Prudential plc — Director's Dealing 2010

May 28, 2010

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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英國保誠有限公司

(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/ PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Prudential plc

1. State whether the notifi cation relates to (i) a transaction notifi ed in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

1. Name of person discharging managerial responsibilities/director

A Turnbull, C Manning, M Garrett, T Thiam, B Macaskill, M McLintock, K O’Donovan, B Stowe, J Foley, P Vacassin, S Whitehead, N Nicandrou, R Devey

1

1. State whether notifi cation relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

1. Indicate whether the notifi cation is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-benefi cial interest

Notifi cation relates to the persons named in 3 above

1. Description of shares (including class ), debentures or derivatives or fi nancial instruments relating to shares

Ordinary shares of 5p each

1. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

Andrew Turnbull — shares held in own name

Clark Manning — shares held in own name

Clark Manning — shares held in trust in the name of BWCI Trust Company Limited Michael Garrett — shares held with HSBC Global Custody Nominees UK Limited Tidjane Thiam — shares held in trust in the name of BWCI Trust Company Limited Bridget Macaskill — shares held in own name

Michael McLintock — shares held in trust in the name of BWCI Trust Company Limited Kathleen O’Donovan — shares held in own name

Barry Stowe — shares held in trust in the name of BWCI Trust Company Limited John Foley — shares held in trust in the name of BWCI Trust Company Limited Priscilla Vacassin — shares held in trust in the name of BWCI Trust Company Limited Stephen Whitehead — shares held in trust in the name of BWCI Trust Company Limited Nic Nicandrou — shares held in trust in the name of BWCI Trust Company Limited Rob Devey — shares held in trust in the name of BWCI Trust Company Limited

1. State the nature of the transaction

Scrip Dividend on ordinary shares of Prudential plc — see section 9

2

1. Number of shares , debentures or fi nancial instruments relating to shares acquired

Andrew Turnbull

315 ordinary shares

Clark Manning

9,027 ordinary shares

424 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

Michael Garrett

771 ordinary shares held with HSBC Global Custody Nominees UK Limited

Tidjane Thiam

2,948 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Bridget Macaskill

950 ordinary shares

Michael McLintock

6,278 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Kathleen O’Donovan

435 ordinary shares

Barry Stowe

1,543 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

John Foley

19,425 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the PruCap Deferred Share Award

Priscilla Vacassin

1,970 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Stephen Whitehead

1,407 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Nic Nicandrou

583 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Rob Devey

636 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

3

1. Percentage of issued class acquired ( treasury shares of that class should not be taken into account when calculating percentage)

A Turnbull — less than 0.00002%

Clark Manning — less than 0.0004% Michael Garrett — less than 0.00004% Tidjane Thiam — less than 0.0002% Bridget Macaskill — less than 0.00004% Michael McLintock — less than 0.0003% Kathleen O’Donovan — less than 0.00002% Barry Stowe less than 0.00007% John Foley less than 0.0008% Priscilla Vacassin less than 0.00008% Stephen Whitehead less than 0.00006% Nic Nicandrou — less than 0.00003% Rob Devey — less than 0.00003%

1. Number of shares , debentures or fi nancial instruments relating to shares disposed

N/A

1. Percentage of issued class disposed ( treasury shares of that class should not be taken into account when calculating percentage)

N/A

1. Price per share or value of transaction

£5.696

1. Date and place of transaction

27 May 2010, London

4

1. Total holding following notifi cation and total percentage holding following notifi cation ( any treasury shares should not be taken into account when calculating percentage)

Andrew Turnbull — 13,566 ordinary shares, less than 0.0006%

Clark Manning — 2,281,501 ordinary shares, (made up of 800,814 ADRs representing 1,601,628 ordinary shares and 679,873 ordinary shares), less than 0.09% Michael Garrett — 34,108 ordinary shares, less than 0.002% Tidjane Thiam — 1,395,760 ordinary shares, less than 0.06% Bridget Macaskill — 40,894 ordinary shares, less than 0.002%. Michael McLintock — 807,847 ordinary shares, less than 0.04% Kathleen O’Donovan — 21,619 ordinary shares, less than 0.0009% Barry Stowe — 1,130,863 ordinary shares (made up of 374,204 ADRs representing 748,408 ordinary shares and 382,455 ordinary shares), less than 0.05% John Foley — 970,868 ordinary shares, less than 0.04% Priscilla Vacassin — 638,838 ordinary shares, less than 0.03% Stephen Whitehead — 360,059 ordinary shares, less than 0.02% Nic Nicandrou — 657,580 ordinary shares, less than 0.03% Rod Devey — 527,917 ordinary shares, less than 0.03%

1. Date issuer informed of transaction

27 May 2010, London

1. Date of grant

N/A

1. Period during which or date on which it can be exercised

N/A

1. Total amount paid (if any) for grant of the option

N/A

1. Description of shares or debentures involved ( class and number)

N/A

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1. Exercise price (if fi xed at time of grant) or indication that price is to be fi xed at the time of exercise

N/A

1. Total number of shares or debentures over which options held following notifi cation

N/A

1. Any additional information

N/A

1. Name of contact and telephone number for queries

Jennie Webb, Share Plans Administrator, 020 7548 2027

Name of duly authorised offi cer of issuer responsible for making notifi cation Clive Burns, Head of Secretariat, 0207 548 3805 Date of notifi cation

28 May 2010, London

Prudential plc is not affi liated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Notes: This form is intended for use by an issuer to make an RIS notifi cation required by DR 3.3.

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Executive Directors	Independent Non-executive Directors
Cheick Tidjane Thiam	Harvey Andrew McGrath
Nicolaos Andreas Nicandrou ACA	Keki Bomi Dadiseth FCA
Robert Alan Devey	Michael William Oliver Garrett
Clark Preston Manning Jr. FSA MAAA	Ann Frances Godbehere FCGA
Michael George Alexander McLintock	Bridget Ann Macaskill
Barry Lee Stowe	Kathleen Anne O’Donovan ACA
	James Hood Ross
	Lord Andrew Turnbull KCB CVO

• For identifi cation purpose

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