Environmental & Social Information • Aug 24, 2023
Environmental & Social Information
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poLight ASA Confirms Positive Feedback for the Autofocus Performance of TLens® Selfie Camera on MEIZU 20 Infinity Smartphone
Proven Tunable Optics Technology Delivers Exceptional Image Quality
HORTEN, Norway - August 24, 2023 -- poLight
ASA (https://www.polight.com/home/default.aspx) (OSE: PLT) announced that the
company has confirmed the high performance of the front-facing autofocus selfie
camera enabled by TLens® on the MEIZU 20 Infinity smartphone, that clearly
demonstrates exceptional image quality replicating the human eye as reported
during the company's last quarterly earnings
presentation (https://www.polight.com/investors/news-and-events/News/news
-details/2023/poLight-ASA---continues-to-make-headway-in-important
-markets/default.aspx). The MEIZU 20 Infinity smartphone, which began shipping
in volume in June, features a 32MP camera leveraging the poLight TLens®,
providing instantaneous focus up to 10x faster than competing technologies. Its
sharp, fast, constant field of view functionality is ideal for continuous video
capture, All-In-Focus or Light Field Capture without additional image editing
software, setting the MEIZU 20 Infinity smartphone ahead of the competition as
consumers' desire for optimal selfie video and picture taking continues to grow.
During the product unveiling event in Shanghai, China, March 30, 2023, MEIZU's
executive highlighted the TLens® tunable optics technology as the driving force
behind the MEIZU 20 Infinity selfie camera functionality. "The most important
feature of the selfie camera is the user experience. This selfie camera has a
milli-second auto focus speed and no breathing effect, just like the human eye,
creating a much better user experience for selfies, video meetings or live
telecast applications."
Smartphones dominate photo capture, driven by selfies, Millennials and image
-based applications
According to Photutorial (https://photutorial.com/photos-statistics/), of the
1.72 trillion photos taken every year, 92.5 percent of all photos taken in 2023
will be captured by a smartphone, and one in every third will be a selfie. By
region, the average United States citizen takes 20.2 photos per day, followed by
Asia-Pacific with 15 photos per day, Latin America with 11.8 photos per day, and
Europe with 4.9 photos per day. Demographically, 82
percent (https://www.statista.com/statistics/304861/us-adults-shared-selfie
-generation/) of U.S. adults aged 18-34 have taken a selfie and uploaded it to a
social media website. This age group is expected to take 25,000 selfies during
their lifetime, spending 38 hours each year taking those selfies according to a
Luster survey (https://www.owler.com/reports/luster-premium-white/luster-premium
-white-blog-staggering-stats-on-self/1484783041806) of 1,000 U.S. millennials.
Selfie imaging-based social media application platforms continue to dominate
social networks (https://www.statista.com/statistics/272014/global-social
-networks-ranked-by-number-of-users/) with seven out of the top 10 relying on
photos, with BeReal usage growing (https://www.businessofapps.com/data/bereal
-statistics/) 315 percent in 2022 and increasing to six million people accessing
the app daily in March 2023. Smartphones that excel in capturing selfies will
support this in-demand application.
Tunable optics technology drives innovation
poLight's TLens® offers the industry's smallest size and lowest power consuming
autofocus actuation with exceptional optical stability that is immune to
magnetic interference or gravity. Based on proven piezo MEMS and proprietary
polymer-based tunable optics technology, TLens® enables smartphone manufacturers
and camera module manufacturers to dramatically exceed current image capture
capabilities.
"We are excited to see MEIZU bring their milestone smartphone to market, and
proud to be a part of the selfie camera technology which is in high demand from
consumers around the world," said Dr. Øyvind Isaksen, CEO of poLight ASA. "We
anticipate demand for this type of imaging technology to grow as selfie imaging
-based social media applications continue to dominate consumer's smartphone
usage."
Further information from:
Dr. Øyvind Isaksen, CEO, poLight ASA: +47 90 87 63 98
About poLight ASA
poLight ASA (OSE: PLT) offers a patented, proprietary tunable optics technology,
starting with its first product, TLens® which replicates "the human eye"
experience in autofocus cameras used in devices such as smartphones, wearables,
barcode scanners, machine vision systems and various medical equipment.
poLight's TLens® enables better system performance and new user experiences due
to benefits such as extremely fast focus, small footprint, no magnetic
interference, low power consumption and constant field of view. poLight is based
in Horten, Norway, with employees in Finland, France, UK, US, China, Taiwan, and
the Philippines. For more information, please visit https://www.polight.com
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