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PETMED EXPRESS INC Director's Dealing 2009

Sep 10, 2009

34556_dirs_2009-09-10_6c387af7-3d3d-4bb7-a476-6c4b65d6f0ec.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PETMED EXPRESS INC (PETS)
CIK: 0001040130
Period of Report: 2009-09-08

Reporting Person: ROSENBLOOM BRUCE S (CHIEF FINANCIAL OFFICER)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2009-09-08 Common Stock X 1500 $6.6 Acquired 26934 Direct
2009-09-08 Common Stock S 1500 $19 Disposed 25434 Direct
2009-09-08 Common Stock S 2084 $19 Disposed 23350 Direct
2009-09-08 Common Stock X 100 $6.6 Acquired 23450 Direct
2009-09-08 Common Stock S 100 $19.25 Disposed 23350 Direct
2009-09-09 Common Stock X 1400 $6.6 Acquired 24750 Direct
2009-09-09 Common Stock S 1400 $19.25 Disposed 23350 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2009-09-08 Option to Purchase PetMed Express, Inc. Common Stock $6.6 M 1500 Disposed 2010-05-20 Common Stock (1500) Direct
2009-09-08 Option to Purchase PetMed Express, Inc. Common Stock $6.6 M 100 Disposed 2010-05-20 Common Stock (100) Direct
2009-09-09 Option to Purchase PetMed Express, Inc. Common Stock $6.6 M 1400 Disposed 2010-05-20 Common Stock (1400) Direct

Footnotes

F1: The reported transactions are pursuant to a pre-arranged structured sales plan that is in accordance with both the Securities and Exchange Commission's Rule 10b5-1 and the PetMed Express, Inc. insider trading policy.