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PRUDENTIAL FINANCIAL INC Director's Dealing 2012

May 10, 2012

30092_dirs_2012-05-10_9db9b2cf-5d1d-45a4-b79e-a3b547ebe873.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2012-05-08

Reporting Person: GRAY III WILLIAM H (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-08 Common Stock M 1918.0000 $0.0000 Acquired 2931.0000 Direct
2012-05-08 Common Stock D 1918.0000 $52.1900 Disposed 1013.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-05-08 2011 Restricted Stock Units $0.0000 M 1918.0000 Disposed Common Stock (1918.0000) Direct
2012-05-08 2012 Restricted Stock Units $0.0000 A 2326.0000 Acquired Common Stock (2326.0000) Direct

Footnotes

F1: Each restricted stock unit represents a contingent right to receive the economic equivalent of one share of PRU common stock.

F2: Includes an additional 56.2 shares that were inadvertently initially reported as Notional Shares - Mandatory.

F3: The restricted stock units vest the earlier of the annual meeting or in one year on May 10, 2012.

F4: The restricted stock units vest the earlier of the annual meeting or in one year on May 8, 2013.