Prudential plc — Director's Dealing 2014

May 29, 2014

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

Prudential plc -Dividend Re-investment Plan

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).

Prudential plc (the Company) has been advised that following the payment of the 2013 final dividend of 23.84p on 22 May 2014 several persons discharging managerial responsibility in the Company have increased their interests in the Company.

The following individuals have received ordinary shares of 5p each at a price per share of £14.1339, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company’s Annual Incentive Plan and Group Deferred Bonus Plan:

Name of	No. of ordinary	Percentage	Total beneficial (and	Number of	Total number of
PDMR	shares acquired	of issued	percentage) holding	shares held	shares held
		capital	following	subject to	(beneficial and
		acquired	notification	performance	subject to
				conditions	performance
					conditions)
T Thiam	4,426	0.0002%	688,710 (0.03%)	1,198,437	1,887,147
P-OBouee	572	0.00002%	81,270 (0.003%)	200,418	281,688
JHunt	489	0.00002%	86,481(0.003%)	326,125	412,606
M McLintock	2,431	0.00009%	442,518 (0.02%)	138,253	580,771
N Nicandrou	2,038	0.00008%	288,738 (0.01%)	440,303	729,041
MColtman	1,134	0.00004%	89,802(0.004%)	191,824	281,626
JFoley	1,921	0.00007%	222,182(0.009%)	486,613	708,795
PGoerke	1,549	0.00006%	93,523 (0.004%)	296,738	390,261
JMurray	756	0.00003%	45,653 (0.002%)	251,729	297,382

The following individuals have received American Depositary Receipts (ADRs), at a price per ADR of US$47.46615, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company’s Annual Incentive Plan:

Name of	No. of ADRs	Percentage	Total beneficial (and	Number of	Total number of
PDMR	acquired	of issued	percentage) holding	ADRs held	ADRs held
		capital	following	subject to	(beneficial and
		acquired	notification	performance	subject to
				conditions	performance
					conditions)
BStowe	1,037	0.0001%	138,429(0.011%)	218,687	357,116
MWells	2,376	0.0002%	220,643(0.02%)	455,468	676,111

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Prudential plc ADRs are issued at a ratio of 1 ADR being equal to 2 Prudential plc ordinary shares of 5p each.

The following individual has received ordinary shares of 5p each, at a price per share of £13.994, in his own name, under the Company’s Dividend Re-investment Plan for ordinary shareholders:

Name of	No. of ordinary	Percentage	Total beneficial (and
PDMR	shares acquired	of issued	percentage) holding
		capital	following
		acquired	notification
H Davies	140	0.00001%	8,456 (0.0003%)

The following individual has received ordinary shares of 5p each at a price per share of £13.955 in the name of the Prudential Group Share Incentive Plan under the dividend re-investment associated with that plan operated by Yorkshire Building Society on behalf of the Company:

Name ofPDMR	No. of ordinaryshares acquired	Percentageof issuedcapitalacquired	Total beneficial (andpercentage) holdingfollowingnotification	Number ofshares heldsubject toperformanceconditions	Total number ofshares held(beneficial andsubject toperformanceconditions)
N Nicandrou	19	0.00001%	288,757 (0.01%)	440,303	729,060

Additional Information

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

Date of Notification 28 May 2014

Contact

Jennie Webb, Share Plans Manager, +44 20 7548 2027 Stefan Bort, Deputy Group Secretary, +44 20 7548 2115

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive) , Nicolaos Andreas Nicandrou ACA, Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP, The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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