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PRUDENTIAL FINANCIAL INC Director's Dealing 2011

Feb 15, 2011

30092_dirs_2011-02-15_7ca9cd4a-925d-4d1e-af08-8f39e19efbc1.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2011-02-11

Reporting Person: UNRUH JAMES A (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-11 Common Stock M 1321.0000 $0.0000 Acquired 4082.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-02-11 Notional Shares - Mandatory $0.0000 M 1170.0000 Disposed Common Stock (1170.0000) Direct
2011-02-11 Notional Shares - Optional $0.0000 M 151.0000 Disposed Common Stock (151.0000) Direct

Footnotes

F1: Mandatory nondiscretionary transaction executed pursuant to the issuer's deferred compensation plan for non-employee directors and Section 409A of the Internal Revenue Code.

F2: Notional Shares convert to common stock on a 1 to 1 basis.

F3: Notional shares are payable in common stock in compliance with the Directors Deferred Compensation Plan and Section 409A of the Internal Revenue Code.