Pidilite Industries Ltd. — Capital/Financing Update 2023

Oct 13, 2023

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13[th] October, 2023

The Secretary BSE Ltd. Corporate Relationship Dept., 14[th] floor, P. J. Tower, Dalal Street, Fort Mumbai - 400 001 Stock Code – 500331

The Secretary National Stock Exchange of India Ltd. Exchange Plaza, Plot no. C/1, G Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051 Stock Code - PIDILITIND

Dear Sir,

Sub: Press release --------------------

Please find attached the press release dated 13[th] October, 2023.

Thanking You,

Yours faithfully, For Pidilite Industries Limited

MANISHA Digitally signed by MANISHA RAKESH RAKESH SHETTY Date: 2023.10.13 SHETTY 16:14:25 +05'30' Manisha Shetty Company Secretary

Regd. Office Regent Chambers, 7th Floor Jamnalal Bajaj Marg 208 Nariman Point Mumbai 400 021

Pidilite Industries Limited Corporate Office Ramkrishna Mandir Road Andheri - E, Mumbai 400059, India T + 91 22 2835 7000 2835 7952 / 2835 7365 F +91 22 2830 4482 www.pidilite.com ClN:L24100MH1969PLC014336

Press Release

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Imagimake, an Innova�on driven toy company in India, raises Rs. 20 Cr. from Pidilite Ventures

Mumbai, 12 October, 2023 - Imagimake , a company into design & distribu�on of innova�ve range of educa�onal toys, games and art & hobby products, has raised Rs. 20 Cr from Pidilite Ventures, a wholly owned subsidiary of Pidilite Industries. Imagimake designs and distributes an innova�ve range of educa�onal toys, games, and art & hobby products. The company was founded in 2019 by the husband-and-wife duo, Ravi Kumar and Disha Katharani , both graduates of IIM Mumbai and ISB Hyderabad, respec�vely.

Mr. Sudhanshu Vats, Deputy Managing Director of Pidilite Industries, said, “The learning and educa�on space has evolved immensely in the past few years, and the emphasis on experien�al learning provides a unique advantage to companies like Imagimake. We are pleased to support them on their journey to create innova�ve and dis�nc�ve product lines. We believe they have the poten�al to excel not only in domes�c markets but also to expand into global markets."

touchpoints in India. The company holds mul�ple design and u�lity patents and has reached consumers across 25 countries, with the U.S. leading in terms of export sales.

Ravi Kumar, co-founder of Imagimake, states , "We are delighted to have Pidilite as an investor. They are an iconic brand we have all grown up with in some form or another in our lives. We see a lot of synergies for us across the value chain, that we can learn from and leverage in our growth journey."

Mapology series , aimed at helping children explore the world around them. Fast forward to 2023, and the range con�nues a steady growth path with Mission Chandrayan , a model-making set developed in collabora�on with the purpose of celebra�ng the achievements of ISRO. Addi�onally, sales of the Look What I Made! range of tac�le, crea�ve play products promo�ng open-ended exploratory play are soaring this year.

children in their growth journey to expand interests, skills, and purpose. At the heart of our design philosophy is the belief in the immense power of play. We believe that every child has a unique path of learning and growing, and we strive to make that journey more meaningful and interes�ng by infusing unique play interven�ons across all our products," shares Disha Katharani, co-founder of Imagimake.

Imagimake intends to u�lize this fund for capacity expansion to meet the growing demand and invest in launching an innova�ve range of new products in the next 18-24 months. The company already has several products in India that feature among the bestsellers on leading marketplaces.

"With this fresh investment from Pidilite Ventures, we look forward to propelling this momentum in the journey ahead. We also thank the 100X VC team for their support and guidance throughout the process," adds Ravi.

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