PRUDENTIAL FINANCIAL INC — Director's Dealing 2013

Nov 13, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2013-11-11

Reporting Person: Lambert Richard F (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-11-11	Common Stock	M	2610	$25.30	Acquired	8580	Direct
2013-11-11	Common Stock	S	2610	$86.27	Disposed	5970	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2013-11-11	2/10/09 Employee Stock Option (Right to Buy)	$25.30	M	2610	Disposed	2019-02-10	Common Stock (2610)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	4863	Indirect
Common Stock	72	Indirect

Footnotes

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.26 to $86.30, inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.

F2: Following the transactions reported on this Form 4, Mr. Lambert continues to hold 5,970 shares directly and 4,863 shares indirectly in a 401(k) account. Mr. Lambert also holds an additional 16,743 vested stock options, 13,864 unvested stock options, 2,948 restricted stock units and 1,312 target performance shares (the exact number awarded being dependent on achievement of performance goals).

F3: Amount reported has been adjusted to include 63 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between March 31, 2013 and September 30, 2013 based on a plan statement dated September 30, 2013. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission the reporting person is the beneficial owner of such securities for the purposes of Section 16 or for any other purpose.

F5: The option vests in three equal annual installments beginning on February 10, 2010.