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Pandora Director's Dealing 2023

Nov 9, 2023

3379_rns_2023-11-09_97af4769-edc0-4bff-a3d9-93fef2938550.pdf

Director's Dealing

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PANDORA

Pandora A/S
Havneholmen 17 – 19 | DK-1561 Copenhagen V | Denmark
Tel. +45 3672 0044
www.pandoragroup.com
CVR: 28 50 51 16

No. 824

COMPANY ANNOUNCEMENT

9 November 2023

TRADING IN PANDORA A/S SHARES BY BOARD MEMBERS, EXECUTIVES AND ASSOCIATED PERSONS

Pandora A/S has been notified of transactions in the Pandora A/S share by persons discharging managerial responsibilities and/or closely associated persons.

Alexander Lacik, Chief Executive Officer of Pandora A/S, has reported the sale of 13,350 shares at a total consideration of DKK 11,653,255.05, and now holds a total of 225,756 shares in the company. Of the total shareholding, 62,479 shares have been awarded in 2023 and relates to Pandora's long-term incentive plan scheme.

Anders Boyer, Chief Financial Officer of Pandora A/S, has reported the sale of 16,000 shares at a total consideration of DKK 13,915,983.40, and now holds a total of 131,771 shares in the company. Of the total shareholding, 44,300 shares have been awarded in 2023 and relates to Pandora's long-term incentive plan scheme.

Towards Pandora A/S, both individuals have motivated their transactions as pertaining to their fulfilment of certain tax obligations arising from vested shares allotted to them under applicable long-term incentive plan schemes.

ABOUT PANDORA

Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.

9 November 2023 | Company Announcement No. 824 | page 1 | 4


PANDORA

Contact

For more information, please contact:

INVESTOR RELATIONS

Bilal Aziz
VP, Investor Relations & Treasury
+45 3137 9486
[email protected]

Adam Fuglsang
Director, Investor Relations
+45 6167 7425
[email protected]

CORPORATE COMMUNICATIONS

Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415
[email protected]

9 November 2023 | Company Announcement No. 824 | page 2 | 4


PANDORA

1. Details of the Reporting Person / Closely Associated Person
a) Name Alexander Lacik
2. Reason for the notification
a) Position/status Chief Executive Officer of Pandora A/S
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Pandora A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Selling of shares
c) Price(s) and volume(s)
- Volume(s)
- Price(s) Volume: 13,350
Price: DKK 872.90
d) Aggregated information
- Aggregated volume
- Price Volume: 13,350 shares
Price: DKK 11,653,255.05
e) Date of the transactions 08 Nov 2023
f) Place of the transactions Nasdaq Copenhagen, XCSE

9 November 2023 | Company Announcement No. 824 | page 3 | 4


PANDORA

1. Details of the Reporting Person / Closely Associated Person
a) Name Anders Boyer
2. Reason for the notification
a) Position/status Chief Financial Officer of Pandora A/S
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Pandora A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Selling of shares
c) Price(s) and volume(s)
- Volume(s)
- Price(s) Volume: 16,000
Price: DKK 869.75
d) Aggregated information
- Aggregated volume
- Price Volume: 16,000 shares
Price: DKK 13,915,983.40
e) Date of the transactions 08 Nov 2023
f) Place of the transactions Nasdaq Copenhagen, XCSE

9 November 2023 | Company Announcement No. 824 | page 4 | 4