Pandora — Major Shareholding Notification 2013

Sep 17, 2013

In accordance with Section 29 of the Danish Securities Trading Act, cf. the
Danish Executive Order no. 668 of 25 June 2012 on major shareholders, the
following is hereby announced:

Pewic Holding ApS has informed PANDORA as follows:

Pewic Holding ApS owns 16,184,532 shares of nominally DKK 1 (in total nominally
DKK 16,184,532) in PANDORA A/S ("PANDORA"), corresponding to approximately
12.44% of the total share capital and approximately 12.44% of the total voting
rights. Pewic Holding ApS is owned by Per Enevoldsen, Winnie Dahl and Christian
Enevoldsen, whom individually still indirectly owns less than 5% of the share
capital and the voting rights in PANDORA.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 70 countries on six continents through approximately 10,300 points of
sale, including approximately 950 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
6,900 people worldwide of whom 4,900 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 900 million). For more
information, please visit www.pandoragroup.com.

CONTACT

For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark Jakob Risom
VP Group Investor Relations Press Officer
Phone +45 3673 8213 Phone +45 3673 0634
Mobile +45 3045 6719 Mobile +45 6165 6540

Magnus Thorstholm Jensen
Investor Relations Officer
Phone +45 4323 1739
Mobile +45 3050 4402