Pandora — Major Shareholding Notification 2013

May 22, 2013

No. 90
COMPANY ANNOUNCEMENT
22 May 2013

In accordance with Section 29 of the Danish Securities Trading Act, cf. the
Danish Executive Order no. 668 of 28 June 2012 on major shareholders, the
following is hereby announced:

Prometheus Invest ApS has informed PANDORA as follows:

As of today, Prometheus Invest ApS holds 53,187,416 shares of a nominal value
of DKK 1 (aggregate nominal value DKK 53,187,416) in PANDORA, corresponding to
approximately 40.87 % of the total share capital and approximately 40.87 % of
the total voting rights.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 70 countries on six continents through over 10,300 points of sale,
including approximately 900 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
6,000 people worldwide of whom 4,000 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORAs total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com.

CONTACT

For further queries, please contact:

INVESTOR RELATIONS
Morten Eismark, VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719