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Pandora Interim / Quarterly Report 2016

Aug 9, 2016

3379_rns_2016-08-09_d2493a7b-d50c-4e21-a1d5-030a0b834d0f.pdf

Interim / Quarterly Report

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PANDORA

PANDORA A/S
Hovedvejen 2 | DK-2600 Glostrup | Denmark
Tel. +45 3672 0044
www.pandoragroup.com

No. 320

COMPANY ANNOUNCEMENT

9 August 2016

INTERIM REPORT FOR Q2 2016

PANDORA INCREASES REVENUE BY 20% AND 25% IN LOCAL CURRENCY

  • Group revenue in Q2 2016 was DKK 4,327 million, an increase of 20% (25% increase in local currency), compared with Q2 2015:
  • Americas increased by 5% (10% increase in local currency)
  • EMEA increased by 28% (32% increase in local currency)
  • Asia Pacific increased by 43% (51% increase in local currency)
  • Revenue from concept stores increased by 39% and corresponded to 63% of the total revenue

  • Concept store like-for-like sales increased 7%, driven by positive growth in EMEA and Asia Pacific, partially offset by -1% in Americas (US like-for-like sales increased 2%)

  • The gross margin increased to 75.3% in Q2 2016, compared with 71.5% in Q2 2015

  • EBITDA increased by 23% to DKK 1,609 million in Q2 2016, corresponding to an EBITDA margin of 37.2%, compared with 36.4% in Q2 2015

  • Net profit for the quarter was DKK 1,221 million, compared with DKK 910 million in Q2 2015

  • Free cash flow increased to DKK 576 million in Q2 2016 compared with DKK -268 million in Q2 2015. Q2 2015 was negatively impacted by DKK 642 million relating to a settlement with the Danish tax authorities

  • During Q2 2016, PANDORA bought back 1,605,870 own shares at a total value of DKK 1,466 million as part of the ongoing DKK 4.0 billion share buyback programme, corresponding to 1.4% of the total share capital as of end Q2 2016

In connection with the Q2 2016 results Anders Colding Friis, CEO of PANDORA, stated:

"Growth in all regions continued into the second quarter. EMEA and Asia Pacific maintained the strong momentum with double digit revenue growth, driven by positive double digit like-for-like growth and continued improvement of the store network. Americas increased 10% in local currency, driven by 2% like-for-like growth in the US, a strong performance in the US eSTORE and a continued successful concept store roll-out across the region. All regions were supported by our continued focus on product diversification into Rings and Earrings."


PANDORA

CONFERENCE CALL

A conference call for investors and financial analysts will be held today at 10.00 CET and can be joined online at www.pandoragroup.com. The presentation for the call will be available on the website one hour before the call.

The following numbers can be used by investors and analysts:

DK: +45 32 71 16 59

UK (International): +44(0) 20 3427 1903

US: +1 646 254 3388

To participate, please quote confirmation code “PANDORA” when dialling into the conference.

FINANCIAL CALENDAR

1 November 2016 Interim Report for the third quarter of 2016

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion).

CONTACT

For more information, please contact:

INVESTOR RELATIONS
Magnus Thorstholm Jensen
Vice President, Head of Investor Relations
+45 3050 4402
[email protected]

MEDIA RELATIONS
Kristian Lysgaard
Director, Group Communications
+45 2556 8561
[email protected]

Brian Granberg
Investor Relations Officer
+45 6178 4884
[email protected]

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 2 | 29


PANDORA

FINANCIAL HIGHLIGHTS

DKK million Q2 2016 Q2 2015 H1 2016 H1 2015 FY 2015
Consolidated income statement
Revenue 4,327 3,598 9,067 7,145 16,737
Gross profit 3,260 2,573 6,796 5,095 12,193
Earnings before interest, tax, depreciations and amortisations (EBITDA) 1,609 1,311 3,369 2,616 6,214
Operating profit (EBIT) 1,488 1,235 3,133 2,473 5,814
Net financials 57 -69 66 -350 -469
Profit before tax 1,545 1,166 3,199 2,123 5,345
Net profit for the period 1,221 910 2,527 1,293 3,674
Consolidated balance sheet
Total assets 14,242 11,781 14,242 11,781 13,311
Invested capital 8,965 7,359 8,965 7,359 8,255
Net working capital 1,355 939 1,355 939 925
Net interest-bearing debt (NIBD) 3,654 1,030 3,654 1,030 1,718
Equity 5,413 6,097 5,413 6,097 6,139
Consolidated cash flow statement
Cash flows from operating activities, net 890 -93 2,457 1,071 3,384
Cash flows from investing activities, net -486 -330 -732 -641 -1,296
Free cash flow 576 -268 1,932 722 2,449
Cash flows from financing activities, net -575 419 -2,067 -953 -2,333
Net increase/decrease in cash -171 -4 -342 -523 -245
Growth ratios
Revenue growth, % 20% 41% 27% 39% 40%
Gross profit growth, % 27% 43% 33% 42% 45%
EBITDA growth, % 23% 47% 29% 43% 45%
EBIT growth, % 20% 47% 27% 43% 43%
Net profit growth, % 34% 37% 95% -5% 19%
Margins
Gross margin, % 75.3% 71.5% 75.0% 71.3% 72.9%
EBITDA margin, % 37.2% 36.4% 37.2% 36.6% 37.1%
EBIT margin, % 34.4% 34.3% 34.6% 34.6% 34.7%
Other ratios
Effective tax rate, % 21.0% 22.0% 21.0% 39.1% 31.3%
Equity ratio, % 38.0% 51.8% 38.0% 51.8% 46.1%
NIBD to EBITDA, x¹ 0.5 0.2 0.5 0.2 0.3
Return on invested capital (ROIC), %¹ 72.2% 65.5% 72.2% 65.5% 70.4%
Capital expenditure (CAPEX), DKK million² 352 239 626 406 1,109
Cash conversion, %³ 38.7% -21.7% 61.7% 29.2% 42.1%
Share information
Dividend per share, DKK - - - - 13.00
Total payout ratio (incl. share buyback), %³ - - - - 135.8%
Earnings per share, basic, DKK 10.6 7.6 21.9 10.8 30.9
Earnings per share, diluted, DKK 10.6 7.5 21.8 10.7 30.7
Share price at end of period, DKK 903.5 719.0 903.5 719.0 872.0
Other key figures
Average number of employees 17,276 13,378 17,006 12,661 13,971

1) Ratios are based on 12 months rolling EBITDA and EBIT, respectively
2) Capital expenditure includes additions to both tangible and intangible assets
3) The definition was changed in Q4 2015 – please refer to the Annual Report 2015

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 3 | 29


PANDORA

FINANCIAL GUIDANCE

The financial guidance for the full year 2016 for revenue and EBITDA margin is maintained and PANDORA continues to expect revenue above DKK 20 billion and an EBITDA margin of more than 38%. Assuming current exchange rates, PANDORA continues to expect a full year headwind effect from currencies on revenue of around 3% compared with 2015.

CAPEX guidance for 2016 is increased to approximately DKK 1,200 million (previously around DKK 1,000 million). The increase is related to a number of projects across the business progressing faster than anticipated, including IT and the production expansion in Thailand.

All expectations are based foreign exchange rates at the day of announcement.

| | FY 2016
New guidance | FY 2016
Previous guidance | FY 2015
Actual |
| --- | --- | --- | --- |
| Revenue, DKK billion | > 20 | > 20 | 16.7 |
| EBITDA margin | > 38% | > 38% | 37.1% |
| CAPEX, DKK million | approx. 1,200 | approx. 1,000 | 1,109 |
| Effective tax rate | approx. 21% | approx. 21% | 31.3% |

PANDORA plans to continue to expand the store network and now expects to add more than 300 new concept stores in 2016 (previously more than 275). The concept store openings are now expected to be distributed with roughly 50% in EMEA (previously 60%), 25% in Americas (previously 20%) and 25% Asia Pacific (previously 20%).

IMPORTANT EVENTS IN Q2 2016

SHARE BUYBACK PROGRAMME FOR 2016

In connection with the Annual Report 2015, PANDORA launched a share buyback programme under which PANDORA expects to buy back own shares to a maximum consideration of DKK 4.0 billion. The programme will end no later than 31 December 2016.

As of 30 June 2016, a total of 2,434,193 shares had been bought back, corresponding to a transaction value of DKK 2,153 million. As of 30 June 2016, PANDORA held a total of 2,922,883 treasury shares, corresponding to 2.5% of the share capital.

REDUCTION OF PANDORA A/S' SHARE CAPITAL

At the Company's Annual General Meeting on 16 March 2016, it was decided to reduce the share capital by a nominal amount of DKK 5,240,348 through cancellation of nominal 5,240,348 treasury shares of DKK 1.

On 15 April, the Board of Directors implemented the share capital reduction with final effect with the Danish Business Authority. After the reduction, PANDORA's share capital is nominally DKK 117,056,821 divided into shares of DKK 1.

Following the share capital reduction, PANDORA now owns less than 5% of the total share capital and the total voting rights in the Company.

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 4 | 29


PANDORA

EVENTS AFTER THE REPORTING PERIOD

There have been no important events after the reporting period.

FINANCIAL REVIEW

REVENUE

Total revenue for Q2 2016 was DKK 4,327 million, an increase of 20% (25% in local currency) compared with Q2 2015. Growth was mainly driven by an increase in volume. In general, prices on individual products towards the end-consumer were unchanged.

Revenue increased across all three geographical regions. One third of the growth was organic (including all stores and eSTOREs, which have been open for more than 12 months) and the remaining two thirds were driven by expansion of the network (all new stores and eSTOREs opened in the last 12 months) including acquired stores (the net effect of converting distributor revenue to retail revenue from acquired stores in the last 12 months). The overall growth was driven by a positive reception of the Mother's Day and the High Summer collection, launched in stores during Q2 2016, as well as a continued high demand for earlier launched products. In Q2 2016, around 50% of revenue was generated by products launched within the last 12 months, which is similar to Q2 2015.

Revenue per sales channel - Group

DKK million Q2 2016 Q2 2015 Growth Share of revenue
Concept stores 2,716 1,952 39% 63%
- hereof PANDORA owned 1,324 804 65% 31%
Shop-in-shops 626 564 11% 14%
- hereof PANDORA owned 143 87 64% 3%
Branded 3,342 2,516 33% 77%
Multibranded 703 709 -1% 16%
Total direct 4,045 3,225 25% 93%
3^{rd} party distributors 282 373 -24% 7%
Total revenue 4,327 3,598 20% 100%

Revenue from concept stores (excluding revenue from 3rd party concept stores) increased 39% compared with Q2 2015, driven by all three regions, and represented 63% of revenue compared with 54% in Q2 2015. The increase was driven by continued growth in existing stores as well as the addition of net 321 new concept stores in the last 12 months, excluding new 3rd party concept stores. Based on data from concept stores (excluding eSTOREs), which have been operating for more than 12 months, like-for-like sales for the Group increased 7%, driven by growth in EMEA and Asia Pacific, partly offset by negative growth in Americas. Excluding 3rd party concept stores, like-for-like sales increased 9%.

Concept stores* like-for-like sales growth

Q2 2016 vs. Q2 2015 Q1 2016 vs. Q1 2015 Q4 2015 vs. Q4 2014 Q3 2015 vs. Q3 2014 Q2 2015 vs. Q2 2014
Group 7% 9% 13% 13% 12%
  • Concept stores (excluding eSTOREs) that have been operating for more than 12 months

Revenue from PANDORA owned stores, including all PANDORA eSTOREs, increased by 65% to DKK 1,467 million and corresponded to 34% of total revenue compared with 25% in Q2 2015. The growth in retail revenue was driven by a continuous relevant product offering and strong

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PANDORA

in-store execution with cross selling into all jewellery categories as well as continued success of the PANDORA eSTORE. In Q2 2016, revenue from PANDORA's eSTOREs corresponded to around 4% of Group revenue, an increase from around 2.5% in Q2 2015. At the end of Q2 2016 eSTOREs were available in 14 countries compared with 9 at the end of Q2 2015. Furthermore, PANDORA has added net 192 PANDORA owned stores in the last 12 months, including net 46 concept stores and 24 shop-in-shops, converted from distributor stores, to a total of 525 concept stores and 118 shop-in-shops owned by PANDORA. For Q2 2016, the net effect of converting distributor revenue to retail revenue was approximately DKK 115 million, with China contributing approximately DKK 65 million and Singapore and Macau approximately DKK 45 million. The corresponding effect for Q2 2015 was approximately DKK 80 million.

Revenue from multibranded stores was DKK 703 million and decreased 1% compared with Q2 2015, due to the closure of net 1,261 multibranded stores in the last 12 months.

Revenue from 3rd party distributors was DKK 282 million, corresponding to a decrease of 24% compared with Q2 2015. Revenue from 3rd party distributors was impacted by PANDORA's take-over of distribution in China, Singapore and Macau. Excluding the three countries, revenue from 3rd party distributors decreased 5% compared with Q2 2015. The underlying decline was primarily due to the continued challenging business environment in Russia.

At the end of Q2 2016, sales return and warranty provisions corresponded to approximately 6% of 12 months' rolling revenue value, compared with 6% for Q1 2016 and 7% for Q2 2015.

Store network, number of points of sale – Group*

Number of PoS Q2 2016 Number of PoS Q1 2016 Number of PoS Q2 2015 Delta Q2 2016 and Q1 2016 Delta Q2 2016 and Q2 2015
Concept stores 1,920 1,852 1,554 68 366
- hereof PANDORA owned 525 511 357 14 168
- hereof 3rd party distributors 511 490 466 21 45
Shop-in-shops 1,827 1,666 1,575 161 252
- hereof PANDORA owned 118 119 94 -1 24
- hereof 3rd party distributors 427 408 381 19 46
Multibranded 5,172 5,508 6,433 -336 -1,261
- hereof 3rd party distributors 1,071 1,097 1,256 -26 -185
Total PoS 8,919 9,026 9,562 -107 -643

*Regional store network development available in note 11

In the last 12 months PANDORA has added net 366 concept stores to the global store network, including 68 new stores in Q2 2016. The increase includes a net total of 168 new PANDORA owned concept stores, of which 46 has been taken over from distributors. Please refer to note 10 for a detailed overview of concept stores per country.

In Q2 2016, PANDORA opened net 161 new shop-in-shops of which 98 stores was related to a collaboration with Jared in the US, which is in the process of upgrading more than 200 multibranded locations to shop-in-shops.

REVENUE BREAKDOWN BY GEOGRAPHY

In Q2 2016, 38% of revenue was generated in Americas (44% in Q2 2015), 43% in EMEA (41% in Q2 2015) and 18% in Asia Pacific (15% in Q2 2015).

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 6 | 29


PANDORA

Revenue per region

DKK million Q2 2016 Q2 2015 Growth Growth in local currency
Americas 1,662 1,578 5% 10%
EMEA 1,873 1,468 28% 32%
Asia Pacific 792 552 43% 51%
Total 4,327 3,598 20% 25%

AMERICAS

Revenue for the second quarter in Americas was DKK 1,662 million, an increase of 5% (10% in local currency) compared with Q2 2015. The increase was primarily driven by revenue from concept stores in the region, which increased 22% compared with Q2 2015. Growth in revenue from concept stores was driven by growth in existing stores as well as the addition of 93 new concept stores in the region in the last 12 months.

Revenue per sales channel - Americas

DKK million Q2 2016 Q2 2015 Growth Share of revenue
Concept stores 1,055 864 22% 63%
- hereof PANDORA owned 282 213 32% 17%
Shop-in-shops 363 380 -4% 22%
- hereof PANDORA owned - - - -
Branded 1,418 1,244 14% 85%
Multibranded 244 334 -27% 15%
Total direct 1,662 1,578 5% 100%
3rd party distributors - - - -
Total revenue 1,662 1,578 5% 100%

Revenue in the US was DKK 1,268 million, an increase of 8% compared with Q2 2015 (11% in local currency). The growth was driven by network expansion, as well as continued success of the US eSTORE launched in April 2015. Rings and Earrings performed very well in US while growth in revenue from Charms was flat in local currency (or single digit negative in DKK), as revenue from Charms in Q2 2015 was positively impacted by the strong initial reception of PANDORA's Disney collection as well as launch of the collection in shop-in-shops and multibranded stores in April 2015. During the last 12 months, the US has closed a net of 388 multibranded points of sale, including the 98 upgraded Jared stores, which are now reported as shop-in-Shops. Initial sell-in to Jared as a part of the planned upgrade of multibranded stores to shop-in-shops had a one-off sell-in effect of approximately DKK 60 million reported as shop-in-shop revenue. Shop-in-shop revenue in Americas declined 4% in the quarter, primarily due to the Disney collection sell-in in Q2 2015.

Revenue in Canada, which corresponded to around 10% of revenue from Americas, decreased 5% compared with Q2 2015 (or increased 3% in local currency), primarily due to less traffic in the stores. In the second half of 2016, an eSTORE is scheduled to be launched in Canada, which is expected to have insignificant revenue impact for 2016. Revenue from Brazil increased 4% (22% in local currency) compared with Q2 2015, despite being negatively impacted by the economic and political situation in the country. Growth was primarily driven by network expansion, including the addition of net 24 new concept stores in the last 12 months. Brazil corresponded to around 5% of revenue from Americas for the quarter. Revenue from the Caribbean Islands decreased with double digits compared with Q2 2015, primarily due to the economic situation in Puerto Rico. Revenue from the Caribbean Islands represented close to 5% of revenue from Americas.

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 7 | 29


PANDORA

Concept stores* like-for-like sales growth

Q2 2016 vs. Q2 2015 Q1 2016 vs. Q1 2015 Q4 2015 vs. Q4 2014 Q3 2015 vs. Q3 2014 Q2 2015 vs. Q2 2014
Americas -1% 2% 7% 5% 10%
  • Concept stores (excluding eSTOREs) that have been operating for more than 12 months

Like-for-like sales growth in concept stores (excluding eSTOREs) in Americas in Q2 2016 was -1%, impacted by negative like-for-like sales development in Brazil, Canada and the Caribbean (primarily in Puerto Rico). Like-for-like sales growth in the US was 2%, in spite the effects of launching an eSTORE in Q2 last year and a difficult retail environment. Like-for-like growth in all major regions in the US was flat to positive.

EMEA

Revenue in EMEA, covering Europe, Middle East and Africa, was DKK 1,873 million in Q2 2016, and increased 28% (or 32% in local currency) compared with Q2 2015. Revenue growth was driven by all store types, including 38% growth in revenue from concept stores.

Revenue per sales channel - EMEA

DKK million Q2 2016 Q2 2015 Growth Share of revenue
Concept stores 1,085 789 38% 58%
- hereof PANDORA owned 622 428 45% 33%
Shop-in-shops 185 147 26% 10%
- hereof PANDORA owned 87 77 13% 5%
Branded 1,270 936 36% 68%
Multibranded 395 326 21% 21%
Total direct 1,665 1,262 32% 89%
3rd party distributors 208 206 1% 11%
Total revenue 1,873 1,468 28% 100%

Revenue in the UK increased 7% in Q2 2016 (17% in local currency), and contributed around 25% of revenue in EMEA. Growth was driven by a positive development in existing stores, as well as the expansion of the store network, including net 36 new concept stores opened since Q2 2015, to a total of 205 concept stores. The PANDORA Rose collection continued to perform well in the UK with meaningful revenue contribution. Revenue in local currency in the UK during the quarter was not impacted by the UK EU referendum vote. Italy and France continued to drive the growth in the region with revenue increasing approximately 40% and 70%, respectively, in the quarter. Italy and France represented close to 25% and 15%, respectively, of revenue in EMEA in Q2 2016. Revenue from Germany increased around 70%, primarily driven by the addition of net 33 new concept stores in the last 12 months, as well as continued positive like-for-like growth. The 49 PANDORA owned concept stores opened during H1 2015 in Germany performed well and in line with the expectations. Furthermore, Q2 2015 was negatively impacted by a provision for returned goods of DKK 53 million related to the closure of a number of multibranded accounts. Revenue from Germany represented around 10% of revenue from EMEA.

Concept stores* like-for-like sales growth

Q2 2016 vs. Q2 2015 Q1 2016 vs. Q1 2015 Q4 2015 vs. Q4 2014 Q3 2015 vs. Q3 2014 Q2 2015 vs. Q2 2014
EMEA 10% 11% 13% 15% 11%
  • Concept stores (excluding eSTOREs) that have been operating for more than 12 months

Like-for-like sales growth in concept stores (excluding eSTOREs) in EMEA in Q2 2016 was 10%. Growth was driven by strong development in most markets in the region, including low

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PANDORA

double digit growth in UK and Germany and high double digit growth in Italy and France. Like-for-like sales growth in EMEA adjusted for concept stores in distributor markets (including Russia, which continued to experience double digit negative like-for-like growth), was around 20%.

ASIA PACIFIC

Revenue in Asia Pacific was DKK 792 million in Q2 2016, an increase of 43% (51% in local currency) compared with Q2 2015. Growth was mainly driven by a positive development in Australia as well as revenue from PANDORA owned stores, which increased 175% compared with Q2 2015. The increase in revenue from PANDORA owned stores was primarily driven by a strong development in China, as well as the conversion effect of DKK 110 million from the take-over of the distribution in China, Singapore and Macau. Excluding the positive one-off effect from converting distributor revenue to retail revenue in China, Singapore and Macau, total revenue from Asia Pacific increased 24% compared with Q2 2015. The performance of the Disney collection continued its encouraging start, and contributed with meaningful revenue in the region.

Revenue per sales channel – Asia Pacific

DKK million Q2 2016 Q2 2015 Growth Share of revenue
Concept stores 578 300 93% 73%
- hereof PANDORA owned 420 163 158% 53%
Shop-in-shops 77 37 108% 10%
- hereof PANDORA owned 56 10 460% 7%
Branded 655 337 94% 83%
Multibranded 64 48 33% 8%
Total direct 719 385 87% 91%
3rd party distributors 73 167 -56% 9%
Total revenue 792 552 43% 100%

Revenue in Australia increased around 30% compared with Q2 2015 (almost 40% in local currency), and represented around 40% of revenue from Asia Pacific. The growth was primarily driven by a continued strong like-for-like sales growth, as well as net 9 new concept stores opened since Q2 2015, to a total of 105 concept stores in Australia. Revenue in China represented around 25% of revenue from Asia Pacific and increased around 340% compared to Q2 2015 (or approximately 200% excluding the impact of converting distributor revenue to retail revenue of around DKK 65 million). Like-for-like sales in China continued to increase with high double digit growth rates, and during the last 12 months 37 new concept stores had been added to a total of 67 in China. Year to date 14 new concept stores have been added in China, and based on the latest estimates, PANDORA now expects to open around 40 concept stores annually in China in 2016, 2017 and 2018 (compared to previously communicated around 30, 25 and 25 concept stores for 2016, 2017 and 2018, respectively). Furthermore, a PANDORA eSTORE is scheduled to be launched in China in Q4 2016, which is expected to have an insignificant impact on revenue for 2016. Revenue in Hong Kong increased 6%, (around 10% in local currency), primarily driven by expansion of the store network and since Q2 2015, 6 new concept stores have been opened to a total of 26 concept stores in Hong Kong. Revenue from Hong Kong represented close to 15% of revenue from Asia Pacific.

Concept stores* like-for-like sales growth

Q2 2016 vs. Q2 2015 Q1 2016 vs. Q1 2015 Q4 2015 vs. Q4 2014 Q3 2015 vs. Q3 2014 Q2 2015 vs. Q2 2014
Asia Pacific 16% 21% 26% 24% 18%

*Concept stores (excluding eSTOREs) that have been operating for more than 12 months

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PANDORA

Like-for-like sales growth in concept stores (excluding eSTOREs) in Asia Pacific in Q2 2016 was 16%, and primarily driven by high double digit growth in China and Australia. Like-for-like in Hong Kong continues to be low double-digit negative, impacted by the economic environment in the market as well as the increase in retail footprint in the last 12 months. However, total sales-out growth in Hong Kong continues to be positive.

REVENUE BREAKDOWN BY PRODUCT CATEGORY

Product category development

DKK million Q2 2016 Q2 2015 Growth Share of total revenue
Charms 2,697 2,456 10% 62%
Bracelets 736 550 34% 17%
- hereof Moments and ESSENCE collections 587 360 63% 14%
Rings 544 382 42% 13%
Other jewellery 350 210 67% 8%
Total revenue 4,327 3,598 20% 100%

Revenue from Charms was DKK 2,697 million in Q2 2016, an increase of 10% compared with Q2 2015. Growth in revenue from Charms in Americas was single digit negative, as Americas revenue in Q2 2015 was positively impacted by launch of the Disney collection in shop-in-shops and multibranded stores, which primarily consisted of charms. Revenue from Charms in EMEA and Asia Pacific increased around 20% and 50% respectively. Revenue from Bracelets increased 34% driven by the Moments and ESSENCE collections. The increase in Bracelets was primarily due to 9 new bracelets introduced during 2016, as well as successful Bracelet promotions in selected markets. The two categories represented 79% of total revenue in Q2 2016 compared with 84% in Q2 2015.

Revenue from Rings was DKK 544 million, an increase of 42% compared with Q2 2015. The category continued to do well, driven by continued use of revenue generating initiatives including emphasis on rings in staff training, improved in-store focus, as well as successful promotions across all regions. The Rings category represented 13% of total revenue in Q2 2016, compared with 11% in Q2 2015.

Revenue from Other jewellery was DKK 350 million, an increase of 67% compared with Q2 2015. From January 2016, PANDORA has increased the focus on earrings, and as a result revenue from Earrings increased by more than 80% compared with Q2 2015 and contributed with around 4% of Group revenue. Revenue from Necklaces continued to perform well and increased close to 60%. Other jewellery represented 8% of total revenue in Q2 2016 compared with 6% in Q2 2015.

COSTS

Total costs in Q2 2016, including depreciation and amortisation, were DKK 2,839 million, an increase of 20% compared with Q2 2015. Total costs corresponded to 65.6% of revenue in Q2 2016 compared with 65.7% in Q2 2015.

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Cost development

DKK million Q2 2016 Q2 2015 Growth Share of total revenue Q2 2016 Share of total revenue Q2 2015
Cost of sales -1,067 -1,025 4% 24.7% 28.5%
Gross profit 3,260 2,573 27% 75.3% 71.5%
Sales and distribution expenses -894 -662 35% 20.7% 18.4%
Marketing expenses -405 -319 27% 9.4% 8.9%
Administrative expenses -473 -357 32% 10.9% 9.9%
Total costs -2,839 -2,363 20% 65.6% 65.7%

GROSS PROFIT

Gross profit in Q2 2016 was DKK 3,260 million corresponding to a gross margin of 75.3% compared with 71.5% in Q2 2015. The increase was mainly driven by tailwind from more favourable raw material prices (approximately 1.5 percentage points) and an increase in revenue from PANDORA owned stores (approximately 1.5 percentage points). An increase in production complexity had a negative impact of approximately 1 percentage points. Additionally, as a positive one off, PANDORA reclaimed duties regarding prior years in the Americas region (approximately 1 percentage point).

COMMODITY HEDGING

It is PANDORA's policy to hedge approximately 100%, 80%, 60% and 40%, respectively, of expected gold and silver consumption in the following four quarters. The hedged prices for the following four quarters for gold are USD 1,161/oz, USD 1,172/oz, USD 1,197/oz and USD 1,274/oz and for silver USD 14.91/oz, USD 15.94/oz, USD 15.44/oz and USD 17.82/oz. However, inventory will delay impact of the hedged prices on cost of sales.

The average realised purchase price in Q2 2016 was USD 1,228/oz for gold and USD 15.81/oz for silver.

Excluding hedging and the time lag effect from the inventory, the underlying gross margin would have been approximately 75% based on the average gold (USD 1,260/oz) and silver (USD 16.78/oz) market prices in Q2 2016. Under these assumptions, a 10% deviation in quarterly average gold and silver prices would impact the gross margin by approximately +/- 1 percentage point.

OPERATING EXPENSES

Operating expenses in Q2 2016 were DKK 1,772 million compared with DKK 1,338 million in Q2 2015, representing 41.0% of revenue in Q2 2016 compared with 37.2% in Q2 2015.

Sales and distribution expenses were DKK 894 million in Q2 2016, an increase of 35% compared with Q2 2015, and corresponding to 20.7% of revenue compared with 18.4% in Q2 2015. The increase in sales and distribution expenses was mainly driven by higher revenue, as well as an increase in the number of PANDORA owned stores (from 451 in Q2 2015 to 643 in Q2 2016). The higher costs in PANDORA owned stores was mainly related to property and employee expenses, having a negative impact of around 3 percentage points compared with Q2 2015. Furthermore, sales and distribution expenses were impacted by an increase in depreciation and amortisation primarily related to the acquisition of store leases in Germany. In Q2 2016, depreciation and amortisation related to sales and distribution costs was DKK 70 million compared with DKK 41 million in Q2 2015.

Marketing expenses were DKK 405 million in Q2 2016 compared with DKK 319 million in Q2

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2015, corresponding to 9.4% of revenue, compared with 8.9% in Q2 2015. The increase in marketing expenses was primarily driven by an increase in PR and media costs.

Administrative expenses in Q2 2016 increased by 32% to DKK 473 million, representing 10.9% of revenue, compared with 9.9% of Q2 2015 revenue. The increase was primarily due to ongoing higher IT expenses and one-off costs related to the transition into a new IT service provider (approximately 1 percentage point).

EBITDA

EBITDA for Q2 2016 increased by 23% to DKK 1,609 million resulting in an EBITDA margin of 37.2% compared with 36.4% in Q2 2015.

Regional EBITDA

DKK million Q2 2016 Q2 2015 Growth EBITDA margin Q2 2016 EBITDA margin Q2 2015
Americas 670 604 11% 40.3% 38.3%
EMEA 683 459 49% 36.5% 31.3%
Asia Pacific 256 248 3% 32.3% 44.9%
Group 1,609 1,311 23% 37.2% 36.4%

The EBITDA margin for Americas increased to 40.3% in Q2 2016 compared with 38.3% in Q2 2015. The increase was primarily due to an improved gross margin due to lower commodity prices and a one-off related to reclaimed duties regarding prior years in the Americas region (approximately 2.5 percentage points). The increase in gross margin was partially offset by channel mix.

The EBITDA margin for EMEA increased to 36.5% in Q2 2016 compared with 31.3% in Q2 2015. The increase was primarily driven by a higher gross margin due to lower commodity prices supported by operating leverage in the region due to the higher revenue. Additionally, Q2 2015 was negatively impacted by a sales return provision in Germany (approximately 3 percentage points).

The EBITDA margin for the Asia Pacific region decreased to 32.3% compared with 44.9% in Q2 2015. The decrease was due to channel mix changes primarily related to the expansion in China, Japan and Singapore, which had a negative impact of around 13 percentage points for the region in the quarter. This includes an impact of around 3 percentage points on the gross margin for Asia Pacific due to the takeover of the distribution in Singapore and Macau, where initial inventory in the stores was taken over at distributor prices.

EBIT

EBIT for Q2 2016 increased to DKK 1,488 million, an increase of 20% compared with Q2 2015, resulting in an EBIT margin of 34.4% for Q2 2016 compared with 34.3% in Q2 2015.

NET FINANCIALS

In Q2 2016, net financials amounted to a gain of DKK 57 million, compared with a net financial loss of DKK 69 million in Q2 2015. Of the total amount, DKK 67 million was related to exchange rate gains including gains on foreign exchange contracts.

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INCOME TAX EXPENSES

Income tax expenses were DKK 324 million in Q2 2016. The effective tax rate in Q2 2016 was 21.0% compared with 22.0% for Q2 2015. The effective tax rate for the quarter was in line with the estimated effective tax rate for the full year.

NET PROFIT

Net profit in Q2 2016 increased to DKK 1,221 million from DKK 910 million in Q2 2015. The increase was primarily due to an increase in EBIT and a gain on net financials in Q2 2016.

BALANCE SHEET AND CASH FLOW

In Q2 2016, PANDORA generated free cash flow of DKK 576 million compared with DKK -268 million in Q2 2015. The increase was primarily due to an increase in profits as well as Q2 2015 being negatively impacted by DKK 642 million related to a settlement with the Danish tax authorities.

Operating working capital (defined as inventory and trade receivables less trade payables) at the end of Q2 2016 corresponded to 15.8% of the last twelve months revenue, compared with 15.7% at the end of Q2 2015 and 14.4% at the end of Q1 2016.

Operating working capital as a percentage of revenue

Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015
Inventory 15.7% 13.8% 14.1% 17.2% 15.5%
Trade receivables 6.7% 7.6% 8.1% 9.3% 7.2%
Trade payables 6.6% 7.0% 7.9% 6.9% 7.0%
Operating working capital 15.8% 14.4% 14.3% 19.6% 15.7%

Inventory was DKK 2,929 million at the end of Q2 2016, corresponding to 15.7% of preceding 12 months revenue compared with DKK 2,161 million in Q2 2015 corresponding to 15.5% of revenue. The nominal increase since Q2 2015 was mainly due to higher activity. Compared with Q2 2015, gold and silver prices affected inventory value with a decrease of approximately 14%, partially offset by a 6% increase from foreign exchange. The relative and nominal increase compared to Q1 2016 is related to inventory build-up ahead of the launch of the Autumn/Winter collection.

Trade receivables increased to DKK 1,253 million at the end of Q2 2016 (6.7% of preceding 12 months revenue) compared with DKK 1,009 million at the end of Q2 2015 (7.2% of the preceding 12 months revenue). The relative decrease in trade receivables was primarily due to a continued strong cash collection, as well as an increase in share of retail revenue.

Trade payables at the end of the quarter were DKK 1,239 million compared with DKK 979 million at the end of Q2 2015 and DKK 1,259 million at the end of Q1 2016. The nominal increase in trade payables compared to Q2 2015 was impacted by increased activity in the Group, specifically in China, Singapore and Macau.

CAPEX was DKK 352 million in Q2 2016 compared with DKK 239 million in Q2 2015. The CAPEX investments were mainly related to IT, new HQ in Copenhagen, openings of PANDORA owned stores and the production facilities in Thailand. In Q2 2016, CAPEX represented 8.1% of revenue.

During the quarter, a total of DKK 1,466 million was used to purchase own shares related to

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the share buyback programme for 2016. As of 30 June 2016, PANDORA held a total of 2,922,883 treasury shares, corresponding to 2.5% of the share capital.

Total interest-bearing debt was DKK 4,194 million at the end of Q2 2016, compared with DKK 1,641 million at the end of Q2 2015, and cash amounted to DKK 540 million compared with DKK 611 million at the end of Q2 2015. Net interest-bearing debt (NIBD) at the end of Q2 2016 was DKK 3,654 million corresponding to a NIBD to EBITDA ratio of 0.5x of the last twelve months EBITDA, compared with DKK 1,030 million at the end of Q2 2015 corresponding to a NIBD to EBITDA ratio of 0.2x.

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DEVELOPMENT IN H1 2016

REVENUE

Total revenue increased by 27% to DKK 9,067 million in H1 2016 compared to H1 2015. Excluding foreign exchange movements the underlying revenue growth was 30%.

The geographical distribution of revenue in H1 2016 was 38% for Americas (44% in H1 2015), 44% for Europe (40% in H1 2015) and 18% for Asia Pacific (16% in H1 2015).

COSTS

Gross profit was DKK 6,796 million in H1 2016 compared to DKK 5,095 million in H1 2015, resulting in a gross margin of 75.0% in H1 2016 compared to 71.3% in H1 2015.

Sales, distribution and marketing expenses increased to DKK 2,643 million in H1 2016 compared to DKK 1,907 million in H1 2015, corresponding to 29.1% of revenue in H1 2016 and 26.7% in H1 2015. Administrative expenses amounted to DKK 1,020 million in H1 2016 versus DKK 715 million in H1 2015, representing 11.2% and 10.0% of H1 2016 and H1 2015 revenue, respectively.

EBITDA

EBITDA for H1 2016 increased by 29% to DKK 3,369 million resulting in an EBITDA margin of 37.2% in H1 2016 versus 36.6% in H1 2015.

Regional EBITDA margins for H1 2016 were 39.3% in Americas (36.2% in H1 2015), 36.7% in Europe (34.1% in H1 2015) and 33.9% in Asia Pacific (44.3% in H1 2015).

EBIT

EBIT for H1 2016 was DKK 3,133 million – an increase of 27% compared to H1 2015, resulting in an EBIT margin of 34.6% in H1 2016 versus 34.6% in H1 2015.

NET FINANCIALS

Net financials amounted to a gain of DKK 66 million in H1 2016 versus a loss of DKK 350 million in H1 2015, primarily related to intercompany loans in US dollars.

INCOME TAX EXPENSES

Income tax expenses were DKK 672 million in H1 2016 compared to DKK 830 million in H1 2015, implying an effective tax rate for the Group of 21.0% for H1 2016 compared to 39.1% in H1 2015. Tax expenses for the first six months of 2015 were impacted by the earlier disclosed settlement with the Danish tax authorities, which had an impact of DKK 364 million in the first quarter relating to prior years. Excluding the additional expense, the effective tax rate would have been 22.0% for H1 2015.

NET PROFIT

Net profit in H1 2016 was DKK 2,527 million compared to DKK 1,293 million in H1 2015.

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FINANCIAL STATEMENTS

Consolidated income statement

DKK million Notes Q2 2016 Q2 2015 H1 2016 H1 2015 FY 2015
Revenue 3 4,327 3,598 9,067 7,145 16,737
Cost of sales -1,067 -1,025 -2,271 -2,050 -4,544
Gross profit 3,260 2,573 6,796 5,095 12,193
Sales, distribution and marketing expenses -1,299 -981 -2,643 -1,907 -4,722
Administrative expenses -473 -357 -1,020 -715 -1,657
Operating profit 1,488 1,235 3,133 2,473 5,814
Finance income 71 44 95 46 84
Finance costs -14 -113 -29 -396 -553
Profit before tax 1,545 1,166 3,199 2,123 5,345
Income tax expense -324 -256 -672 -830 -1,671
Net profit for the period 1,221 910 2,527 1,293 3,674
Earnings per share, basic (DKK) 10.6 7.6 21.9 10.8 30.9
Earnings per share, diluted (DKK) 10.6 7.5 21.8 10.7 30.7

Consolidated statement of comprehensive income

DKK million Q2 2016 Q2 2015 H1 2016 H1 2015 FY 2015
Net profit for the period 1,221 910 2,527 1,293 3,674
Items that might be reclassified to profit/loss for the period
Exchange rate adjustments of investments in subsidiaries 143 -261 -46 392 249
Fair value adjustment of hedging instruments 237 -47 519 -2 23
Tax on other comprehensive income, hedging instruments, income/expense -52 8 -115 10 22
Other comprehensive income, net of tax 328 -300 358 400 294
Total comprehensive income for the period 1,549 610 2,885 1,693 3,968

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Consolidated balance sheet

| DKK million | 2016
30 June | 2015
30 June | 2015
31 December |
| --- | --- | --- | --- |
| ASSETS | | | |
| Goodwill | 2,507 | 2,335 | 2,424 |
| Brand | 1,058 | 1,057 | 1,057 |
| Distribution network | 200 | 231 | 216 |
| Distribution rights | 1,064 | 1,069 | 1,069 |
| Other intangible assets | 783 | 514 | 683 |
| Total intangible assets | 5,612 | 5,206 | 5,449 |
| Property, plant and equipment | 1,543 | 941 | 1,237 |
| Deferred tax assets | 873 | 592 | 879 |
| Other financial assets | 217 | 144 | 159 |
| Total non-current assets | 8,245 | 6,883 | 7,724 |
| Inventories | 2,929 | 2,161 | 2,357 |
| Financial instruments | 445 | 109 | 65 |
| Trade receivables | 1,253 | 1,009 | 1,360 |
| Income tax receivable | 22 | 236 | 113 |
| Other receivables | 808 | 772 | 803 |
| Cash | 540 | 611 | 889 |
| Total current assets | 5,997 | 4,898 | 5,587 |
| Total assets | 14,242 | 11,781 | 13,311 |
| EQUITY AND LIABILITIES | | | |
| Share capital | 117 | 122 | 122 |
| Share premium | - | 1,173 | - |
| Treasury shares | -2,486 | -1,804 | -4,152 |
| Reserves | 1,381 | 1,129 | 1,023 |
| Proposed dividend | - | - | 1,511 |
| Retained earnings | 6,401 | 5,477 | 7,635 |
| Total equity | 5,413 | 6,097 | 6,139 |
| Provisions | 102 | 134 | 97 |
| Loans and borrowings | 4,100 | 1,350 | 2,350 |
| Deferred tax liabilities | 533 | 463 | 394 |
| Other payables | 271 | 55 | 249 |
| Total non-current liabilities | 5,006 | 2,002 | 3,090 |
| Provisions | 977 | 663 | 971 |
| Loans and borrowings | 94 | 291 | 257 |
| Financial instruments | 72 | 285 | 214 |
| Trade payables | 1,239 | 979 | 1,329 |
| Income tax payable | 480 | 838 | 306 |
| Other payables | 961 | 626 | 1,005 |
| Total current liabilities | 3,823 | 3,682 | 4,082 |
| Total liabilities | 8,829 | 5,684 | 7,172 |
| Total equity and liabilities | 14,242 | 11,781 | 13,311 |

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Consolidated statement of changes in equity

DKK million Share capital Share Premium Treasury shares Translation reserve Hedge reserve Proposed dividend Retained earnings Total equity
Equity at 1 January 2016 122 - -4,152 1,134 -111 1,511 7,635 6,139
Net profit for the period - - - - - - 2,527 2,527
Exchange rate adjustments of investments in subsidiaries - - - -46 - - - -46
Fair value adjustment of hedging instruments - - - - 519 - - 519
Tax on other comprehensive income - - - - -115 - - -115
Other comprehensive income, net of tax - - - -46 404 - - 358
Total comprehensive income for the period - - - -46 404 - 2,527 2,885
Share-based payments - - 231 - - - -182 49
Purchase of treasury shares - - -2,153 - - - - -2,153
Reduction of share capital -5 - 3,588 - - - -3,583 -
Dividend paid - - - - - -1,511 4 -1,507
Equity at 30 June 2016 117 - -2,486 1,088 293 - 6,401 5,413
Equity at 1 January 2015 128 1,229 -2,679 885 -156 1,088 6,537 7,032
Net profit for the period - - - - - - 1,293 1,293
Exchange rate adjustments of investments in subsidiaries - - - 392 - - - 392
Fair value adjustment of hedging instruments - - - - -2 - - -2
Tax on other comprehensive income - - - - 10 - - 10
Other comprehensive income, net of tax - - - 392 8 - - 400
Total comprehensive income for the period - - - 392 8 - 1,293 1,693
Share-based payments - - 266 - - - -254 12
Purchase of treasury shares - - -1,552 - - - - -1,552
Reduction of share capital -6 -56 2,161 - - - -2,099 -
Dividend paid - - - - - -1,088 - -1,088
Equity at 30 June 2015 122 1,173 -1,804 1,277 -148 - 5,477 6,097

The "Share premium" is a distributable reserve under the Danish regulations and has therefore been transferred to "Retained earnings" in December 2015.

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Consolidated cash flow statement

DKK million Q2 2016 Q2 2015 H1 2016 H1 2015 FY 2015
Profit before tax 1,545 1,166 3,199 2,123 5,345
Finance income -71 -44 -95 -46 -84
Finance costs 14 113 29 396 553
Depreciation, amortisation and impairment losses 121 76 236 143 400
Share-based payments 20 23 37 38 75
Change in inventories -379 -335 -544 -289 -431
Change in receivables -140 106 -291 -104 -560
Change in payables and other liabilities -398 -504 -309 202 1,139
Other non-cash adjustments 358 117 578 -338 -432
Interest etc. received 1 - 2 1 3
Interest etc. paid -9 -77 -17 -83 -104
Income taxes paid -172 -734 -368 -972 -2,520
Cash flows from operating activities, net 890 -93 2,457 1,071 3,384
Acquisitions of subsidiaries and activities, net of cash acquired -164 -78 -192 -239 -289
Divestment of businesses - - - 29 29
Purchase of intangible assets -106 -82 -179 -136 -402
Purchase of property, plant and equipment -206 -157 -327 -270 -620
Change in other non-current assets -20 -16 -46 -37 -49
Proceeds from sale of property, plant and equipment 10 3 12 12 35
Cash flows from investing activities, net -486 -330 -732 -641 -1,296
Capital increase including share premium, net - 1 - 1 -
Dividend paid - - -1,507 -1,088 -1,088
Purchase of treasury shares -1,466 -983 -2,153 -1,552 -3,900
Proceeds from loans and borrowings 1,277 1,500 2,417 1,804 4,658
Repayment of loans and borrowings -386 -99 -824 -118 -2,003
Cash flows from financing activities, net -575 419 -2,067 -953 -2,333
Net increase/decrease in cash -171 -4 -342 -523 -245
Cash at beginning of period 703 644 889 1,131 1,131
Exchange gains/losses on cash 8 -29 -7 3 3
Net increase/decrease in cash -171 -4 -342 -523 -245
Cash at end of period 540 611 540 611 889
Cash flows from operating activities, net 890 -93 2,457 1,071 3,384
- Interest etc. received -1 - -2 -1 -3
- Interest etc. paid 9 77 17 83 104
Cash flows from investing activities, net -486 -330 -732 -641 -1,296
- Acquisition of subsidiaries and activities, net of cash acquired 164 78 192 239 289
- Divestment of businesses - - - -29 -29
Free cash flow 576 -268 1,932 722 2,449
Unutilised credit facilities 3,032 3,937 3,032 3,937 3,089

The above cannot be derived directly from the income statement and the balance sheet.

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NOTES

NOTE 1 – Accounting policies

This unaudited interim financial report has been prepared in accordance with IAS 34 ‘Interim Financial Reporting’ as endorsed by the European Union and accounting policies set out in the Annual Report 2015 of PANDORA.

Furthermore, the interim financial report and Management’s review are prepared in accordance with Danish disclosure requirements for listed companies.

PANDORA has adopted all new or amended standards (IFRS) and interpretations (IFRIC) as adopted by the EU and which are effective for the financial year beginning on 1 January 2016. The implementation of these new or amended standards had no material impact on the financial statements for Q2 2016.

NOTE 2 – Significant accounting estimates and judgements

In preparing the consolidated financial statements, Management makes various accounting estimates and assumptions, which form the basis of presentation, recognition and measurement of PANDORA’s assets and liabilities.

All significant accounting estimates and judgements are consistent with the description in the Annual Report 2015. See descriptions in the individual notes to the consolidated financial statement in the Annual Report 2015.

NOTE 3 – Operating segment information

PANDORA’s activities are segmented on the basis of geographical areas in accordance with the management reporting structure. In determining reporting segments, a number of segments have been aggregated. All segments derive their revenue from the types of products specified in Company Announcement no. 290.

The Group operates with two performance measures with EBITDA as the primary performance measure and EBIT as the secondary performance measure. Management monitors the segment profit of the operating segments separately for the purpose of making decisions about resource allocation and performance management. Segment results are measured as EBITDA, corresponding to ‘operating profit’ in the consolidated financial statements before depreciation, amortisation and impairment losses in respect of non-current assets. EBIT as a performance measure is only measured at Group level.

For information on revenue from the different products and sale channels reference is made to the Management Review.

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NOTE 3 - Operating segment information, continued

DKK million Americas EMEA Asia Pacific Total Group
Q2 2016
External revenue 1,662 1,873 792 4,327
Segment profit (EBITDA) 670 683 256 1,609
Amortisation, depreciation and impairment losses -121
Consolidated operating profit (EBIT) 1,488
Q2 2015
External revenue 1,578 1,468 552 3,598
Segment profit (EBITDA) 604 459 248 1,311
Amortisation, depreciation and impairment losses -76
Consolidated operating profit (EBIT) 1,235
H1 2016
External revenue 3,437 3,958 1,672 9,067
Segment profit (EBITDA) 1,350 1,452 567 3,369
Amortisation, depreciation and impairment losses -236
Consolidated operating profit (EBIT) 3,133
H1 2015
External revenue 3,151 2,885 1,109 7,145
Segment profit (EBITDA) 1,141 984 491 2,616
Amortisation, depreciation and impairment losses -143
Consolidated operating profit (EBIT) 2,473
DKK million Q2 2016 Q2 2015 H1 2016 H1 2015
Revenue per product group
Charms 2,697 2,456 5,624 4,837
Bracelets 736 550 1,662 1,096
Rings 544 382 1,076 787
Other jewellery 350 210 705 425
Total revenue 4,327 3,598 9,067 7,145

NOTE 4 – Seasonality of operations

Due to the seasonal nature of the jewellery business, higher revenue is historically realised in the second half of the year.

NOTE 5 – Financial risks

PANDORA’s overall risk exposure and financial risks, including risks related to commodity prices, foreign currency, credit, liquidity and interest rate, are unchanged compared with the disclosures in note 4.4 in the consolidated financial statement in the Annual Report 2015.

NOTE 6 – Derivative financial instruments

Derivative financial instruments are measured at fair value and in accordance with level 2 in the fair value hierarchy (IFRS 7), see note 4.5 to the consolidated financial statement in the Annual Report 2015.

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NOTE 7 – Business combinations

Acquisitions in 2016

On 1 January 2016, PANDORA acquired the PANDORA store network in Singapore and Macau from Norbreeze Group (Norbreeze). The distribution agreements with Norbreeze for distributing PANDORA jewellery in Singapore, Macau and the Philippines was expired on 31 December 2015. Distribution in the Philippines continues under a new agreement with the existing distributor, whereas the distribution in Singapore and Macau remain with PANDORA. On 1 January 2016, PANDORA established a local office in Singapore for the Singapore operation, whereas Macau and the Philippines are operated out of PANDORA’s office in Hong Kong.

According to the purchase price allocation, the purchase price of DKK 167 million was primarily related to non-current assets and inventories related to the acquired stores. Goodwill was DKK 102 million mainly related to the opportunity to enter Singapore and Macau directly and to add 15 PANDORA concept stores and 5 shop-in-shops located in these two markets to PANDORA’s retail chain.

In June 2016, purchase consideration in amount of DKK 150 million has been transferred to Norbreeze. DKK 7 million was prepaid in 2015. The remaining DKK 10 million will be transferred in Q3 2016. Transaction cost of DKK 3 million was recognised in the income statement as administrative expenses. None of the goodwill recognised is deductible for income tax purposes.

Contribution from acquisitions in 2016 to Group revenue and net earnings for the period 1 January – June 2016 was insignificant.

Acquisitions

DKK million Q2 2016 Total 2015
Other intangible assets - 69
Property, plant and equipment 5 23
Other non-current receivables 9 12
Receivables 2 30
Inventories 56 141
Cash 1 21
Assets acquired 73 296
Non-current liabilities 2 5
Payables 6 40
Other liabilities - 7
Liabilities assumed 8 52
Total identifiable net assets acquired 65 244
Goodwill arising from the acquisition 102 281
Purchase consideration 167 525
Cash movements on acquisition:
Prepaid, previous year¹ -7 -
Consideration transferred regarding previous years² 28 -
Deferred payment (including earn-out) -10 -222
Cash acquired -1 -21
Net cash flow on acquisition for the period 177 282
Prepayments, acquisitions³ 15 7
Net cash flow on acquisitions 192 289
Cash flow from divestment of businesses⁴ - -29
Net cash flow from business combinations 192 260

1) Prepayment in 2015, DKK 7 million, was regarding the acquisitions in Singapore, Macau and the Philippines on 1 January 2016.
2) The consideration transferred in 2016 was the last payment for the transfer of assets regarding the acquisition in China in 2015, DKK 28 million.
3) Prepayment for UK stores, acquired in Q3 2016.
4) Sale of businesses in 2015 included mainly inventories (DKK 18 million), assets related to stores and goodwill (DKK 9 million).

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Acquisitions after the balance sheet date

Acquisition of four stores in UK

On 6 July 2016, PANDORA acquired four concept stores in London, UK in a business combination. The purchase amount was DKK 20 million. Assets acquired mainly consist of inventories and other assets and liabilities relating to the stores. Due to the late closing of the acquisition, it has not been practically possible to prepare the initial accounting for the business combination. The purchase price allocation for the acquisition will be included in the interim financial report for the third quarter of 2016.

Acquisitions in 2015

Strategic alliance in Japan

On 1 January 2015, PANDORA acquired assets related to the distribution in Japan from Bluebell in a business combination. In addition to the reacquired distribution rights (DKK 30 million), assets related to branded stores – one concept store and nine shop-in-shops – and goodwill (DKK 20 million). The acquisition was part of a strategic alliance with Bluebell in Japan with the intent to jointly distribute PANDORA jewellery in Japan.

The agreement initially has a five-year term. On termination of the agreement, PANDORA will take over the full distribution of PANDORA jewellery in Japan. The total amount to be paid to Bluebell will depend on the realised revenue in 2019. The fair value of the earn-out is estimated at DKK 58 million.

Acquisition of PAN ME A/S

On 16 January 2015, PANDORA acquired 100% of the shares in PAN ME A/S, which holds the rights to distribute PANDORA jewellery in the United Arab Emirates (UAE), Bahrain, Qatar and Oman.

The purchase price of DKK 112 million was primarily related to non-current assets and inventories related to 11 concept stores and 3 shop-in-shops in the UAE and intangible assets comprising reacquired distribution rights (with a remaining lifespan of approximately one year) of DKK 5 million and goodwill of DKK 55 million.

UK

On 2 April 2015, PANDORA acquired 100% of the shares in four Evernal companies comprising concept stores in Liverpool, Blackpool, Trafford and Arndale. The purchase price was DKK 70 million. Assets acquired mainly consist of inventories and other assets and liabilities relating to the stores. Of the purchase price, DKK 74 million was allocated to goodwill.

China

On 1 July 2015, PANDORA acquired assets related to the distribution in China from Oracle Investment (Hong Kong) Limited in a business combination. In addition to the reacquired distribution rights (0.5 year remaining) (DKK 34 million), assets comprised inventories and assets related to 49 branded stores - 30 concept stores and 19 shop-in-shops and goodwill (DKK 94 million). The acquisition was part of a strategic alliance with Oracle in China to jointly distribute PANDORA jewellery in China until 31 December 2018.

The total price will be calculated based on revenue in 2018 and is expected to be DKK 208 million. The remaining payment - the earn-out - will be delayed until the distribution agreement ends in 2018.

Other business combinations in 2015

PANDORA acquired concept stores in the US and Germany in 2015. Assets acquired mainly consist of inventories and other assets relating to the stores. Of the purchase price, DKK 38 million was allocated to goodwill.

The text above regarding acquired businesses in 2015 has been reduced. The full text is available in the

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Annual Report for 2015.

NOTE 8 - Contingent liabilities

See note 5.2 to the consolidated financial statements in the Annual Report 2015. Leasing commitments increased by DKK 117 million in Q2 2016 to DKK 2,553 million at the end of Q2 2016.

NOTE 9 – Related parties

Related parties with significant interests

BlackRock, Inc. holds more than 5% of the share capital and the voting rights in PANDORA.

Other related parties of PANDORA with significant influence include the Boards of Directors and the Executive Boards of these companies and their close family members. Related parties also include companies in which the aforementioned persons have control or significant interests.

Transactions with related parties

PANDORA did not enter into any significant transactions with members of the Board of Directors or the Executive Board, except for compensation and benefits received as a result of their membership of the Board of Directors, employment with PANDORA or shareholdings in PANDORA.

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NOTE 10 – Concept store development*

Number of concept stores Q2 2016 Number of concept stores Q1 2016 Number of concept stores Q2 2015 Growth Q2 2016 /Q1 2016 Growth Q2 2016 /Q2 2015 Number of O&O Q2 2016 Growth O&O stores Q2 2016 /Q1 2016
US 335 328 299 7 36 44 2
Brazil 75 72 51 3 24 42 -1
Canada 73 72 66 1 7 2 -
Caribbean 20 19 18 1 2 - -
Mexico 16 14 8 2 8 - -
Rest of Americas 21 14 5 7 16 - -
Americas 540 519 447 21 93 88 1
UK 205 198 169 7 36 9 -
Russia 200 203 179 -3 21 - -
Germany 157 159 124 -2 33 144 -
France 60 58 44 2 16 23 -
Italy 59 53 45 6 14 20 1
Spain 47 38 32 9 15 - -
Poland 40 40 37 - 3 17 -
South Africa 31 29 23 2 8 - -
Belgium 24 24 24 - - - -
Ireland 23 22 20 1 3 - -
Ukraine 21 20 17 1 4 - -
Netherlands 20 19 18 1 2 20 1
Portugal 18 17 16 1 2 - -
Israel 17 16 12 1 5 - -
United Arab Emirates 15 15 14 - 1 15 -
Czech Republic 14 14 11 - 3 10 -
Turkey 13 13 11 - 2 13 -
Greece 13 11 9 2 4 - -
Austria 11 12 10 -1 1 4 -
Denmark 11 11 10 - 1 11 -
Romania 10 10 7 - 3 7 -
Rest of EMEA 77 73 50 4 27 16 1
EMEA 1,086 1,055 882 31 204 309 3
Australia 105 103 96 2 9 17 -
China 67 58 30 9 37 67 9
Hong Kong 26 26 20 - 6 24 -
Malaysia 25 25 21 - 4 - -
Singapore 15 15 15 - - 12 -
New Zealand 12 12 10 - 2 - -
Philippines 10 8 8 2 2 - -
Rest of Asia Pacific 34 31 25 3 9 8 1
Asia Pacific 294 278 225 16 69 128 10
All markets 1,920 1,852 1,554 68 366 525 14

*Includes markets with 10 or more concept stores as of end Q2 2016

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 25 | 29


PANDORA

NOTE 11 - Store network, number of points of sale - Group and regions

Group

Number of PoS Q2 2016 Number of PoS Q1 2016 Number of PoS Q2 2015 Delta Q2 2016 and Q1 2016 Delta Q2 2016 and Q2 2015
Concept stores 1,920 1,852 1,554 68 366
- hereof PANDORA owned 525 511 357 14 168
- hereof 3rd party distributors 511 490 466 21 45
Shop-in-shops 1,827 1,666 1,575 161 252
- hereof PANDORA owned 118 119 94 -1 24
- hereof 3rd party distributors 427 408 381 19 46
Multibranded 5,172 5,508 6,433 -336 -1,261
- hereof 3rd party distributors 1,071 1,097 1,256 -26 -185
Total PoS 8,919 9,026 9,562 -107 -643

Americas

Number of PoS Q2 2016 Number of PoS Q1 2016 Number of PoS Q2 2015 Delta Q2 2016 and Q1 2016 Delta Q2 2016 and Q2 2015
Concept stores 540 519 447 21 93
- hereof PANDORA owned 88 87 69 1 19
- hereof 3rd party distributors - - - - -
Shop-in-shops 798 682 664 116 134
- hereof PANDORA owned - - - - -
- hereof 3rd party distributors - - - - -
Multibranded 1,679 1,783 2,085 -104 -406
- hereof 3rd party distributors - - - - -
Total PoS 3,017 2,984 3,196 33 -179

EMEA

Number of PoS Q2 2016 Number of PoS Q1 2016 Number of PoS Q2 2015 Delta Q2 2016 and Q1 2016 Delta Q2 2016 and Q2 2015
Concept stores 1,086 1,055 882 31 204
- hereof PANDORA owned 309 306 250 3 59
- hereof 3rd party distributors 450 433 369 17 81
Shop-in-shops 829 781 715 48 114
- hereof PANDORA owned 84 83 82 1 2
- hereof 3rd party distributors 340 323 280 17 60
Multibranded 3,253 3,482 4,091 -229 -838
- hereof 3rd party distributors 1,071 1,097 1,256 -26 -185
Total PoS 5,168 5,318 5,688 -150 -520

Asia Pacific

Number of PoS Q2 2016 Number of PoS Q1 2016 Number of PoS Q2 2015 Delta Q2 2016 and Q1 2016 Delta Q2 2016 and Q2 2015
Concept stores 294 278 225 16 69
- hereof PANDORA owned 128 118 38 10 90
- hereof 3rd party distributors 61 57 97 4 -36
Shop-in-shops 200 203 196 -3 4
- hereof PANDORA owned 34 36 12 -2 22
- hereof 3rd party distributors 87 85 101 2 -14
Multibranded 240 243 257 -3 -17
- hereof 3rd party distributors - - - - -
Total PoS 734 724 678 10 56

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 26 | 29


PANDORA

Quarterly overview

DKK million Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015
Consolidated income statement
Revenue 4,327 4,740 5,681 3,911 3,598
Gross profit 3,260 3,536 4,205 2,893 2,573
Earnings before interest, tax, depreciation and amortisation (EBITDA) 1,609 1,760 2,144 1,454 1,311
Operating profit (EBIT) 1,488 1,645 2,002 1,339 1,235
Net financials 57 9 -84 -35 -69
Profit before tax 1,545 1,654 1,918 1,304 1,166
Net profit for the period 1,221 1,306 1,375 1,006 910
Consolidated balance sheet
Total assets 14,242 13,502 13,311 12,919 11,781
Invested capital 8,965 7,972 8,255 7,879 7,359
Net working capital 1,355 615 925 1,124 939
Net interest-bearing debt (NIBD) 3,654 2,549 1,718 2,175 1,030
Equity 5,413 5,302 6,139 5,465 6,097
Consolidated cash flow statement
Cash flows from operating activities, net 890 1,567 1,719 594 -93
Cash flows from investing activities, net -486 -246 -323 -332 -330
Free cash flow 576 1,356 1,464 263 -268
Cash flows from financing activities, net -575 -1,492 -1,060 -320 419
Net increase/decrease in cash -171 -171 336 -58 -4
Growth ratios
Revenue growth, % 20% 34% 43% 37% 41%
Gross profit growth, % 27% 40% 48% 45% 43%
EBITDA growth, % 23% 35% 48% 43% 47%
EBIT growth, % 20% 33% 45% 39% 47%
Net profit growth, % 34% 241% 37% 39% 37%
Margins
Gross margin, % 75.3% 74.6% 74.0% 74.0% 71.5%
EBITDA margin, % 37.2% 37.1% 37.7% 37.2% 36.4%
EBIT margin, % 34.4% 34.7% 35.2% 34.2% 34.3%
Other ratios
Effective tax rate, % 21.0% 21.0% 28.3% 22.9% 22.0%
Equity ratio, % 38.0% 39.3% 46.1% 42.3% 51.8%
NIBD to EBITDA, x³ 0.5 0.4 0.3 0.4 0.2
Return on invested capital (ROIC), %¹ 72.2% 78.0% 70.4% 65.9% 65.5%
Capital expenditure (CAPEX), DKK million² 352 274 319 384 239
Cash conversion, %³ 38.7% 82.4% 73.1% 19.6% -21.7%
Other key figures
Average number of employees 17,276 16,740 15,898 14,662 13,378

1) Ratios are based on 12 months rolling EBITDA and EBIT, respectively
2) Capital expenditure includes additions to both tangible and intangible assets
3) The definition was changed in Q4 2015 – please refer to the Annual Report 2015

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 27 | 29


PANDORA

MANAGEMENT STATEMENT

The Board of Directors and the Executive Board have reviewed and approved the interim report of PANDORA A/S for the period 1 January – 30 June 2016.

The interim report, which has not been audited or reviewed by the Company’s auditor, has been prepared in accordance with IAS 34 ‘Interim Financial Reporting’, as adopted by the EU, and Danish disclosure requirements for listed companies.

In our opinion, the interim report gives a true and fair view of the PANDORA Group’s assets, liabilities and financial position at 30 June 2016, and of the results of the PANDORA Group’s operations and cash flow for the period 1 January – 30 June 2016.

Further, in our opinion the Management’s review p. 1-27 gives a true and fair view of the development in the Group’s operations and financial matters, the result of the PANDORA Group for the period and the financial position as a whole, and describes the significant risks and uncertainties pertaining to the Group.

Copenhagen, 9 August 2016

EXECUTIVE BOARD

Anders Colding Friis
Chief Executive Officer

Peter Vekslund
Chief Financial Officer

BOARD OF DIRECTORS

Peder Tuborgh
Chairman

Allan Leighton
Deputy Chairman

Christian Frigast
Deputy Chairman

Andrea Alvey

Per Bank

Anders Boyer-Søgaard

Bjørn Gulden

Michael Hauge Sørensen

Birgitta Stymne Göransson

Ronica Wang

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 28 | 29


PANDORA

Disclaimer

Certain statements in this company announcement constitute forward-looking statements. Forward-looking statements are statements (other than statements of historical fact) relating to future events and our anticipated or planned financial and operational performance. The words "targets," "believes," "expects," "aims," "intends," "plans," "seeks," "will," "may," "might," "anticipates," "would," "could," "should," "continues," "estimate" or similar expressions or the negatives thereof, identify certain of these forward-looking statements. Other forward-looking statements can be identified in the context in which the statements are made. Forward-looking statements include, among other things, statements addressing matters such as our future results of operations; our financial condition; our working capital, cash flows and capital expenditures; and our business strategy, plans and objectives for future operations and events, including those relating to our on-going operational and strategic reviews, expansion into new markets, future product launches, points of sale and production facilities; and

Although we believe that the expectations reflected in these forward-looking statements are reasonable, such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks, uncertainties and other important factors include, among others: global and local economic conditions; changes in market trends and end-consumer preferences; fluctuations in the prices of raw materials, currency exchange rates, and interest rates; our plans or objectives for future operations or products, including our ability to introduce new jewellery and non-jewellery products; our ability to expand in existing and new markets and risks associated with doing business globally and, in particular, in emerging markets; competition from local, national and international companies in the United States, Australia, Germany, the United Kingdom and other markets in which we operate; the protection and strengthening of our intellectual property, including patents and trademarks; the future adequacy of our current warehousing, logistics and information technology operations; changes in Danish, E.U., Thai or other laws and regulation or any interpretation thereof, applicable to our business; increases to our effective tax rate or other harm to our business as a result of governmental review of our transfer pricing policies, conflicting taxation claims or changes in tax laws; and other factors referenced in this company announcement.

Should one or more of these risks or uncertainties materialize, or should any underlying assumptions prove to be incorrect, our actual financial condition, cash flows or results of operations could differ materially from that described herein as anticipated, believed, estimated or expected.

We do not intend, and do not assume any obligation, to update any forward-looking statements contained herein, except as may be required by law or the rules of NASDAQ Copenhagen. All subsequent written and oral forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by the cautionary statements referred to above and contained elsewhere in this company announcement.

9 August 2016 | COMPANY ANNOUNCEMENT No. 320 | page 29 | 29