Pandora

On 7 February 2017, PANDORA initiated a share buy-back programme, cf. Company
announcement no. 350. The share buyback programme is executed in accordance
with Regulation (EU) No 596/2014 of the European Parliament and of the Council
of 16 April 2014 on market abuse (market abuse regulation).

The purpose of the programme is to reduce PANDORAs share capital and to meet
obligations arising from employee share option programmes.

Under the programme PANDORA will buy back shares for an amount up to DKK 1,800
million in the period from 7 February 2017 to 6 February 2018.

The following transactions have been made under the programme:

                                     Number       Average      Transaction  
                                    of shares     purchase        value,    
                                                price, DKK         DKK

Total, latest announcement 2,673,986 1,787,653,916

29 January 2018 2,500 578.74 1,446,850

30 January 2018 5,000 566.63 2,833,150

31 January 2018 2,500 572.55 1,431,375

1 February 2018 2,000 573.35 1,146,700

2 February 2018 5,000 563.29 2,816,450

Total accumulated over week 5 17,000 9,674,525

Total accumulated during the share 2,690,986 1,797,328,441
buyback programme

With the transactions stated above, PANDORA owns a total of 3,016,026 treasury
shares, corresponding to 2.68% of the Company’s share capital.

In accordance with Regulation (EU) No 596/2014, all transactions related to the
share buyback programme are presented in detailed form in the spread sheet
attached to this Company Announcement.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 100 countries on six continents through around
7,700 points of sale, including more than 2,200 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more
than 22,300 people worldwide of whom around 13,200 are located in Thailand,
where the Company manufactures its jewellery. PANDORA is publicly listed on the
Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue
was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Magnus Thorstholm Jensen Martin Kjærsgaard Nielsen
Vice President, Head of Investor Relations Global Head of Media Relations
+45 7219 5739 +45 50 77 52 71
[email protected] [email protected]
Christian Møller
Investor Relations Officer
+45 7219 5361
[email protected]

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