Pandora — Major Shareholding Notification 2015

Feb 16, 2015

Pursuant to section 29 of the Danish Securities Trading Act, PANDORA hereby
announce that the Company today has been notified by BlackRock Investment
Management (UK) Limited that BlackRock, Inc. has increased its holding of
shares in PANDORA A/S at 13 February 2015 to 6,434,446 shares, corresponding to
5.02% of the share capital and the voting rights.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 80 countries on six continents through approximately 9,800 points of
sale, including more than 1,300 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more
than 11,000 people worldwide of whom approximately 7,800 are located in
Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is
publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In
2013, PANDORA’s total revenue was DKK 9.0 billion (approximately EUR 1.2
billion). For more information, please visit www.pandoragroup.com.

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark Jakob Risom Langelund
VP Group Investor Relations Press Officer
Phone +45 3673 8213 Phone +45 3673 0634
Mobile +45 3045 6719 Mobile +45 6165 6540
Magnus Thorstholm Jensen
Investor Relations Officer
Phone +45 4323 1739
Mobile +45 3050 4402