PNC FINANCIAL SERVICES GROUP, INC. — Director's Dealing 2012

Aug 23, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PNC FINANCIAL SERVICES GROUP, INC. (PNC)
CIK: 0000713676
Period of Report: 2012-08-21

Reporting Person: Hall Neil F (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-21	$5 Par Common Stock	M	4217	$53.43	Acquired	31708	Direct
2012-08-21	$5 Par Common Stock	M	5490	$54.20	Acquired	37198	Direct
2012-08-21	$5 Par Common Stock	M	6242	$54.905	Acquired	43440	Direct
2012-08-21	$5 Par Common Stock	S	15949	$62.50	Disposed	27491	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-21	Employee Stock Option (Right-to-Buy) Reload	$54.20	M	5490	Disposed	2013-01-03	$5 Par Common Stock (5490)	Direct
2012-08-21	Employee Stock Option (Right-to-Buy) Reload	$53.43	M	4217	Disposed	2013-01-03	$5 Par Common Stock (4217)	Direct
2012-08-21	Employee Stock Option (Right-to-Buy) Reload	$54.905	M	6242	Disposed	2013-01-03	$5 Par Common Stock (6242)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
$5 Par Common Stock	6742	Indirect

Footnotes

F1: Option Exercise and sale of shares effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 23, 2012.

F2: Includes an aggregate of 112 shares acquired by the reporting person through dividend reinvestment under the Issuer's Dividend Reinvestment and Stock Purchase Plan subsequent to the date of the reporting person's most recent filing on Form 4. Also includes an aggregate of 43 shares acquired by the reporting person through PNC's Employee Stock Purchase Plan subsequent to the date of the reporting person's most recent filing on Form 4.

F3: The amount of securities beneficially owned represents the number of shares of common stock indirectly held for the account of the reporting person under The PNC Financial Services Group, Inc. ("PNC") Incentive Savings Plan (the "ISP"). Shares of PNC common stock are not directly allocated to ISP participants, but instead are held in a unitized fund, approximately 98% of which consists of PNC common stock, and the remainder of which is invested in a money market fund. The amount of securities beneficially owned reflects 84 shares indirectly acquired for the account of the reporting person under the ISP in transactions exempt from reporting under Rule 16a-3(f)(1)(i)(B) that occurred subsequent to the date of the reporting person's most recent filing on Form 4 providing Table I information. The percentage of assets in the unitized fund investment option that are deemed to be invested in PNC common stock may vary from time to time.