PRUDENTIAL FINANCIAL INC — Director's Dealing 2012

Dec 7, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2012-12-06

Reporting Person: Koster Barbara (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-06	Common Stock	M	8487.0000	$29.9000	Acquired	32350.0000	Direct
2012-12-06	Common Stock	S	8487.0000	$52.3600	Disposed	23863.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-12-06	2/11/03 Employee Stock Option (right to buy)	$29.9000	M	8487.0000	Disposed	2013-02-11	Common Stock (8487.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	857.0000	Indirect

Footnotes

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.30 to $52.53, inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.

F2: Following the transactions reported on this Form 4, the reporting person continues to hold 23,863 shares directly and 857 shares indirectly in a 401(k) account. the reporting person also holds an additional 90,974 vested stock options, 36,936 unvested stock options, and 7,998 target performance shares (the exact number awarded being dependent on achievement of performance goals).

F3: The option vests in three equal annual installments beginning on February 11, 2004.