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PRUDENTIAL FINANCIAL INC Director's Dealing 2014

Feb 13, 2014

30092_dirs_2014-02-13_f0dbbe6b-b516-42cf-8f92-40ed09bec635.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2014-02-11

Reporting Person: Koster Barbara (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2014-02-11 Common Stock M 3309 Acquired 31213 Direct
2014-02-11 Common Stock F 1027 $84.53 Disposed 30186 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2014-02-11 2014 Performance Shares $0 A 2717 Acquired Common Stock (2717) Direct
2014-02-11 2014 Employee Stock Option (Right to Buy) $84.53 A 6927 Acquired 2024-02-11 Common Stock (6927) Direct
2014-02-11 2011 Performance Shares $0 M 2614 Disposed Common Stock (2614) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 959 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 8, 2011, and originally reported on a Form 4 filed with the SEC on February 10, 2011, based upon performance relative to the annual goals for Return On Equity (ROE) and Earnings Per Share (EPS) during the 2011 through 2013 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: Amount reported has been adjusted to include 41 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between March 31, 2013 and December 31, 2013 based on a plan statement dated December 31, 2013. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The performance shares convert to common stock on a 1 to 1 basis.

F5: Represents the target number of shares to be received relative to the Company's average ROE goals for the 2014 through 2016 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2017.

F6: The options vest in three equal annual installments beginning on February 11, 2015.