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PRUDENTIAL FINANCIAL INC Director's Dealing 2014

Feb 13, 2014

30092_dirs_2014-02-13_4eff7ed4-4749-4269-84c1-631dc99e7fe2.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2014-02-11

Reporting Person: Blount Susan L (EVP & General Counsel)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2014-02-11 Common Stock M 5789 Acquired 32907 Direct
2014-02-11 Common Stock F 1752 $84.53 Disposed 31155 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2014-02-11 2014 Performance Shares $0 A 8489 Acquired Common Stock (8489) Direct
2014-02-11 2014 Employee Stock Option (Right to Buy) $84.53 A 21646 Acquired 2024-02-11 Common Stock (21646) Direct
2014-02-11 2011 Performance Shares $0 M 4574 Disposed Common Stock (4574) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1434 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 8, 2011, and originally reported on a Form 4 filed with the SEC on February 10, 2011, based upon performance relative to the annual goals for Return On Equity (ROE) and Earnings Per Share (EPS) during the 2011 through 2013 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: Amount reported has been adjusted to include 4 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between September 30, 2013 and December 31, 2013 based on a plan statement dated December 31, 2013. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The performance shares convert to common stock on a 1 to 1 basis.

F5: Represents the target number of shares to be received relative to the Company's average ROE goals for the 2014 through 2016 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2017.

F6: The options vest in three equal annual installments beginning on February 11, 2015.