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PRUDENTIAL FINANCIAL INC Director's Dealing 2011

Feb 10, 2011

30092_dirs_2011-02-10_8608ac0f-7914-4531-b324-5eae861faa9a.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2011-02-08

Reporting Person: Winograd Bernard (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-08 Common Stock M 5053.0000 $0.0000 Acquired 52276.0000 Direct
2011-02-08 Common Stock F 2550.0000 $64.0100 Disposed 49726.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-02-08 2008 Performance Shares $0.0000 M 17469.0000 Disposed Common Stock (17469.0000) Direct
2011-02-08 2011 Employee Stock Option (right to buy) $64.0100 A 74667.0000 Acquired 2021-02-08 Common Stock (74667.0000) Direct
2011-02-08 2011 Performance Shares $0.0000 A 11435.0000 Acquired Common Stock (11435.0000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1583.0000 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 12, 2008, and originally reported on a Form 4 filed with the SEC on February 14, 2008, based upon performance relative to the goals of an average Return On Equity (ROE) and Compounded Annual Growth Rate (CAGR) in Earnings Per Share (EPS) over the 2008 through 2010 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: The options vest in three equal annual installments beginning on February 8, 2012.

F4: Mr. Winograd has announced his retirement and is expected to leave the Company during the second quarter of 2011. Upon his retirement, the 2011 grant of performance shares reported herein is subject to proration in accordance with the terms of the plan pursuant to which such grant was made.

F5: The performance shares convert to common stock on a 1 to 1 basis.

F6: Represents the target number of shares to be received upon attainment of the Company's annual EPS and ROE goals over the 2011 through 2013 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2014.