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PRINCIPAL FINANCIAL GROUP INC Director's Dealing 2012

Jul 3, 2012

30322_dirs_2012-07-03_e42ab55a-0baf-4379-aaa0-0b37cdd1f4fa.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRINCIPAL FINANCIAL GROUP INC (PFG)
CIK: 0001126328
Period of Report: 2012-06-29

Reporting Person: OKEEFE MARY A (Sr. VP & Chief Mktg. Off.)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-06-29 Common Stock P 101 $25.01 Acquired 27382 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-06-29 Phantom Stock Units $ A 27.6 Acquired Common Stock (27.6) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 3235 Indirect
Common Stock 211 Indirect

Footnotes

F1: Includes 6,094 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Price.

F2: Security converts to common stock on a one-for-one basis.

F3: The reported phantom stock units were acquired pursuant to the Principal Select Savings Excess Plan and may be transferred at any time into another investment alternative under the Plan. Interests under the Plan will be settled upon the reporting person's retirement or other termination of service.