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PRUDENTIAL FINANCIAL INC Director's Dealing 2012

Feb 13, 2012

30092_dirs_2012-02-13_0b4f9f96-32e7-418b-80bb-e16353b786ca.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2012-02-09

Reporting Person: CARBONE RICHARD J (EVP and CFO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-02-09 Common Stock F 1690.0000 $59.8500 Disposed 84103.0000 Direct
2012-02-10 Common Stock M 27523.0000 $0.0000 Acquired 111626.0000 Direct
2012-02-10 Common Stock F 12611.0000 $59.0000 Disposed 99015.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-02-10 2/10/09 Restricted Stock Units $0.0000 M 27523.0000 Disposed Common Stock (27523.0000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1065.0000 Indirect

Footnotes

F1: Represents shares withheld for the payment of taxes when restricted shares vested.

F2: Represents the vesting of previously awarded restricted stock units.

F3: Amount reported has been adjusted to include 110 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between December 31, 2010 and December 31, 2011 based on a plan statement dated December 31, 2011. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The Restricted Stock Units convert to common stock on a 1 to 1 basis.

F5: The Restricted Stock Units will vest on February 10, 2012.