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PRUDENTIAL FINANCIAL INC Director's Dealing 2012

Feb 14, 2012

30092_dirs_2012-02-14_c637082e-cb37-4691-b936-1da43d7b98c1.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2012-02-10

Reporting Person: Baird Edward P (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-02-10 Common Stock M 31758.0000 $0.0000 Acquired 68422.0000 Direct
2012-02-10 Common Stock F 11370.0000 $59.0000 Disposed 57052.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-02-10 2/10/09 Restricted Stock Units $0.0000 M 31758.0000 Disposed Common Stock (31758.0000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1403.0000 Indirect
Common Stock 110.0000 Indirect

Footnotes

F1: Represents the vesting of previously awarded restricted stock units.

F2: Represents shares withheld for the payment of taxes when restricted shares vested.

F3: The Restricted Stock Units convert to common stock on a 1 to 1 basis.

F4: The Restricted Stock Units will vest on February 10, 2012.