Prudential plc — Director's Dealing 2011

Mar 16, 2011

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Prudential plc

1. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

1. Name of person discharging managerial responsibilities / director

Michael Wells

1. State whether notification relates to a person connected with a person discharging managerial responsibilities / director named in 3 and identify the connected person

Relates to person named in 3 above

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1. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to person named in 3 above

1. Description of shares (including class ), debentures or derivatives or financial instruments relating to shares

Prudential plc American Depository Receipts (ADRs) each ADR representing 2 Prudential plc Ordinary shares of 5p each

1. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

Director named above

1. State the nature of the transaction

Release of 42,750 ADRs , comprising the 2007 Award made under the JNL Performance Share Plan and subsequent sale of ADRs to settle tax liability

1. Number of shares , debentures or financial instruments relating to shares acquired

42,750 ADRs, representing 85,500 ordinary shares

1. Percentage of issued class acquired ( treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.004%

1. Number of shares , debentures or financial instruments relating to shares disposed

15,739 ADRs, representing 31,478 ordinary shares

1. Percentage of issued class disposed ( treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.002%

1. Price per share or value of transaction

USD 23.2487

1. Date and place of transaction

14 March 2011, New York

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1. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

615,364 ordinary shares (made up of 307,682 ADRs representing 615,364 ordinary shares), less than 0.03%

1. Date issuer informed of transaction

14 March 2011

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

1. Date of grant

N/A

1. Period during which or date on which it can be exercised

N/A

1. Total amount paid (if any) for grant of the option

N/A

1. Description of shares or debentures involved ( class and number)

N/A

1. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

1. Total number of shares or debentures over which options held following notification

N/A

1. Any additional information

N/A

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1. Name of contact and telephone number for queries

Jennie Webb, Share Plans Administrator, +44 20 7548 2027

Name of duly authorised officer of issuer responsible for making notification

Clive Burns, Head of Group Secretariat, +44 20 7548 3805

Date of notification

15 March 2011

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Notes : This form is intended for use by an issuer to make an RIS notification required by DR 3.3.

• (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

• (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.

• (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

• (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Executive Directors Independent Non-executive Directors Cheick Tidjane Thiam (Group Chief Executive) Harvey Andrew McGrath (Chairman) Nicolaos Andreas Nicandrou ACA Keki Bomi Dadiseth FCA Robert Alan Devey Howard John Davies John William Foley Michael William Oliver Garrett Michael George Alexander McLintock Ann Frances Godbehere FCGA Barry Lee Stowe Bridget Ann Macaskill Michael Andrew Wells Paul Victor Falzon Sant Manduca Kathleen Anne O’Donovan ACA James Hood Ross Lord Andrew Turnbull KCB CVO

• For identification purpose

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