Prudential plc — Director's Dealing 2010

Aug 17, 2010

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Prudential plc

1. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

1. Name of person discharging managerial responsibilities / director

Barry Stowe

1. State whether notification relates to a person connected with a person discharging managerial responsibilities / director named in 3 and identify the connected person

Relates to person named in 3 above

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1. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to person named in 3 above

1. Description of shares (including class ), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each

1. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

Director named above

1. State the nature of the transaction

Disposal of Ordinary Shares

1. Number of shares , debentures or financial instruments relating to shares acquired

N/A

1. Percentage of issued class acquired ( treasury shares of that class should not be taken into account when calculating percentage)

N/A

1. Number of shares , debentures or financial instruments relating to shares disposed

54,500 ordinary shares

1. Percentage of issued class disposed ( treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.003%

1. Price per share or value of transaction

GBP 5.5775

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1. Date and place of transaction

13 August 2010, London

1. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

1,075,729 ordinary shares (made up of 373,887 ADRs representing 747,774 ordinary shares and 327,955 ordinary shares), less than 0.05%

1. Date issuer informed of transaction

13 August 2010

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

1. Date of grant

N/A

1. Period during which or date on which it can be exercised

N/A

1. Total amount paid (if any) for grant of the option

N/A

1. Description of shares or debentures involved ( class and number)

N/A

1. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

1. Total number of shares or debentures over which options held following notification

N/A

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23. Any additional information

N/A

1. Name of contact and telephone number for queries

Sylvia Edwards, Assistant Group Secretary, +44 20 7548 3826

Name of duly authorised officer of issuer responsible for making notification

Clive Burns, Head of Group Secretariat, +44 20 7548 3805

Date of notification

13 August 2010

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Note: This form is intended for use by an issuer to make an RIS notification required by DR 3.3.

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Executive Directors Independent Non-executive Directors Cheick Tidjane Thiam (Group Chief Executive) Harvey Andrew McGrath (Chairman) Nicolaos Andreas Nicandrou ACA Keki Bomi Dadiseth FCA Robert Alan Devey Michael William Oliver Garrett Clark Preston Manning Jr. FSA MAAA Ann Frances Godbehere FCGA Michael George Alexander McLintock Bridget Ann Macaskill Barry Lee Stowe Kathleen Anne O’Donovan ACA James Hood Ross Lord Andrew Turnbull KCB CVO

* For identification purpose

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