Pandora — Major Shareholding Notification 2013

May 22, 2013

No. 89
COMPANY ANNOUNCEMENT
22 May 2013

Pandora A/S has received the following information from Prometheus Invest ApS:

J.P. Morgan Securities plc and Nordea Markets have today announced that
Prometheus Invest ApS has agreed to sell 13 million existing shares in PANDORA
in an accelerated bookbuilt offering. The shares will be sold to institutional
investors.

PANDORA will not receive any proceeds from the sale.

Prometheus Invest ApS remains the largest shareholder in PANDORA, owning
approximately 40.9% of PANDORA’s share capital and voting rights.

A copy of the press release from J.P. Morgan Securities plc and Nordea Markets
is attached.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 70 countries on six continents through over 10,300 points of sale,
including approximately 900 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
6,000 people worldwide of whom 4,000 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORAs total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com.

CONTACT

For further queries, please contact:

INVESTOR RELATIONS
Morten Eismark, VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719