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Pandora

Transaction in Own Shares Oct 10, 2016

3379_dirs_2016-10-10_17362643-9964-4c6b-bea7-c5df46b4cdfc.pdf

Transaction in Own Shares

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PANDORA A/S Havneholmen 17 – 19|DK-1561 Copenhagen V |Denmark Tel. +45 3672 0044 www.pandoragroup.com

No. 334 COMPANY ANNOUNCEMENT 10 October 2016

TRANSACTIONS IN CONNECTION WITH SHARE BUYBACK PROGRAMME

On 9 February, PANDORA initiated a share buy-back programme, cf. Company announcement no. 281. The share buyback programme is executed in accordance with Commission Regulation (EC) no 2273/2003 of 22 December 2003 and from 3 July 2016 in accordance with Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation).

The purpose of the programme is to reduce PANDORAs share capital and to meet obligations arising from employee share option programmes.

Under the programme PANDORA will buy back shares for an amount up to DKK 4,000 million in the period from 9 February to 31 December 2016.

Number of Average purchase Transaction value,
shares price, DKK DKK
Accumulated, latest
announcement 3,912,603 3,390,822,822
3 October 2016 35,000 792.81 27,748,480
4 October 2016 13,050 785.24 10,247,349
5 October 2016 15,000 800.88 12,013,130
6 October 2016 635 798.79 507,230
7 October 2016 88,197 787.04 69,414,717
Accumulated under
the programme 4,064,485 3,510,753,727

The following transactions have been made under the programme:

With the transactions stated above, PANDORA owns a total of 4,553,175 treasury shares, corresponding to 3.9% of the Company's share capital.

In accordance with Regulation (EU) No 596/2014, all transactions related to the share buyback programme are presented in detailed form in the spread sheet attached to this Company Announcement.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion).

CONTACT

For more information, please contact:

INVESTOR RELATIONS Magnus Thorstholm Jensen Vice President, Head of Investor Relations +45 3050 4402 [email protected]

MEDIA RELATIONS Kristian Lysgaard Director, Group Communications +45 2556 8561 [email protected]

Brian Granberg Investor Relations Officer +45 6178 4884 [email protected]

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