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PROCTER & GAMBLE Co — Call Transcript 2011
Apr 7, 2011
29757_rns_2011-04-07_90ed530f-d260-4e44-9add-cfb724c89bb8.zip
Call Transcript
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Filed by Diamond Foods, Inc. Pursuant to Rule 425 under the Securities Act of 1933, as amended, and deemed filed pursuant to Rule 14a-12 under the Securities Exchange Act of 1934, as amended
Subject Company: The Procter & Gamble Company Commission File No: 001-00434
The following is a transcript of an investor conference call and web cast hosted by Diamond Foods, Inc. and The Procter & Gamble Company on April 5, 2011.
DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 1
DIAMOND FOODS, INC.
Moderator: Linda Segre April 5, 2011 7:30 am CT
Operator: Good morning. My name is Katie and I will be your conference operator. Todays call is being recorded.
At this time I would like to welcome everyone to the Diamond Foods and Procter & Gamble Investor conference call.
All lines have been placed on mute to prevent any background noise. After the speakers remarks, there will be a question and answer session. If youd like to ask a question during this time, please press star 1 on your telephone keypad.
Ms. Segre you may begin your conference.
Linda Segre: Thank you, (Katie) and good morning to everyone. Welcome to the Diamond Foods and Procter & Gamble Investor conference call and Web cast to discuss the merger of Pringles into Diamond Foods.
On the call today are Michael Mendes, Chairman, President and Chief Executive Officer of Diamond Foods; Steve Neil, Chief Financial and Administrative Officer of Diamond Foods; Bob
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 2
McDonald, Chairman President and Chief Executive Officer of Procter & Gamble and Jon Moeller, Chief Financial Officer of Procter & Gamble.
Before we get started, lets cover a few housekeeping items. Todays press release is available on both of our websites diamondfoods.com and pg.com.
A printed copy of the prepared remarks will be available on both Web sites within one hour after the calls conclusion. You can find the remarks at diamondfoods.com and pg.com/investors.
Weve arrange for a taped replay of this call to be available via telephone beginning about two hours after the calls conclusion until 11:30 am Eastern Time on April 12, 2011. Please refer to the press release for the dial in numbers.
In addition this call is being Webcast live and a replay will be available on both companys Web sites.
I would like to remind you that during the course of todays call we will make forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 including projections of our results.
Since actual results may differ materially from these projections please review the risk factors in our SEC filings and in the press release.
Our forward-looking statements are based on factors that are subject to change and speak only as of the date they are given. We do not undertake to update forward-looking statements.
At the conclusion of our prepared remarks, you may stay on the line to ask questions of the Diamond Foods team.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 3
There is a separate dial in number for Procter & Gambles conference call that will begin at 10:00 am Eastern Time this morning. The dial-in number is provided in the press release.
Now Id like to turn the call over to Michael Mendes, Chairman, President, Chief Executive Officer of Diamond Foods.
Michael Mendes: Thanks Linda. Good morning everyone and thank you for joining us.
Were very pleased to announce that weve reached an agreement with Procter & Gamble to merge the global Pringle business into Diamond Foods. Pringles is a great strategic fit adding to our portfolio the worlds largest potato crisp brand with nearly $1.4 billion sales in 140 countries. With Pringles, Diamond gains a broad global manufacturing supply chain platform.
Internationally Pringles enjoys a premium positioning and has strong brand awareness which exceeds 90% in key markets outside of the US. More than half of Pringles sales are in the US and the UK, which are also Diamonds two largest markets allowing us to effectively leverage our existing infrastructure.
The business has been built on a combination of proprietary products, unique package design and significant brand investments.
The strength of the Pringles franchise reflects its long history and the investment of $2 billion in brand building over the past decade alone.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 4
We believe the transaction is financially compelling, delivering significant margin expansion and a meaningful increase in cash flow generation.
On a pro forma basis for fiscal 2011 the transaction is anticipated to be double digit EPS accretive.
The transaction is expected to close by the end of calendar 2011, which would affect seven months of fiscal 2012.
As a result in fiscal 2012 we expect net sales for the combined company to be approximately $1.8 billion and full year EPS to be in the range of $3.00 to $3.10. This reflects EPS accretion of 12 cents to 15 cents per share.
Now Ill turn the call over to Steve Neil to provide some additional transaction details and financial benefits.
Steve Neil: Thank you, Michael and good morning. First let me say that I share Michaels enthusiasm as we add one of the worlds truly iconic global snack brands to the Diamond portfolio.
We expect the acquisition to be structured as a reverse Morris Trust split merger transaction that is tax efficient to P&G shareholders.
The P&G shareholders who choose to participate will receive approximately 29 million Diamond shares and own about 57% of the outstanding shares of the combined company.
Current Diamond shareholders will own approximately 43% of the combined company resulting in approximately 51 million shares outstanding.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 5
In addition Diamond will assume around $850 million of Pringles debt. We expect to finalize the details of the transaction in the coming months.
The total transaction value is $2.35 billion and includes a collar that could adjust the amount of debt assumed depending on Diamonds stock prices before the commencement of the exchange offer period.
We believe the merger provides significant financial benefits for Diamond and will be accretive to earnings in the first year.
On a pro forma basis assuming Pringles was owned for all of fiscal 2011 net sales would be expected to increase to around $2.4 billion with a resulting EBITDA of $398 million to $410 million.
This will result in an EBITDA margin of 17% about 200 basis points higher than Diamonds standalone performance. Note that these projections include approximately $25 million in synergies.
Similar to our successful Kettle Foods transaction we have assumed that any additional synergies realized from the merger will be invested back into our portfolio in support of the growth of our brands.
We expect to incur merger and integration related costs of approximately $100 million over the first two years.
Additionally we will enter into a transition services agreement with P&G for up to 12 months in order to facilitate an orderly integration of the Pringles business.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 6
Diamonds cash flow generation with the merger is expected to significantly improve and facilitate accelerated de-levering of our balance sheet.
We anticipate a pro forma leverage ratio below four times EBITA at the closing and dropping to below three times at the end of fiscal 2013.
We expect free cash flow, that is cash flow after investing in our brands and capital expenditures approaching $200 million in the first full fiscal year post merger. And we anticipate initially applying the funds to reduce our outstanding borrowings.
Diamond traditionally issues full year earnings guidance on our fourth quarter call in September. However today we are providing our preliminary view for 2012 EPS for Diamonds standalone operations.
For fiscal year 2012 Diamond anticipates strong growth in its core business with EPS of $2.85 to $2.98 per share on a standalone basis.
This is an increase of 15% to 20% from the midpoint of our fiscal 2011 guidance range which represents a 30% increase over 2010 EPS.
Assuming 12 cents to 15 cents of accretion due to owning the Pringles business for seven months we now expect full year 2012 EPS guidance to be $3.00 to $3.10 per share before integration and acquisition related expenses.
Now Id like to turn the call over to Bob McDonald from P&G.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 7
Bob McDonald: Thank you, Steve and thank you all for joining us this morning. The announcement this morning of our plans to exit the snacks business is the result of our ongoing portfolio and strategy review process.
Strategically P&G has exited several categories over the past few years in order to focus on our core businesses and this is another step in that process.
By focusing P&Gs efforts and investments on businesses closer to our core we can better advance our purpose of improving the lives of more consumers in more parts of the world more completely.
Our financial goals in this transaction as with any exit of a business are to maximize the after-tax value of the snacks business for P&G shareholders while minimizing the earnings per share dilution.
The value Diamond is offering for the business and the tax efficient structure of the deal accomplish both of these goals.
P&G is hosting a follow-up call at 10 oclock this morning to discuss the financial implications of the deal in more detail so I wont take time to do that now.
But I would like to thank all of our snacks employees for their dedicated service to P&G and their tireless efforts to build such a strong global brand as Pringles.
Pringles will be a core brand and a high priority for Diamond Foods. And Im confident the Diamond will be an excellent home for our snacks employees. Now Id like to turn the call back over to Michael.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 8
Michael Mendes: Thank you, Bob. The addition of Pringles business is transformational to Diamond and its shareholders.
We believe the financial benefits of improved margins, significant EPS accretion, and free cash flow will make Diamond an even stronger company in the future delivering exceptional value to Diamond and P&G shareholders.
We plan to continue our strategy of investing in our brands for growth over the long term and look forward to welcoming the Pringles employees to Diamond.
Linda Segre: At this time, well open the call to questions to the Diamond team. As a reminder, Procter & Gamble will host an investor conference call at 10:00 am Eastern. Please refer to the press release for dial in information.
Operator: I would like to remind everyone in order to ask a question press star 1 on your telephone keypad. If at any time youd like to remove be removed, please press star 2. We will pause for just a moment to compile the Q&A roster.
Your first question comes from the line of Tim Ramey with DA Davidson.
Michael Mendes: Hello Tim.
Tim Ramey: Congratulations.
Michael Mendes: Thank you.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 9
Tim Ramey: This looks like an outstanding deal. Of course the first question has to be, what does the growth rate contribution look like from Pringles?
Theres lots of slides that deal with category growth, but itd be nice to know a little bit more about how Pringles has been performing in US, UK and rest of world.
Michael Mendes: Were going to be providing some quite granular long term guidance as we get close to closing, but most likely following closing, after were able to do a ground up forecasting model with the employees that are going to be in scope.
That being said, I can give you some general history about the brand. Pringles in North America has done some work to reposition the product in order to make it more competitive and a lot of that was around the pack size configuration and moving it from a dollar price point. That work had some effect on the top line in that period. But today were seeing some nice growth in the last 12 month period from the brand.
I think when you look at the two biggest businesses, two most mature businesses, North America and Europe those have been flat to modest single-digit growers.
In the developing markets, which is about $400 million in sales, the business for them has been growing at a high single digit rate.
We do think that theres a lot of opportunity to build the business by leveraging channels at retail where were highly developed and that is less of a focus for the brand.
We think on the international front theres a real opportunity to build out this product given the product nature and its ability to transfer very effectively into a lot of global markets.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 10
And so today our goal is to assume the asset, to retain its health, to put together a combined go to market team globally that is best suited to market our entire portfolio and we will be out the gate investing in the brand to enable greater growth down the road.
Tim Ramey: Just one quick one on this on distribution. I think correct me if Im wrong, but I think Pringles is 100% warehouse delivery.
Does this change your distribution strategy from the kind of the hybrid model that you have right now in snacks? It certainly would give you much more scale through the warehouse into some of these channels?
Michael Mendes: This does allow us to leverage part of a distribution channel that we have probably the most experience and a lot of scale.
We do like our more robust go to market strategy now and our ability to better serve customers through a variety of distribution models and we have some great partners who are working with us for those customers who value and require a DSD model. And were going to continue to leverage that.
We think that, as long as we have good partners and its mutually beneficial, we think thats a way that adds to our capability to reach consumers that we may not be able to get through the warehouse model.
I would say that this business today fits very nicely though with our core traditional warehouse snacks such as Emerald and Pop Secret.
Tim Ramey: Thanks Michael.
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Operator: Well take our next question from Heather Jones with BB&T Capital Markets.
Heather Jones: Good morning.
Michael Mendes: Hi Heather.
Heather Jones: Hi. I wanted to looking at your fiscal 12 guidance assuming that the Pringles deal closes in the calendar. So if it closed at the beginning of your year? I mean could we just simply extrapolate that out to be you would be looking at $3.10 to $3.25 EPS?
Steve Neil: No the $3.10 to $3.25 assumes seven months worth of combined operations.
Heather Jones: Right. You say itll be $3.00 to $3.10 and thats why Im saying if you had it for the whole year we could assume more like in the $3.10 to $3.25 range?
Steve Neil: I understand what youre saying. Since its going to be accretive right away, it certainly would be greater than the $3.00 to $3.10.
Michael Mendes: It will be about 12 cents to 15 cents in those seven months of accretion.
Heather Jones: Okay. And when youre talking about $25 million in synergies is that number net of the anticipated increase in marketing spend?
Steve Neil: Yes.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 12
Heather Jones: Yes okay. Thank you and congratulations.
Steve Neil: Thank you.
Operator: Well take our next question from Ed Aaron with RBC Capital Markets.
Ed Aaron: Thanks. Good morning everybody.
Michael Mendes: Hello Ed.
Ed Aaron: I guess, you know, my question is, why now? I mean, you know, were not that far removed from your last transformational deal.
So just organizationally how can we get a little more comfortable that youre ready to bite something off but thats so big? And then I have one more after that.
Michael Mendes: One, is that our Kettle integration has been very successful. I couldnt be more proud of the teams energy behind that effort. And, were meaningfully complete on all of the major elements around the Kettle integration and are now running the business as a collective.
On why now? I would say that generally you dont get to pick your time with good transactions. Our M&A calendar is not built on whens the optimal time and then buy the best thing thats available then.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 13
This is a unique asset and being able to use a Reverse Morris Trust as a vehicle to acquire this asset and capture value that can be realized by the buyer and the seller is a unique structure. Its an iconic brand that we think is going to be very additive for us.
So its very much on track with what we would like to do if it was available. And when we deemed it was available now the timing worked for us. So thats the background.
Ed Aaron: Fair enough. And then I guess my other question is just competitively, how should we kind of handicap the risk of you coming more under the crosshairs of Frito in the snack aisle just once this acquisition gives you much bigger direct competition with them? So, how should we try to think about some of the risks that might come with that?
Michael Mendes: Well this product does have a different pack type and a different form than the traditional salty chip category products. The distinct form and product delivery system, the freshness and the shelf life of this product has an ability to go through a warehouse system, which makes it meaningfully different in a lot of ways.
Well be competing more broadly as a savory snack company, and I think that were going to bring consumers to the shelf.
As we compete with other brands if somebodys going to compete we know theres going to be somebody out there. If theyre trying to help bring new ideas, innovation and to invest resources to stimulate consumption at retail thats probably the kind of competition youd want to have.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 14
This is a brand thats competed well historically, and theres a lot of people in that savory snack category to consider.
I dont think Id say its a meaningful concern. Our largest concern is our ability to execute. If we fail it will not be as a result of someone elses reaction; it will be a result of us not executing in order to satisfy the needs of the consumers and our retail partners.
Ed Aaron: Thats fair enough. Thanks for taking my questions.
Michael Mendes: Thank you.
Operator: Well take our next question from Alton Stump with Longbow Research.
Alton Stump: Good morning.
Michael Mendes: Good morning Alton.
Alton Stump: Congrats on the deal. The margin guidance that you have offered with this, with the increase going from 26, 27 gross margin up to 31, 33 and then on the EBITDA front could you give me some color as to how much of that is just a pure injection alone of Pringles obviously being a higher margin business than a corporate average versus, how much of that is in with this brand being able to leverage behind your existing snack portfolio whether its cross promotions or its through a more efficient in-store spending?
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Steve Neil: Alton this is Steve Neil. Yes, its a combination of both. If you look at our portfolio with Pop Secret and with Kettle, Pringles comes in a similar type margin structure. So certainly that will add to the overall portfolio.
But what were actually seeing here is the distribution platform and the leverage that we can get with offering multiple brands to that snack buyer. I think youre going to see some leverage both in the gross margin as well as in operating expenses.
So we think its definitely a combination of both. It does enrich our overall gross margin portfolio, but it also gives us a lot of scale.
As Michael mentioned to the comment that Ed had its up to us to execute to get that leverage. And thats certainly a significant focus of us combining the two businesses to make the combination better, so a combination of both.
Alton Stump: Okay thats all I had thank you.
Operator: Well take our next question from Akshay Jagdale with Keybank.
Michael Mendes: Hello Akshay.
Akshay Jagdale: Hello. You know, obviously theres a pretty compelling case about scale here. And I understand that. I just wanted to get your thoughts on your long term growth expectations as a combined entity.
Prior to this, you gave five year guidance not too long ago which implied double digit growth on the top line. How does having Pringles business enhance your ability to grow?
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 16
Michael Mendes: Well, speaking of that same guidance we gave a target of $4 of EPS in 2015.
I would argue that this transaction will further enable and build our confidence of achieving that 2015 EPS target and that we think is very good for the business.
When it comes to the top line, we feel that this is a business that has real potential to grow.
Where that growth will take place when, what we need to do to drive that growth and in what periods to expect to see that growth manifest itself is detail were going to be able to provide a little later after we close.
Were sitting here now in April and were giving 2012 guidance when normally were giving 2012 guidance in September. So while I cannot give you more visibility in the out period I hope that youll take some solace in that were giving you 2012 guidance in April. But yes at this point in time, all I can tell you broadly is this brand is a thoroughbred. It has been built and handcrafted by some of the best CPG executives in the world.
P&G doesnt produce products, they produce brands. They have crafted the design of this product and the unique position of this product and built the brand around this product in a manner that we think is very leverageable and that is transferable into even more markets.
We are excited about having it in the portfolio. And were pleased that Procter & Gamble has actually increased their advertising levels in 2011 versus 2010 which will be consistent with our disposition out the gate to invest against the brand.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 17
So rather than to just sit here today and forecast on information that would not be grounded on the kind of facts that we normally have for long term guidance we appreciate your patience as we get closer to the closing period.
We will have a lot more visibility around the underpinnings of business and we revise our long term guidance at that time.
Akshay Jagdale: Thats helpful Michael. And just to follow-up Im sure therell be some investors that will be concerned about integration risk especially given how close this comes to your Kettle deal. So can you comment on integration risk, how you look at it now after having integrated two pretty large businesses?
Michael Mendes: We feel that the integration risk of this business at first glance would be lower. On the average work per day that we would be doing in Pringles in a lot of ways is more like some of our other snack portfolios than was Kettle and in terms of its supply chain characteristics and some of its manufacturing processes.
Second with the company being quite a large company, but really producing a majority of their products out of two manufacturing facilities (one in Jackson, Tennessee and one in Mechelen, Belgium), its really quite operationally streamlined. Theres some low investment lines that are local market lines that they have in Malaysia and in China in which they are working with partners. But the primary volume is produced in these two manufacturing facilities.
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They are all branded. Its very consistent in terms of the nature of the business and is quite consistent with the way theyve executed the strategy, which makes it quite a clean business for us to try to integrate into our business.
So were excited about it. We think that we learned a lot with our prior acquisitions about what it takes to effectively integrate a business. The fact that we are virtually finished with all of our Kettle integration activity, is I think, beneficial in that were still fresh from remembering what we didnt do as well and remembering those things that did work well.
The final thing is, when you look at the two biggest markets and we mentioned this in the script the two largest markets for Pringles are the US and the UK. Its about 54% of their sales and that would be our two largest markets where we have basically a fully vetted go-to-market supply chain and distribution system.
By combining those two businesses were going to get some real efficiency and leverage and hopefully be able to do even more with the two brands combined.
So we feel well prepared for it. Were looking forward to taking it on. And our conclusion is there is a great opportunity to help make us better as a company.
And Procter & Gamble has led the industry in many of their practices in terms of how they manage their facilities and their go to market strategies.
We will try to leverage those strengths as we bring that business into Diamond and to use this opportunity to become a better company ourselves.
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Akshay Jagdale: Perfect and one just last one for Steve. Steve I jumped on a little bit late. I may have missed this but how do you get to your $25 million in synergies? On the surface it sounds slightly at low but can you help me understand that?
And the second one for you Steve is where does the collar kick in?
Steve Neil: The synergies are when you take the Pringles standalone business and you combine that with us theres obviously overlapping services like corporate services that gets allocated to the Pringles business that we would have here and wouldnt have to replicate. So thats going to would be where our primary focus is.
Whether the $25 million is low or not we certainly are targeted to get the $25 million. And frankly what we want to do out of the chute is continue to invest behind the brand. So if we do in fact realize more then we will invest that back in the brand.
The collar kicks in in advance of the exchange offer period when we get near close, and it would its a formula that would compare to the stock price that the transaction was based on. So thats not until in advance of the exchange period in late fall, is where we expect it would land.
Akshay Jagdale: All right. And so the synergies are purely cost synergies that you have at this point?
Steve Neil: Thats what the $25 million is based on and as you know, very similar to Pop Secret and to Kettle, we did experience significant revenue synergies with those brands and their effect on our existing brand portfolio. And what we have done is invested that back into the growth of the brand, so we dont want to lean out too far and not completely bring everything to the bottom line and not invest back into that brand because this is a long term investment. So but yes, that $25
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million is predominantly cost synergies and just overlap costs that the corporate allocations that we would not have to incur.
Akshay Jagdale: Perfect. Thanks a lot, Ill pass it along.
Steve Neil: Thanks.
Operator: Well take our next question from Mitch Pinheiro with Janney Capital Markets.
Mitch Pinheiro: Yeah, good morning. I jumped on a little late, just had a couple questions. Hopefully they havent been answered. But the $100 million in one-time costs over the next two years what are they?
Steve Neil: Ill take that, Mitch, Steve Neil here. Its a combination of the transaction costs to put the deal together as well as costs as we are moving to standalone operations. As Im sure you understand, Pringles is right now very much a part of P&G and the whole P&G infrastructure, and we have to set that up as part of the Diamond infrastructure, so thats going to happen over a period of time.
One thing to mention too, on integration risks we do have a Transition Services Agreement thatll last for 12 months post-closing. And as we transition from the support services that P&G is supplying today to standalone operation, there is going to be a cost associated with setting those up.
Mitch Pinheiro: Of the $100 million, how much is cash versus non-cash?
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 21
Steve Neil: Good question. We really havent gotten to that granular detail but I would say most of it is cash. There could be some non-cash but, I think you should assume that most of it will be cash-related.
Mitch Pinheiro: Okay and then just one last question. In the current Pringles business, what is their marketing spending as percentage of sales or how or dollars, or how you could frame that for us?
Steve Neil: Ill give you an estimate, and again, one of the things that we dont have today is to make sure that the their classification of marketing and advertising being similar to ours so Im only going to qualify that. But their spending rate is about what we see on our snack brands and so its going to be somewhere in the upper single digits as a percentage of sales, so somewhere 7-8% is what they have been spending, and we would expect a similar level. And again, I qualify that just a bit because the classification of the costs may be slightly different, but that should give you a flavor.
Mitch Pinheiro: Okay. And then actually I did have one more question. When I look at Pringles performance over the last, you know, lets say 12 weeks and certainly ticking up from being, you know, sort of declining sales to mid single-digit, maybe even higher sales based on (IRI), what has been happening? Can you talk about that a little bit - whats been happening over the last quarter or so with Pringles?
Michael Mendes: Weve been monitoring them over the last six to eight months. I think by and large theyve repositioned their pack size to get them out of this dollar price point issue. And its allowed them to promote in a manner that, the promotional level would have probably been hitting the depth that they had to hit this dollar price point, and theyll probably get more frequency. And I think that their current promotional model is somewhat different than their tried and true prior 15 year model, so I think theyre still refining that.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 22
But the broader trends in North America have seen two things. One, is that measured channels are starting to see some solid uptick. But weve been more pleased in what theyve been able to do in the value channel and the mass channel in particular. Theyve basically reestablished a foothold there and are getting a lot more display activity.
And so we think the brand health is generally good right now but its on a trajectory for flat to single-digit growth, absent more investment and thats probably where well get involved and look to try to provide some more resources to see that growth rate expand over time.
Steve Neil: Mitch, let me just add a bit Im going to state the obvious here. Clearly, Procter & Gamble runs this business until we take it over, so theyre certainly going to continue to run their play. And our visibility is limited to a certain extent to what they have announced or mentioned publicly, and I think if you look at their last few earnings calls, when they do mention the snacks division, across most geographies theyve seen nice, strong growth.
And I think thats indicative of them continuing to invest behind the brand, as Michael noted. They increased the spending near roughly $20 million in their fiscal 2011 fiscal year. So again, we have to be careful that we cant run the business until we get it, but certainly theyre doing the things that we think are the appropriate things to do.
Mitch Pinheiro: Yeah, by the way Ive said last question twice. I do have one more question, I promise this is the last, is are there any distribution channels C-store, dollar store, drug store, that Pringles would be underpenetrated in and considered perhaps an opportunity?
Michael Mendes: Well its an interesting question. Their development in the C-store area compared to the national chip brand, the percentage would be low. However, compared to our snack portfolio, that penetration is quite high. So it depends, I guess, on where you come from.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 23
I do think that our combined platform of offerings is very interesting and meaningful. We already have seen some real benefits of putting Kettle and Emerald together as a portfolio of products to offer in snack convenience segment, and Pringles is going to really be a great addition to that effort.
And so we will look to leverage that. But in fairness, they do have a nice footprint there. We would like to expand that and at the same time, many of our other products in that same area, so we will be concentrating more in that segment. I do think that, compared to us, we are quite developed, maybe 75% of our sales are in the food category in traditional food. Of their sales, maybe 25% are in that food segment.
So our heightened attention on food and merchandising of food hopefully thatll be an area that combined, as a food company, we can perhaps do a little more there. I think their development in club, in mass, in drug, in some of the value channels, they have penetration where we dont in customers that we should or could have a nice business with a certain part of our offering, so were going to leverage that footprint. So thatll be a very nice combination for us in North America and the UK.
Mitch Pinheiro: All right, thank you very much.
Michael Mendes: Thank you.
Operator: Well take our next question from Jane Gelfand with Barclays Capital.
Jane Gelfand: Hi, good morning everyone.
Michael Mendes: Hello, Jane.
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 24
Jane Gelfand: Just a quick question, for those of your shareholders whove kind of grown up with a Diamond Foods, starting primarily as culinary business that was in the running for a snack, kind of, nut claim and then as youve added on Pop Secret and Kettle and so on, a lot of shareholders have come to view Diamond as this kind of smaller but growthier player. Clearly Pringles takes you in a little bit of a different kind of echelon, being a more mainstream snack player. So how would you get investors more comfortable with that transition, given that there is a natural evolution that goes with it? Any concerns that you probably already anticipate hearing about how do you begin to address them?
Michael Mendes: Well, the Pringles brand, as weve noted, is being sold in over 140 countries. We deconstructed the brand positioning in the 60% of the world outside of the United States. It is definitely enjoying a premium positioning relative to other chips or potato crisps in those markets. And its pricing position reflects that.
So I think thats one consideration. And in the U.S., Pringles has done a nice job of developing extensions such as the Bold product line, the Multi-grain product line, the new Stix product line. And they do have development with a younger demographic that will be quite complementary to Diamond and that maybe our demographic skews just a tad bit older. I think its going to be beneficial to our product line to be able to really get our arm around that demographic.
I think that when you put the two companies together, we still compare to the major CPG companies as a relatively small company, but a very focused company. So I think that a lot of times, the issues around speed and the ability to grow are around your ability to focus and we think that, being a pure-play snack company, were going to very much be able to focus.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 25
We dont have a series of $20-$30 million brands here. Weve got four snack brands and a culinary line weve got five brands and were very focused on those brands and I think that we should be able to grow those brands over time. And we will - one thing that Pringles does provide for us is scale in markets that matter. Our total sales of the company combined 49% of our sales will be outside of the United States.
The platform that Pringles provides for us will be a great opportunity for us to sell Pringles as well as other products. And we look to leverage that. So I feel very good about this business becoming more growthy than it is today. When weve had a chance to own the business, work closely with our in-scope employees, together craft the plans of what our new team believes we should do to help take this brand to the next level, well be coming with some granularity about what that growth rate should look like.
I do think that, as a practicality, Procter & Gamble is a great company, with a gross margin structure north of 50%. A business like this in our portfolio with a gross margin in the 30% range its very hard to see how they could afford to invest in the business. Say they improve the gross margin about 5%, its still going to be margin dilutive to them and hard to see this being a part of the strategy in context of the kind of company they are, on the beauty care side.
And this business for us works well and were going into it looking to invest to make it more valuable. And how much it grows on the top line will be something we look forward to demonstrating as we get more clarity after we close the transaction.
Jane Gelfand: Perfect. Thanks so much. And maybe honing in on the international piece of the business. As we think about building scale abroad, clearly there needs to be an ongoing distribution network, sales and marketing support thats so critical to geography that has far more momentum.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 26
So there is a transition services agreement in place for the first 12 months, but then what do you anticipate in terms of kind of plugging some of those holes where, right now the P&G corporate sales force is really responsible for some of that? I know that theyre third party brokers in some regions, but how much of that international exposure really is something that you have to address from a filling and distribution and marketing support standpoint that P&G will exit over time?
Michael Mendes: Thats a good question. Let me sort of break it down in component parts. So this 54% of the current Pringles sales go to the US and the UK, and we have a team which we will strengthen that team in context of the larger business. But we have fundamentally the structure which we will manage that business of those two markets.
Then if you look at the rest of the world, Id say there is 20-25% of the sales in the rest of the world where we have an exclusive distribution broker relationship that Procter & Gamble has formed over years and that those relations will transfer over to us at Diamond Foods, and we will sustain that relationship and build that partnership and work in those markets with those partners. So what that really leaves is about 20% of the world that we have an opportunity to determine the best way to go to market in context of our current company. And we will make that decision on a market-by-market basis and we will use the 300 plus administrative-level management members that are coming to us from Procter & Gamble to help us make that decision.
You know, weve got some ideas. We actually have a vetted plan that we would execute in the event that we needed to make a plan today. I would consider this a base plan, and the fact that, again, were getting a lot of great employees from Procter & Gamble joining us with the Pringles asset the leadership team in Cincinnati, in Singapore, in Asia, we look for them to be part of that decision. So I would say that thats going to be an area that we plan to spend a bit more, if necessary, to have best of breed go to market strategy in those regions.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 27
And so, I think earlier someone commented that our synergies seemed a bit low. I think one thing is were trying to be wise to know that theres probably going to be some good synergies in some places where we can do a great job, but because were not as big as Procter & Gamble, our cost efficiency would not be as attractive. That doesnt mean that, if were going to have a little more cost, that we cant get a lot more value with it being a Diamond Foods dedicated team. So that would broadly kind of capture our thinking on that area.
Jane Gelfand: Perfect and just two quick questions. Im just wondering on your EPS accretion guidance, does that include an estimate for non-cash intangibles amortization and past (R&D) as weve seen, you know, those intangibles get marked up, and thats usually a big bite out of at least GAAP earnings, or not necessarily cash earnings, but Im wondering what that estimate is?
Steve Neil: The answer is yes, it does, and the expanded answer is, and of course weve got to go through the valuation of the company from a purchase price allocation perspective, so today theyre our best estimates, but yes, they do include it and clearly as we close the transaction and work through those details, theyre likely to change somewhat. But we do have estimates for the step-up and basis for those intangible assets.
Jane Gelfand: Okay. And then finally could you just give us a little bit of detail on clearly, you know, Pringles has more exposure to some inflationary agricultural commodities just given that this transition is going to be happening in what is a volatile kind of commodity market.
Whats the input cost situation look like? What do the hedges look like if you can share that? And then how much pricing has already been kind of put through to try and offset or anticipate some of that inflationary pressure as its coming online?
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 28
Steve Neil: Ill take that. I would say that the commodity makeup is similar to what we experience in Kettle Foods and actually in Pop Secret, where the core commodity in this case potatoes are less than 20% of the cost of goods sold, oil is less than potatoes, et cetera.
So I think from an overall exposure to commodities, its managed. Certainly there has been some impact this year that has been experienced, but we feel its pretty well managed.
Most of the commodities that are utilized in the product, there isnt an exchange that you can cover them on, in other words, potatoes arent traded on the exchange. There are some surrogates that you can hedge.
But I think the move that the Pringles and P&G management made several years ago to move off of a fixed price that had to absorb all commodity increases, obviously there will be some movement in price and certainly we dont control that piece of the business.
But as weve looked at it, we feel comfortable enough to give you estimates on our fiscal 2012 impact and we would say that it appears that the commodity impact, whether its offset by efficiencies or offset by pricing is well controlled.
Jane Gelfand: Thank you for all the detail.
Steve Neil: Thanks Jane.
Operator: Well take our next question from Robert Moscow with Credit Suisse.
Robert Moscow: Hi, thanks. I guess my first question is why didnt I take up coverage of your company when I had the chance four years ago, but...
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 29
Michael Mendes: You know, Robert, thats big of you to say that, but its never too late.
Steve Neil: Right. Were always open for opportunities.
Michael Mendes: We welcome initiation with a buy.
Robert Moscow: Well great. I guess my only question would be, it reminds me a little bit I guess not much, of Ralcorps acquisition of Post, the Reverse Morris Trust structure, but I think one of the lessons that they learned is that when they combined two cereal organizations is that they have two separate sales forces. And, you know, they dont necessarily cooperate with each other.
Ive heard a lot about how you intend to combine the organizations, but Im not quite sure I get how you are combining sales forces. And is it your expectation can you give us a little more detail as to what scale actually gets you with your customers?
You know, its the same products, but is it specifically is it the ability to fill up trucks? Is it the ability to put multiple products on a display that you couldnt do before? Or is this really just kind of a like a white space opportunity where maybe Pringles had some distribution that Diamond didnt?
Michael Mendes: Let me speak to it broadly and hopefully Ill get it and double-back if I didnt answer your question well.
One of the things about this transaction thats particularly effective for us is that in the two markets that we have the sales and go-to-market infrastructure, by the nature of the way P&G is structured, sales people will not be coming over to us in any meaningful way as part of the bodies that we will get.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 30
So there wont be two sales forces. There will be one single sales force, and were excited to get the members of their team that are in scope that would like to be part of our organization and providing them exciting meaningful roles in our organization.
But the beauty is, were going to be a net hirer well be hiring people to fill voids that are currently being serviced by corporate Procter in a number of areas and sales would be one of those, both in the U.S. and the U.K.
As far as the relationship with our customers, every day were doing our best to try to find optimal placement for our snack products on the shelf and working with the snack buyer and helping them consider the merits of their planogram, how meaningful you are in the aggregate to them is one of the ways you become of import to influence that planogram.
With this kind of scale, were hoping to have more meaning and more value and staff our organization in a way to better influence where our products are located on the shelf and how fast they get on the shelf and to create display events where we get off-shelf display for a combination of our snack product during events and that we can have enough scale in this collective portfolio to get this important off-shelf events that our retail partners have a lot of people curry favor to get those events.
So, to get a promotional event with a retailer, they have an expectation of the kind of turnover you can yield when you have that special event. And obviously, given the kind of dollar movement Pringles can generate, that can be a very helpful addition to our portfolio and its just another way we can help them be successful and I think it will be very complimentary to what we already do.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 31
Robert Moscow: Okay. Thats very helpful and congratulations again. Thanks.
Michael Mendes: Thank you.
Operator: Well take our next question from Eric Katzman with Deutsche Bank.
Eric Katzman: Hi. Good morning everybody.
Michael Mendes: Hello Eric.
Eric Katzman: A couple of questions; how much of the business is through the food service channel? Pringles, that is?
Michael Mendes: Its a pretty small percentage.
Eric Katzman: Okay. And then second question has to do with I think maybe somebody asked this in part, but on the synergies, you know, typically the acquired company can generate, call it on average 6% of sales savings within three years. The $25 million I assume in the first year, would that so is it is that a reasonable target or is the fact that they basically just have two manufacturing facilities and are pretty manufacturing efficient limits whats, you know, kind of been the traditional measure for cost synergies?
Michael Mendes: Well, again, Ill remind you that unlike some of the RMTs done in the U.S. lately where it was 100% of the business was in the same geography, in this case, 54% of the businesses are in markets that we have strong distribution footprint. The balance we would not have similar distribution. We have business, but it would not be similar businesses that would provide us the normal synergy opportunities in those areas.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 32
So I think and there might be a little bit of this synergy in some of those markets. So I think thats one thing to factor down that expectation.
The second thing is that we will look to invest against these brands and redeploy those dollars back into the value proposition of the brands that were selling.
So I feel confident that we will capture more synergies, but I dont know if those would be I wouldnt be basing those in the drop to the bottom line. Our mindset is to hit our earnings projections as we will outline, and use those incremental synergies to invest against these brands.
So thats how were looking at it at this point in time.
Eric Katzman: Okay. And then two more; one, as a follow-up to Robs question, did you say that there was no meaningful sales force coming with the business?
Michael Mendes: Yes, thats correct.
Eric Katzman: And is that because Pringles, basically was pretty much of an orphan brand within their global operation, so they didnt really have anybody like dedicated in terms of sales, so do you see that as an opportunity, given the flat sales performance of the business over the last couple of years?
Michael Mendes: I think that they were mindful that it was the last food asset that they had and they had elected to work with Acosta nationally in the last year to provide sales support function to try to provide more focus from a partner that was focused in the food area. It happens to be that Acosta is our national broker in supermarkets. Hopefully well have some good collaboration in that process.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 33
I would hope that given that this is a brand that we saw as very additive to us and with a fresh disposition of an energy and it is what we do, we are a food company that it will get a lot of attention and it will get a lot of energy and effort. And that hopefully can yield results.
I do know that the incremental margin threshold for new sales in a company like ours would probably be lower than it would be someone like Procter & Gamble which means that I think we will have more chances to do things with new products that bring value to consumers than might be than Procter & Gamble might have based on kind of the bar that they had to clear to be incrementally margin accretive in the company.
So were going to work it and well know a lot more after weve owned the business for a year.
Eric Katzman: Okay. And then just last one, has the board, your board, considered how youre going to, I guess, get stock into hands of some of the senior managers that are coming over? I mean, I would think from kind of being somewhat of an orphan brand within global PG to being a very focused snack entity, theyd be probably pretty excited.
And does the board or the transaction provide for that?
Michael Mendes: We are very enthusiastic about creating attractive home for the Pringles employees who are interested in coming to Diamond Foods. Were a big believer that one of the greatest economic values we provide our shareholders is a chance to participate in the equity in the company.
And so that will definitely be a consideration in the total package well try to put together for at least the leadership team.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 34
Our effort will be to have very granular discussions and to listen closely to try to understand what, and to not Im going to try not to project our sensibility of what total comp should look like and what those component parts should look like. Were going to really try to listen and learn and put together a compensation package that gets people excited and rewards the right kind of behavior, but I do believe that equity would be a very important part of that.
Eric Katzman: Okay. Ill pass it on. Thank you.
Operator: Well take our next question from Tim Ramey with D.A. Davidson.
Tim Ramey: Steve, I was just wondering if you could give us some of the actual details of the collar since your stock is up 8% or 9% in the premarket. What does that do to the amount of debt that gets assumed?
Steve Neil: Yes, and I wont speculate here. What the collar does is it allows us to if the share price is above the strike price or the negotiated price that we had, then we will reduce our debt up to $150 million and if the price during the measurement period in advance of the exchange offer is below the strike price, then it would potentially increase our debt $200 million.
So in this instance, lets say if it is up and I dont know what the market is doing, but if it is up, then it would reduce our overall leverage which obviously would be a good thing.
Our projections, of course, are that it was going to be right on the strike price, so that would be a benefit. If it goes below, then we absorb a little bit more of debt at the closing of the transaction.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 35
Tim Ramey: Is that dollar for dollar Steve or is there a ratio on sort of the value of an equity and improvement versus debt reduction?
Steve Neil: It is dollar for dollar up and down around the collar. So, it obviously depends on where the price is in advance of the exchange period, but yes it is dollar for dollar.
Tim Ramey: Good. And on the TSA, are there any really extra provisions on that much like you did with General Mills where I think you were successful for kind of reducing your integration costs by exiting the TSA early?
Steve Neil: I think theres certainly the incentive and I would say its not all cost driven at all. Theres certainly an incentive for us to run the business stand-alone, very, very similar to what we did with Pop Secret, as you mentioned.
And this being an international company and fantastic systems and infrastructure that comes with P&G, I think our focus is going to be more on leveraging what they did and their positive skills in supporting the business.
And to the extent that we can get out early with equal to or better performance, we will definitely do that, but its more lets make sure we get the substance and they provide a fantastic somebody back to lean on as we execute and focus on the business.
So I think thats certainly a nice in a sense safety value that we have. But well convert as soon as we are ready to convert within that timeframe.
Tim Ramey: Terrific Thanks.
Steve Neil: Thanks Tim.
Folio /Folio
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DIAMOND FOODS, INC. 04-05-11/7:30 am CT Page 36
Operator: This concludes our question and answer session today. Id like to turn the conference back over to Miss Segre for additional closing remarks.
Linda Segre: We will now conclude this call. Thank you all for joining us. Good bye.
Operator: This concludes todays conference. We appreciate your participation.
END
Folio /Folio