Prudential plc — Director's Dealing 2010

Jun 30, 2010

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Prudential plc

1. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

1. Name of person discharging managerial responsibilities / director

K B Dadiseth, M W O Garrett, A F Godbehere, B A Macaskill, H A McGrath, K A O’Donovan, J H Ross, A Turnbull.

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• State whether notification relates to a person connected with a person discharging managerial responsibilities / director named in 3 and identify the connected person

N/A

1. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

See section 3

1. Description of shares (including class ), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each

1. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

K B Dadiseth

M W O Garrett: Registered in the name of HSBC Global Custody Nominees UK Limited

A F Godbehere

B A Macaskill

H A McGrath

K A O’Donovan

J H Ross

A Turnbull

1. State the nature of the transaction

Regular quarterly purchase of shares, using agreed proportion of the quarterly payment of board and committee fees to the non-executive directors and the Chairman as set out in 9 below

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• Number of shares , debentures or financial instruments relating to shares acquired

K B Dadiseth – 982 shares M W O Garrett – 963 shares A F Godbehere – 959 shares B A Macaskill – 1,029 shares H A McGrath – 771 shares K A O’Donovan – 717 shares J H Ross – 728 shares A Turnbull – 728 shares

1. Percentage of issued class acquired ( treasury shares of that class should not be taken into account when calculating percentage)

K B Dadiseth less than 0.00004% M W O Garrett less than 0.00004% A F Godbehere less than 0.00004% B A Macaskill less than 0.00005% H A McGrath less than 0.00004% K A O’Donovan less than 0.00003% J H Ross less than 0.00003% A Turnbull less than 0.00003%

1. Number of shares , debentures or financial instruments relating to shares disposed

N/A

1. Percentage of issued class disposed ( treasury shares of that class should not be taken into account when calculating percentage)

N/A

1. Price per share or value of transaction

£5.1075

1. Date and place of transaction

30 June 2010, London

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• Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

K B Dadiseth – 29,321 shares, less than 0.002%

M W O Garrett – 35,071 shares, less than 0.002%

A F Godbehere – 13,329 shares, less than 0.0006%

B A Macaskill – 41,923 shares, less than 0.002%

H A McGrath – 298,345 shares, less than 0.02%

K A O’Donovan – 22,336 shares, less than 0.0009%

J H Ross – 20,061 shares, less than 0.0008%

A Turnbull – 14,294 shares, less than 0.0006%

1. Date issuer informed of transaction

30 June 2010

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

1. Date of grant

N/A

1. Period during which or date on which it can be exercised

N/A

1. Total amount paid (if any) for grant of the option

N/A

1. Description of shares or debentures involved ( class and number)

N/A

1. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

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• Total number of shares or debentures over which options held following notification

N/A

1. Any additional information

N/A

1. Name of contact and telephone number for queries

Jennie Webb, Share Plans Administrator, +44 20 7548 2027

Name of duly authorised officer of issuer responsible for making notification

Sylvia Edwards, Assistant Group Secretary, +44 20 7548 3826

Date of notification

30 June 2010

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Note : This form is intended for use by an issuer to make an RIS notification required by DR 3.3.

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Executive Directors	Independent Non-executive Directors
Cheick Tidjane Thiam_(Chief Executive Officer)_	Harvey Andrew McGrath_(Chairman)_
Nicolaos Andreas NicandrouACA	Keki Bomi DadisethFCA
Robert Alan Devey	Michael William Oliver Garrett
Clark Preston Manning Jr.FSA MAAA	Ann Frances GodbehereFCGA
Michael George Alexander McLintock	Bridget Ann Macaskill
Barry Lee Stowe	Kathleen Anne O’DonovanACA
	James Hood Ross
	Lord Andrew TurnbullKCB CVO

* For identification purpose

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