Pearson PLC — AGM Information 2011

Mar 25, 2011

Pearson plc – Attendance Card

The Pearson plc Annual General Meeting To be held at the IET, 2 Savoy Place, London WC2R 0BL at 3 pm on Thursday, 28 April 2011. If you wish to come to the meeting

please bring this card with you and present it on arrival.

Getting to the IET The IET is a five minute walk from Charing Cross mainline and underground stations and from Embankment and Temple underground stations and a 15 to 20 minute walk, over Waterloo Bridge, from Waterloo mainline station.

Pearson plc – Form of Proxy

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Voting I.D. Task I.D. Shareholder Reference No.

You may submit your proxy electronically at www.sharevote.co.uk using the above numbers.

I/We, being (a) member(s)/member's nominee of Pearson plc (the company), hereby appoint the chairman of the meeting# or (indicate below)

as my/our proxy to attend, speak and vote at the AGM of the company to be held at the Institution of Engineering and Technology (the IET), 2 Savoy Place, London WC2R 0BL at 3 pm on Thursday, 28 April 2011 and at any adjournment of that meeting.

Please indicate here with a x if this proxy form is one of multiple instructions being given.

To be valid, this form of proxy must be signed and returned to the company's registrar, Equiniti, Aspect House, Spencer Road, Lancing, West Sussex BN99 6GN in the enclosed prepaid envelope, so as to be received no later than 3 pm on Tuesday, 26 April 2011. In the case of a corporation this form of proxy should be executed under its common seal or under the hand of a duly authorised officer.

If you wish to appoint someone other than the chairman as your proxy, delete the words 'the chairman of the meeting or' and insert the name and address of your proxy.

IF YOU INTEND COMING TO THE AGM PLEASE MARK THIS BOX

See overleaf for notes.

Please indicate with a x in the boxes on the right how you wish the proxy to vote your share entitlement.

		For	Against	Vote withheld*
Resolution 1	Receipt of financial statements
Resolution 2	Final dividend
Resolution 3	Re-election of David Arculus
Resolution 4	Re-election of Patrick Cescau
Resolution 5	Re-election of Will Ethridge
Resolution 6	Re-election of Rona Fairhead
Resolution 7	Re-election of Robin Freestone
Resolution 8	Re-election of Susan Fuhrman
Resolution 9	Re-election of Ken Hydon
Resolution 10	Re-election of John Makinson
Resolution 11	Re-election of Glen Moreno
Resolution 12	Re-election of Marjorie Scardino
Resolution 13	Reappointment of Joshua Lewis
Resolution 14	Approval of report on directors' remuneration
Resolution 15	Reappointment of auditors
Resolution 16	Remuneration of auditors
Resolution 17	Allotment of shares
Resolution 18	Waiver of pre-emption rights
Resolution 19	Authority to purchase own shares
Resolution 20	Notice of meetings
Resolution 21	Approval of Long-Term Incentive Plan
* A vote withheld is not a vote in law and will not be counted in the calculation of the proportion of votes 'for' and 'against' a resolution.

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Guidance notes on completing the form of proxy

You will find further details of the resolutions to be voted on, together with the Notice of AGM, in the enclosed circular to shareholders. If you cannot attend the AGM you can appoint one or more persons, who need not be (a) member(s) of the company but who must attend the AGM in person, to be your proxy to speak on your behalf and vote in accordance with your instructions. If, in respect of any resolution, no voting instructions are received your proxy will vote, or abstain from voting, as he/ she thinks fit. This form must be signed. In the case of joint holdings, the vote of the senior holder, whether in person or by proxy, will be accepted to the exclusion of the other joint holders. Seniority will be determined by the order in which the names appear in the register of members. If someone other than you signs this form, the letter of authority, power of attorney or a certified copy of the power of attorney authorising him/her to sign on your behalf must be sent with this form.

Appointment of a proxy does not preclude you from attending the AGM and voting in person. If you have appointed a proxy and attend the meeting in person, your proxy appointment will be automatically terminated.

Multiple proxies

You can appoint the chairman of the meeting or anyone else to be your proxy at the AGM. You may also appoint more than one proxy provided that each proxy is appointed to exercise the rights attached to a different share or shares held by you.

To appoint more than one proxy, you should photocopy the proxy form. Please indicate next to the proxy holder's name, the number of shares in relation to which you authorise them to act as your proxy. Please also indicate by marking the box on the proxy form if the proxy instruction is one of multiple instructions being given. All proxy forms must be signed and should be returned to Equiniti.

To appoint the chairman as your sole proxy in respect of all of your shares, fill in any voting instructions and sign and date the proxy form, but leave all other proxy appointment details blank.

To appoint a single proxy in respect of all your shares other than the chairman, cross out the words 'the chairman of the meeting or' and insert the name of your proxy (who need not be a member of the company). Then complete the rest of the proxy form, but leave all other proxy appointment details blank.

If you submit more than one valid proxy appointment in respect of the same shares, the appointment received last before the latest time for the receipt of proxies will take precedence.

Electronic appointment

You can submit your proxy electronically at www.sharevote.co.uk and to do this you will need to use the Voting I.D., Task I.D. and Shareholder Reference Number which are shown on this form.

Electronic proxy voting instructions must be submitted by 3 pm on Tuesday, 26 April 2011.

Alternatively, a member who has a Shareview portfolio registered with Equiniti may log onto their portfolio at www.shareview.co.uk, click on the link underneath the company's name and follow the online instructions.

You may not use any electronic address provided in this proxy form to communicate with the company for any purposes other than those expressly stated.

CREST electronic proxy appointment

CREST members who wish to appoint a proxy or proxies, or amend an instruction to a previously appointed proxy, through the CREST electronic proxy appointment service may do so for the AGM to be held at 3 pm on Thursday, 28 April 2011 and any adjournment(s) thereof by using the procedures described in the CREST manual (available via www.euroclear.com/CREST). CREST personal members or other CREST sponsored members, and those CREST members who have appointed (a) voting service provider(s), should refer to their CREST sponsor or voting service provider(s), who will be able to take the appropriate action on their behalf.

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message (a 'CREST Proxy Instruction') must be properly authenticated in accordance with Euroclear's specifications and must contain the information required for such instructions, as described in the CREST manual. The message, regardless of whether it relates to the appointment of a proxy or to an instruction to a previously appointed proxy, must be transmitted so as to be received by the issuer's agent (ID:RA19) by 3 pm on Tuesday, 26 April 2011. For this purpose, the time of receipt will be taken to be the time (as determined by the timestamp applied to the message by the CREST Applications Host) from which the issuer's agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST. After this time any change of instructions to proxies appointed through CREST should be communicated to the appointee through other means.

CREST members and, where applicable, their CREST sponsors or voting service provider(s) should note that Euroclear UK & Ireland Limited does not make available special procedures in CREST for any particular messages. Normal system timings and limitations will therefore apply in relation to the input of CREST proxy instructions. It is the responsibility of the CREST member concerned to take (or, if the CREST member is a CREST personal member or sponsored member or has appointed (a) voting service provider(s), to procure that his/her CREST sponsor or voting service provider(s) take(s)) such action as shall be necessary to ensure that a message is transmitted by means of the CREST system by any particular time. In this connection, CREST members and, where applicable, their CREST sponsors or voting service provider(s) is/are referred, in particular, to those sections of the CREST manual concerning practical limitations of the CREST system and timings.

The company may treat as invalid a CREST proxy instruction in the circumstances set out in Regulation 35(5)(a) of the Uncertificated Securities Regulations 2001.

Neither the return of the form of proxy nor the submission of an electronic or CREST voting instruction will prevent a registered shareholder from attending the AGM in person.