Pandora — Investor Presentation 2016

Jan 7, 2016

Today at 8:00 ICT, PANDORA will be hosting a Capital Markets Day in Thailand
for analysts, institutional investors and media. The purpose of the event is to
give an update on PANDORA’s strategy in the Asia Pacific as well as an insight
into PANDORA’s supply chain, including a tour of the Company’s crafting
facilities in Gemopolis.

The day will include the following presentations:

Becoming a global jewellery brand Anders Colding Friis, President &
CEO
Australia – achieving growth in a developed Anders Colding Friis, President &
market* CEO
Building a platform for growth in Asia Kenneth Madsen, President PANDORA
Asia
Providing for an increasing global demand Thomas Touborg, SVP, Group
Operations

*Due to an unforeseen event, David Allen, President PANDORA EMEA, is not able
to participate in the event as planned.

In addition, CFO, Peter Vekslund will be present and available for questions on
the day.

As part of the presentations, the following forward looking statements will be
disclosed:

-- PANDORA plans to add net 200-300 concept stores annually in 2016-2018, of
which approximately 60% are expected to be opened in the Europe region, 20%
in Americas and 20% in Asia Pacific
-- From January 2016, PANDORA’s category focus will be expanded to include
earrings in PANDORA’s developed markets. The earring category represented
around 3% of Group revenue for the first nine months of 2015
-- Revenue in Australia and New Zealand is expected to increase more than 30%
from 2015 to 2018
-- Like-for-like sales-out growth in Australia is expected to be higher than
10% in 2016 and is expected to normalise to around 3-5% long term
-- PANDORA expects to add net 5-10 concept stores annually in Australia until
2018
-- PANDORA expects to add net approximately 30 concept stores in China in
2016, and net approximately 25 in 2017 and 2018 respectively
-- PANDORA expects to add net approximately 10 concept stores and
shop-in-shops annually in Japan until 2018
-- PANDORA plans to invest around DKK 1.8 billion in capital expenditures in
the period 2015-2019 related to production capacity expansion in Thailand
-- The production capacity expansion programme is planned to potentially
double the current production capacity in Thailand.

All presentation material is available online at:
investor.pandoragroup.com/presentations.cfm, and is also included as an
attachment to this Company Announcement.

A webcast of the presentations from the event is expected to be available from
the PANDORA website from 8 January 2016.

The content of this release will have no impact on PANDORA's outlook for 2015,
as latest communicated to the market on 6 January 2016.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 90 countries on six continents through
approximately 9,500 points of sale, including more than 1,600 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more
than 15,000 people worldwide of whom approximately 10,400 are located in
Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is
publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014,
PANDORA’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark Kristian Lysgaard
VP Group Investor Relations Director, Group Communications
Phone +45 3673 8213 Phone +45 4323 1774
Mobile +45 3045 6719 Mobile +45 2556 8561
Magnus Thorstholm Jensen
Investor Relations Officer
Phone +45 4323 1739
Mobile +45 3050 4402

Disclaimer
Certain statements in this company announcement constitute forward-looking
statements. Forward-looking statements are statements (other than statements of
historical fact) relating to future events and our anticipated or planned
financial and operational performance. The words “targets,” “believes,”
“expects,” “aims,” “intends,” “plans,” “seeks,” “will,” “may,” “might,”
“anticipates,” “would,” “could,” “should,” “continues,” “estimate” or similar
expressions or the negatives thereof, identify certain of these forward-looking
statements. Other forward-looking statements can be identified in the context
in which the statements are made. Forward-looking statements include, among
other things, statements addressing matters such as our future results of
operations; our financial condition; our working capital, cash flows and
capital expenditures; and our business strategy, plans and objectives for
future operations and events, including those relating to our on-going
operational and strategic reviews, expansion into new markets, future product
launches, points of sale and production facilities; and

Although we believe that the expectations reflected in these forward-looking
statements are reasonable, such forward-looking statements involve known and
unknown risks, uncertainties and other important factors that could cause our
actual results, performance or achievements or industry results, to differ
materially from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such risks, uncertainties and other
important factors include, among others: global and local economic conditions;
changes in market trends and end-consumer preferences; fluctuations in the
prices of raw materials, currency exchange rates, and interest rates; our plans
or objectives for future operations or products, including our ability to
introduce new jewellery and non-jewellery products; our ability to expand in
existing and new markets and risks associated with doing business globally and,
in particular, in emerging markets; competition from local, national and
international companies in the United States, Australia, Germany, the United
Kingdom and other markets in which we operate; the protection and strengthening
of our intellectual property, including patents and trademarks; the future
adequacy of our current warehousing, logistics and information technology
operations; changes in Danish, E.U., Thai or other laws and regulation or any
interpretation thereof, applicable to our business; increases to our effective
tax rate or other harm to our business as a result of governmental review of
our transfer pricing policies, conflicting taxation claims or changes in tax
laws; and other factors referenced in this company announcement.

Should one or more of these risks or uncertainties materialize, or should any
underlying assumptions prove to be incorrect, our actual financial condition,
cash flows or results of operations could differ materially from that described
herein as anticipated, believed, estimated or expected.

We do not intend, and do not assume any obligation, to update any
forward-looking statements contained herein, except as may be required by law
or the rules of NASDAQ OMX Copenhagen. All subsequent written and oral
forward-looking statements attributable to us or to persons acting on our
behalf are expressly qualified in their entirety by the cautionary statements
referred to above and contained elsewhere in this company announcement.