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PRUDENTIAL FINANCIAL INC Director's Dealing 2017

Feb 16, 2017

30092_dirs_2017-02-16_43c7a167-3c0c-4a66-a43d-dc3adebf04a1.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2017-02-14

Reporting Person: Pelletier Stephen (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-02-14 Common Stock M 12922 Acquired 15486 Direct
2017-02-14 Common Stock F 5457 $110.45 Disposed 10029 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-02-14 2014 Performance Shares $0 M 5094 Disposed Common Stock (5094) Direct
2017-02-14 2017 Employee Stock Option (Right to Buy) $110.45 A 33125 Acquired 2027-02-14 Common Stock (33125) Direct
2017-02-14 2017 Performance Shares $ A 12803 Acquired Common Stock (12803) Direct
2017-02-14 4/7/2014 Performance Shares $0 M 5243 Disposed Common Stock (5243) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 582 Indirect
Common Stock 0 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 11, 2014 and April 7, 2014, respectively, and originally reported on a Form 3 and Form 4 filed with the SEC on April 9, 2014, based upon performance relative to the average Return On Equity (ROE) goals during the 2014 through 2016 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: Amount reported has been adjusted to include 1 share of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between September 30, 2016 and December 31, 2016 based on a plan statement dated December 31, 2016. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The options vest in three equal annual installments beginning on February 14, 2018.

F5: The performance shares convert to common stock on a 1 to 1 basis.

F6: Represents the target number of shares to be received relative to the Company's average ROE goals and relative to the ROE achievement of certain life insurance peer companies for the 2017 through 2019 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2020.