisfy a number of tests to qualify as a VCT and will be subject to various rules and regulations in order to continue to qualify as a VCT, as set out under the heading "Taxation" in Part 2 of this document. In addition, the following restrictions are imposed upon the Company under the rules relating to admission to the Official List:

6.18.1. it, or any of its subsidiaries, must not conduct any trading activity which is significant in the context of the group as a whole;

6.18.2. it must not invest more than 10% in aggregate of the value of its total assets (at the time the investment is made) in other listed closed-ended investment funds except listed closed-ended investment funds which themselves have published investment policies to invest no more than 15% of their total assets in other closed-ended investment funds; and

6.18.3. it must manage and invest its assets in accordance with the investment policy set out on page 36 of this Prospectus, which contains information about the policies which it will follow relating to asset allocation, risk diversification and gearing and which includes maximum exposure.

6.19. Puma Investments has given, and has not withdrawn, its written consent to the issue of this document with the inclusion of its name in this document and the information in those sections in Part I of this document under the heading "The Investment Manager - a 25 year investment management track record", "The Investment Manager's ESG approach", "The Investment Manager's ESG principles", "Drawing on external guidance", "Puma Private Equity's ESG perspective", "Delivering returns" and "Examples of investments made by Puma VCTs and EIS funds to date" for which it is stated to accept responsibility, in each case in the form and context in which they are included. The Investment Manager has authorised the inclusion of such information, and accepts responsibility for that information, and declares that, to the best of the knowledge of the Investment Manager, such information is in accordance with the facts and contain no omission likely to affect its import. The full name and address of the Investment Manager are set out on page 15.

6.20. The Offer has been sponsored by Howard Kennedy whose offices are at No.1 London Bridge, London SE1 9BG and which is authorised and regulated by the Financial Conduct Authority. The Sponsor has given, and has not withdrawn, its written consent to the issue of this document with the inclusion of its name in the form and context in which it is included.

6.21. The Offer is being promoted by Puma Investment Management Limited, which is authorised and regulated by the Financial Conduct Authority. The Promoter has given, and has not withdrawn, its written consent to the issue of this document with the inclusion of its name in the form and context in which it is included.

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6.22. Shareholders will be informed, through a regulatory information service announcement, if the investment restrictions which apply to the Company as a VCT detailed in this document are breached.

6.23. The results of the Offer will be announced through a regulatory information service within 3 Business Days of the closing of the Offer.

6.24. Mandatory takeover bids: The City Code on Takeovers and Mergers (the "City Code") applies to all takeover and merger transactions in relation to the Company and operates principally to ensure that shareholders are treated fairly and are not denied an opportunity to decide on the merits of a takeover and that shareholders of the same class are afforded equivalent treatment. The City Code provides an orderly framework within which takeovers are conducted and the Panel on Takeovers and Mergers (the "Panel") has now been placed on a statutory footing. The Takeovers Directive was implemented in the UK in May 2006 and since 6 April 2007 has effect through the Act.

6.25. The City Code is based upon a number of General Principles which are essentially statements of standards of commercial behaviour. General Principle One states that all holders of securities of an offeree company of the same class must be afforded equivalent treatment and if a person acquires control of a company the other holders of securities must be protected. This is reinforced by Rule 9 of the City Code which requires that a person, together with persons acting in concert with him, who acquires shares carrying voting rights which amount to 30% or more of the voting rights to make a general offer. "Voting rights" for these purposes means all the voting rights attributable to the share capital of a company which are currently exercisable at a general meeting. A general offer will also be required where a person, who, together with persons acting in concert with him, holds not less than 30% but not more than 50% of the voting rights, acquires additional shares which increase his percentage of the voting rights. Unless the Panel consents, the offer must be made to all other shareholders, be in cash (or have a cash alternative) and cannot be conditional on anything other than the securing of acceptances which will result in the offeror and persons acting in concert with him holding shares carrying more than 50% of the voting rights.

6.26. There are not in existence any current mandatory takeover bids in relation to the Company.

6.27. Squeeze out: Section 979 of the Act provides that if, within certain time limits, an offer is made for the share capital of a company, the offeror is entitled to acquire compulsorily any remaining shares if it has, by virtue of acceptances of the offer, acquired or unconditionally contracted to acquire not less than 90% in value of the shares to which the offer relates and in a case where the shares to which the offer relates are voting shares, not less than 90%, of the voting rights carried by those shares. The offeror would effect the compulsory acquisition by sending a notice to outstanding shareholders telling them that it will compulsorily acquire their shares and then, six weeks from the date of the notice, pay the consideration for the shares to the relevant company to hold on trust for the outstanding shareholders. The consideration offered to shareholders whose shares are compulsorily acquired under the Act must, in general, be the same as the consideration available under the takeover offer.

6.28. Sell out: Section 983 of the Act permits a minority shareholder to require an offeror to acquire its shares if the offeror has acquired or contracted to acquire shares in a company which amount to not less than 90% in value of all the voting shares in the company and carry not less than 90%, of the voting rights. Certain time limits apply to this entitlement. If a shareholder exercises its rights under these provisions, the offeror is bound to acquire those shares on the terms of the offer or on such other terms as may be agreed.

6.29. The unaudited NAV per Ordinary Share as at 31 August 2021 (being most recent NAV per Ordinary Share announced by the Company prior to the publication of this document) was 120.86p. The Shares will usually trade at a discount to their underlying net asset value. Shares in VCTs are inherently illiquid and there may be a limited market in the Ordinary Shares primarily because the initial tax relief is only available to those subscribing for newly issued Ordinary Shares which may, therefore, adversely affect the market price of the Ordinary Shares and the ability to sell them.

6.30. The existing issued Ordinary Shares will represent 43% of the enlarged Ordinary Share capital of the Company immediately following the Offer, assuming (i) the Offer is fully subscribed with the over-allotment facility fully utilised, (ii) with an Offer Price based on the applicable NAV per Ordinary Share for allotment of 120.86p and (iii) an Initial Fee of 3% applies to all subscriptions, and on that basis Shareholders who do not subscribe under the Offer will, therefore, be diluted by 57%.

6.31. The Company and the Directors consent to the use of the Prospectus by financial intermediaries, from the date of the Prospectus until the close of the Offer, for the purpose of subsequent resale or final placement of securities by financial intermediaries for Shares until the close of the Offer, and accept responsibility for the information contained therein for such purpose. The Offer is expected to close on or before 12.00 noon on the Initial Closing Date, unless previously extended by the Directors to a date no later than 31 October 2022. There are no conditions attaching to this consent. Financial intermediaries may use the Prospectus only in the UK.

6.32. In the event of an offer being made by a financial intermediary, information on the terms and conditions of the Offer will be given to Investors by the financial intermediaries at the time that the Offer is introduced to Investors. Any financial intermediary using the Prospectus must state on its website that it is using the Prospectus in accordance with the consent set out in paragraph 6.31 above.

6.33. The maximum number of Ordinary Shares which are the subject of this Prospectus is 22,000,000 Ordinary Shares.


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6.34. The Prospectus has been approved by the Financial Conduct Authority, as competent authority under the UK Prospectus Regulation. The FCA only approves the Prospectus as meeting the standards of completeness, comprehensibility and consistency imposed by the UK Prospectus Regulation. Such approval shall not be considered as an endorsement of the Company that is, or the quality of the securities that are, the subject of this Prospectus. Investors should make their own assessment as to the suitability of investing in the Ordinary Shares.

6.35. The information contained in this document sourced from third parties has been accurately reproduced and, so far as the Company is aware and is able to ascertain from information published by the relevant third parties, no facts have been omitted which would render such information inaccurate or misleading. Where such information has been included in this document, the source of that information has been identified.

7. Documents for Inspection

The Company's memorandum and articles of association are available for inspection at the offices of Howard Kennedy LLP, No.1 London Bridge, London SE1 9BG, during normal business hours on any weekday (Saturdays, Sundays and public holidays excepted) from the date of this document until closing of the Offer and may also be inspected at the Company's website address at http://www.pumainvestments.co.uk.

Dated: 9 November 2021


PART 6

Definitions

The following definitions are used throughout this document and, except where the context requires otherwise, have the following meanings.

2019 Offer The offer for subscription by the Company for Ordinary Shares in respect of the tax years 2018/19 and 2019/20 that was launched on 5 July 2019
2019 Offer Agreement The agreement dated 5 July 2019 between the Company, the Directors, the Promoter, the Investment Manager and the Sponsor relating to the 2019 Offer, a summary of which is set out in Part 5 of this document
2020 Offer The offer for subscription by the Company for Ordinary Shares that was launched on 23 July 2020
2020 Offer Agreement The agreement dated 23 July 2020 between the Company, the Directors, the Promoter, the Investment Manager and the Sponsor relating to the 2020 Offer, a summary of which is set out in Part 5 of this document
2021 Offer Agreement The agreement dated 9 November 2021 between the Company, the Directors, the Promoter, the Investment Manager and the Sponsor relating to the Offer, a summary of which is set out in Part 5 of this document
Act Companies Act 2006 (as amended)
Admission Admission of the Ordinary Shares to the Official List and to trading on the London Stock Exchange's market for listed securities
Adviser Charge Fees agreed between an Investor and his or her Financial Adviser for being given a personal recommendation to subscribe for Shares in the Company
AIFMD The European Union's Alternative Investment Fund Managers Directive (No. 2011/61/EU) and all legislation made pursuant thereto including, where applicable, the applicable implementing legislation and the regulations in each member state of the European Union
AIM The AIM market of the London Stock Exchange
Allotment Formula The formula, pursuant to which the number of Offer Shares to be allotted to an applicant under the Offer, as further detailed on page 45 of this document
Annual General Meeting The annual general meeting of the Company held on 31 August 2021
Annual Running Expenses The central running costs of the Company, including Directors' fees, the annual investment management fee and the administration fee but excluding transaction related fees and expenses, any performance incentive fees and costs relating to the establishment of the Company
Application Form The application form for use in respect of the Offer available from the Promoter at Cassini House, 57 St James's Street, London SW1A 1LD

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AQSE The Aquis Stock Exchange, a Recognised Investment Exchange under FSMA and a Recognised Stock Exchange under section 1005(1)(b) ITA, operated by Aquis Exchange PLC (formerly known as NEX)
Articles of Association or Articles The articles of association of the Company
Business Days Any day (other than Saturday or Sunday or public holiday in the UK) on which clearing banks in London are open for normal banking business
Closing Date The Initial Closing Date or, if later, such date as the Directors have at their discretion selected as the Closing Date
Company or Puma Alpha VCT Puma Alpha VCT plc
Directors, Board of Directors or Board The directors of the Company whose names appear on page 15 of this document
DGTR Disclosure guidance and transparency rules, being the rules published by the FCA from time to time and relating to the disclosure of information in respect of financial instruments
EIS The Enterprise Investment Scheme, as set out in Part 5 of the ITA
EU MiFID II Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU ("MiFID") and Regulation (EU) No 600/2014 of the European Parliament and the Council of 15 May 2014 on markets in financial instruments and amending Regulation (EU) No 648/2012 ("MiFIR"), and together with MiFID, "MiFID II".
Financial Conduct Authority or FCA Financial Conduct Authority
Financial Adviser A natural or legal person which is authorised and regulated by the FCA to give advice to its clients on investments
FSMA Financial Services and Markets Act 2000, as amended
General Meeting The general meeting of the Company to be held on 1 December 2021 (or any adjournment thereof)
HMRC HM Revenue and Customs
Howard Kennedy or Sponsor Howard Kennedy Corporate Services LLP, which is authorised and regulated by the Financial Conduct Authority
Initial Closing Date 5 April 2022, unless the Directors shall in their absolute discretion determine that the Offer is closed on an earlier date or otherwise extend the Offer to a date no later than 31 October 2022

41


Definitions

(continued)

Initial Fee The fee, as described in paragraph 5.8 on page 60, payable to Puma Investments in respect of its role as promoter in connection with the Offer
Investment Manager, Puma Investments or Puma Puma Investment Management Limited, authorised and regulated by the Financial Conduct Authority, trading as Puma Investments, manager of the Qualifying Investments Portfolio and the Non-Qualifying Investments Portfolio
Investor(s) An individual(s) aged 18 or over who subscribes for Shares under the Offer
ITA Income Tax Act 2007 (as amended)
Knowledge Intensive Company A company satisfying the conditions in section 331(A) of Part 6 ITA
Listed Admitted to the premium segment of the Official List and to trading on the London Stock Exchange's main market for listed securities
Listing Rules The listing rules of the FCA
London Stock Exchange London Stock Exchange plc
Management Team Certain employees of Puma, Puma Private Equity Limited or other companies in Puma's parent company's group of companies.
ML Regulations The Money Laundering Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended)
Net Asset Value or NAV The aggregate of the gross assets of the Company less its gross liabilities
Non-Qualifying Investments Portfolio or Non-Qualifying Investments Subject to the Investment Managers' view from time to time of desirable asset allocation and rules applicable to VCTs (as set out on pages 39 and 40), the Company's investments intended to generate a positive return and/or an attractive running yield, including equities fixed income and other securities, as well as cash
Offer The offer for subscription of up to £15,000,000 of Shares as described in this document, together with an over-allotment facility of up to a further £5,000,000 of Shares
Offer Price the price per Offer Share under the Offer as determined in accordance with the Allotment Formula from time to time
Offer Shares The Ordinary Shares to be issued by the Company under the Offer
Official List The Official List of the FCA
Ordinary Shares or Shares Ordinary shares of £0.01 each in the capital of the Company
PDMR A person discharging managerial responsibilities being:
a member of the administrative, management or supervisory body of the Company; or
a senior executive who is not a member of the above bodies but who has regular access to inside information relating directly or indirectly to the Company and who has power to make managerial decisions affecting the future development and business prospects of the Company

67

Performance Value per Share
In relation to each accounting period of the Company, the total of the following:
(i) the Net Asset Value;
(ii) all performance incentive fees previously paid or accrued by the Company to the Investment Manager for all previous accounting periods; and
(ii) all performance incentive fees previously paid or accrued by the Company to the Investment Manager for all previous accounting periods; and the cumulative amount of dividends paid by the Company before the relevant accounting reference date (including the amount of those dividends in respect of which the ex-dividend date has passed as at that date)
with the aggregate amount of (i) to (iii) above divided by the number of Shares in issue in the Company on the relevant date.

Persons Closely Associated
As defined in Article 3(1)(26) of UK MAR and further clarified by section 131AC of FSMA, namely:
- a spouse or civil partner;
- a child, including a stepchild, who is under the age of 18 years, is unmarried and does not have a civil partner;
- a relative who has shared the same household for at least one year on the date of the transaction concerned; or a legal person, trust or partnership, the managerial responsibilities of which are discharged by a PDMR or by a person referred to in any of the bullet points above, which is directly or indirectly controlled by such a person, which is set up for the benefit of such a person, or the economic interests of which are substantially equivalent to those of such a person.

Promoter
Puma Investment Management Limited

Prospectus
This document which describes the Offer in full

Prospectus Regulation Rules
The Prospectus Regulation Rules issued by the FCA and made under Part VI of FSMA

Puma Alpha EIS
The discretionary portfolio investment management service known as the Puma Alpha EIS Service launched by Puma Investments in 2017

Puma EIS
The EIS fund known as the Puma EIS Service, a fund which is operated by Puma Investments

Puma Funds
Funds or entities managed or advised by the Investment Manager or other companies/ entities in the Investment Manager's wider corporate group

Puma High Income VCT
Puma High Income VCT plc

Puma Private Equity
The private equity team of Puma Investments

Puma VCT
Puma VCT plc

Puma VCT II
Puma VCT II plc

Puma VCT III
Puma VCT III plc

Puma VCT IV
Puma VCT IV plc

41


Definitions

(continued)

Puma VCT V Puma VCT V plc
Puma VCT VII Puma VCT VII plc
Puma VCT 8 Puma VCT 8 plc
Puma VCT 9 Puma VCT 9 plc
Puma VCT 10 Puma VCT 10 plc
Puma VCT 11 Puma VCT 11 plc
Puma VCT 12 Puma VCT 12 plc
Puma VCT 13 Puma VCT 13 plc
Puma VCTs Puma VCT, Puma VCT II, Puma VCT III, Puma VCT IV, Puma VCT V, Puma High Income VCT, Puma VCT VII, Puma VCT 8, Puma VCT 9, Puma VCT 10, Puma VCT 11, Puma VCT 12, Puma VCT 13 and the Company
PwC PricewaterhouseCoopers LLP
Qualifying Company A company satisfying the conditions in Chapter 4 of Part 6 ITA, as described in Part 2 of this document (and Qualifying Companies shall be construed accordingly)
Qualifying Investment An investment in an unquoted company or stocks which are AIM/AQSE- traded which satisfies the requirements of Chapter 4 of Part 6 ITA, as described in Part 2 of this document
Qualifying Investments Portfolio The portfolio of Qualifying Investments held by the Company at any time
Qualifying Investor An individual aged 18 or over who satisfies the conditions of eligibility for tax relief available to investors in a VCT
Qualifying Limit A total amount of £200,000 per individual investor
Qualifying Purchaser An individual who purchases Shares from an existing Shareholder and is aged 18 or over and satisfies the conditions of eligibility for tax relief available to investors in a VCT
Qualifying Subscriber An individual who subscribes for Shares under the Offer and is aged 18 or over and satisfies the conditions of eligibility for tax relief available to investors in a VCT
Qualifying Subsidiary A subsidiary company which falls within the definition of Qualifying Subsidiary contained in section 298 ITA, as described in Part 2 of this document
Qualifying Trade A trade complying with the requirements of section 300 ITA
Redeemable Preference Shares Redeemable preference shares of £1 each in the capital of the Company

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Registrar SLC Registrars (a division of EQ), of P.O. Box 5222, Lancing, BN99 9FG
Resolution the resolution to be proposed at the General Meeting (as described in paragraph 2.2 of Part 5 of this document)
Risk Finance State Aid State aid received by a company as defined in section 280B (4) of ITA
Shareholders Holders of Shares
UK MAR or Market Abuse Regulation The UK version of the EU Market Abuse Regulation which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, as amended and supplemented from time to time including by the Market Abuse (Amendment) (EU Exit) Regulations 2019
UK MiFID Laws (i) The Financial Services and Markets Act 2000 (Markets in Financial Instruments) Regulations 2017 (SI 2017/701), The Data Reporting Services Regulations 2017 (SI 2017/699) and the Financial Services and Markets Act 2000 (Regulated Activities) (Amendment) Order 2017 (SI 2017/488), and any other implementing measure which operated to transpose EU MiFID II in to UK law before 31 January 2020 (as amended and supplemented from time to time including by: (1) Markets in Financial Instruments (Amendment) (EU Exit) Regulations 2018; (2) The Financial Regulators' Powers (Technical Standards etc.) and Markets in Financial Instruments (Amendment) (EU Exit) Regulations 2019 (SI 2019/576); (3) The Financial Services (Miscellaneous) (Amendment) (EU Exit) Regulations 2019); and (4) The Financial Services (Electronic Money, Payment Services and Miscellaneous Amendments) (EU Exit) Regulations 2019; and (ii) the UK version of Regulation (EU) No 600/2014 of the European Parliament, which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, as amended and supplemented from time to time including by: (a) Markets in Financial Instruments (Amendment) (EU Exit) Regulations 2018; (b) The Financial Regulators' Powers (Technical Standards etc.) and Markets in Financial Instruments (Amendment) (EU Exit) Regulations 2019 (SI 2019/576); (c) The Financial Services (Miscellaneous) (Amendment) (EU Exit) Regulations 2019; and (d) The Financial Services (Electronic Money, Payment Services and Miscellaneous Amendments) (EU Exit) Regulations 2019
UK PRIIPs Laws The UK version of the EU Packaged Retail Investment and Insurance Products Regulations which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, as amended and supplemented from time to time including by the Packaged Retail and Insurance-based Investment Products (Amendment)(EU Exit) Regulations 2019 (February 2019) and the Cross-Border Distribution of Funds, Proxy Advisors, Prospectus and Gibraltar (Amendment) (EU Exit) Regulations 2019
UK Prospectus Regulation The UK version of Regulation (EU) No. 2017/1129 of the European Parliament and of the Council of 14 June 2017 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018 (as amended and supplemented from time to time (including but, not limited to, by The Prospectus (Amendment etc.) (EU Exit) Regulations 2019/1234 and The Financial Services and Markets Act 2000 (Prospectus) Regulations 2019))
Venture Capital Trust or VCT A company approved as a venture capital trust under section 274 ITA by the board of HMRC

41


70 PART 7

Terms and conditions of the Offer and application

  1. In these terms and conditions and the Application Form, the expression "Prospectus" means the prospectus for Puma Alpha VCT plc dated 9 November 2021. The expression "Application Form" means the application form for use in accordance with these Terms and Conditions and posting it (or delivering it by hand during normal business hours) to SLC Registrars (a division of EQ), of P.O. Box 5232, Lancing, BN99 9FW, or as otherwise indicated in this document or on the Application Form. Capital words and expressions defined in the Prospectus shall bear the same meaning where used in these Terms and Conditions.

  2. The right is reserved to reject any application or to accept any application or to accept any application in part only. Multiple applications are permitted. If any application is not accepted, or if any contract created by acceptance does not become unconditional, or if any application is accepted for less money than the subscription amount tendered, or if in any other circumstances there is an excess paid on application, the application monies or the balance of the amount paid or the excess paid on application will be returned (without interest) by post by a cheque crossed "A/C Payee only" in favour of the person named in section 1 of the Application Form, at the risk of the applicant. In the meantime, application monies will be retained in the Company's bank account. Notwithstanding the above, any balances of less than £1.50 that remain after the Allotment Formula has been applied to any application will be retained by the Company for it to use for its own purposes.

  3. You may pay for your application for Ordinary Shares by cheque, bankers' draft or by BACS, provided that an Application Form is submitted at the same time.

  4. The contract created with the Company by the acceptance of an application (or any proportion of it) in respect of the allotment of Ordinary Shares under the Offer will be conditional on Shareholders passing the Resolution to be proposed at the General Meeting. If this condition is not met, the Offer will be withdrawn and subscription monies will be returned to you at your own risk, without interest, in the manner set out in paragraph 15(ii) below. The Offer is not underwritten.

  5. By completing and delivering an Application Form, you:

5.1. offer to subscribe the amount specified on your Application Form for Shares at the Offer Price (subject to paragraph 13) and in accordance with the Prospectus, these terms and conditions and the Articles of the Company;

5.2. (if your subscription is accepted), will be allocated the relevant number of Ordinary Shares as determined by the Allotment Formula;

5.3. authorise your Financial Adviser, or whoever he or she may direct, to instruct the Registrar of the Company to send a document of title for, or credit your account in respect of, the number of Ordinary Shares for which your application is accepted and/or send a cheque for any monies returnable, by post, at your risk, to your address as set out on your Application Form;

5.4. agree that your application may not be revoked and that this paragraph constitutes a collateral contract between you and the Company which will become binding upon despatch by post or delivery of your duly completed Application Form to the Company or to your Financial Adviser;

5.5. warrant that your remittance will be honoured on first presentation and agree that if it is not so honoured, you will not be entitled to receive share certificates in respect of the Ordinary Shares applied for until you make payment in cleared funds for such Ordinary Shares and such payment is accepted by the Company in its absolute discretion (which acceptance shall be on the basis that you indemnify it, the Sponsor, and the Registrar against all costs, damages, losses, expenses and liabilities arising out of or in connection with the failure of your remittance to be honoured on first presentation) and you agree that, at any time prior to the unconditional acceptance by the Company of such late payment, the Company may (without prejudice to its other rights) avoid the agreement to subscribe such Ordinary Shares and may issue or allot such Ordinary Shares to some other person, in which case you will not be entitled to any payment in respect of such Ordinary Shares, other than the refund to you, at your risk, of the proceeds (if any) of the cheque, BACS payments or banker's draft accompanying your application, without interest;

5.6. agree that all cheques, BACS payments and bankers' drafts may be presented for payment on the due dates and any definitive document of title and any monies returnable to you may be retained pending clearance of your remittance and the verification of identity required by the ML Regulations and that such monies will not bear interest;

5.7. agree that if, following the issue of all or any Ordinary Shares applied for pursuant to the Offer, your remittance is not honoured on first presentation or you have failed to provide satisfactory evidence of your identity or your Application is otherwise deemed invalid, the Ordinary Shares may, forthwith upon payment by the Company (or any person it shall nominate) of the Offer Price of the Ordinary Shares to the Company, be transferred to the Company (or any person it shall nominate) at the relevant Offer Price per Ordinary Share and any Director of the Company is hereby irrevocably appointed and instructed to complete and execute all or any form(s) of transfer and/or any other documents in relation to the transfer of Ordinary Shares to the Company (or any person it shall nominate) or such other person as the Company may direct and to do all such other acts and things as may be necessary or expedient, for the purpose of or in connection with, transferring title to the Ordinary Shares to the Company, or such other person, in which case you will not be entitled to any payment in respect of such Ordinary Shares;


71

5.8. undertake to provide satisfactory evidence of identity within such reasonable time (in each case to be determined in the absolute discretion of the Company and the Sponsor) to ensure compliance with the ML Regulations;

5.9. agree that, in respect of those Ordinary Shares for which your application has been received and is not rejected, your application may be accepted at the election of the Company either by notification to the London Stock Exchange of the basis of allocation or by notification of acceptance thereof to the Registrar;

5.10. agree that all documents in connection with the Offer and any returned monies will be sent at your risk and will be sent to you at the address supplied in the Application Form;

5.11. agree that, having had the opportunity to read the Prospectus and Application Form, you shall be deemed to have had notice of all the information and representations, including the risk factors and these terms and conditions of, contained therein and agree to be bound by them;

5.12. confirm that (save for advice received from your financial adviser) in making such an application you are not relying on any information and representation other than those contained in the Prospectus and you accordingly agree that no person responsible solely or jointly for the Prospectus or any part thereof or involved in the preparation thereof will have any liability for any such other information or representation;

5.13. agree that all applications, acceptances of applications and contracts resulting therefrom under the Offer shall be governed by and construed in accordance with English law, that you submit to the jurisdiction of the courts of England and Wales and agree that nothing shall limit the right of the Company or the Sponsor to bring any action, suit or proceedings arising out of or in connection with any such applications, acceptances of applications and contracts in any other manner permitted by law or any court of competent jurisdiction;

5.14. irrevocably authorise the Registrar and/or the Sponsor or any person authorised by either of them, as your agent, to do all things necessary to effect registration of any Ordinary Shares subscribed for by or issued to you into your name and authorise any representative of the Registrar or of the Sponsor to execute any documents required therefore and to enter your name on the register of members of the Company;

5.15. agree to provide the Company with any information which it may request in connection with your application or to comply with the laws relating to VCTs or other relevant legislation (as the same may be amended from time to time) including without limitation satisfactory evidence of identity to ensure compliance with the ML Regulations;

5.16. warrant that, in connection with your application, you have observed the laws of all requisite territories, obtained any requisite governmental or other consents, complied with all requisite formalities and paid any issue, transfer or other taxes due in connection with your application in any territory and

that you have not taken any action which will or may result in the Registrar and/or the Sponsor acting in breach of the regulatory or legal requirements of any territory in connection with the Offer as a result of your application;

5.17. confirm that you have read and complied with paragraph 6 below and warrant that neither of the Registrar and/or the Sponsor will infringe any laws of any such territory or jurisdiction directly or indirectly as a result of, or in consequence of any acceptance of, your application;

5.18. confirm that you have reviewed the restrictions contained in paragraph 7 below;

5.19. warrant that you are not under the age of 18 years;

5.20. agree that the Registrar and/or the Sponsor are each acting for the Company in connection with the Offer and for no-one else and that they will not treat you as their customer by virtue of such application being accepted or owe you any duties or responsibilities concerning the price of Ordinary Shares or concerning the suitability of Ordinary Shares for you or be responsible to you for any protections as a customer;

5.21. warrant that, if you sign the Application Form on behalf of somebody else or yourself and another or others jointly or a corporation, you have the requisite power to make such investments as well as the authority to do so and such person or corporation will also be bound accordingly and will be deemed also to have given the confirmations, warranties and undertakings contained in these terms and conditions and undertake (save in the case of signature by an authorised Financial Adviser on behalf of the Investor) to enclose a power of attorney or a copy thereof duly certified by a solicitor with the Application Form;

5.22. warrant that you are not subscribing for the Ordinary Shares using a loan which would not have been given to you or any associate or not have been given to you on such favourable terms, if you had not been proposing to subscribe for the Ordinary Shares;

5.23. warrant that the Shares are being acquired for bona fide commercial purposes and not as part of a scheme or arrangement the main purpose of which, or one of the main purposes of which, is the avoidance of tax. Obtaining tax reliefs given under the applicable VCT legislation is not itself tax avoidance;

5.24. warrant that you are not a "US Person" as defined in the United States Securities Act of 1933 ("Securities Act") (as amended), nor a resident of Canada and that you are not applying for any Shares on behalf of or with a view to their offer, sale or delivery, directly or indirectly, to or for the benefit of any US Person or a resident of Canada;

5.25. warrant that you will be the beneficial owner of the Shares in Puma Alpha VCT plc issued to you under the Offer;

5.26. warrant that the information contained in the Application Form is accurate; and

9


72

Terms and conditions of the Offer and application

(continued)

5.27. agree that, if you request that Ordinary Shares are issued to you on a date other than 5 April 2022 and such Ordinary Shares are not issued on such date, the Company and its agents and directors will have no liability to you arising from the issue of such Ordinary Shares on a different date.

  1. No person receiving a copy of this document or an Application Form in any territory other than the UK may treat the same as constituting an invitation or offer to him or her, nor should he or she in any event use such Application Form unless, in the relevant territory, such an invitation or offer could lawfully be made to him or her or such Application Form could lawfully be used without contravention of any regulations or other legal requirements. It is the responsibility of any person outside the United Kingdom wishing to make an Application to satisfy him or herself as to full observance of the laws of any relevant territory in connection therewith, including obtaining any requisite governmental or other consents, observing any other formalities requiring to be observed in such territory and paying any issue, transfer or other taxes required to be paid in such territory.

  2. The Ordinary Shares have not been and will not be registered under the Securities Act 1933, as amended, or under the securities laws of any state or other political subdivision of the United States and may not be offered or sold in the United States of America, its territories or possessions or other areas subject to its jurisdiction ("the USA"). In addition, the Company has not been and will not be registered under the United States Investment Company Act of 1940, as amended. The Investment Manager will not be registered under the United States Investment Advisers Act of 1940, as amended. No application will be accepted if it bears an address in the USA.

  3. The rights and remedies of the Registrar, the Sponsor and the Company under these terms and conditions and the Application Form are in addition to any rights and remedies which would otherwise be available to either of them, and the exercise or partial exercise of one will not prevent the exercise of the others.

  4. The dates and times referred to in these terms and conditions and the Application Form may be altered by the Company with the agreement of the Sponsor.

  5. Where a fee is payable by an Investor for the advice and related charges he has received from a Financial Adviser who has provided a personal recommendation to invest in the Company, this "Adviser Charge" (the amount agreed between the Investor and the Financial Adviser) can either be paid directly by the Investor or, if it is a one-off fee, its payment may be made by the Registrar on behalf of the Investor.

  6. Investors are required:

11.1. to identify such part of the overall cost of financial advice from their Financial Adviser which is related to their decision to subscribe for Shares (plus VAT if relevant); and

11.2. to authorise their Financial Adviser to disclose such amount to the Company or the Promoter.

  1. Where commission is permitted to be paid to Financial Advisers under the rules of the FCA (for example, in respect of execution only clients where no advice or personal recommendation has been provided), Financial Advisers who, acting on behalf of their clients, return valid Application Forms bearing their stamp and Financial Conduct Authority registration number may be entitled to commission from the Promoter, calculated by reference to the amount payable in respect of the Ordinary Shares allocation for each such Application Form.

  2. Intermediaries or authorised Financial Advisers may agree to waive part or all of their initial commission or Adviser Charge in respect of an application. If this is the case then such an application may be treated as an application to apply for the amount stated in section 3 of the Application Form, together with an additional amount equivalent to the commission or Adviser Charge waived or subscribed on an Investor's behalf for extra Ordinary Shares, which waived commission will be applied in subscription for such extra Ordinary Shares at an issue price reflecting the fact that no Initial Fee will be applied to these additional Shares. The Company is authorised to amend the amount stated in section 3 of the Application Form to include any additional amount. Financial Advisers and intermediaries should keep a record of Application Forms submitted bearing their stamp to substantiate any claim for their commission.

  3. The arrangements described in paragraphs 10 to 13 above are based on the relevant applicable rules of the FCA as they apply at the date of this document. In the event that there is a change in these Rules that affect the way advisers are permitted to charge Investors and the arrangements described in paragraphs 10 to 13 above, the Directors reserve the right to make amendments to those arrangements.

  4. Investors should be aware of the following requirements in respect of the ML Regulations:

(i) Please supply either an Identity Verification Certificate from your financial intermediary or, if you do not have an adviser, one of each of the following:

  • An original certified copy of your passport or driving licence certified by a bank or solicitor stating that it is a "true copy of the original and a true likeness of [name]"; and
  • an original or an original certified copy of a recent bank or building society statement or utility bill showing your name and address being no more than 3 months old.

(ii) Your cheque or bankers' draft must be drawn in sterling on an account at a branch (which must be in the United Kingdom, the Channel Islands or the Isle of Man) of a bank


which is either a member of the Cheque and Credit Clearing Company Limited or the CHAPS Clearing Company Limited, a member of the Scottish Clearing Banks Committee or the Belfast Clearing Committee or which has arranged for its cheques or bankers' drafts to be cleared through facilities provided for members of any of those companies or associations and must bear the appropriate sorting code in the top right hand corner. Cheques should be drawn on the personal account to which you have sole or joint title to such funds.

Third party cheques will not be accepted with the exception of building society cheques or banker's drafts where the building society or bank has confirmed the name of the account holder by stamping and endorsing the cheque or draft to such effect. The account name should be the same as that shown on the application. Post-dated cheques will not be accepted. Cheques or banker's drafts will be presented for payment upon receipt. The Company reserves the right to instruct SLC Registrars (the "Registrar") to seek special clearance of cheques and banker's drafts to allow the Company to obtain value for remittances at the earliest opportunity. The right is reserved to reject any Application Form in respect of which the cheque or bankers' draft has not been cleared on first presentation.

  1. The basis of allocation of Ordinary Shares will be determined by the Directors of the Company in their absolute discretion after consultation with the Promoter. The right is reserved to reject in whole or in part and/or scale down and/or ballot any application or any part thereof including, without limitation, applications in respect of which any verification of identity which the Company or the Registrar consider may be required for the purposes of the ML Regulations has not been satisfactorily supplied. Dealings prior to the issue of certificates for Ordinary Shares will be at the risk of applicants. A person so dealing must recognise the risk that an application may not have been accepted to the extent anticipated, or at all. The Company may accept applications made otherwise than by completion of an Application Form where the applicant has agreed in some other manner acceptable to the Company to apply in accordance with these terms and conditions.

  2. The application of the subscription proceeds is subject to the absolute discretion of the Directors.

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74

Frequently asked questions

Replies to these Frequently Asked Questions should be read in conjunction with the whole Prospectus and any decisions to subscribe for Shares should be based on consideration of the Prospectus as a whole.

SUBSCRIBING FOR SHARES

Q: Who can apply to subscribe?

You must be 18 years old or over.

Q: How much can I subscribe for in the Company?

There is no upper limit to the amount for which you can subscribe in the Company. However the maximum income tax relief is limited to investments of £200,000 per individual investor.

Q: What is the minimum investment?

The minimum investment is £5,000 per application and thereafter in multiples of £1,000.

Q: Will there be a dividend re-investment scheme?

There will be no dividend re-investment scheme.

Q: Will the Company have a regular share buyback policy?

The Offer Shares are intended to be traded on the London Stock Exchange's main market for listed securities although it is likely that there will be an illiquid market for such shares. In such circumstances, shareholders may find it difficult to sell their Shares in the market and, therefore, the Company intends to pursue an active buy back policy to improve the liquidity in the Shares where the Company may repurchase Shares which Shareholders wish to sell at a discount of 5% to the latest published Net Asset Value. The Board believes this creates an attractive proposition for both current and future Shareholders.

Buybacks are subject to applicable regulations, market conditions at the time and the Company having both the necessary funds and distributable cash resources available for the purpose. The making and timing of any share buybacks will remain at the absolute discretion of the Board.

As with all VCTs, the Directors expect that there will be limited demand for share buybacks from Shareholders within the first five years because the only sellers are likely to be deceased Shareholders' estates and those Shareholders whose circumstances have changed (to such extent that they are willing to repay the 30% income tax relief in order to gain access to the net proceeds of the sale).


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TAX RELIEF

Please refer to the risk factors on pages 10 to 13 of the Prospectus which explains that particular tax reliefs are dependent on individual circumstances and that the taxation rates and taxation law may be subject to change. We are not able to give you tax advice and you should consult your tax adviser in relation to this. Subject to this the following answers are a summary of the tax position relating to income tax relief for Qualifying Subscribers.

Q: What income tax relief will be given on my investment?

The current rate of income tax relief for VCT investors is 30% of the amount invested, so long as they have paid sufficient income tax in the tax year in which the shares are issued to them. Investors can get a maximum of €60,000 income tax relief, being 30% on an investment of €200,000 provided that the Investor has a potential income tax liability of at least that amount for the 2021/22 tax year.

Q: Will I be able to claim VCT tax relief on all my investment?

You should receive VCT tax relief on the total amount remitted (after deduction of payment of any Adviser Charge by the Registrar (if applicable), for which VCT tax relief is not available) and the Initial Fee of 3%, subject to all the factors relating to tax referred to in this document and subject to the risk factors on pages 10 to 13 of this document.

Q: How long do I need to hold the shares in the Company to retain my tax relief?

Investors need to hold their shares for a minimum of five years to retain their tax relief.

HOW TO SUBMIT AN APPLICATION

Q: To whom should I make the cheque payable?

Cheques should be made payable to "Equiniti Ltd TA SLC re: Puma Alpha".

Q: Where should I send my application?

Your Application Form and cheque should be sent to Puma Alpha VCT plc, SLC Registrars, P.O. Box 5232, Lancing, BN99 9FW.

ANTI-MONEY LAUNDERING

I am applying for Shares on the advice of a Financial Adviser:

If you are subscribing for Shares on the advice of a Financial Adviser, your Financial Adviser should complete section 10 of the Application Form to confirm your identity for money laundering purposes.

I am investing directly:

You must supply an Identification Verification Certificate (or equivalent) from a Financial Adviser or intermediary to confirm your identity for money laundering purposes. If you cannot do this, you must supply the following:

(a) An original certified copy of your passport or driving licence certified by a bank or solicitor stating that it is a "true copy of the original and a true likeness of" followed by your name; and
(b) An original or an original certified copy of your bank or building society statement or utility bill being no more than 3 months' old showing your name and address.

FOLLOWING A SUBSCRIPTION FOR SHARES

What happens after I have been allotted Shares?

You should expect to receive your share certificate and tax certificate within a few weeks of the shares being allotted.

How do I claim back my income tax relief on my VCT investment?

In order to claim back your tax relief, you can write to your HMRC office and ask them to amend your tax code so you receive your tax relief each month via the PAYE system. Alternatively, you can claim the relief via your tax return for the year in which you apply.

In the light of Covid-19, can Investors apply electronically?

Yes, we have now introduced electronic applications for Puma Alpha VCT. Please contact our Business Development Team for more information on 020 7408 4100 and at [email protected].

FURTHER QUESTIONS

I still have some questions. Who should I contact?

Please feel free to contact Puma Investments' Investor Helpline on 020 7408 4100 if you have any further questions.

Please note that no investment or tax advice can or will be given. We recommend that prior to making any investment into a VCT Investors consult with their Financial Adviser and their tax adviser (if different).

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PUMA INVESTMENTS

Cassini House,
57 St James's Street, London, SW1A 1LD

Adviser Enquiries: 020 7408 4070
Shareholder Enquiries: 020 7408 4100

[email protected]
www.pumainvestments.co.uk

Puma Investments is a trading name of Puma Investment Management Limited which is authorised and regulated by the Financial Conduct Authority.
FCA Number 590919.