Perion Network — Regulatory Filings 2009

Jul 21, 2009

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934

For the month of July 2009

Commission File Number: 000-51694

IncrediMail Ltd.

(Translation of registrant’s name into English)

4 HaNechoshet Street, Tel-Aviv, Israel 69710 (Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☑ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ☐ No ☑

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- _______

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IncrediMail Ltd.

On July 21, 2009, IncrediMail Ltd. issued the enclosed press release. A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

This Form 6-K is hereby incorporated by reference into IncrediMail Ltd.’s Registration Statements on Form S-8 (Registration Nos. 333-152010 and 333-133968).

Exhibits

Exhibit 1 Press release dated July 21, 2009.

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Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

IncrediMail Ltd.

Date: July 21, 2009

By: /s/ Yacov Kaufman

Yacov Kaufman Chief Financial Officer

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Exhibit 1

IncrediMail

INCREDIMAIL INCREASES 2009 GUIDANCE FOR GROWTH; $26 MILLION TOP-LINE AND $9 MILLION OPERATING INCOME

TEL AVIV, ISRAEL – July 21, 2009 – IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com), an Internet company, today announced that it is increasing the guidance previously provided regarding expected performance in 2009.

The Company currently expects 2009 revenues to exceed $26 million, and Operating Income to exceed $9 million in 2009. In 2008, revenues were $21.9 million and Operating Income was $0.2 million.

The expected increase in revenues is powered by the continued growth in search generated revenues. The Company believes that this expected growth, coupled with the improved cost structure maintained by management, will provide for the increase in bottom-line guidance.

Commenting on the new guidance, Mr. Ofer Adler, Chief Executive Officer of IncrediMail, said, "The first quarter results came in at the top of the range of our original expectations, and we expect the second quarter to show positive results as well, proving the sustainability of our growth and profitability. We continue to focus on our core business, as reflected by the recently announced extension of our contract with Google and at the same time, we are diligently controlling our expenditures while maintaining a lean and effective operation. We believe these efforts will result in continued top-line and bottom-line growth."

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ: MAIL) is an internet company that develops customized, downloadable graphic consumer applications used to generate search related revenues and designs and markets high end personal desktop software. The company's award winning e-mail client product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to instant messaging software, Magentic, a wallpaper and screensaver software, and PhotoJoy, software for presenting digital personal photos.

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Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Contact Information

For further information please contact:

Jeff Holzmann IncrediMail NY, President Jeff@IncrediMail.com

Todd Fromer / Marybeth Csaby KCSA Strategic Communications (212) 896-1215 / 212-896-1236 tfromer@kcsa.com/ mcsaby@kcsa.com