Prudential plc — Notice of Dividend Amount 2011

Apr 26, 2011

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169) (Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

CDP DIVIDEND PAYMENT DATE IN CONNECTION WITH THE 2010 FINAL DIVIDEND

Subject to shareholders’ approval at the annual general meeting to be held on Thursday, 19 May 2011, the 2010 Final Dividend will be payable to (a) shareholders on the United Kingdom register at 5:00 p.m. (London time) on Friday, 1 April 2011; (b) shareholders on the Hong Kong branch register at 4:30 p.m. (Hong Kong time) on Friday, 1 April 2011; and (c) shareholders (the “ CDP Shareholders ”) with shares standing to the credit of their securities accounts with The Central Depository (Pte) Limited (“ CDP ”) at 5:00 p.m. (Singapore time) on Friday, 1 April 2011.

On 9 March 2011, Prudential plc (the “ Company ”) announced that the dividend payment date for CDP Shareholders in respect of the 2010 final dividend is on or about 2 June 2011. The Company also separately announced on 17 March 2011 that it would be introducing a dividend reinvestment plan (the “ DRIP ”) in respect of the 2010 final dividend.

The Company wishes to clarify that the dividend payment date of on or about 2 June 2011 would only be applicable if all of the CDP Shareholders elect to receive their dividend in cash.

Otherwise, the expected cash dividend payment date for CDP Shareholders will be the same date on which the DRIP shares are credited to the CDP securities of CDP Shareholders who elect to receive their dividend in shares, being on or about 9 June 2011.

Details of the DRIP will be made available to CDP Shareholders in due course.

26 April 2011, Singapore

By order of the Board Prudential plc Margaret Ann Coltman Company Secretary

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman Harvey Andrew McGrath

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive) , Nicolaos Andreas Nicandrou ACA, Robert Alan Devey, John William Foley, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Keki Bomi Dadiseth FCA, Sir Howard John Davies, Michael William Oliver Garrett, Ann Frances Godbehere FCGA, Bridget Ann Macaskill, Paul Victor Falzon Sant Manduca, Kathleen Anne O’Donovan ACA, James Hood Ross and Lord Andrew Turnbull KCB CVO

* For identification purpose