POTBELLY CORP - Major Shareholding Notification 2014

SC 13G 1 v367297_sc13g.htm SC 13G

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Schedule 13G

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)

(Amendment No. _____)*

| Potbelly
Corporation |
| --- |
| (Name of Issuer) |
| Common Stock |
| (Title of Class of Securities) |
| 73754Y100 |
| (CUSIP Number) |
| December 31,
2013 |
| (Date of Event Which Requires Filing
of this Statement) |

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

(Continued on following pages)

Page 1 of 17 Pages

Exhibit Index Contained on Page 16

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CUSIP NO. 73754Y100 13 G Page 2 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark Capital Partners IV,
L.P. (“BCP IV”) |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE
VOTING POWER 990,041 shares, except that Benchmark Capital Management Co. IV, L.L.C. (“BCMC IV”),
the general partner of BCP IV, may be deemed to have sole power to vote these shares,
and Bruce W. Dunlevie (“Dunlevie”), J. William Gurley (“Gurley”),
Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”) and Steven
M. Spurlock (“Spurlock”), the members of BCMC IV, may be deemed to have
shared power to vote these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 990,041 shares, except that BCMC IV, the general partner of BCP IV, may be deemed
to have sole power to dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV,
may be deemed to have shared power to dispose of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 990,041 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 3.4% |
| 12 | TYPE
OF REPORTING PERSON | PN |

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CUSIP NO. 73754Y100 13 G Page 3 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark
Founders’ Fund IV, L.P. (“BFF IV”) |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 283,837
shares, except that BCMC IV, the general partner of BFF IV, may be deemed to have sole power to vote these shares, and
Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have shared power to vote these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 283,837 shares, except that BCMC IV, the general partner of BFF IV, may be
deemed to have sole power to dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle
and Spurlock, the members of BCMC IV, may be deemed to have shared power to dispose
of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 283,837 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 1.0% |
| 12 | TYPE
OF REPORTING PERSON | PN |

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CUSIP NO. 73754Y100 13 G Page 4 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark
Founders’ Fund IV-A, L.P. (“BFF IV-A”) |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 37,027 shares, except that BCMC IV, the general partner of BFF IV-A, may be deemed to have sole power to vote these shares,
and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have shared power to vote
these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 37,027 shares, except that BCMC IV, the general partner of BFF IV-A may be deemed
to have sole power to dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV,
may be deemed to have shared power to dispose of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 37,027 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 0.1% |
| 12 | TYPE
OF REPORTING PERSON | PN |

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CUSIP NO. 73754Y100 13 G Page 5 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark
Founders’ Fund IV-B, L.P. (“BFF IV-B”) |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 11,021 shares, except that BCMC IV, the general partner of BFF IV-B, may be deemed to have sole power to vote these shares,
and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have shared power to vote
these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 11,021 shares, except that BCMC IV, the general partner of BFF IV-B, may be deemed to have
sole power to dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may
be deemed to have shared power to dispose of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 11,021 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 0.0% |
| 12 | TYPE
OF REPORTING PERSON | PN |

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CUSIP NO. 73754Y100 13 G Page 6 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark
Founders’ Fund IV-X, L.P. (“BFF IV-X”) |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 55,999 shares, except that BCMC IV, the general partner of BFF IV-X, may be deemed to have sole power to vote these shares,
and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have shared power to vote
these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 55,999 shares, except that BCMC IV, the general partner of BFF IV-X, may be deemed to have
sole power to dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed
to have shared power to dispose of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 55,999 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 0.2% |
| 12 | TYPE
OF REPORTING PERSON | PN |

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CUSIP NO. 73754Y100 13 G Page 7 of 17

| 1 | NAME OF REPORTING
PERSON Benchmark
Capital Management Co. IV, L.L.C. |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION Delaware |

| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned by BFF IV, 37,027 are
directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232
are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV, the general partner of BCP IV,
BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, may be deemed to have sole power to vote these shares, and Dunlevie,
Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have shared power to vote these shares. |
| --- | --- |
| 6 | SHARED
VOTING POWER See response to row 5. |
| 7 | SOLE
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned
by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly
owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV, the
general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, may be deemed to have sole power to
dispose of these shares, and Dunlevie, Gurley, Harvey, Kagle and Spurlock, the members of BCMC IV, may be deemed to have
shared power to dispose of these shares. |
| 8 | SHARED
DISPOSITIVE POWER See response to row 7. |

| 9 | AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | 1,598,157 |
| --- | --- | --- |
| 10 | CHECK BOX IF THE
AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | ¨ |
| 11 | PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW 9 | 5.5% |
| 12 | TYPE
OF REPORTING PERSON | OO |

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CUSIP NO. 73754Y100 13 G Page 8 of 17

| 1 | NAME OF REPORTING
PERSON Bruce W. Dunlevie |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION U.S. Citizen |

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	SOLE VOTING POWER 0 shares
6	SHARED
VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned by BFF IV, 37,027 are
directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232
are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV is the general partner of BCP IV,
BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Dunlevie, a member of BCMC IV, may be deemed to have shared power to vote these shares.
7	SOLE
DISPOSITIVE POWER 0 shares
8	SHARED
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV,
283,837 are directly owned by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B,
55,999 are directly owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC
IV. BCMC IV is the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Dunlevie, a member of BCMC
IV, may be deemed to have shared power to dispose of these shares.

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CUSIP NO. 73754Y100 13 G Page 9 of 17

| 1 | NAME OF REPORTING
PERSON J. William Gurley |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION U.S. Citizen |

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	SOLE VOTING POWER 0 shares
6	SHARED
VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned
by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly
owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV is
the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Gurley, a member of BCMC IV, may be deemed to
have shared power to vote these shares.
7	SOLE
DISPOSITIVE POWER 0 shares
8	SHARED
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly
owned by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly
owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232 are held in
nominee form for the benefit of persons associated with BCMC IV. BCMC IV is the
general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Gurley, a member
of BCMC IV, may be deemed to have shared power to dispose of these shares.

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CUSIP NO. 73754Y100 13 G Page 10 of 17

| 1 | NAME OF REPORTING
PERSON Kevin R. Harvey |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION U.S. Citizen |

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	SOLE VOTING POWER 0 shares
6	SHARED
VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned
by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly
owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV is
the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Harvey, a member of BCMC IV, may be deemed to
have shared power to vote these shares.
7	SOLE
DISPOSITIVE POWER 0 shares
8	SHARED
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly
owned by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly
owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232 are held in
nominee form for the benefit of persons associated with BCMC IV. BCMC IV is the
general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Harvey, a member
of BCMC IV, may be deemed to have shared power to dispose of these shares.

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CUSIP NO. 73754Y100 13 G Page 11 of 17

| 1 | NAME OF REPORTING
PERSON Robert C. Kagle |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION U.S. Citizen |

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	SOLE VOTING POWER 0 shares
6	SHARED
VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned
by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly
owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV is
the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Kagle, a member of BCMC IV, may be deemed to
have shared power to vote these shares.
7	SOLE
DISPOSITIVE POWER 0 shares
8	SHARED
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly
owned by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly
owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232 are held in
nominee form for the benefit of persons associated with BCMC IV. BCMC IV is the
general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Kagle, a member
of BCMC IV, may be deemed to have shared power to dispose of these shares.

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CUSIP NO. 73754Y100 13 G Page 12 of 17

| 1 | NAME OF REPORTING
PERSON Steven M. Spurlock |
| --- | --- |
| 2 | CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨ (b) x |
| 3 | SEC
USE ONLY |
| 4 | CITIZENSHIP
OR PLACE OF ORGANIZATION U.S. Citizen |

| NUMBER
OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE
VOTING POWER 0 sharess |
| --- | --- |
| 6 | SHARED
VOTING POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly owned
by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly owned by BFF IV-B, 55,999 are directly
owned by BFF IV-X and 220,232 are held in nominee form for the benefit of persons associated with BCMC IV. BCMC IV is
the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Spurlock, a member of BCMC IV, may be deemed to
have shared power to vote these shares. |
| 7 | SOLE
DISPOSITIVE POWER 0 shares |
| 8 | SHARED
DISPOSITIVE POWER 1,598,157 shares, of which 990,041 are directly owned by BCP IV, 283,837 are directly
owned by BFF IV, 37,027 are directly owned by BFF IV-A, 11,021 are directly
owned by BFF IV-B, 55,999 are directly owned by BFF IV-X and 220,232 are held in
nominee form for the benefit of persons associated with BCMC IV. BCMC IV is the
general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and Spurlock, a member
of BCMC IV, may be deemed to have shared power to dispose of these shares. |

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CUSIP NO. 73754Y100 13 G Page 13 of 17

ITEM 1(A). NAME OF ISSUER

Potbelly Corporation

ITEM 1(B). ADDRESS OF ISSUER’S PRINCIPAL EXECUTIVE OFFICES

222 Merchandise Mart Plaza

23 rd Floor

Chicago, IL 60654

ITEM 2(A). NAME OF PERSONS FILING

This Statement is filed by Benchmark Capital Partners IV, L.P., a Delaware limited partnership (“BCP IV”), Benchmark Founders’ Fund IV, L.P., a Delaware limited partnership (“BFF IV”), Benchmark Founders’ Fund IV-A, L.P., a Delaware limited partnership (“BFF IV-A”), Benchmark Founders’ Fund IV-B, L.P., a Delaware limited partnership (“BFF IV-B”), Benchmark Founders’ Fund IV-X, L.P., a Delaware limited partnership (“BFF IV-X”), Benchmark Capital Management Co. IV, L.L.C., a Delaware limited liability company (“BCMC IV”), and Bruce W. Dunlevie (“Dunlevie”), J. William Gurley (“Gurley”), Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”) and Steven M. Spurlock (“Spurlock”). The foregoing entities and individuals are collectively referred to as the “Reporting Persons.”

BCMC IV, the general partner of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X. Dunlevie, Gurley, Harvey, Kagle and Spurlock are members of BCMC IV and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X.

ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE

The address for each reporting person is:

Benchmark Capital

2965 Woodside Road

Woodside, California 94062

ITEM 2(C). CITIZENSHIP

BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X are Delaware limited partnerships. BCMC IV is a Delaware limited liability company. Dunlevie, Gurley, Harvey, Kagle and Spurlock are United States Citizens.

ITEM 2(D) and (E). TITLE OF CLASS OF SECURITIES AND CUSIP NUMBER

Common Stock

CUSIP # 73754Y100

ITEM 3. Not Applicable .

ITEM 4. OWNERSHIP

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

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CUSIP NO. 73754Y100 13 G Page 14 of 17

(a) Amount beneficially owned : See Row 9 of cover page for each Reporting Person.

(b) Percent of Class : See Row 11 of cover page for each Reporting Person.

(i) Sole power to vote or to direct the vote : See Row 5 of cover page for each Reporting Person.

(ii) Shared power to vote or to direct the vote :

See Row 6 of cover page for each Reporting Person.

(iii) Sole power to dispose or to direct the disposition of :

See Row 7 of cover page for each Reporting Person.

(iv) Shared power to dispose or to direct the disposition of : See Row 8 of cover page for each Reporting Person.

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

Not applicable.

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

Under certain circumstances set forth in the limited partnership agreements of BCP IV, BFF IV, BFF IV-A, BFF IV-B and BFF IV-X, and the limited liability company agreement of BCMC IV, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

Not applicable.

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

Not applicable.

ITEM 9. NOTICE OF DISSOLUTION OF GROUP

Not applicable.

ITEM 10. CERTIFICATION

Not applicable.

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CUSIP NO. 73754Y100 13 G Page 15 of 17

SIGNATURES

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date: February 12, 2014

BENCHMARK CAPITAL PARTNERS IV, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-A, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-B, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-X, L.P., a Delaware Limited Partnership
BENCHMARK CAPITAL MANAGEMENT CO. IV, L.L.C., a Delaware Limited Liability Company

By:
Steven M. Spurlock
Managing Member

BRUCE W. DUNLEVIE
J. WILLIAM GURLEY
KEVIN R. HARVEY
ROBERT C. KAGLE
STEVEN M. SPURLOCK

By:
Steven M. Spurlock
Attorney-in-Fact*

*Signed pursuant to a Power of Attorney already on file with the appropriate agencies.

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CUSIP NO. 73754Y100 13 G Page 16 of 17

EXHIBIT INDEX

| | Found
on Sequentially |
| --- | --- |
| Exhibit | Numbered Page |
| Exhibit A: Agreement of Joint Filing | 17 |

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CUSIP NO. 73754Y100 13 G Page 17 of 17

exhibit A

Agreement of Joint Filing

The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Common Stock of Potbelly Corporation shall be filed on behalf of each of the undersigned and that this Agreement shall be filed as an exhibit to such Schedule 13G.

Date: February 12, 2014

BENCHMARK CAPITAL PARTNERS IV, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-A, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-B, L.P., a Delaware Limited Partnership
BENCHMARK FOUNDERS’ FUND IV-X, L.P., a Delaware Limited Partnership
BENCHMARK CAPITAL MANAGEMENT CO. IV, L.L.C., a Delaware Limited Liability Company

By:
Steven M. Spurlock
Managing Member

BRUCE W. DUNLEVIE
J. WILLIAM GURLEY
KEVIN R. HARVEY
ROBERT C. KAGLE
STEVEN M. SPURLOCK

By:
Steven M. Spurlock
Attorney-in-Fact*

*Signed pursuant to a Power of Attorney already on file with the appropriate agencies.

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POTBELLY CORP Major Shareholding Notification 2014

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POTBELLY CORP — Major Shareholding Notification 2014

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