Prudential plc — Director's Dealing 2010

Sep 24, 2010

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

==> picture [178 x 129] intentionally omitted <==

(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Prudential plc

1. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

1. Name of person discharging managerial responsibilities / director

A Turnbull, C Manning, M Garrett, T Thiam, B Macaskill, M McLintock, K O’Donovan, B Stowe, J Foley, T Le Maire, P Vacassin, S Whitehead, N Nicandrou, R Devey

• 1 -

1. State whether notification relates to a person connected with a person discharging managerial responsibilities / director named in 3 and identify the connected person

N/A

1. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Notification relates to the persons named in 3 above

1. Description of shares (including class ), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each

1. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

Andrew Turnbull – shares held in own name

Clark Manning – shares held in own name

Clark Manning – shares held in trust in the name of BWCI Trust Company Limited Michael Garrett – shares held with HSBC Global Custody Nominees UK Limited Tidjane Thiam – shares held in trust in the name of BWCI Trust Company Limited Bridget Macaskill – shares held in own name

Michael McLintock – shares held in trust in the name of BWCI Trust Company Limited Kathleen O’Donovan – shares held in own name

Barry Stowe – shares held in trust in the name of BWCI Trust Company Limited John Foley – shares held in trust in the name of BWCI Trust Company Limited Thibaut Le Maire – shares held in trust in the name of BWCI Trust Company Limited Priscilla Vacassin – shares held in trust in the name of BWCI Trust Company Limited Stephen Whitehead – shares held in trust in the name of BWCI Trust Company Limited Nic Nicandrou – shares held in trust in the name of BWCI Trust Company Limited Rob Devey – shares held in trust in the name of BWCI Trust Company Limited

1. State the nature of the transaction

Scrip Dividend on ordinary shares of Prudential plc – see section 9

• 2 -

1. Number of shares , debentures or financial instruments relating to shares acquired

Andrew Turnbull

166 ordinary shares

Clark Manning

4,508 ordinary shares

941 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

Michael Garrett

407 ordinary shares held with HSBC Global Custody Nominees UK Limited

Tidjane Thiam

1,472 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Bridget Macaskill

487 ordinary shares

Michael McLintock

3,133 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Kathleen O’Donovan

226 ordinary shares

Barry Stowe

1,214 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

John Foley

9,700 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the PruCap Deferred Share Award

Thibaut Le Maire

336 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

Priscilla Vacassin

983 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Stephen Whitehead

701 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Nic Nicandrou

291 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

Rob Devey

317 ordinary shares acquired in respect of shares held in trust as Restricted Share Awards under the Prudential Annual Incentive Plan

• 3 -

1. Percentage of issued class acquired ( treasury shares of that class should not be taken into account when calculating percentage)

A Turnbull - less than 0.000007%

Clark Manning – less than 0.0003% Michael Garrett – less than 0.00002% Tidjane Thiam – less than 0.00006% Bridget Macaskill – less than 0.00002% Michael McLintock – less than 0.0002% Kathleen O’Donovan – less than 0.000009% Barry Stowe - less than 0.00005% John Foley - less than 0.0004% Thibaut Le Maire – less than 0.00002% Priscilla Vacassin less than 0.00004% Stephen Whitehead less than 0.00003% Nic Nicandrou – less than 0.00002% Rob Devey – less than 0.00002%

1. Number of shares , debentures or financial instruments relating to shares disposed

N/A

1. Percentage of issued class disposed ( treasury shares of that class should not be taken into account when calculating percentage)

N/A

1. Price per share or value of transaction

£5.693

1. Date and place of transaction

23 September 2010, London

• 4 -

1. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Andrew Turnbull –ordinary shares, 14,460 less than 0.0006%

Clark Manning – 2,288,298 ordinary shares, (made up of 801,853 ADRs representing 1,603,706 ordinary shares and 684,592 ordinary shares), less than 0.09% Michael Garrett – 35,478 ordinary shares, less than 0.002% Tidjane Thiam – 1,397,232 ordinary shares, less than 0.06% Bridget Macaskill – 42,410 ordinary shares, less than 0.002%. Michael McLintock – 810,980 ordinary shares, less than 0.04% Kathleen O’Donovan – 22,562 ordinary shares, less than 0.0009% Barry Stowe – 1,077,763 ordinary shares (made up of 374,519 ADRs representing 749,038 ordinary shares and 328,725 ordinary shares), less than 0.05% John Foley – 980,568 ordinary shares, less than 0.04%

T Le Maire –381,158 ordinary shares (made up of 190,579 ADRs representing 381,158 ordinary shares), less than 0.02%

Priscilla Vacassin – 639,821 ordinary shares, less than 0.03% Stephen Whitehead – 360,760 ordinary shares, less than 0.02% Nic Nicandrou – 657,986 ordinary shares, less than 0.03% Rob Devey – 528,234 ordinary shares, less than 0.03%

1. Date issuer informed of transaction

23 September 2010, London

1. Date of grant

N/A

1. Period during which or date on which it can be exercised

N/A

1. Total amount paid (if any) for grant of the option

N/A

1. Description of shares or debentures involved ( class and number)

N/A

• 5 -

1. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

1. Total number of shares or debentures over which options held following notification

N/A

1. Any additional information

N/A

1. Name of contact and telephone number for queries

Jennie Webb, Share Plans Adviser, +44 20 7548 2027

Name of duly authorised officer of issuer responsible for making notification

Clive Burns, Head of Group Secretariat, +44 20 7548 3805

Date of notification

24 September 2010, London

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Note : This form is intended for use by an issuer to make an RIS notification required by DR 3.3.

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Executive Directors	Independent Non-executive Directors
Cheick Tidjane Thiam_(Group Chief Executive)_	Harvey Andrew McGrath_(Chairman)_
Nicolaos Andreas NicandrouACA	Keki Bomi DadisethFCA
Robert Alan Devey	Michael William Oliver Garrett
Clark Preston Manning Jr.FSA MAAA	Ann Frances GodbehereFCGA
Michael George Alexander McLintock	Bridget Ann Macaskill
Barry Lee Stowe	Kathleen Anne O’DonovanACA
	James Hood Ross
	Lord Andrew TurnbullKCB CVO

* For identification purpose

• 6 -