Plenum AG

Regulatory Filings • Jun 29, 2006

News Details

Ad-hoc | 29 June 2006 08:01

plenum AG: Communications Agency plenum stoll & fischbach Awarded Million Euro Contract From Government of Dubai

Ad hoc announcement transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. —————————————————————————— plenum AG: Communications Agency plenum stoll & fischbach Awarded Million Euro Contract From Government of Dubai – plenum stoll & fischbach to be international lead agency for the marketing campaign of the ‘Dubai Metro’ transport project in the Emirate of Dubai – plenum AG sets up subsidiary in United Arab Emirates (UAE) Wiesbaden, 29 June 2006 – plenum AG (Prime Standard, ISIN DE 0006901002), a consultancy firm specialising in strategic solutions with a distinct IT focus for banks, insurance companies, logistics and utilities, and supplemented by the communications business acquired in 2000, announces: Wholly-owned communications agency plenum stoll & fischbach has been awarded an exclusive contract by the Roads and Transport Authority (RTA) of the Government of Dubai, United Arab Emirates, to be the international lead agency for the marketing campaign of the metro transport project in Dubai and received a million Euro budget for the next 12 months. The metro transport project is the flagship project of the RTA which is responsible for the planning and implementation of all traffic and transportation projects in Dubai. With an overall budget of approximately Euro 4.5 billion and construction expected to last at least three years, the Dubai metro will be the world’s most modern metro system. The aim of the campaign as a whole is to firmly establish in the minds of the population the advantages of an ultra-modern, ecological and efficient suburban transport system, and also to keep the public informed about construction progress. plenum stoll & fischbach is now responsible for the campaign’s development, controlling, and realisation. The communication concept developed by plenum stoll & fischbach incorporates all communication channels, including traditional channels, internet, public relations, promotion and sponsoring. In an international pitch, plenum stoll & fischbach asserted itself against prestigious rival agencies thanks to a particularly creative concept. This deal is one of the largest in the agency’s history. Due to this, Heinz Stoll – one of the founders – will fully concentrate as managing director of the plenum stoll & fischbach GmbH on both the communications business and the international challenge. He will resign as member of the management board of plenum AG and turns all marketing responsibilities over to chairman Hartmut Skubch. The acquisition of this major international contract is an important milestone in the Refocusing Strategy which plenum AG has consistently pursued since the end of 2004. The significant expansion of consultancy activities and the profiling of communications business form the key elements of this strategy. Because of the contract’s considerable volume and very realistic chances for follow-up assignments, including consulting mandates, plenum AG will set up a wholly-owned subsidiary in the United Arab Emirates in the next few weeks. For further information please refer to the Corporate News of plenum AG published at www.plenum.de or contact: plenum AG Investor Relations Hagenauer Str. 53 65203 Wiesbaden Tel.: +49 (0)611-9882-0 Fax: +49 (0)611-9882-496 Email: aktie@plenum.de Internet: www.plenum.de Investor Relations Agency: FINREL GmbH – financial relations – Stefan Bülling Barnerstr. 14 22765 Hamburg Tel.: +49 (0)40-39834-641 Fax: +49 (0)40-39834-649 Email: info@finrel.de Internet: www.finrel.de ————————————————————————— Information and Explaination of the Issuer to this News: About Roads and Transport Authority (RTA): The Roads and Transport Authority (RTA, www.rta.ae), Dubai, United Arab Emirates, was established in November 2005. The RTA is responsible for the planning and implementation of all traffic and transportation projects in Dubai. About plenum stoll & fischbach: plenum stoll & fischbach is one of Germany’s 40 largest communication agencies. It is a wholly-owned subsidiary of plenum AG and forms together with Cologne-based DOM Digital Online Media GmbH the communications business of plenum AG. Information and Explanations for this Ad-hoc Announcement by the Issuers: This announcement contains future-oriented statements that are based on current expectations, estimates, predictions, and forecasts as well as on the assessments and assumptions of the management of plenum AG. Such statements include statements about plans, strategies, and outlooks. Words such as “expect”, “most likely”, “preliminary” and similar expressions identify such future-orientated statements. These statements are not guarantees of future results and contain risks, uncertainties, and assumptions that are in part very difficult to foresee. Therefore, the actual consequences and results could deviate considerably from what has been stated in the future-orientated statements. (c)DGAP 29.06.2006 ————————————————————————— Language: English Issuer: plenum AG Hagenauer Straße 53 65203 Wiesbaden Deutschland Phone: +49 (0)611 9882-361 Fax: +49 (0)611 9882-496 E-mail: aktie@plenum.de WWW: www.plenum.de ISIN: DE0006901002 WKN: 690100 Indices: Listed: Geregelter Markt in Frankfurt (Prime Standard), Stuttgart; Freiverkehr in Berlin-Bremen, München, Hamburg, Düsseldorf End of News DGAP News-Service —————————————————————————