Prudential plc — Director's Dealing 2014

Sep 30, 2014

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

Prudential plc -Dividend Re-investment Plan

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).

Prudential plc (the “Company”) has been advised that following the payment of the 2014 interim dividend of 11.19p on 25 September 2014, several persons discharging managerial responsibility in the Company have increased their interests in the Company.

The following individuals have received ordinary shares of 5p each at a price per share of £14.4681, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company’s Annual Incentive Plan and Group Deferred Bonus Plan:

Name ofPDMR	Number ofordinary sharesacquired	Percentageof issuedcapitalacquired	Total beneficial (andpercentage) holdingfollowingnotification	Number ofshares heldsubject toperformanceconditions	Total number ofshares held(beneficial andsubject toperformanceconditions)
T Thiam	2,063	0.00008%	690,828 (0.027%)	1,198,437	1,889,265
P-OBouée	266	0.00001%	81,591(0.004%)	200,418	282,009
JHunt	228	0.00001%	86,814(0.004%)	326,125	412,939
M McLintock	1,132	0.00004%	443,705 (0.017%)	138,253	581,958
N Nicandrou	950	0.00003%	289,761(0.011%)	440,303	730,064
MColtman	528	0.00002%	90,385 (0.004%)	191,824	282,209
JFoley	896	0.00004%	223,133 (0.009%)	486,613	709,746
PGoerke	722	0.00003%	94,300 (0.004%)	296,738	391,038
J Murray	352	0.00001%	46,060(0.002%)	251,729	297,789

The following individuals have received American Depositary Receipts (ADRs), at a price per ADR of US$46.24005, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company’s Annual Incentive Plan:

Name ofPDMR	Number ofADRs acquired	Percentageof issuedcapitalacquired	Total beneficial (andpercentage) holdingfollowingnotification	Number ofADRs heldsubject toperformanceconditions	Total number ofADRs held(beneficial andsubject toperformanceconditions)
BStowe	491	0.00004%	138,920 (0.011%)	218,687	357,607
M Wells	1,125	0.00009%	221,768 (0.017%)	455,468	677,236

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Prudential plc ADRs are issued at a ratio of 1 ADR being equal to 2 Prudential plc ordinary shares of 5p each.

The following individual has received ordinary shares of 5p each, at a price per share of £14.3249, in his own name, under the Company’s Dividend Re-investment Plan for ordinary shareholders:

NamePDMR	of	Number ofordinary sharesacquired	Percentageof issuedcapitalacquired	Total beneficial (andpercentage) holdingfollowingnotification
H Davi	es	65	0.00001%	8,521(0.0004%)

The following individuals have received ordinary shares of 5p each at a price per share of £14.05 in the name of the Prudential Group Share Incentive Plan under the dividend re-investment associated with that plan operated by Yorkshire Building Society on behalf of the Company:

Name ofPDMR	Number ofordinary sharesacquired	Percentageof issuedcapitalacuired	Total beneficial (andpercentage) holdingfollowingnotification	Number ofshares heldsubject toerformance	Total number ofshares held(beneficial andsubject to
		q		pconditions	performanceconditions)
J Hunt	1	0.000001%	86,815(0.004%)	326,125	412,940
N Nicandrou	9	0.000001%	289,770(0.02 %)	440,303	730,073

Additional Information

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

Date of Notification 30 September 2014

Contact

Jennie Webb, Share Plans Manager, 0044 (0) 20 7548 2027 Stefan Bort, Deputy Group Secretary, 0044 (0) 20 7548 2115

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive) , Nicolaos Andreas Nicandrou ACA, Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP, The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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