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PRUDENTIAL FINANCIAL INC Director's Dealing 2015

Feb 12, 2015

30092_dirs_2015-02-12_0094df60-a6dc-47c0-90f1-2f8db8bd8ffb.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2015-02-10

Reporting Person: STRANGFELD JOHN R JR (Director, Chief Executive Officer, Chairman of the Board)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2015-02-10 Common Stock M 46155 Acquired 357491 Direct
2015-02-10 Common Stock F 19103 $78.08 Disposed 338388 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2015-02-10 2012 Performance Shares $0 M 30770 Disposed Common Stock (30770) Direct
2015-02-10 2015 Performance Shares $0 A 31022 Acquired Common Stock (31022) Direct
2015-02-10 2015 Employee Stock Option (Right to Buy) $78.08 A 85902 Acquired 2025-02-10 Common Stock (85902) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1559 Indirect
Common Stock 579 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 14, 2012, and originally reported on a Form 4 filed with the SEC on February 16, 2012, based upon performance relative to the average Return On Equity (ROE) goals during the 2012 through 2014 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission the reporting person is the beneficial owner of such securities for the purposes of Section 16 or for any other purpose.

F4: The performance shares convert to common stock on a 1 to 1 basis.

F5: Represents the target number of shares to be received relative to the Company's average ROE goals for the 2015 through 2017 performance period and relative performance against certain life insurance peer companies. The actual number of shares to be received will be determined by the Compensation Committee in February 2018.

F6: The options vest in three equal annual installments beginning on February 10, 2016.