PRIME FINANCIAL GROUP LIMITED — Director's Dealing 2004

Dec 14, 2004

Rule 3.19A.1

Appendix 3X

Initial Director's Interest Notice

Information or documents not available now must be given to ASX as soon as available. Information and documents given to ASX become ASX's property and may be made public.

Introduced 30/9/2001.

Name of entity: AUSTRALIAN VALUE FUNDS MANAGEMENT LTD
ABN: 70 009 487 674 003

We (the entity) give ASX the following information under listing rule 3.19A.1 and as agent for the director for the purposes of section 205G of the Corporations Act.

Name of Director	ANDREW DARBYSHIRE
Date of appointment	5 DECEMBER 2003

Part 1 - Director's relevant interests in securities of which the director is the registered holder

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Note: In the case of a company, interests which come within paragraph (i) of the definition of "notifiable interest of a director" should be disclosed in this part.

Number & class of securities

100,000 Fully Paid Ordinary Shares & 1,000,000 options

+ See chapter 19 for defined terms.

Part 2 – Director's relevant interests in securities of which the director is not the registered holder

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Name of holder & nature of	Number & class of Securities
interestNote: Provide details of the circumstances giving rise tothe refevant interest.
SHEPARDS GATE HOLDINGS	225,000 Fully Paid Ordinary Shares $&$ 1,250,000
PTY LTD	options
SHEPARDS GATE HOLDINGS	331,750 Fully Paid Ordinary Shares & 1,334,897
PTY LTD (SUPER FUND)	options

Part 3 - Director's interests in contracts

Note: In the case of a company, interests which come within paragraph (ii) of the definition of "notifiable interest of a director" should be disclosed in this part.

Detail of contract	N/A
Nature of interest	N/A
Name of registered holder(if issued securities)	N/A
No. and class of securities towhich interest relates	NIL

+ See chapter 19 for defined terms.