Phoenix New Media Ltd — Major Shareholding Notification 2012

Feb 14, 2012

SC 13G 1 d299185dsc13g.htm SCHEDULE 13G Schedule 13G

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934

Phoenix New Media Limited

(Name of Issuer)

Class B Ordinary Shares (convertible into Class A Ordinary Shares), par value US$0.01 per share

(Title of Class of Securities)

71910C103 1

(CUSIP Number)

December 31, 2011

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

• The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes ).

1 This CUSIP number applies to the Issuer’s American Depositary Shares, each representing eight Class A Ordinary Shares.

1	NAME OF REPORTING PERSON Phoenix Satellite Television (B.V.I.) Holding Limited
2	CHECK THE APPROPRIATE BOX IF A
MEMBER OF A GROUP (a) ¨ (b) ¨
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF
ORGANIZATION British Virgin
Islands
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 317,325,360 Ordinary Shares 2
	6	SHARED VOTING POWER 0 Ordinary Shares
	7	SOLE DISPOSITIVE POWER 317,325,360 Ordinary Shares
	8	SHARED DISPOSITIVE POWER 0 Ordinary Shares
9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 317,325,360 Ordinary Shares
10	CHECK BOX IF THE AGGREGATE AMOUNT
IN ROW (9) EXCLUDES CERTAIN SHARES (see instructions) x
11	PERCENT OF CLASS REPRESENTED BY
AMOUNT IN ROW 9 50.9% 3
12	TYPE OF REPORTING
PERSON CO

2 Consists of 317,325,360 Class B Ordinary Shares held by Phoenix Satellite Television (B.V.I) Holding Limited. The rights of the holders of Class A Ordinary Shares are identical to those of the holders of Class B Ordinary Shares, except with respect to voting rights and conversion rights. Each Class B Ordinary Share is entitled to 1.3 votes per share and each Class A Ordinary Share is entitled to one vote per share. Class B Ordinary Shares are convertible at any time by the holder into Class A Ordinary Shares on a one-for-one basis.

3 Assumes conversion of all Class B Ordinary Shares into the same number of Class A Ordinary Shares.

1	NAME OF REPORTING PERSON Phoenix Satellite Television Holdings Limited
2	CHECK THE APPROPRIATE BOX IF A
MEMBER OF A GROUP (a) ¨ (b) ¨
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF
ORGANIZATION Cayman Islands
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 317,325,360 Ordinary Shares 4
	6	SHARED VOTING POWER 0 Ordinary Shares
	7	SOLE DISPOSITIVE POWER 317,325,360 Ordinary Shares
	8	SHARED DISPOSITIVE POWER 0 Ordinary Shares
9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 317,325,360 Ordinary Shares
10	CHECK BOX IF THE AGGREGATE AMOUNT
IN ROW (9) EXCLUDES CERTAIN SHARES x
11	PERCENT OF CLASS REPRESENTED BY
AMOUNT IN ROW 9 50.9% 5
12	TYPE OF REPORTING
PERSON CO

4 Includes 317,325,360 Class B Ordinary Shares held by Phoenix Satellite Television (B.V.I) Holding Limited, a direct, wholly owned subsidiary of Phoenix Satellite Television Holdings Limited.

5 Assumes conversion of all Class B Ordinary Shares into the same number of Class A Ordinary Shares.

ITEM 1	(a).	NAME OF ISSUER:
		Phoenix New Media Limited (the “Issuer”)
ITEM 1	(b).	ADDRESS OF ISSUER’S PRINCIPAL EXECUTIVE OFFICES:
		Fusheng Building Tower 2, 16 th Floor, 4 Hui Xin Dong Jie Chaoyang District, Beijing 100029 People’s Republic of China
ITEM 2	(a).	NAME OF PERSON FILING:
		This Schedule 13G is filed by and on behalf of: (1) Phoenix Satellite Television (B.V.I.) Holding Limited, and (2) Phoenix Satellite Television Holdings Limited.
ITEM 2	(b).	ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR, IF NONE, RESIDENCE:
		For Phoenix Satellite Television (B.V.I.) Holding Limited: P.O. Box 957 Offshore Incorporations Centre Road Town Tortola British Virgin Islands For Phoenix Satellite Television Holdings Limited: Cricket Square, Hutchins Drive, P.O. Box 2681 Grand Cayman KY1-1111 Cayman
Islands
ITEM 2	(c)	CITIZENSHIP:
		Phoenix Satellite Television (B.V.I.) Holding Limited is a British Virgin Islands company.
		Phoenix Satellite Television Holdings Limited is a Cayman Islands company.
ITEM 2	(d).	TITLE OF CLASS OF SECURITIES:
		Class B Ordinary Shares (convertible into Class A Ordinary Shares), par value US$0.01 per share
ITEM 2	(e).	CUSIP NUMBER:
		71910C103
ITEM 3.	STATEMENT FILED PURSUANT TO RULE 13d-1(b) or 13d-2(b) or (c):
	Not applicable.

ITEM 4.
The following information with respect to the ownership of the Ordinary Shares of the Issuer by the persons filing this statement is provided as of December 31, 2011.
The percentage amounts are based on 623,426,437 Ordinary Shares outstanding as of December 31, 2011, as derived from the Issuer’s corporate records.

Reporting Person — Phoenix Satellite Television (B.V.I.) Holding Limited	317,325,360	50.9 %	317,325,360	—	317,325,360	—
Phoenix Satellite Television Holdings Limited	317,325,360	50.9 %	317,325,360	—	317,325,360	—

| | Phoenix Satellite Television (B.V.I.) Holding Limited is the record holder of 317,325,360 Class B Ordinary Shares of the
Issuer. Phoenix Satellite Television (B.V.I.) Holding Limited is 100% beneficially owned by Phoenix Satellite Television Holdings Limited. |
| --- | --- |
| | The Issuer maintains a dual-class share structure consisting of Class A Ordinary Shares and Class B Ordinary Shares. The
rights of the holders of Class A Ordinary Shares are identical to those of the holders of Class B Ordinary Shares, except with respect to voting rights and conversion rights. Each Class B Ordinary Share is entitled to 1.3 votes per share and each
Class A Ordinary Share is entitled to one vote per share. Class B Ordinary Shares are convertible at any time by the holder into Class A Ordinary Shares on a one-for-one basis. The above table assumes conversion of all Class B Ordinary Shares into
the same number of Class A Ordinary Shares. |
| ITEM 5. | OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS. |
| | If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of
the class of securities, check the following: ¨ |
| ITEM 6. | OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON. |
| | Not applicable. |
| ITEM 7. | IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY. |
| | Not applicable. |
| ITEM 8. | IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP. |
| | Not applicable. |
| ITEM 9. | NOTICE OF DISSOLUTION OF GROUP. |
| | Not applicable. |
| ITEM 10. | CERTIFICATION. |
| | Not applicable. |

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 14, 2012

Phoenix Satellite Television (B.V.I.) Holding Limited
By:	/s/ Keung CHUI
	Name: Keung CHUI
	Title: Authorized Signatory
Phoenix Satellite Television Holdings Limited
By:	/s/ Keung CHUI
	Name: Keung CHUI
	Title: Authorized Signatory

LIST OF EXHIBITS

Exhibit No.	Description
99.1	Joint Filing Agreement